Visit Oxnard

What Visit Oxnard does

Visit Oxnard (operating as the Oxnard Convention & Visitors Bureau) is an independent, public non-profit 501(c)(4) destination marketing organization headquartered at 3600 Harbor Blvd. #469 in Oxnard, California. The organization's mission is to promote and market Oxnard as a premier leisure and business travel destination on California's coast between Malibu and Santa Barbara, supporting local hospitality businesses, attracting overnight stays, and generating economic impact through tourism promotion. Its primary deliverables are content and information assets rather than software products: a destination marketing website (VisitOxnard.com), the 2026-2027 Visitor Guide distributed via 55,000+ print copies plus digital downloads, an events calendar, a deals and promotions platform, and an email newsletter. Supporting offerings include the Oxnard Taco Trail culinary sub-brand, meeting and groups planner services, brand guidelines and media assets, and signature events such as the Dallas Cowboys Training Camp.

The organization is funded by a 2% tourism assessment charged by area hotels with 55+ rooms and a yearly contracted amount from the City of Oxnard, providing a recurring, non-transactional revenue base tied to hotel performance and city appropriations. Its go-to-market combines multi-channel content marketing (website, social media @VisitOxnardCA on Instagram, Facebook, Twitter), email newsletters, public relations and travel writer outreach, event sponsorship, and cooperative partner marketing with industry organizations including Ventura County Coast, Visit California, CalTravel, Destinations International, Brand USA, NTA, and American Bus Association. A lean team of approximately 5 staff — President & CEO Brittney Hendricks, Operations & Business Development Manager Michelle Flippo, Digital & Multicultural Marketing Manager Daniel Cabrera, Marketing & Office Coordinator Nino Blunt, and Public Relations representative Elizabeth Maxim Melgoza — executes this mandate under a Board of Directors with executive committee leadership across hospitality and tourism sectors.

Name

Visit Oxnard

Legal name

Visit Oxnard

Website

https://visitoxnard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Oxnard is a non-profit 501(c)(4) destination marketing organization that promotes Oxnard, California as a leisure and business travel destination through its website, visitor guides, events, and cooperative marketing, funded by a 2% hotel assessment and city contract.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Assessment: Funded by a 2% tourism assessment charged by area hotels with 55+ rooms as well as a yearly contracted amount from the City of Oxnard. This is a non-profit 501(c)(4) organization.
2. Visitor Guide Distribution: Distribution of 2026-2027 Visitor Guide with over 55,000 print copies distributed in key markets across the U.S. in airports, hotel rooms, restaurants, attractions, plus thousands of unique digital downloads annually.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Visit Oxnard (the Oxnard Convention & Visitors Bureau) is a destination marketing organization that promotes Oxnard, California as a premier leisure and business travel destination. It sells and distributes trip-planning services through its destination website, annual 92-page Visitor Guide (print and digital), events calendar, deals and promotions platform, email newsletter, and meeting/convention planner services. The organization is funded by a 2% tourism assessment on hotels with 55+ rooms and an annual contract with the City of Oxnard.

Product overview

Visit Oxnard is a destination marketing organization (Oxnard Convention & Visitors Bureau) operating primarily as a content and information platform rather than a traditional software product. Its core offering is the Visit Oxnard tourism website, complemented by the 2026-2027 Visitor Guide (92-page print/digital publication), a comprehensive events calendar featuring ticketed shows and festivals, a deals and promotions platform for hotels and attractions, and an email newsletter subscription service. Supporting offerings include the Oxnard Taco Trail culinary brand, brand guidelines and media assets for press, meeting and groups planner services, and signature events such as the Dallas Cowboys Training Camp. The organization also publishes annual reports and marketing plans. No software-as-a-service product, API, or developer platform is identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Oxnard Website Platform The primary destination marketing website for Oxnard, California, offering comprehensive tourism information including hotel listings, things to do, events calendar, dining guides, beach information, and trip planning resources across desktop and mobile platforms. Aimed at leisure travelers, families, meeting planners, and tour operators.
• 2026-2027 Visitor Guide A 92-page print and digital publication featuring photography, itineraries, local tips, and information about Oxnard's beaches, festivals, restaurants, and Channel Islands Harbor. Over 55,000 print copies distributed annually plus thousands of digital downloads, delivered to airports, hotel rooms, restaurants, and attractions in key U.S. markets.
• Events Calendar A comprehensive listing of Oxnard events including annual festivals, concerts, live music, comedy shows, farmers markets, and holiday celebrations. Features event details, ticketing integration, dates, venues, and admission pricing for visitors planning trip itineraries.
• Deals & Promotions Platform A collection of hotel deals, spa offers, dining promotions, and vacation packages from Oxnard area hotels and attractions, enabling visitors to find discounted rates and special offers.
• Newsletter E-Subscription An email newsletter subscription service providing subscribers with insider news, event updates, and exclusive offers from Visit Oxnard to help plan their trips.
• Oxnard Taco Trail A curated food trail highlighting authentic Mexican taquerias and restaurants in Oxnard, promoting local culinary experiences and cultural food heritage.
• Brand Guidelines & Assets Official branding standards including logos (yellow-orange color scheme), typography (Agenda typeface), color palettes, and style guidelines available for download by partners and media.
• Press Kit & Media Resources A downloadable press kit, high-resolution image library, and media resources for travel writers, journalists, and content creators covering Oxnard.
• Meeting & Groups Services Convention and meeting planner services including venue recommendations, group booking assistance, and corporate event support for business travelers and event organizers.
• Dallas Cowboys Training Camp Annual NFL training camp event hosted in Oxnard at River Ridge Playing Fields, celebrating its 20th anniversary in 2025, featuring fan experiences and player interactions.

