Nature NB

Name

Nature NB

Legal name

NBFN/FNNB Inc (New Brunswick Federation of Naturalists)

Website

https://naturenb.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAGAA

Biodiversity & Habitat Conservation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYEUAHAHAD

Threatened & Endangered Species (TES) / Protected Species Surveys & Compliance

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Ecology, Biodiversity & Natural Resource Assessments

Keywords

• Nature education programs
• Conservation services
• Citizen science
• Wildlife monitoring
• Community naturalist clubs

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Nature NB generates revenue through individual donations at various levels ($10, $25, $50, $100, or custom amounts). Donors can make one-time or monthly recurring contributions. Individual donations support the organization's conservation, education, and outreach programs.
2. Membership Program: Annual membership fees provide members with access to Nature NB programs, publications including the NB Naturalist magazine, and participation in nature clubs and events throughout New Brunswick.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nature NB is a non-profit charitable organization in New Brunswick, Canada that delivers nature education, conservation, and citizen science programming. It publishes a quarterly naturalist magazine, runs children and youth nature clubs, coordinates biodiversity monitoring events (such as the Christmas Bird Count), distributes native plant seeds, and supports a federated network of community nature clubs across the province.

Product overview

Nature NB is a non-profit charitable organization offering a portfolio of conservation and education programs centered on celebrating, conserving, and protecting New Brunswick's natural heritage. The core offerings include the NatureKids youth education program, Seed Sitters Club for native plant seed exchange, NB Naturalist Magazine for publications, Eco Help Hub for environmental inquiries, and Community Science Programs including Christmas Bird Count and Monarch butterfly monitoring. These programs work together to engage New Brunswickers through education, networking, and volunteer-driven conservation initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• NatureKids Program
• Seed Sitters Club
• NB Naturalist Magazine
• Eco Help Hub
• Christmas Bird Count
• Community Science Programs
• Milkweed Seed Distribution
• Nature NB Membership
• SARPAL (Species at Risk Partnership on Agricultural Land)

Quantifiable outcome

• 158,000 birds from 133 species counted in 2024 Christmas Bird Count
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Species at Risk Partnerships in Agricultural Landscapes (SARPAL)coreStrategic or Co-development Partner · 1 January 2019Nature NB leads this initiative with 14+ partner organizations including NGOs, Indigenous Nations, government agencies, and academic partners to conserve species at risk in agricultural areas of the Wolastoq river watershed.
• David Suzuki FoundationcoreStrategic or Co-development PartnerNature NB partnered with the David Suzuki Foundation's Seed Sitters initiative to create a decentralized network of gardeners exchanging seeds across Canada. This includes the Seed Sitters Club, ButterflyWay Project, and LawnShare initiatives promoting native plant cultivation.
• Mount Allison UniversitycoreStrategic or Co-development PartnerOngoing partnership with the Applied Native Plants and Pollinator Conservation course, where students write guest blog articles for Nature NB as part of their coursework. Dr. Emily Austen leads the collaboration.
• Ottawa Wildflower Seed LibraryminorGTM or Marketing PartnerPartnership for seed sharing and winter sowing education resources. Nature NB promotes the seed library as a resource for ordering native plant seeds.
• Birds CanadacoreStrategic or Co-development PartnerCollaboration on the Christmas Bird Count program, providing maps and coordination for survey areas across New Brunswick.
• Maritime Monarch WatchersminorGTM or Marketing PartnerPartnership for milkweed seed preparation and distribution supporting Monarch butterfly conservation. Seeds are prepared by Maritime Monarch Watchers for Nature NB's distribution programs.
• Nature Trust of New BrunswickcoreStrategic or Co-development PartnerConservation collaboration with the Nature Trust of New Brunswick, which has established 70+ nature preserves. Carli le Roux, Conservation Manager, contributes content on Appalachian Hardwood Forest conservation.
• Fundy Hiking Trails AssociationminorStrategic or Co-development PartnerThe Dobson Trail, Canada's oldest volunteer-built and maintained trail, is managed by the Fundy Hiking Trails Association. Nature NB Program Director Adam Cheeseman writes about hiking experiences on this trail.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nature Saskatchewan: Saskatchewan's federation of naturalist clubs delivering a similar mix of federated clubs, citizen science, and conservation education in a single province — a direct structural peer to Nature NB.
• Nature Québec: Quebec's provincial conservation NGO operating federated naturalist clubs, citizen science, and policy advocacy with bilingual programming — directly comparable to Nature NB's federated-club model in a neighbouring province.
• Nature Alberta: Provincial federation of naturalist clubs in Alberta with comparable membership-club structure, citizen science, and conservation education programs — another sister federation under the same national umbrella model.
• BC Nature: Federation of British Columbia Naturalists operating the same federated-club model with citizen science and conservation programs across a single province — comparable in structure and mission.
• Nature Nova Scotia: Provincial federation of naturalist clubs in Nova Scotia operating the same model of federated clubs, citizen science, conservation advocacy, and youth education — the most direct structural analogue to Nature NB in an adjacent Atlantic province.
• Ontario Nature: Federation of Ontario Naturalists — the largest provincial naturalist federation in Canada, running an analogous federated-club model, citizen science, conservation advocacy, and youth (Junior Naturalists) programming at greater scale.
• Nature Newfoundland & Labrador: Provincial naturalist federation offering a comparable membership-and-club structure, citizen science, and conservation advocacy focused on a single Atlantic Canadian province — the closest geographic and operational peer.

Broad incumbents

• Birds Canada: National bird-conservation organization and Nature NB's Christmas Bird Count partner; offers a wider portfolio of programs and national reach but shares the citizen-science and ornithological monitoring mission.
• Nature Trust of New Brunswick: Provincial land trust and Nature NB partner holding 70+ nature preserves; competes for the same donor base and conservation mandate within New Brunswick but with a land-conservation rather than education-and-advocacy focus.
• David Suzuki Foundation: National Canadian environmental NGO and Nature NB's Seed Sitters/ButterflyWay partner; larger brand and national scope but operates in the same biodiversity-education space and shares native-plant and pollinator programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/naturenb.ca
• YouTubeyoutube.com/@nature-newbrunswick
• Facebookfacebook.com/naturenb
• Instagraminstagram.com/nature.nb
• LinkedInlinkedin.com/company/naturenb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature NB