ARMEX
ARMEX is a Church & Dwight brand that manufactures and distributes task-specific sodium bicarbonate (baking soda) abrasive blasting media for non-destructive industrial cleaning across aerospace, food and beverage, maritime, manufacturing, and restoration sectors via a global distributor network.
- Company typePrivate
- Founded1989
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ARMEX does
ARMEX is a brand of sodium bicarbonate (baking soda) abrasive blasting media owned by Church & Dwight Co., Inc. (NYSE: CHD), the manufacturer of ARM & HAMMER products since 1846. The technology originated in 1984 during the Statue of Liberty restoration, where ARM & HAMMER baking soda was used as a non-destructive alternative to sandblasting, and was commercialized under the ARMEX brand in 1989 as the first commercial sodium bicarbonate blasting abrasive. ARMEX offers five task-specific formulations—Anilox Roll Cleaning, Flow XL, Maintenance, Maintenance XL, and Re-Man XL—designed for dry and wet blasting in contained cabinets or portable blast pots.
The company sells its blasting media products through a global network of industrial distributors, supplemented by direct sample-request capabilities via the armex.ahperformance.com website. ARMEX targets eleven primary industry verticals, including aerospace, food and beverage, maritime, manufacturing, restoration, petrochemical, pulp and paper, mining, transportation, and paint removal, with particular emphasis on applications where substrate preservation is critical. The brand's core value proposition is non-destructive cleaning that removes coatings, contaminants, and corrosion without damaging underlying surfaces, making it suitable for sensitive materials that would be harmed by traditional sandblasting.
ARMEX is not a standalone legal entity but a product brand under Church & Dwight's corporate umbrella, headquartered in Princeton, United States, with an estimated 11–50 dedicated employees. Pricing is not publicly disclosed and is handled through local sales representatives and distributor relationships. Revenue is not separately reported by the parent company, and the brand relies on the heritage and manufacturing scale of its parent for supply, distribution, and brand trust.
ARMEX firmographics
Firmographics- Name
- ARMEX
- Legal name
- Church & Dwight Co., Inc.
- Website
- https://armex.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARMEX is a Church & Dwight brand that manufactures and distributes task-specific sodium bicarbonate (baking soda) abrasive blasting media for non-destructive industrial cleaning across aerospace, food and beverage, maritime, manufacturing, and restoration sectors via a global distributor network.
- Ownership category
- akta.pro rank
ARMEX industry classification
Industry- Product category
- Industrial Abrasive Blasting Media
- NAICS
- Abrasive Product Manufacturing (32791)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Surface Preparation & Abrasive Blasting (Sand/Grit/Shot/Waterjet) (IMAIAKAC)
- akta.pro secondary industry
- Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)
Keywords
Where ARMEX is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Markets served
ARMEX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Sodium Bicarbonate Blasting Media Sales: ARMEX generates revenue through the sale of sodium bicarbonate (baking soda) abrasive blasting media products. Products are sold through distributor networks and directly to end-users in various industrial sectors. The company offers multiple product lines including standard maintenance products and specialized formulations for specific applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ARMEX product offering
Product offeringCore offering
ARMEX manufactures and sells sodium bicarbonate (baking soda) abrasive blasting media designed for non-destructive cleaning, degreasing, and surface preparation across industrial and commercial applications. The brand offers task-specific formulations of its blasting media tailored to industries such as aerospace, food & beverage, maritime, mining, petrochemical, pulp & paper, restoration, transportation, manufacturing, and printing.
Product overview
ARMEX is a brand of sodium bicarbonate (baking soda) abrasive blasting products manufactured by Church & Dwight Co., Inc. The product portfolio consists of task-specific formulations including Anilox Roll Cleaning, Flow XL, Maintenance, Maintenance XL, and Re-Man XL. These products are designed for non-destructive cleaning applications using both dry and wet blasting methods in contained cabinets or portable blast pots. The formulations are engineered to clean and remove coatings without damaging underlying surfaces, as demonstrated in the 1984 Statue of Liberty restoration where over 200,000 pounds of ARM & HAMMER baking soda was used.
Differentiator
Problem solved
Functional benefit
Products and services
- Anilox Roll Cleaning Sodium bicarbonate blasting media formulated for cleaning anilox rolls in the printing industry, providing non-destructive removal of dried inks and coatings.
- Flow XL Sodium bicarbonate blasting media engineered for flow-system cleaning applications, providing efficient removal of contaminants in pipe and process equipment.