Quantifiable outcome

• $5.2 million transient occupancy tax generated from visitor spending in Oxnard 2024
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Ventura County CoastcoreStrategic or Co-development PartnerRegional destination marketing partnership for Ventura County coastal destinations. Visit Oxnard holds seats on boards and committees and participates in cooperative marketing efforts to position Oxnard as a leading travel destination within the broader Ventura County region.
• Visit CaliforniacoreStrategic or Co-development PartnerState tourism marketing organization partnership for statewide tourism promotion and California destination marketing campaigns.
• CalTravelcoreGTM or Marketing PartnerCalifornia travel industry advocacy association partnership for tourism policy advocacy and industry collaboration.
• American Bus AssociationminorGTM or Marketing PartnerNational bus industry association membership for travel trade partnerships and group travel marketing.
• California Travel AssociationcoreGTM or Marketing PartnerState travel industry association membership with board participation and award recognition for Visit Oxnard professionals.
• Central Coast TourismminorGTM or Marketing PartnerRegional tourism marketing partnership for California's Central Coast destinations.
• Destinations InternationalcoreGTM or Marketing PartnerGlobal association of destination marketing organizations providing research, professional development, and industry best practices.
• Brand USAminorGTM or Marketing PartnerNational destination marketing organization for promoting USA to international travelers.
• MPI Southern California ChapterminorGTM or Marketing PartnerMeeting Professionals International chapter partnership for meetings and conventions industry connections.
• NTA (National Tour Association)minorGTM or Marketing PartnerNational tour association membership for tour operator partnerships and travel trade relationships.
• California DMO AlliancecoreStrategic or Co-development PartnerCoalition of California destination marketing organizations for collaborative marketing and advocacy efforts statewide.
• Oxnard DowntownerscoreStrategic or Co-development PartnerNonprofit organization dedicated to supporting community events in Downtown Oxnard, including the annual Oxnard Salsa Festival since 1993.
• City of OxnardcoreStrategic or Co-development PartnerAnnual contracted partnership and funding from the City of Oxnard for tourism promotion and destination marketing activities.
• Oxnard Hotels (55+ room properties)coreChannel Partner/ Reseller/ DistributorHotel partners that contribute 2% tourism assessment and distribute Visitor Guides to guests. Includes properties like Homewood Suites, Best Western Oxnard Inn, Holiday Inn Oxnard Ventura, and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Anaheim: DMO for Anaheim, CA — a larger California destination with a strong meetings/conventions focus. Competes with Oxnard for meeting planner mindshare in Southern California, though its demand base is anchored by theme park visitation.
• Visit California: State-level DMO for California. Acts as both a cooperative marketing partner (Oxnard participates in Visit California campaigns) and a broader incumbent shaping statewide destination awareness that channels visitors toward California destinations including Oxnard.
• Discover Long Beach: DMO for Long Beach, CA — a larger Southern California coastal DMO with overlapping meetings/conventions and leisure mandate. While materially larger, it competes with Oxnard for group business and convention bookings in the broader SoCal market.

Direct peers

• Visit Laguna Beach: DMO for Laguna Beach, CA — a California coastal DMO with comparable boutique destination positioning, strong arts/culture identity, and shared Southern California leisure traveler pipeline. Operates in the same cooperative California DMO ecosystem.
• Visit Huntington Beach: DMO for Huntington Beach, CA — a similarly scaled Southern California beach destination with comparable resort-style lodging base, beach-centric positioning, and recurring assessment funding. Operates as a peer in California DMO marketing awards and cooperative campaigns.
• Visit Carlsbad: DMO for Carlsbad, CA — a peer California coastal destination with a similar profile of family leisure, beach, and meeting/group business. Comparable scale, assessment-based funding, and target audience mix.
• Visit Oceanside: DMO for Oceanside, CA — a comparable mid-size Southern California beach destination with similar funding structure (TOT-funded DMO), surf-and-beach positioning, and meeting/convention focus. Operates as a direct competitor for similar drive-market leisure visitors.
• Visit Ventura: DMO for adjacent Ventura, CA — the closest geographic peer, sharing the same Ventura County visitor economy, regional cooperative marketing partners, and overlapping hotel assessment funding base. Both organizations compete for cooperative marketing dollars from Ventura County Coast.
• Visit Santa Barbara: DMO for Santa Barbara directly north of Oxnard on the California coast. Competes for the same leisure traveler audiences along the SoCal coast and benefits from a stronger luxury positioning, making it the primary head-to-head competitor for share-of-voice in this corridor.

Regional players

• Ventura County Coast: Regional destination marketing partnership covering Ventura County's coastal destinations including Oxnard, Ventura, and Channel Islands Harbor. Visit Oxnard holds seats on its boards and participates in cooperative marketing, making it both a strategic partner and a regional coordination layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VisitOxnardCA
• Facebookfacebook.com/oxnardca
• Instagraminstagram.com/visitoxnardca
• LinkedInlinkedin.com/company/visit-oxnard

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Oxnard