Nordic Studio by Biehl

What Nordic Studio by Biehl does

Nordic Studio by Biehl is a privately held, bespoke Scandinavian-style kitchen and bathroom design and installation company headquartered in Edinburgh, United Kingdom. Founded in 2021 by Mogens and Sofie Kleberg after relocating from Copenhagen in 2018, the firm serves design-conscious homeowners across Edinburgh and Scotland, differentiating on authentic Nordic design heritage, in-house craftsmanship, and a guided end-to-end renovation process.

The company's core offering combines custom kitchen and bathroom design, project-managed installation, and complementary services including worktops, floor finishes, lighting, fire safety, and clearance. It supplies premium Scandinavian appliances through a core partnership with ASKO and operates two physical touchpoints: a dedicated kitchen and bathroom showroom opened in Morningside, Edinburgh in mid-2024 (147 Morningside Road), and a furniture showroom in Bruntsfield operated under the related Nordic Living by Biehl brand. The technical foundation is bespoke cabinetry, custom storage solutions, and curated Scandinavian aesthetics rather than any proprietary software or platform.

Commercially, Nordic Studio runs a project-based professional services model with revenue generated from bespoke kitchen design and installation, bathroom renovations, renovation and remodelling work, and ancillary hardware sales. Go-to-market is showroom-led with free design consultations, supplemented by content marketing, a downloadable brochure and email newsletter, organic social, PR features (e.g., Kitchens, Bedrooms and Bathrooms magazine), and experiential showroom events. The company is privately held by its founders with no disclosed external funding, operates with 11-50 employees, and serves only the United Kingdom (Scotland) market.

Name

Nordic Studio by Biehl

Legal name

Nordic Studio by Biehl

Website

https://nordicstudio.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Studio by Biehl is an Edinburgh-based bespoke Scandinavian kitchen and bathroom design and installation firm serving homeowners across Edinburgh and Scotland, combining in-house craftsmanship with a showroom-led go-to-market and ASKO appliance supply.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Design and Installation Services

NAICS

Interior Design Services (54141), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Services-To Dwellings & Other Buildings (7340), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Bespoke kitchen design
• Bathroom renovation services
• Scandinavian interior design
• Custom kitchen installation
• Home renovation services

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Kitchen Design and Installation: Custom kitchen design and installation services, including cabinetry, worktops, and complete kitchen renovations. Revenue is generated through project-based contracts for bespoke kitchen solutions.
2. Bathroom Renovation Services: Full bathroom renovation services including design, custom tiling, fixtures, and installation. Project-based revenue from complete bathroom transformations.
3. Premium Appliance Supply and Installation: Supply and installation of premium appliances such as ASKO, integrated as part of kitchen renovation projects or as standalone purchases through the design service.
4. Home Improvement Products: Sale of complementary home improvement products including windows, lighting, floor finishes, and fire safety products as part of comprehensive renovation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nordic Studio by Biehl designs, supplies, and installs bespoke Scandinavian-style kitchens and bathrooms for residential homeowners in Edinburgh and Scotland. Services span custom cabinetry and worktops, full bathroom renovations, premium appliance supply (including ASKO), and complementary interior installations such as lighting, flooring, and fire safety. Each project is delivered end-to-end by an in-house team of full-time joiners and craftsmen, from initial free design consultation through to completed installation.

