Metal Finishing Supply Co. Inc.

What Metal Finishing Supply Co. Inc. does

Metal Finishing Supply Co., Inc. is a privately held regional industrial distributor headquartered in Waukesha, Wisconsin, founded in 1967 and serving the Wisconsin community for over 55 years. The company specializes in surface preparation and finishing equipment and supplies, distributing products from multiple manufacturers including Clemco Industries, Schmidt (Axxiom Manufacturing), Trinco (Trinity Tool Company), Washington Mills, Osborn/JacksonLea, Ervin Abrasives, Armex, and Potters Industry. Its product portfolio spans abrasive blast equipment (manual and automated blast cabinets, portable pressure pots, blast rooms, wheel blast systems), vibratory mass finishing equipment (bowls, tubs, centrifugal disc/barrel machines), buffing and polishing systems, dust collection, pipe blasting/coating tools, wet blast and soda blast equipment, plus comprehensive safety equipment and consumable supplies (blast media, vibratory media, compounds, coated abrasives). The company holds sole distribution rights for Ruemelin Sandblast replacement parts following that manufacturer's cessation of business operations, and operates an in-house vibratory finishing lab that processes sample parts to recommend media and compound combinations.

The business generates revenue through four streams: equipment sales (one-time, catalog/quote-based), abrasive and consumable supplies (recurring purchases across blast media, vibratory media, compounds, and coated abrasives), equipment rental (day/week/month terms on a small fleet of blast cabinets, pressure pots, soda blasters, and helmets), and equipment service/repair (in-house and on-site within Wisconsin). Pricing is pay-as-you-go and quote-based, with rental payments due at return and credit accounts or credit cards required to hold equipment. The go-to-market motion is direct, phone-and-email-led B2B sales targeting industrial customers in Wisconsin and surrounding regions, supported by a basic static website that functions primarily as a product catalog. Verticals served include general metalworking/manufacturing (primary), restoration services (fire/mold, graffiti), aerospace and medical device manufacturing, and automotive rebuilders and parts manufacturers. The company is founder/owner-operated, with no disclosed private equity, venture capital, or institutional investment, and no M&A, leadership changes, or restructuring events in the source record.

Name

Metal Finishing Supply Co. Inc.

Legal name

Metal Finishing Supply Co., Inc.

Website

https://metalfinishingsupply.biz

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Metal Finishing Supply Co., Inc. is a privately held, Wisconsin-based regional industrial distributor founded in 1967, specializing in surface preparation and finishing equipment (abrasive blast, vibratory, polishing) and consumables serving manufacturers, restoration operators, aerospace, and automotive shops across the upper Midwest.

Ownership category

akta.pro rank

Product category

Industrial Surface Finishing Equipment and Supplies

NAICS

Metalworking Machinery Manufacturing (33351), Metalworking Machinery Manufacturing (3335), Cutting Tool and Machine Tool Accessory Manufacturing (333515), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Metalworkg Machinery & Equipment (3540), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Surface Preparation & Abrasive Blasting (Sand/Grit/Shot/Waterjet) (IMAIAKAC)

akta.pro secondary industries

Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ), Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Abrasive blast equipment
• Vibratory mass finishing
• Surface preparation supplies
• Industrial finishing equipment
• Blast media distribution

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new abrasive blast equipment including portable pots, blast cabinets, blast rooms, vibratory equipment, dust collectors, nozzles, hoses, fittings, and safety equipment from multiple manufacturers (Clemco, Schmidt, Trinco, etc.).
2. Abrasive and Consumable Supplies: Sale of blast media (coal slag, crushed glass, garnet, aluminum oxide, steel grit/shot, glass beads, soda), vibratory media (ceramic, plastic, steel), compounds, coated abrasives, buffing wheels and compounds.
3. Equipment Rental: Rental of blast cabinets (Trinco Master Model 48/BP), portable pressure pots (Schmidt 3.5 cu ft), soda blast equipment (Schmidt M-11), and blast helmets (Nova2000). Rental periods available per day, week, and month with consumables billed separately.
4. Equipment Service and Repair: In-house repair services on most equipment, on-site service available, evaluation and repair estimates, safety and production upgrades, ongoing service advice for purchasing customers at no additional charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metal Finishing Supply Co., Inc. distributes new abrasive blasting equipment, vibratory mass finishing equipment, buffing and polishing machinery, dust collection systems, safety equipment, and related consumable supplies (blast media, vibratory media, compounds, coated abrasives) from multiple manufacturers including Clemco, Schmidt, Trinco, Washington Mills, and others. The company also rents selected blasting equipment and provides in-house and on-site equipment service, repair, and modernization.

