What We'rr Gmbh does

We'rr GmbH is a Munich-based talent management and marketing consulting agency founded in 2021. The firm operates two interconnected service lines: talent management for professional football players and sports/event moderators, and marketing consulting for corporate brands. On the talent side, We'rr represents athletes and presenters in career planning, contract negotiations, transfers, and personal brand development, publicly referencing more than 50 successful transfers and a roster that includes players placed at FC Bayern München, Borussia Mönchengladbach, FC Burnley, VfL Wolfsburg, and FC St. Gallen 1879, as well as moderators working with ARD, Sky Sport, Sport 1, and Prime Video. On the consulting side, the firm advises corporate clients — including Merz Aesthetics, Danone, Breitling, NOVENTI, Thule, Wempe, and Weber Grill — on media strategy, event partnerships, testimonial campaigns, and influencer collaborations.

Revenue is derived from professional service fees, most plausibly commissions on player transfers, ongoing management retainers from talent, and project-based consulting fees from corporate brand engagements. The firm does not disclose pricing and operates on a quote-based model negotiated per engagement. It is a private, founder-owned German GmbH with no external funding, no proprietary technology platform, and no scalable product. Distribution is relationship-led, anchored by the three Managing Partners — Marcel Maison, Patrick Rohner, and Henrik Runde — who have worked together in German sports and media for over a decade. The firm employs approximately 11 people across partner, project management, player management, finance, and working student roles, all based at the Munich headquarters on Thierschstraße. Customer acquisition is direct and network-driven, with credibility reinforced by the firm's Transfermarkt listing as a registered Beraterfirma and its visible participation in industry events such as the Bambi Awards and Berlinale.

Name

We'rr Gmbh

Legal name

We'RR GmbH

Website

https://we-rr.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

We'rr GmbH is a Munich-based, founder-owned agency founded in 2021 that provides talent management for professional football players and sports moderators alongside marketing and sponsorship consulting for corporate brands across the DACH market.

Ownership category

akta.pro rank

Product category

Sports Talent Management

NAICS

Management Consulting Services (54161), Media Representatives (54184), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Sports talent management
• Marketing consulting services
• Player representation
• Athlete brand partnerships
• Talent management agency

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management Services: Management and marketing services for football players and moderators, including career planning, contract negotiations, transfer management, and personal branding. Revenue likely derived from commission on transfers and ongoing management retainers.
2. Marketing Consulting Services: Media strategy, event coordination, partnership brokering, and marketing campaign execution for corporate clients. Services include testimonial cooperation management, media consulting, and marketing strategy development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

We'rr Gmbh is a Munich-based talent management and marketing consulting firm founded in 2021. The company represents football players and media personalities (moderators and presenters) while providing sports marketing consulting to corporate brands seeking athlete-driven brand partnerships. It operates as a German private limited liability company (GmbH) with a small team of around 11 staff led by three Managing Partners.