- Maintenance Sodium bicarbonate blasting media for general industrial maintenance cleaning, designed to remove coatings, grease, dirt, and contaminants without damaging substrates.
- Maintenance XL Sodium bicarbonate blasting media formulated for extended maintenance cleaning operations requiring higher productivity or larger-scale surface preparation tasks.
- Re-Man XL Sodium bicarbonate blasting media designed for re-manufacturing and restoration applications, enabling non-destructive stripping of paint, coatings, and contaminants from reusable parts and equipment.
Companies that use ARMEX
Customer profileSegments11 records
Ideal customer profiles1 record
ARMEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ARMEX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Church & Dwight Co., Inc.coreARMEX is a brand owned and operated by Church & Dwight Co., Inc., the makers of ARM & HAMMER products since 1846. Church & Dwight developed and launched the ARMEX brand in 1989 as the first sodium bicarbonate blasting abrasive, leveraging their baking soda manufacturing expertise. The relationship includes historical collaboration on the 1984 Statue of Liberty restoration project where ARM & HAMMER baking soda was used for the pioneering soda blasting application.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ARMEX competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain: Large industrial materials group with an abrasives division producing bonded, coated, and blasting media. Competes with ARMEX across multiple industrial finishing applications as part of a much broader portfolio.
- Imerys: Global specialty minerals producer whose portfolio includes mineral-based abrasive media for industrial surface preparation. Overlaps with ARMEX in supplying blasting media to industrial customers through distribution.
- 3M: Diversified industrial conglomerate offering a wide range of coated abrasives, blast media, and surface preparation products. Overlaps with ARMEX in industrial finishing channels without specializing in soda blasting.
- Solvay: Global chemical company producing soda ash and sodium bicarbonate across many grades, including industrial uses overlapping with ARMEX's blasting media applications.
Direct peers
- Klingspor: Manufacturer of coated and bonded abrasive products for metalworking and surface finishing. Competes with ARMEX for industrial customers performing grinding, blasting, and surface preparation.
- Opta Minerals: Supplier of mineral-based abrasive media (garnet, staurolite, olivine) for blasting and surface preparation. Overlaps with ARMEX in industrial end markets and channel structure.
- Barton International: Producer of garnet abrasive media for waterjet cutting and abrasive blasting. Competes with ARMEX for share of industrial blasting media budgets, particularly in surface preparation.
- US Minerals: Manufacturer of coal slag and mineral abrasives for blasting. Targets the same industrial cleaning and surface preparation customers as ARMEX with lower-cost abrasive alternatives.
- Natrium Products: Producer of industrial-grade sodium bicarbonate for blasting, cleaning, and water treatment. Competes with ARMEX in soda-based abrasive blasting media for industrial cleaning and coating removal.
- GMA Garnet: Global supplier of garnet abrasive for waterjet cutting and blast cleaning. Competes head-to-head with ARMEX soda media in industrial surface preparation and coating removal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ARMEX social profiles
Digital presenceARMEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARMEX leadership team
Management profileNumber of profiles
ARMEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARMEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARMEX
What does ARMEX do?
ARMEX manufactures and sells sodium bicarbonate (baking soda) abrasive blasting media designed for non-destructive cleaning, degreasing, and surface preparation across industrial and commercial applications. The brand offers task-specific formulations of its blasting media tailored to industries such as aerospace, food & beverage, maritime, mining, petrochemical, pulp & paper, restoration, transportation, manufacturing, and printing.
Is ARMEX a public or private company?
ARMEX is a private company. It is classified as corporate owned and is currently operating.
When was ARMEX founded?
ARMEX was founded in 1989. It employs 11 to 50 people.
Where is ARMEX based?
ARMEX is headquartered in Princeton, United States, in the North America region.
How does ARMEX make money?
One revenue line is on record: sodium Bicarbonate Blasting Media Sales.
Who are ARMEX's main competitors?
Broad incumbents on record are Saint-Gobain, Imerys, 3M and Solvay. Direct peers are Klingspor, Opta Minerals, Barton International, US Minerals, Natrium Products and GMA Garnet.
Does ARMEX have an API?
No public API is recorded for ARMEX.
What industry is ARMEX in?
ARMEX's product category is Industrial Abrasive Blasting Media. Its primary akta.pro industry code is IMAIAKAC, Surface Preparation & Abrasive Blasting (Sand/Grit/Shot/Waterjet), with a secondary code of IMAHADAJ, Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting). Its NAICS code is 32791 and its SIC code is 3470.