Plates London
Plates London is a privately-held plant-based hospitality group operating a Michelin-starred tasting-menu restaurant in London, a luxury farm retreat in southwest France, an e-commerce store with artist collaborations, and a B2B food design studio serving enterprise clients across luxury, tech, beauty, and culture.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Plates London does
Plates London is a privately-held plant-based culinary hospitality group founded in 2017/2018 by siblings Kirk Haworth (Chef Co-founder) and Keeley Haworth (Co-founder and Managing Director) in London. The company operates a Michelin-starred tasting-menu restaurant at 320 Old Street, Shoreditch, offering a Signature 8-course menu at £109pp and a Discovery 10–11 course menu at £125–130pp, with optional wine/beverage pairings, seasonal booking windows, and a maximum of six guests per table. Beyond dining, the group runs a Food Studio providing bespoke events, experiential marketing, new product development, and consultancy services to enterprise B2B clients including Veuve Clicquot, Google, Aesop, Natural History Museum, Nike, Soho House, Polestar, and Baxter-Storey.
The company's underlying craft is chef-led nature-inspired plant-based cuisine, with proprietary technique grounded in Kirk Haworth's nearly two decades at Michelin-starred kitchens (The French Laundry, Restaurant Sat Bains, The Square, The Quay, Northcote) and refined through his post-Lyme-disease pivot to plant-based cooking in 2016. The portfolio extends across an e-commerce Plates Store selling artist collaborations (Anthony Burrill prints on Notpla seaweed paper, Sue Pryke ceramics), a luxury working farm and retreat (Plates Farm) in southwest France near Lectoure offering full private hire at £11,000–12,500/week and 4-night retreats from £1,000pp, a special-event experimental tasting series (Unf_cked), and a cook school. Distribution is direct-to-consumer through reservation platforms (Tock, SevenRooms), a website booking layer for the farm, an online storefront with global shipping, and direct B2B outreach. Pricing is asset-light and per-cover/per-package, with deposits required across dining and farm bookings; the company is wholly founder-owned with no disclosed external investors.
Plates London firmographics
Firmographics- Name
- Plates London
- Legal name
- Plates London
- Website
- https://plates-london.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plates London is a privately-held plant-based hospitality group operating a Michelin-starred tasting-menu restaurant in London, a luxury farm retreat in southwest France, an e-commerce store with artist collaborations, and a B2B food design studio serving enterprise clients across luxury, tech, beauty, and culture.
- Ownership category
- akta.pro rank
Plates London industry classification
Industry- Product category
- Plant-based fine dining restaurant
- NAICS
- Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where Plates London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Plates London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dining experiences: Fine dining restaurant in London offering seasonal tasting menus (Signature Menu 8 courses at £109pp, Discovery Menu 10-11 courses at £125-130pp) with optional wine/beverage pairings. Reservation-based with seasonal booking windows.
- E-commerce store (Plates Store): Online storefront selling artist collaboration products including Anthony Burrill prints (£100+) and Sue Pryke ceramics (Dinner Set £120, Trinket Dome & Incense Set £75). Products include framed and unframed options with custom framing through B-Side Framing.
- Farm retreats and private hire: Luxury farm retreat in southwest France offering full private hire (July £11,000/week, August £12,500/week), 4-night retreats from £1,000 pp, with inclusive amenities, private chef, wellness facilities, and concierge services.
- Events, consultancy and NPD: Food design studio providing bespoke food experiences, NPD and creative services to B2B clients. Works with major brands on partnerships, experiential events, and plant-based innovation consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Menu - 8 course tasting menu |
| Unit Pricing | Pay-as-you-go | Discovery Menu - 10-11 course premium tasting menu |
| Unit Pricing | Pay-as-you-go | Beverage pairings |
| Subscription | Multi-year contract | Farm full private hire - Saturday to Saturday |
| Subscription | Multi-year contract | Farm 4-night retreat (Wednesday-Sunday) |
| Unit Pricing | Pay-as-you-go | Anthony Burrill prints collection |
| Unit Pricing | Pay-as-you-go | Ceramics - Dinner Set |
| Unit Pricing | Pay-as-you-go | Ceramics - Trinket Dome & Incense Set |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Plates London product offering
Product offeringCore offering
Plates London operates a Michelin-starred plant-based tasting menu restaurant in Shoreditch, London (Signature 8-course menu at £109pp, Discovery 10–11 course menu at £125–£130pp), a luxury farm retreat in southwest France offering full private hire and curated 4-night wellness retreats, an online store selling artist-collaboration prints and ceramics, and a Food Studio providing bespoke events, experiential experiences and food NPD/consultancy for major brands. The Unf_cked experimental 15-course tasting event series extends the offering into flavour-exploration experiences.