Product overview

We'rr Gmbh is a talent management and marketing consulting agency founded in 2021, though the founders have worked together for over 10 years. The company operates two interconnected service lines: Talent Management and Marketing Consulting. Talent Management encompasses footballer representation, moderator management, and talent marketing, while Marketing Consulting covers media strategy, event & cooperations, and strategy & analytics services. The company leverages an extensive network in sports and media to connect people and brands, develop strategies, and support clients in achieving their goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Player Talent Management Career and contract representation services for professional football players, including negotiation of transfer deals, sponsorships, and personal brand management. Targeted at active and rising professional footballers in Germany and across Europe.
• Moderator & Presenter Talent Management Representation and booking services for TV and event moderators and presenters. Targeted at media personalities seeking management of bookings, broadcast appearances, and brand partnerships.
• Sports Marketing Consulting Strategic marketing consulting for corporate brands seeking to leverage athlete and presenter talent in campaigns, sponsorships, and brand activations. Targeted at brand marketers and sponsorship buyers at companies wanting athlete-driven marketing partnerships.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FC Bayern MünchencoreOthersLong-standing partnership with FC Bayern München, including managing player transfers (e.g., Justin Janitzek, Richard Meier, Kurt Rüger from Bayern München II), brand partnership with NOVENTI, and ongoing talent representation for Bayern-affiliated players.
• Borussia MönchengladbachcoreOthersMultiple player management relationships including contract renewals and transfers, with players like Jordan Beyer moving between Borussia Mönchengladbach and FC Burnley.
• ARDcoreOthersMajor broadcasting partner for moderator talent Esther Sedlaczek. ARD represents a primary platform for sports presenting and broadcasting work.
• Sport 1coreOthersPartnership platform for moderator Katharina Kleinfeldt. Sport 1 is a major German sports media broadcaster.
• Sky SportcoreOthersBroadcasting partner for commentator Sebastian Hellmann. Sky Sport is a premium German sports pay-TV channel.
• Prime VideominorOthersStreaming platform partnership for moderators Katharina Kleinfeldt and Sebastian Benisch, indicating involvement in Amazon's sports broadcasting initiatives.
• FC St. Gallen 1879minorOthersSwiss football club representing international transfer partnerships for players like Chima Okoroji and Justin Janitzek.
• Merz AestheticscoreGTM or Marketing PartnerSignificant marketing partnership including sponsored Facebook campaigns with Glamour, influencer collaborations with Izabel Goulart and Kevin Trapp, Madame Event 2023, and Eintracht Frankfurt Frauen football partnership. Multiple campaign executions demonstrating deep working relationship.
• DanonecoreGTM or Marketing PartnerMultiple campaign executions including advertorials with Donna, Glamour, myself, sponsored Instagram stories, and native teasers across various publications. Long-term client relationship demonstrated through diverse campaign formats.
• BreitlingminorGTM or Marketing PartnerLuxury watch brand partnership including Boutique Experience events featuring talent Yannik Erkenbrecher.
• NOVENTIminorGTM or Marketing PartnerHealthcare company partnership with FC Bayern München, coordinated by We'RR for marketing and partnership execution.
• Eintracht Frankfurt (Women's Football)minorOthersWomen's football team partnership facilitated through Merz Aesthetics collaboration, with We'RR managing the cooperation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SPORTFIVE: One of Europe's largest sports rights, marketing, and talent agencies, serving leagues, clubs, brands, and athletes globally. Comparable to We'RR's combined talent + brand partnership offering but with pan-European scale.
• Jung von Matt SPORTS: Leading German sports marketing agency within the Jung von Matt network, providing athlete marketing, brand partnerships, and sports-driven creative campaigns. Overlaps with We'RR's marketing consulting side but at significantly larger scale.
• Octagon: Global sports marketing agency providing athlete representation, event management, and brand consulting. Overlaps with We'RR's marketing consulting and talent marketing services but operates at international scale.
• IMG (Endeavor): Global sports and entertainment management company offering athlete representation, event management, and brand partnerships. Comparable service breadth to We'RR but with significantly larger talent roster and global footprint.

Direct peers

• Kia Joorabchian / Stellar Group: International football agency providing player representation, transfer negotiation, and marketing services. Comparable business model to We'RR's talent management line, though operating across a wider set of European leagues.
• ROOF GmbH (Football Agency): Munich-based football agency representing German football players across Bundesliga and European clubs, providing career management and transfer services directly comparable to We'RR's footballer management line.
• LIAN Sports: German football talent agency and consultancy providing player management, transfer brokerage, and marketing consulting services. Closely comparable to We'RR in scope of services and target market.
• SportsTotal GmbH: German football agency offering talent management, transfer support, and marketing services similar to We'RR. Operates in the same German market with comparable player representation and brand partnership offerings.
• MVV Sports Management: German sports management agency offering player representation and sports marketing consulting. Directly comparable to We'RR in both talent management and brand partnership offerings within the German football ecosystem.

Regional players

• BSP Media: German sports communications and media agency focused on athlete marketing and PR. Overlaps with We'RR's moderator talent marketing and testimonial cooperation services within the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We'rr Gmbh