Product overview

Nordic Studio by Biehl is a bespoke kitchen and bathroom design and installation company based in Edinburgh, Scotland. The company operates as a unified service offering centred around custom Nordic-inspired designs, combining core design and installation services with complementary product categories. The primary offerings include Bespoke Nordic Kitchens (custom-designed and installed kitchens with minimalist Scandinavian aesthetics) and Bathroom Renovations (luxury bathroom transformations with custom fixtures). These are supported by a Design Service that guides clients from concept to completion, and Renovations and Remodelling services for broader living space transformations. The company also supplies ASKO premium appliances as part of their kitchen offerings, and provides ancillary services including Kitchen Worktops, Floor Finishes, Lighting, Fire Safety, and Clearance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Nordic Kitchens Custom-designed and precisely installed Scandinavian-style kitchens tailored to homeowners' evolving needs, featuring minimalist design, expert craftsmanship, and innovative storage solutions.
• Bathroom Renovations Bespoke bathroom design and renovation services specialising in minimalist, luxurious bathroom retreats with sculptural fixtures, custom tiled shower bases, and thoughtful Nordic-inspired design.
• Design Service Expert design consultation service guiding clients through the renovation process from concept to completion, working closely to bring visions to life with personalised environments.
• Renovations and Remodelling Comprehensive renovation and remodelling services for living spaces, transforming dated layouts with expert craftsmanship and thoughtful design solutions.
• ASKO Appliances Premium Scandinavian kitchen and laundry appliances featuring sleek minimalist design, eco-friendly technology, and innovative functions, supplied as part of Nordic Studio's design service.
• Kitchen Worktops Selection of worktop materials and finishes for kitchen installations.
• Floor Finishes Floor finishing services complementing kitchen and bathroom installations.
• Lighting Lighting solutions and services for kitchen and bathroom spaces.

Quantifiable outcome

• Bespoke kitchen and bathroom renovations with timeless Scandinavian design

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ASKOcoreTechnology or IntegrationASKO is a premium kitchen and laundry appliance brand known for Scandinavian craftsmanship, sleek minimalist design, eco-friendly technology, and innovative functions. Nordic Studio proudly supplies ASKO appliances as part of their design service, whether for full kitchen renovations, functional laundry rooms, or standalone appliances. The partnership was highlighted through a showroom event hosted with ASKO representatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wren Kitchens: Large UK kitchen retailer selling made-to-measure kitchens through showrooms with design consultations and installation; competes with Nordic Studio in the Scottish market for the same homeowner customers on a project-based model.
• Schmidt Kitchens: European kitchen brand with UK showroom network offering German-engineered kitchens with a contemporary/Scandinavian-adjacent design language; comparable to Nordic Studio on showroom-led, design-led bespoke kitchen sales to homeowners.
• Norseman Kitchens & Interiors: UK-based bespoke Scandinavian/Nordic kitchen and interior design firm. Closely comparable to Nordic Studio on bespoke positioning, Nordic aesthetic, design-plus-install model, and project-based residential contracts.
• C.P. Hart Bathrooms: UK premium bathroom retailer with showrooms offering design consultation and installation; comparable to Nordic Studio's bathroom renovation service line on premium positioning and design-led showroom model.
• Magnet Kitchens: Established UK kitchen retailer with national showroom footprint offering design, supply, and fit services; directly comparable channel model to Nordic Studio though broader price-point positioning.
• Neptune (Kitchens & Interiors): Premium UK furniture and kitchen brand with showrooms offering design-led, high-end fitted kitchens with classic/traditional styling; comparable premium positioning and showroom-plus-design consultation model.
• Howdens Joinery: UK trade kitchen and joinery supplier selling through local depots to trade installers; comparable kitchen product category though more trade-oriented than Nordic Studio's direct-to-consumer showroom model.

Broad incumbents

• IKEA (Kitchens): Mass-market Scandinavian-origin home furnishing retailer with a significant UK kitchen category including design services; not a direct price competitor to Nordic Studio but shares Scandinavian heritage and competes for the same homeowner consideration set.
• Porcelanosa: Premium Spanish tile, bathroom, and kitchen surface retailer with UK showrooms; comparable premium positioning in bathroom/kitchen categories and similar showroom-plus-installation offering, though broader portfolio.
• BoConcept: Global Danish furniture and interior brand with showrooms including kitchen/joinery offerings; broader portfolio than Nordic Studio but comparable Scandinavian design DNA and showroom-led consumer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Studio by Biehl