Product overview
Plates London operates as a multi-faceted hospitality group centered on plant-based culinary experiences. The core offering comprises the Plates Restaurant in Shoreditch, London (offering seasonal tasting menus), and the Plates Farm & Retreat in southwest France (providing private hire accommodations and wellness retreats). The portfolio extends through the Plates Store, which sells artist collaborations including the Anthony Burrill print collection and Sue Pryke ceramic collection. Additional offerings include a Food Studio providing events and consultancy services, and the Unf_cked special event series. The business positions itself at the intersection of fine dining, food innovation, art, and wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Plates Restaurant Michelin-recognized plant-based tasting menu restaurant in Shoreditch, London, offering seasonal nature-inspired cuisine. Signature Menu (8 courses, £109pp) and Discovery Menu (10–11 courses, £125–£130pp), with optional beverage pairings and a reservation-only, cashless model accepting tables up to 6 guests. Private hire and event enquiries are handled via [email protected].
- Plates Farm & Retreat Working farm retreat in southwest France near Lectoure offering full private hire (£11,000/week in July, £12,500/week in August) and 4-night curated retreats from £1,000pp. Includes 7 ensuite bedrooms, spa facilities (pool, sauna, gym, rooftop jacuzzi), 3 kitchens, private chef for breakfasts, concierge, curated wine room, yoga and wellness activities. Sleeps up to 15 adults; retreats limited to 10 guests per week.
- Plates Store (E-commerce Shop) Online retail shop at shop.plates-london.com selling artist collaborations including graphic art prints and ceramics designed in partnership with visual artists. Offers worldwide shipping, UK tracked and signed delivery, and bespoke framing through partner B-Side Framing.
- Plates x Anthony Burrill Collection Collaboration collection with graphic artist Anthony Burrill featuring four original screen-printed artworks on GF Smith Notpla paper (made from 30% seaweed by-product): WORK HARD AND BE NICE TO PEOPLE (20th anniversary reissue), PERSISTENCE IS FRUITFUL, NATURE IS ART, and COOK WITH PASSION. Prints priced at £100+ unframed, with framed options adding £140–£145.
- Plates x Sue Pryke Collection Collaboration collection with ceramic designer Sue Pryke featuring handcrafted porcelain pieces including Dinner Sets (£120, plate/bowl/cup in aubergine paintbrush or natural finishes) and Trinket Dome & Incense Sets (£75). Pieces have an organic, raw hand-made finish from recycled materials.
- Events & Consultancy (Food Studio) B2B food design studio providing bespoke events, experiential experiences, New Product Development (NPD) and consultancy services for brands. Clients include Veuve Clicquot, Google, Aesop, Natural History Museum, Nike, Soho House, Polestar, Baxter-Storey, and Dirtea. Enquiries via [email protected] and [email protected].
- Unf_cked (Experimental Tasting Event Series) Special event series at the Plates Food Studio offering a 15-course playful exploratory tasting experience that explores new flavour combinations, ingredient origins and palate awareness at £130 per person. Cannot accommodate dietary requirements due to the experimental nature of the menu.
Quantifiable outcome
- Over 800 brain injury survivors and families supported annually through Headway East London partnership
Companies that use Plates London
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Plates London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plates London partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Anthony BurrillcoreCollaboration with acclaimed visual artist Anthony Burrill creating a series of four striking original graphic artworks. The collection includes iconic WORK HARD AND BE NICE TO PEOPLE (20th anniversary reissue), PERSISTENCE IS FRUITFUL, and new works NATURE IS ART and COOK WITH PASSION. All prints created using all natural materials on GF Smith Notpla paper made from 30% seaweed byproduct, echoing Plates' environmentally conscious approach.
- Sue PrykecoreCollaboration with award-winning ceramic designer Sue Pryke on ceramics collection including Dinner Set and Trinket Dome & Incense Set. Sue's background in crafts and production throwing brings organic and raw hand-made finish while maintaining elegance. Her designs have been featured for mass production at Ikea, Made, and Marks & Spencer.
- B-Side FramingminorLocal framers based close to Anthony Burrill's studio on South coast. Partnered to create timeless black wooden frames for Anthony Burrill x Plates prints. Each frame crafted by hand using sustainably sourced materials.
