New Moon Production
New Moon Production is a Hamburg-based mobile and cross-platform game studio developing simulation, match-3, and interactive-story titles for casual gamers, with its Big Farm franchise reaching 500M+ registered players across 240+ countries.
- Company typePrivate
- Founded2016
- HeadquartersHamburg, Germany
- Headcount—
- GTM typeB2C
- OfferingSoftware
What New Moon Production does
New Moon Production is a Hamburg-based game development studio founded in 2016 that develops and operates mobile and cross-platform games across simulation, tycoon, match-3 puzzle, and interactive-story genres. The studio's core product is the Big Farm franchise, including Big Farm: Mobile Harvest (a farm simulation mobile game with 250,000+ daily active players and 500M+ registered players across the franchise), Big Farm Story (a PC/console farming RPG sold at $19.99 on Steam, Microsoft Store, Mac App Store, and Nintendo Switch), Big Farm: Home & Garden (a match-3 home design game), Big Farm Homestead (a tycoon game launched in 2025), plus Sunshine Island (tropical island-building tycoon) and Love and Passion: Chapters (interactive romance story). The studio's underlying technology is cross-platform game deployment across iOS, Android, Windows, macOS, Steam, and Nintendo Switch, with titles localized into two dozen languages and distributed across 240+ countries.
The studio operates as a brand of Stillfront Germany GmbH (legal entity: Stillfront Germany GmbH, Hamburg; Managing Directors: Armin Busen and Gero Michalschyk), and is part of the publicly listed Stillfront Group. Its go-to-market combines a product-led free-to-play model with optional in-app purchases on mobile and premium one-time license sales ($19.99) on PC and console. Publishing and distribution are handled primarily through a core partnership with Goodgame Studios (since 2016), supplemented by channel partnerships with Microsoft (Microsoft Store distribution, 2021), Amazon Prime (in-game content collaboration, 2020), and developer partnerships with Nanobit (Love and Passion: Chapters). Marketing is conducted through owned social channels (Facebook, Instagram, YouTube, TikTok, Twitter, Discord), influencer partnerships, and TV advertising across 34 channels in the DACH region. Customer segments are horizontal across casual gamers seeking farm simulation, match-3 puzzle, and interactive-story experiences.
New Moon Production firmographics
Firmographics- Name
- New Moon Production
- Legal name
- Stillfront Germany GmbH
- Website
- https://newmoonproduction.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- New Moon Production is a Hamburg-based mobile and cross-platform game studio developing simulation, match-3, and interactive-story titles for casual gamers, with its Big Farm franchise reaching 500M+ registered players across 240+ countries.
- Ownership category
- akta.pro rank
New Moon Production industry classification
Industry- Product category
- Casual Mobile Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
- akta.pro secondary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
Keywords
Where New Moon Production is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
New Moon Production business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free-to-play with in-app purchases: Mobile games offered completely free to play with optional in-app purchases for virtual goods, cosmetic items, and gameplay advantages
- One-time game sales: Premium game purchases for PC/console versions (e.g., Big Farm Story at $19.99 on Steam and Microsoft Store)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Big Farm Story premium PC/console release |
| Freemium | Pay-as-you-go | Free-to-play mobile games with optional purchases |
Go-to-market motion2 records
Distribution channels11 records
Marketing channels8 records
New Moon Production product offering
Product offeringCore offering
New Moon Production develops and operates free-to-play mobile and cross-platform games across simulation, strategy, and story-driven genres. The studio's portfolio includes farm simulation games (Big Farm: Mobile Harvest, Big Farm Story, Big Farm Homestead), tropical island-building (Sunshine Island), match-3 puzzle (Home & Garden: Design Makeover), and interactive romance story games (Love and Passion: Chapters). Games are published in partnership with Goodgame Studios and distributed globally across app stores and digital storefronts.
Product overview
New Moon Production is a Hamburg-based game studio developing multiple mobile and PC games. The company's portfolio includes farm simulation games (Big Farm: Mobile Harvest, Big Farm Story, Big Farm Homestead), tropical island-building (Sunshine Island), match-3 puzzle games (Home & Garden: Design Makeover), and interactive story games (Love and Passion: Chapters). The games leverage successful branded IPs like Big Farm while also exploring new opportunities. The studio operates as part of the Stillfront Group and develops games published by partners Goodgame Studios and Nanobit.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Farm: Mobile Harvest A farm simulation mobile game where players grow plants, feed animals, and build their dream farm. Features cooperative gameplay, organic food production, and community features with farmers worldwide. Available on Google Play, App Store, Amazon, Microsoft Store, Huawei AppGallery, and Galaxy Store.
- Sunshine Island A tropical island-building tycoon game where players harvest crops, craft products, explore an archipelago, and trade with other islanders worldwide. Available on Google Play, Microsoft Store, and App Store.
- Big Farm Story A farming simulation and role-playing game (RPG) available on PC and console platforms including Steam, Microsoft Store, Mac App Store, Humble Store, and Nintendo Switch. Players rebuild a grandfather's abandoned farm, explore villages, and play with friends in local co-op mode.
- Home & Garden: Design Makeover A match-3 puzzle game combined with home decorating gameplay. Players renovate and decorate farm scenes including farmhouses, barns, and chicken coops using various design options.
- Love and Passion: Chapters An interactive romance story game set in Victorian England. Players customize characters, make choices that affect story outcomes, and develop relationships with various characters.
