Napa Valley Grapegrowers

What Napa Valley Grapegrowers does

Napa Valley Grapegrowers (NVG) is a 501(c)(3) nonprofit trade organization founded in 1975 and headquartered in Napa, California. The organization represents more than 600 Napa County grape growers, vineyard management companies, and associated businesses, providing education, advocacy, and resources for the regional viticulture community. Its core mission is preserving the long-term viability of agriculture in Napa Valley, including protection of the Napa Valley Agricultural Preserve.

NVG's product surface is a member-services ecosystem rather than a unified software platform. Core offerings include education programs (field days, seminars, webinars, the Grown in Napa Valley podcast, and the Organic Winegrowing Conference); advocacy on water rights, land use, pests and disease, disaster preparedness, and wildfire resiliency; and member resources such as the Napa Winegrape Market Reports, Growing Conditions Report, Soil Health Report, annual Wages & Benefits Survey, Weather Alert tool, and crop insurance resources. Signature initiatives include Harvest STOMP (a major annual fundraiser), the Paso Adelante next-generation leaders program, and the in-development Center for Napa Growers in Oakville. Underlying capabilities center on viticultural best practices, sustainable farming methodologies, soil health management, and climate resilience, with research partnerships extending to UC Davis Department of Viticulture & Enology and ETS Labs.

The business model is a membership-based nonprofit with diversified revenue: annual subscription dues across three tiers (Grower, Vineyard Management Company, Associate), tax-deductible donations, corporate sponsorships, and federal/foundation grants (notably a USDA ERME grant). Distribution is regional (Napa County), delivered through a member portal, public website, in-person events, and strategic sponsorship programs. Pricing is not publicly disclosed; the organization is governed by a board of directors and operates with 11-50 staff.

Name

Napa Valley Grapegrowers

Legal name

Napa Valley Grapegrowers

Website

https://napagrowers.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Napa Valley Grapegrowers is a 501(c)(3) nonprofit trade organization founded in 1975 that provides education, advocacy, and resources to more than 600 Napa County grape growers, vineyard managers, and associated businesses.

Ownership category

akta.pro rank

Product category

Viticulture Trade Association Services

NAICS

Grape Vineyards (111332)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

akta.pro secondary industries

Soil Health & Nutrient Management (Vineyard Soils, Amendments, Cover Crops) (AFAGAJAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Vineyard Labor & Compliance Management (H-2A, Safety, Payroll, Housing) (AFAGAJAK), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Viticulture education
• Grape grower advocacy
• Agricultural nonprofit
• Vineyard sustainability
• Trade association services

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from grape growers, vineyard management companies, and associate members
2. Donations and Contributions: Tax-deductible charitable donations from individuals and organizations supporting agricultural stewardship
3. Sponsorships: Strategic sponsorship program where organizations sponsor NVG events and programs
4. Grants: Federal and foundation grants including USDA ERME grant for grower services

Pricing tiers

Distribution channels4 records

Marketing channels12 records

Core offering

Napa Valley Grapegrowers is a 501(c)(3) nonprofit trade association that provides education, advocacy, and community-building services for Napa County grape growers, vineyard management companies, and associated businesses. Its offerings include grower education through field days, seminars, and the Grown in Napa Valley podcast; advocacy on land use, water rights, pests and disease, and wildfire resiliency; and member resources such as the Weather Alert service, Growing Conditions Report, Soil Health Report, Wages & Benefits Survey, and Member Directory.

Product overview

Napa Valley Grapegrowers is a 501(c)(3) non-profit trade organization offering a portfolio of education programs, advocacy services, networking events, and research resources for Napa Valley grape growers and vineyard managers. Rather than a unified software product, the organization provides an integrated ecosystem of member services including educational programs (field days, seminars, webinars, podcast), advocacy on critical issues (water, land use, wildfires), industry events (Harvest STOMP, Organic Winegrowing Conference), and tools (Weather Alert, Growing Conditions Reports, Soil Health Reports, Wages & Benefits Survey, Member Directory).

