Nutri-source Inc

What Nutri-source Inc does

Nutri-source Inc, operating under the trade name "More Than Just Feed," is a Canadian-owned, family-controlled dairy animal nutrition and farm consulting company headquartered in Strathmore, Alberta, founded in 2005 by co-founder Jeff Pascoe. The company formulates and manufactures dairy-specific feed products using exclusively dairy-quality ingredients and delivers integrated on-farm consulting under a "WHOLE-istic" methodology that bundles three service lines — nutrition consulting, forage management consulting, and management consulting — into a single offering in which consultants function as embedded members of each customer's management team. The company states it has fed over 150,000 dairy cows since inception.

The business operates through six facilities across Western Canada, including production sites in Ponoka (AB), Red Deer (AB), Granum (AB), and St. Malo (MB; operated as River Mills Ltd.), distribution/warehouse sites in Coaldale (AB) and Warman (SK), a Monarch (AB) Ag Merchants office, and the Strathmore head office. In June 2018 the company expanded capacity and entered the adjacent swine segment by acquiring the medication-free Red Deer premix facility from Alberta Feed & Consulting Ltd., a 30-year swine nutrition specialist. The company runs a sales-led, B2B go-to-market targeting mid-market dairy producers directly; pricing is not publicly disclosed and packages are customized per farm on a quote-based, pay-as-you-go cadence. Educational content is distributed via the company website and a dedicated YouTube channel featuring partner experts from MNP and Dr. Rob Bell DVM.

The revenue model combines one-time feed product sales with professional services consulting, served primarily to Canadian dairy farmers with a smaller swine segment inherited from the 2018 acquisition. Ownership is family-controlled with no disclosed institutional investors, funding rounds, public listing, or revenue figures, and the company has 11-50 employees.

Name

Nutri-source Inc

Legal name

Nutrisource Inc.

Website

https://nutrisource.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutri-source Inc is a Canadian-owned dairy-focused animal nutrition and farm consulting company that formulates dairy-specific feed and delivers integrated nutrition, forage, and management consulting to dairy and swine farmers across Western Canada via six production and distribution facilities.

Ownership category

akta.pro rank

Product category

Dairy Feed and Nutrition Services

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Dairy Ingredients (Whey, Lactose, Milk Powders) Wholesale (AFAIAEAG)

Keywords

• Dairy animal nutrition
• Dairy feed manufacturing
• Farm management consulting
• Forage management services
• Livestock feed products

Headquarters

HQ city

Strathmore

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Feed Products: Sale of dairy-specific feed products manufactured at their production facilities across Canada. Feed is described as one of the highest input costs for dairy farms.
2. Farm Consulting Services: Full-farm consulting services including experienced consultants, forage management, foot health, optimized rations, calf health, and cow comfort services provided as part of their comprehensive approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nutri-source Inc manufactures and sells dairy-specific feed products, including premix formulations, at its production facilities across western Canada. The company complements these products with full-farm consulting services covering nutrition, forage management, management advice, foot health, calf health, cow comfort, and optimized rations, delivered by specialists who operate as part of the customer's farm management team.

Product overview

Nutrisource operates as a dairy-focused nutrition and consulting company offering a unified portfolio of high-quality dairy-specific feed products and comprehensive farm consulting services. The core offerings consist of dairy feed products (including premix formulations) and three integrated consulting service lines: Nutritional Consulting, Forage Management Consulting, and Management Consulting. These services are designed to work together as part of their 'WHOLE-istic' approach, providing dairy farmers with a full-farm consulting solution that addresses all aspects of dairy nutrition and farm operations. All services and products are backed by their network of production facilities located across Alberta, Saskatchewan, and Manitoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Feed Products High-quality, dairy-specific feed products formulated using dairy-quality ingredients only, designed to maximize nutritional value and herd health for dairy producers in western Canada.
• Premix Products Premix feed products manufactured at the Red Deer and Ponoka production facilities, including medication-free formulations produced at a state-of-the-art facility originally built in 2006.
• Nutritional Consulting Services On-farm nutrition consulting delivered by trained Nutrition Consultants who work as part of the farm management team to provide operation-specific direction and recommendations to dairy producers.
• Forage Management Consulting Expert forage consulting services to help dairy producers optimize their forage quality, utilization, and management as part of the integrated WHOLE-istic approach.
• Management Consulting Services Farm management consulting services to help dairy producers improve overall farm operations and profitability, complementing the nutrition and forage consulting lines.