Product overview

Metal Finishing Supply Co., Inc. is an industrial equipment distributor specializing in surface preparation and finishing solutions. The company operates as a platform of distributed equipment and consumable supplies rather than a unified software product. The portfolio centers on abrasive blast equipment (manual and automated blast cabinets, portable pressure pots, industrial blast rooms, wheel blast systems) and vibratory mass finishing equipment (bowls, tubs, centrifugal disc/barrel machines) as core equipment lines. Supporting these are comprehensive safety equipment (air-supplied helmets, breathing filters, protective clothing), dust collection systems, pipe blasting/coating tools, wet blast and soda blast equipment. The supplies portfolio includes blast media (aluminum oxide, steel grit, glass beads, garnet, plastic, corn cob, sodium bicarbonate), vibratory finishing media and compounds, buffing/polishing supplies, and coated abrasives from brands including Clemco, Schmidt, Trinco, RPB, and Bullard. The company also offers equipment rental and service/repair services. No AI, API, or software product capabilities are present.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Blast Cabinets Hand-operated blast cabinets for contained blasting of smaller workpieces, available in suction and pressure models from Clemco/Zero, Clemco/Aerolyte, and Trinco.
• Automated Blast Cabinets and Engineered Systems Automatic blast cleaning machines with indexing turntables, robotic systems, tumble blast batch processing, shot peening, and conveyor systems for high-volume production environments.
• Portable Pressure Pot Blasters Portable pressure pot blasters ranging from 0.9 cu ft units to 800 cu ft bulk systems, including Schmidt and Clemco contractor portable equipment.
• Industrial Blast Facilities and Blast Rooms Complete blast room installations including pre-assembled rooms, pneumatic and sweep-in recovery systems, and dust collection systems for large-scale industrial operations.
• Wheel Blast Equipment Airless wheel blast systems including tumble blast machines, table machines, hanger blast systems, spinner hangers, roller conveyor systems, and continuous blast machines.
• Vibratory Mass Finishing Equipment Mass finishing equipment including round, oval and spiral bowls, tubs and flow-through systems, centrifugal disc and barrel machines, and dry process equipment from Ultramatic and Sweco.
• Safety Equipment Operator safety equipment including air-supplied helmets (Clemco Apollo, RPB Nova 3, Bullard), breathing air filters and pumps, protective clothing, air monitoring devices, climate control, and lighting.
• Dust Collection Equipment Dust collectors for cabinet and blast room applications including bag houses, reverse pulse cartridge collectors, mist collectors, air cleaners, clean air booths, and downdraft tables with replacement filters.
• Pipe Blasting and Coating Tools Clemco pipe tools for internal pipe blast cleaning and coating including Hollo-Blast Jr, Hollo-Blast, Spin-Blast, Pipe Pro XL, Spin-Blast HD-E, Spin-Kote, and Orbiter systems for various pipe diameters.
• Wet Blast Equipment Wet blasting systems including Clemco Wetblast FLEX all-in-one system, wetblast injector units, water ring head attachments, and Clemco/Zero wetblast suction cabinets for dust-free media blasting.
• Soda Blast Equipment Specialized sodium bicarbonate blast equipment including Schmidt M-Series and Accustrip portable units, ACE portable spot blaster, and Clemco/Aerolyte Bicarbonator pressure blast cabinets.
• Abrasive Blast Media Blast abrasives including coal slag, crushed glass, garnet, aluminum oxide, silicon carbide, steel grit, glass beads, steel shot, plastic media, corn cob, walnut shells, and sodium bicarbonate (Armex).
• Vibratory Mass Finishing Supplies Media and compounds for mass finishing including ceramic, plastic, steel, precision media, corn cob media, and proprietary vibratory compounds for deburring, burnishing, and polishing.
• Buffing and Polishing Supplies Buffing wheels (JacksonLea, Formax), contact wheels, buffing compounds in bar and liquid form, and accessories for polishing operations.
• Coated Abrasives and Non-Woven Supplies Coated abrasives and non-woven products including conditioning belts, quick change discs, buff/blend discs and wheels, flap brushes, flap wheels, cartridge rolls, and PSA discs from Klingspor, VSM Abrasives, 3M, and Pferd.
• Blast Equipment Parts and Accessories Replacement parts and accessories including blast hoses, fittings, nozzles, metering valves, remote control systems, moisture management equipment, and inspection tools.
• Equipment Service and Repair Technical support, repair, and modernization services for blasting and coating equipment including evaluation, in-house repair, on-site service, and ongoing after-sale support for purchasing customers.
• Equipment Rental Rental of Trinco Master Model 48/BP Blast Cabinet, Schmidt 3.5 cu ft Portable Pressure Pot, Schmidt M-11 Multi-Media Blaster, and Nova2000 Blast Helmet on daily, weekly, or monthly terms.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ruemelin Equipment Mfg.coreChannel Partner/ Reseller/ DistributorMetal Finishing Supply is the sole distributor of Ruemelin Sandblast replacement parts. Following Ruemelin Equipment Mfg.'s cessation of business operations, the company continues to provide replacement parts and repair advice for Ruemelin equipment owners.
• Washington MillscoreChannel Partner/ Reseller/ DistributorDistributor of Washington Mills Ceramic Duramedia (ceramic media) and Carbon and Stainless Steel media for vibratory mass finishing applications.
• Clemco IndustriescoreChannel Partner/ Reseller/ DistributorComplete distributor and service provider of Clemco Industries blast equipment including portable blast equipment, Zero Manual and Automatic Blast Cabinets, Aerolyte dry stripping equipment, and Industrial Blast Facilities.
• Schmidt (Axxiom Manufacturing)coreChannel Partner/ Reseller/ DistributorDistributor of Schmidt brand equipment manufactured by Axxiom Mfg., featuring lowest pressure drop systems, superior metering devices and valves designed for reduced downtime and maximized production rates.
• Trinco (Trinity Tool Company)coreChannel Partner/ Reseller/ DistributorDistributor of Trinco dry blast equipment from Trinity Tool Co., a manufacturer since 1951. Trinity Tool builds blast cleaning equipment at competitive prices with functional simplicity design philosophy.
• Potters Industry (Ballotini)minorChannel Partner/ Reseller/ DistributorDistributor of Potters Industry Ballotini glass beads including Potter's owned Flex-O-Lite and Cataphote brand impact abrasives. Glass beads are manufactured glass abrasive for cleaning, peening, finishing, and deburring.
• Ervin AbrasivesminorChannel Partner/ Reseller/ DistributorSupplier of Ervin Abrasives Amasteel Carbon Steel Grit, Amasteel Carbon Steel Shot, Amagrit Stainless Steel Grit, and Amacast Stainless Steel Shot. Ervin is noted as the only USA-produced material offering longer life and quality.
• Armex (Sodium Bicarbonate Blasting Media)minorChannel Partner/ Reseller/ DistributorDistributor of Armex, the industry's leading baking soda based abrasive for soda blast applications used in fire restoration, mold cleaning, aerospace, marine, and food processing industries.
• Osborn/JacksonLeaminorChannel Partner/ Reseller/ DistributorSupplier of buffing and polishing products including buffs, wheels, flap brushes, and non-woven products from JacksonLea and Osborn brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Empire Abrasive Equipment: Manufacturer and direct supplier of abrasive blast equipment, blast cabinets, and spare parts serving industrial metal finishing customers. Comparable as a competitor in the same equipment category and channel overlap with Metal Finishing Supply's OEM principals.
• Midwest Finishing Systems: Distributor of abrasive blasting equipment, paint booths, dust collection, and related finishing supplies. Comparable as a regional Midwest distributor selling directly into the same industrial sandblasting and finishing customer base.
• Marco Abrasives & Equipment: Distributor and service provider of abrasive blasting and surface preparation equipment from brands such as Clemco, Schmidt, and Trinco. Directly comparable as a regional B2B distributor of blast cabinets, portable pressure pots, and consumable media.