- Veuve ClicquotflagshipBrand partnership for events and experiential experiences. One of the major luxury brands Plates has worked with on collaborative events.
- GoogleflagshipBrand partnership for events and experiential experiences. One of the major technology brands Plates has collaborated with.
- AesopflagshipBrand partnership for events and experiential experiences. Partnership with skincare/beauty brand known for sustainability values aligned with Plates.
- Natural History MuseumflagshipBrand partnership for events and experiential experiences. Cultural institution partnership bringing science and nature together with food.
- NikeflagshipBrand partnership for events and experiential experiences. Sports/apparel brand collaboration.
- Baxter-StoreycoreCorporate catering and food service partner. Selected client for Plates consultancy and events services.
- Soho HousecoreBrand partnership for events and experiential experiences. Private members' club hospitality partnership.
- PolestarcoreBrand partnership for events and experiential experiences. Automotive brand with sustainability focus.
- DirteaminorSelected client for Plates consultancy and food service partnership.
- Headway East LondoncoreLocal charity partnership supporting people affected by brain injury. Plates helps raise awareness, funds, and supports Headway's community kitchen. Headway supports over 800 survivors, family, friends and carers each year with therapies, advocacy, and community support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Plates London competitors and assessment
Company assessmentDirect peers
- Core by Clare Smyth: Two-Michelin-star London fine dining destination with premium tasting menus in a similar price band, targeting luxury diners and special occasions.
- The Clove Club: Michelin-starred Shoreditch restaurant offering a chef-led tasting menu experience, directly overlapping with Plates' London fine-dining customer base.
- Soho Farmhouse: Luxury countryside retreat in the Cotswolds with wellness, dining, and private hire offerings — directly comparable to the Plates Farm retreat concept in southwest France.
- Lyle's: Michelin-starred modern British restaurant in Shoreditch, London, operating as a small-format tasting-menu and à la carte venue in the same neighborhood and category as Plates.
- Restaurant Sat Bains: Two-Michelin-starred tasting menu restaurant in Nottingham where Kirk Haworth trained — directly comparable for UK tasting-menu fine dining format and seasonality.
- Spring: Skye Gyngell's Michelin-starred, seasonal, produce-driven London restaurant — highly comparable on tasting-menu format and ingredient-led philosophy.
- Crossroads Kitchen: Los Angeles plant-based fine dining restaurant by Tal Ronnen — a peer benchmark for plant-based tasting menus at the premium end of the category.
- Eleven Madison Park: NYC Michelin-starred fine dining restaurant that pivoted to a fully plant-based menu — the closest global analogue to Plates' plant-based Michelin positioning and pricing model.
- Pied à Terre: Long-standing Michelin-starred London restaurant focused on tasting menus — directly comparable format and price point to Plates.
Broad incumbents
- Soho House: Global private members' club and existing Plates brand partner — comparable in hospitality/experiential positioning and B2B event catering reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plates London social profiles
Digital presencePlates London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plates London leadership team
Management profileNumber of profiles
Profiles2 records
Plates London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plates London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plates London
What does Plates London do?
Plates London operates a Michelin-starred plant-based tasting menu restaurant in Shoreditch, London (Signature 8-course menu at £109pp, Discovery 10–11 course menu at £125–£130pp), a luxury farm retreat in southwest France offering full private hire and curated 4-night wellness retreats, an online store selling artist-collaboration prints and ceramics, and a Food Studio providing bespoke events, experiential experiences and food NPD/consultancy for major brands. The Unf_cked experimental 15-course tasting event series extends the offering into flavour-exploration experiences.
Is Plates London a public or private company?
Plates London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plates London founded?
Plates London was founded in 2018. It employs 1 to 10 people.
Where is Plates London based?
Plates London is headquartered in London, United Kingdom, in the Europe region.
How does Plates London make money?
Four revenue lines are on record. Restaurant dining experiences are the primary driver. The others are E-commerce store (Plates Store), farm retreats and private hire and events, consultancy and NPD.
Who are Plates London's main competitors?
Direct peers on record are Core by Clare Smyth, The Clove Club, Soho Farmhouse, Lyle's, Restaurant Sat Bains, Spring, Crossroads Kitchen, Eleven Madison Park and Pied à Terre. Soho House is listed as a broad incumbent.
Does Plates London have an API?
No public API is recorded for Plates London.
What industry is Plates London in?
Plates London's product category is Plant-based fine dining restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.