Differentiator

Problem solved

Functional benefit

Products and services

• Grower Membership Annual subscription membership for Napa County grape growers providing access to education programs, advocacy representation, networking events, and member-only resources such as the Member Directory and Weather Alert service.
• Vineyard Management Company Membership Annual subscription membership for vineyard management companies that operate within Napa County, providing best practices resources, regulatory and labor guidance, and industry representation.
• Associate Membership Annual subscription membership for businesses and organizations associated with the Napa Valley winegrowing industry, providing networking, sponsorship visibility, and community engagement opportunities.
• Harvest STOMP Fundraiser Event Annual signature fundraising event held at Opus One Winery that supports Napa Valley Grapegrowers' Agricultural Preserve protection and grower community stewardship programs.
• Organic Winegrowing Conference Annual conference on organic and sustainable viticulture practices featuring working-vineyard field visits across Napa Valley in July and a half-day conference bringing the program together.
• Field Days and Workshops Hands-on educational events held in working Napa Valley vineyards that provide growers with practical, in-the-field training on viticultural best practices.
• Grown in Napa Valley Podcast Podcast series covering insights into Napa Valley grape growing, sustainability, and the agricultural community, distributed through Apple Podcasts and Spotify.
• Paso Adelante Program Next-generation leadership program investing in future Napa Valley vineyard leaders through mentorship and professional development.
• Napa Winegrape Market Reports Market intelligence reports providing pricing data and market analysis for Napa Valley winegrapes to support grower business decisions.

Quantifiable outcome

• 1% for the Planet Environmental Partner recognition (2023)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerIn February 2023, NVG announced becoming a 1% for the Planet Environmental Partner. This global movement, created by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Files), provides support for solving the planet's problems. The partnership recognizes NVG's advocacy, conservation, stewardship, and education efforts.
• Napa Valley VintnerscoreStrategic or Co-development PartnerJoint funding of wildfire prevention efforts including AI-powered early detection cameras on Atlas Peak, Clover Flat, and Diamond Mountain with 24/7 monitoring. Organizations jointly spent $33,000 per month for around-the-clock monitoring.
• Visit Napa ValleycoreStrategic or Co-development PartnerCollaborating with NVG and Napa Valley Vintners on wildfire prevention initiatives including early detection camera systems.
• Napa Valley Farmworker FoundationcoreStrategic or Co-development PartnerJoint programs including Fields of Opportunity summer mentor program, farmworker education, English literacy, professional development, and community support services.
• St. Helena Hospital FoundationmajorOthersFWF pledged $10,000 to COVID-19 vaccine program for agricultural workers. Ongoing collaboration for vaccine clinics and booster shots for farmworkers.
• ETS LabsmajorTechnology or IntegrationThree-year partnership to conduct baseline data research on smoke exposure and wine grapes. Built the largest library of grape samples to study smoke impacts in the world.
• Immigration Institute of the Bay AreaminorStrategic or Co-development PartnerCollaboration to provide farmworkers with access to legal services including immigration support.
• UC Davis Department of Viticulture & EnologymajorStrategic or Co-development PartnerPartnership with Forrestel Lab on Winkler Index update project for Cabernet Sauvignon in Napa Valley AVAs.
• Napa County Agricultural CommissionercoreStrategic or Co-development PartnerOngoing regulatory and policy collaboration on erosion control, groundwater sustainability, Ag Pass programs, and pest/disease control.
• Napa County Groundwater Sustainability AgencymajorStrategic or Co-development PartnerNVG represented on Groundwater Sustainability Plan Advisory Committee (GSPAC) by Director Garrett Buckland.
• Brotemarkle & DavisminorImplementation/ SI/ Consulting PartnerAgricultural financial experts providing personalized financial analysis services to NVG members through USDA ERME grant.
• Napa Valley Creative AgencyminorImplementation/ SI/ Consulting PartnerMarketing agency providing customized vineyard marketing audits for NVG members.
• Coblentz, Patch, Duffy & Bass LLPminorImplementation/ SI/ Consulting PartnerAgricultural attorneys providing legal guidance for NVG members on contracts, risk management, and business structure.
• Napa FirewiseminorStrategic or Co-development PartnerNVG sent letter supporting Napa Firewise's Draft Communitywide Wildfire Protection Plan (CWPP).
• CommuniCare+OLEminorStrategic or Co-development PartnerFederally qualified health center providing healthcare to farmworkers regardless of insurance or ability to pay, supported by wine industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NVGrapegrowers
• Facebookfacebook.com/NapaValleyGrapegrowers
• LinkedInlinkedin.com/company/napa-valley-grapegrowers
• Instagraminstagram.com/napa_valley_grapegrowers
• TikToktiktok.com/@napavalleygrapegrowers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napa Valley Grapegrowers