Broad incumbents

• MSC Industrial Direct: National metalworking and industrial supply distributor offering cutting tools, abrasives, finishing supplies, and MRO equipment. Comparable on the metalworking supplies and abrasive consumables categories Metal Finishing Supply serves.
• W.W. Grainger: Large national industrial distributor offering abrasive media, blast equipment, safety gear, and finishing supplies across thousands of SKUs. Competes with Metal Finishing Supply on the consumable and routine-equipment needs of its Wisconsin customers.

Others

• Axxiom Manufacturing (Schmidt): Manufacturer of Schmidt-brand abrasive blast equipment. Comparable as a principal OEM in the same product category; its direct-vs-channel strategy directly determines distributor economics.
• Clemco Industries: Manufacturer of the Clemco-branded blast equipment that Metal Finishing Supply distributes. Relevant as an OEM principal whose direct distribution strategy and channel selection materially affect Metal Finishing Supply's competitive position.

Regional players

• Industrial Tooling House (ITH): Regional abrasives and finishing supplies distributor operating outside Metal Finishing Supply's core geography. Comparable as a similarly structured distributor of blasting media and surface finishing equipment.
• SurfPrep Supply: Regional distributor of surface preparation and abrasive blasting equipment, media, and accessories serving industrial contractors. Comparable as a similarly sized distributor with overlapping product breadth and customer profile.

Emerging players

• Parker Ionics (distributor network): Specialized industrial finishing equipment supplier with selective distributor channels. Relevant as a peer in surface treatment and finishing equipment distribution serving similar metalworking and manufacturing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metal-finishing-supply-co-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Finishing Supply Co. Inc.