- Big Farm Homestead A tycoon game where players restore three Townsend family farms while uncovering a mystery about the drying up of Shadin Lake. Features crop growing, animal raising, and story-driven gameplay.
Quantifiable outcome
- 500 million+ registered players across the Big Farm franchise
- +2 more outcomes
Companies that use New Moon Production
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
New Moon Production technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Moon Production partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and core.
- MicrosoftmajorMicrosoft partnership for distribution of Big Farm: Mobile Harvest via Microsoft Store on Windows 10. The game is available in over 240 countries worldwide as a Windows 10 universal application. This expands strategic distribution channels and product reach to Microsoft's billion+ active Windows 10 devices.
- Amazon PrimeminorAmazon Prime collaboration providing free exclusive in-game content (time reductions, power-ups, exclusive profile pictures) to Prime members playing Big Farm: Mobile Harvest. Content drops are regular over a six-month promotional period.
- Goodgame StudioscoreGoodgame Studios is the publishing partner for New Moon Production's games including Big Farm: Mobile Harvest, Big Farm Story, and Big Farm: Home & Garden. Goodgame Studios provides publishing infrastructure, distribution channels, and brand licensing for the Big Farm franchise. New Moon develops games under this partnership while Goodgame handles publishing and distribution globally.
- NanobitcoreNanobit is the developer partner for Love and Passion: Chapters game. The game design of Goodgame Gangster is licensed by Playa Games GmbH.
- One Tree PlantedminorNon-profit environmental organization partnered for sustainability initiatives. Charity events within Big Farm: Mobile Harvest challenge players to meet in-game goals that translate into real trees planted in the Amazon rainforest and other locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
New Moon Production competitors and assessment
Company assessmentDirect peers
- Playrix: Largest farm-simulation and casual mobile developer globally (Township, Homescapes, Gardenscapes). Closest direct competitor to New Moon's Big Farm franchise, operating in the same genre with similar F2P mobile economics.
- Goodgame Studios: Hamburg-based casual game developer/publisher and core publishing partner for New Moon. Operates Big Farm brand licensing and competes in the same farm simulation and casual mobile genre with comparable titles and audience overlap.
- Peak Games: Turkish casual mobile developer (Toon Blast, Toy Blast) recently acquired by Zynga. Closely comparable in match-3 casual mobile monetization mechanics and player demographics to New Moon's match-3 title.
- Wooga: Berlin-based casual mobile game studio (June's Journey, Pearl's Peril) and fellow German casual mobile peer. Competes in the same casual story-driven and simulation mobile category with comparable player demographics.
- Nanobit: Croatian mobile game developer (Hollywood Story, Tabou) and development partner for New Moon's Love and Passion: Chapters. Operates in the same interactive story and casual mobile segment.
Broad incumbents
- Supercell: Finnish mobile game developer (Clash of Clans, Hay Day) under Tencent. Hay Day is the closest farm-simulation benchmark and operates in the same F2P mobile ecosystem with broader mid-core overlap.
- King: Industry-leading match-3 and casual mobile developer (Candy Crush) under Activision Blizzard. Direct competitor to Home & Garden: Design Makeover in match-3, with vastly larger UA budget and established network effects.
- Zynga: Large incumbent casual and social mobile publisher (FarmVille 2, Words With Friends). Overlaps with New Moon in farm simulation social mechanics and broader casual mobile market.
- Playtika: Publicly listed casual mobile publisher with farm and slot titles. Competes in the same casual F2P mobile advertising and IAP ecosystem as New Moon's portfolio.
Others
- Bytro Labs: Hamburg-based strategy game developer (Supremacy 1914, Call of War) and fellow subsidiary within the Stillfront Group portfolio. Provides intra-group benchmarking on PC/console strategy titles versus New Moon's mobile focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Moon Production social profiles
Digital presenceNew Moon Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Moon Production leadership team
Management profileNumber of profiles
Profiles2 records
New Moon Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Moon Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Moon Production
What does New Moon Production do?
New Moon Production develops and operates free-to-play mobile and cross-platform games across simulation, strategy, and story-driven genres. The studio's portfolio includes farm simulation games (Big Farm: Mobile Harvest, Big Farm Story, Big Farm Homestead), tropical island-building (Sunshine Island), match-3 puzzle (Home & Garden: Design Makeover), and interactive romance story games (Love and Passion: Chapters). Games are published in partnership with Goodgame Studios and distributed globally across app stores and digital storefronts.
Is New Moon Production a public or private company?
New Moon Production is a private company. It is classified as corporate owned and is currently operating.
When was New Moon Production founded?
New Moon Production was founded in 2016.
Where is New Moon Production based?
New Moon Production is headquartered in Hamburg, Germany, in the Europe region.
How does New Moon Production make money?
Two revenue lines are on record. Free-to-play with in-app purchases are the primary driver. The others are one-time game sales.
Who are New Moon Production's main competitors?
Direct peers on record are Playrix, Goodgame Studios, Peak Games, Wooga and Nanobit. Broad incumbents are Supercell, King, Zynga and Playtika. Bytro Labs is listed as an others.
Does New Moon Production have an API?
No public API is recorded for New Moon Production.
What industry is New Moon Production in?
New Moon Production's product category is Casual Mobile Gaming. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios, with a secondary code of MPAFAAAL, Narrative/Adventure & RPG Game Studios. Its NAICS code is 339930 and its SIC code is 3944.