Quantifiable outcome

• 150,000+ dairy cows fed since 2005

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Alberta Feed & Consulting Ltd.minorOthers · 30 June 2018Nutrisource acquired the production facility from Alberta Feed & Consulting Ltd., located in Red Deer, Alberta. Alberta Feed & Consulting is an independently owned company which has proudly served swine customers for over 30 years. In 2006, they built a medication free, state of the art manufacturing facility which has become known as one of the best qualified premix facilities in Alberta.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Masterfeeds: Canadian livestock feed manufacturer and premix producer serving dairy, beef, swine, and poultry producers across Canada. Highly comparable to Nutrisource as a domestic feed manufacturer with broad livestock focus, though Nutrisource is more dairy-specialized.
• Hi-Pro Feeds: Canadian livestock feed manufacturer serving beef, dairy, swine, and poultry producers with complete feeds and supplements across Western Canada. Directly comparable to Nutrisource as a competing Western Canadian feed producer with overlapping dairy customer base.
• Grober Nutrition: Canadian manufacturer specializing in calf milk replacers and young animal nutrition, including dairy-specific products. Comparable to Nutrisource as a Canadian dairy-adjacent nutrition specialist focused on early-life and dairy production stages.
• New-Life Mills: Canadian livestock feed manufacturer based in Ontario producing feeds and premixes for dairy, beef, swine, and poultry. Comparable to Nutrisource as a Canadian-owned dairy and livestock feed competitor with multi-species product lines.
• Shur-Gain (Nutreco): Canadian livestock and dairy feed brand operated by Nutreco (a Trouw Nutrition parent), producing complete feeds, supplements, and premixes for dairy and other livestock. Comparable to Nutrisource in dairy feed manufacturing and on-farm nutrition advisory in the Canadian market.

Broad incumbents

• Trouw Nutrition: Global animal nutrition company (subsidiary of Nutreco) offering feeds, premixes, and specialty ingredients across all livestock categories with strong Canadian presence via Shur-Gain. A broad incumbent that competes with Nutrisource on dairy feed but operates across many species and geographies.
• Cargill Animal Nutrition: Global animal feed and premix manufacturer operating across dairy, beef, swine, and poultry with established Canadian distribution. Overlaps with Nutrisource in dairy feed and premix categories, but as a much larger multi-species incumbent.
• Land O'Lakes / Purina Animal Nutrition: Major North American feed manufacturer serving dairy, beef, equine, and lifestyle livestock markets with complete feeds and supplements. Comparable to Nutrisource in dairy feed manufacturing but operates at much broader scale with extensive North American distribution.
• ADM Animal Nutrition: Global feed manufacturer producing complete feeds, premixes, and animal health products for dairy and other livestock. Comparable to Nutrisource on dairy feed manufacturing and consulting-adjacent services but at significantly larger scale and broader scope.

Emerging players

• Lallemand Animal Nutrition: Canadian-founded company specializing in microbial-based animal nutrition solutions (yeast, probiotics, silage inoculants) for ruminants including dairy cows. Comparable to Nutrisource as a Canadian-headquartered animal nutrition specialist, though focused on functional feed additives rather than complete feeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR-ckD-JcfV4QqWlk3X74eQ
• Facebookfacebook.com/NutrisourceInc
• LinkedInlinkedin.com/company/nutrisourceinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutri-source Inc