Maxi Zoo Polska

What Maxi Zoo Polska does

Maxi Zoo Polska is the Polish national operating entity of Fressnapf Tiernahrungs GmbH, the German-headquartered European pet supplies group. The business runs a hybrid omnichannel retail model combining a proprietary e-commerce platform (maxizoo.pl), a network of physical retail stores across Poland, and a mobile application distributed on iOS, Android, and Huawei devices. It serves Polish pet owners with more than 9,000 SKUs spanning dog, cat, small animal, bird, aquaristics, terraristics, garden/pond, and veterinary prescription diet categories, plus 11 proprietary private-label brands (AniOne, Premiere, Real Nature, Select Gold, MultiFit, FIT+FUN, Dogs Creek, More, Moments, and others).

The technology layer is a conventional e-commerce stack: an online storefront with a Click & Collect omnichannel bridge that lets customers order online and pick up in-store, mobile apps with deep-linked promotional flows, and newsletter infrastructure powering customer-acquisition campaigns. Logistics rely on InPost as a shipping partner, with a 149 PLN free-delivery threshold, a 45-day free-return policy, and a broad payment stack (BLIK, Przelewy, credit card, PayPal, Apple Pay, Google Pay, cash on delivery). An advice portal — the Poradnik / Magazyn Maxi Zoo — supplies content on pet nutrition, training, health, and breed information, functioning as both an SEO asset and a top-of-funnel educational channel.

The business model is fundamentally transactional retail: revenue is generated by unit-priced product sales across online and physical channels. Retention is layered on top via the Friends loyalty program, in which customers collect "Łapki" (paw) points redeemable for up to 15% off purchases, plus a newsletter-driven 10% first-purchase discount. Customer acquisition is diversified across email, content marketing, paid promotional campaigns, and a co-branded BNP Paribas Pupil Card that gives cardholders an additional 10% Maxi Zoo Friends discount — a financial-product partnership that signals the parent's willingness to monetize the customer base through non-retail partnerships.

Name

Maxi Zoo Polska

Legal name

Fressnapf Tiernahrungs GmbH

Website

https://maxizoo.pl

Company type

Private

Operating status

Operating

Short description

Maxi Zoo Polska is a Polish omnichannel pet supplies retailer operating e-commerce, physical stores, and a mobile app under the Fressnapf Group, offering 9,000+ products and 11 private-label brands across all pet categories to Polish consumers.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industry

Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet supplies retail
• Pet food online
• Pet accessories
• Veterinary diets
• Omnichannel pet store

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Pet Product Sales: Revenue generated from online sales of pet food, accessories, and supplies through the maxizoo.pl website. The store offers over 9000 products across multiple pet categories including dogs, cats, small animals, birds, aquaristics, terraristics, and VET diets.
2. Physical Retail Store Sales: Revenue from brick-and-mortar pet retail stores operating under the Maxi Zoo brand in Poland, complementing the online channel.
3. Loyalty Program (Friends): Friends loyalty program where customers collect points ('Łapki') and redeem them for discounts up to 15% on purchases, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maxi Zoo Polska is an omnichannel pet supplies retailer operating an online store (maxizoo.pl), a mobile app, a network of physical retail stores, and a Click & Collect service. It sells more than 9,000 products including food, accessories, beds, toys, grooming supplies, training aids, and veterinary prescription diets across dogs, cats, small animals, birds, aquaristics, terraristics, and garden/pond categories. The assortment is complemented by eleven exclusive private label brands, a Friends points-based loyalty program, and editorial pet-care content.

Product overview

Maxi Zoo Polska operates as an e-commerce pet supplies platform offering over 9,000 products for various pets including dogs, cats, small animals, birds, aquarium fish, terrarium reptiles, and garden/pond creatures. The core platform is supplemented by a mobile app, Click & Collect omnichannel service, and the Friends loyalty program. The company carries eleven private label brands (AniOne, Premiere, Real Nature, Select Gold, MultiFit, FIT+FUN, Dogs Creek, More, Moments) offering food, beds, toys, and accessories. VET prescription diets are also available. The Maxi Zoo Poradnik (magazine) provides pet care advice content.

Differentiator

Problem solved

Functional benefit

Brands

• Maxi Zoo Friends: Loyalty program where customers collect 'paw points' (Łapki) and exchange them for discounts.

Products and services

• Maxi Zoo Online Store

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• BNP Paribas (Pupil Card)minorGTM or Marketing PartnerBNP Paribas partnership offers a co-branded Pupil card that provides Maxi Zoo Friends members with 10% discount on purchases at Maxi Zoo. This financial product partnership helps drive customer acquisition by offering financial incentives to cardholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fressnapf: The parent of Maxi Zoo Polska and Europe's largest pet supplies retailer, operating physical stores and e-commerce across multiple countries. Directly comparable as Maxi Zoo Polska's operating playbook is essentially a localised version of Fressnapf's omnichannel model.
• Allegro: Poland's dominant e-commerce marketplace with a deep pet supplies category and third-party sellers. A direct competitive threat to Maxi Zoo's online pet retail proposition given Allegro's traffic scale and breadth.
• Amazon Polska: Generalist e-commerce marketplace with growing pet supplies assortment and Prime delivery infrastructure in Poland. Competes with Maxi Zoo on convenience, selection, and delivery speed across the same pet categories.
• Petco: Major US pet retailer combining e-commerce, physical stores, grooming, and veterinary services with a sizeable private-label portfolio. Directly comparable in business model mix to Maxi Zoo's omnichannel-plus-VET proposition.
• PetSmart: North America's largest specialty pet retailer offering food, accessories, grooming, and services across physical and digital channels. Comparable as a benchmark for omnichannel pet retail scale and private-label breadth.
• Pets at Home: UK's largest integrated pet care retailer combining specialty retail, grooming, and veterinary services with strong private-label food. Comparable as the most-cited omnichannel pet retail benchmark in Europe for category, private-label, and loyalty execution.

Regional players

• Kakadu: Polish online pet supplies retailer offering food, accessories, and supplies for dogs, cats, and other pets. Operates in the same domestic niche as Maxi Zoo and competes for the same Polish pet-owner segment.
• Empik: Leading Polish multi-category retailer with a growing pet assortment online and via physical stores. Overlaps with Maxi Zoo on Polish omnichannel pet supply retail, though Empik's pet focus is not its primary vertical.

Direct peers

• Tiendanimal: Online pet supplies retailer originally from Spain that expanded into multiple European markets. Comparable as a vertically focused pet e-commerce operator leveraging private-label brands, similar to Maxi Zoo Polska's model.
• Zooplus: Leading pan-European online pet supplies retailer with a strong Polish presence (zooplus.pl). Competes head-on with Maxi Zoo Polska in the same product categories, customer segment, and delivery-based e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaxiZooPolska
• LinkedInlinkedin.com/company/maxi-zoo-polska-sp-z-o-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi Zoo Polska