Vatnsvirkinn Ehf.

What Vatnsvirkinn Ehf. does

Vatnsvirkinn Ehf. is an Icelandic B2B distributor of plumbing, water supply, heating, fire protection, and water treatment equipment, founded in 1954 as an import and service company for pipe fitting materials. The company serves professional plumbers and pipe installers, municipal and private water utilities, fire protection contractors, and — through its 2022-launched workwear sub-brand Vatnsvirkinn Vinnuföt — tradespeople seeking professional safety clothing. Its product portfolio spans pipe materials, heating equipment, furnaces, pumps, sprinkler systems, water supply materials (valves, PEX pipes, connectors), professional tools, and workwear from brands including Herock, Wexman, and Pinewood.

The company operates as an authorized Icelandic distributor for several international manufacturers: VIKING (US sprinklers), Profit (Belgian sprinkler fittings), Andersson Water (Swedish treatment screens, including supply to Iceland's largest treatment station at Klettagarðar), SITA (UV water purification), and Traidenis (Lithuanian wastewater treatment). It runs two physical store/warehouse locations — the Kópavogur headquarters at Skemmuvegur 48 plus warehouse at Skemmuvegi 36, and a branch at Njarðarbraut 1 in Reykjanesbær — supported by named sales representatives, store managers, and direct phone/email ordering.

Vatnsvirkinn is a privately held family business with no disclosed external investors or public listing. Revenue is generated through hardware sales across its plumbing/water-supply and workwear product lines, with no publicly disclosed pricing or revenue figures. The go-to-market is relationship-driven B2B sales to professional tradespeople in Iceland, with the website functioning as a product catalog and contact channel rather than an e-commerce platform.

Name

Vatnsvirkinn Ehf.

Legal name

Vatnsvirkinn ehf.

Website

https://vatnsvirkinn.is

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Vatnsvirkinn Ehf. is an Icelandic B2B distributor, founded in 1954, supplying professional plumbers, water utilities, and fire protection contractors with pipe fittings, heating equipment, pumps, sprinklers, water treatment systems, and (since 2022) workwear across two Icelandic retail locations.

Ownership category

akta.pro rank

Product category

Plumbing and Water Supply Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industry

Pipework, Calorifier & Heat Exchanger Descaling/Decontamination (BPABAJAI)

Keywords

• Plumbing materials supply
• Water treatment equipment
• Fire sprinkler systems
• Professional workwear distribution
• Heating and pumping equipment

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Plumbing and pipe materials sales: Sale of professional plumbing materials, pipe fittings, and water supply equipment to tradespeople and water utilities. The company imports and distributes a wide range of pipe installation materials.
2. Workwear and safety equipment sales: Sale of high-quality workwear and safety equipment from brands including Herock (Belgium), Wexman (Sweden), and Pinewood (outdoor/hunting wear). Revenue stream started in 2022.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vatnsvirkinn Ehf. is a professional B2B supplier of plumbing, water supply, heating, pumping, sprinkler/fire protection, water and wastewater treatment equipment, professional tools, and workwear. The company imports and distributes products from major international brands and sells to plumbers, pipe installers, water utilities, and fire protection contractors in Iceland through physical retail locations and direct sales.

Product overview

Vatnsvirkinn Ehf. is a professional plumbing and water supply business established in 1954, operating as a specialized B2B supplier for professional tradespeople. The company offers a comprehensive product portfolio organized into main categories: Pípulagnaefni (pipe materials), Hitabúnaður (heating equipment), Ofnar (furnaces), Dælur (pumps), Sprinkler systems, Veituefni (water supply materials including valves, connectors, PEX pipes, filters, and accessories), and Verkfæri (professional tools including cutting tools, press tools, and work platforms). The company also distributes workwear from brands Herock, Wexman, and Pinewood. Key brand partnerships include VIKING and Profit for sprinkler systems, Andersson Water for water treatment equipment, and SITA for UV water purification systems.

Differentiator

Problem solved

Functional benefit

Brands

• Vatnsvirkinn vinnuföt: Workwear and safety clothing brand offering products from Herock (Belgium), Wexman (Sweden), and Pinewood (outdoor/hunting clothing).

Products and services

• Pí pulagnaefni (Pipe and Plumbing Materials) Professional pipe and plumbing materials including various types of pipes, fittings, and accessories for water supply systems, sold to professional installers.
• Hitabúnaður (Heating Equipment) Heating equipment and systems for residential and commercial heating applications.
• Ofnar (Furnaces) Furnaces and heating ovens for various heating applications.
• Dælur (Pumps) Various types of pumps including borehole pumps, hand pumps, and group pumps for water supply systems.
• Sprinkler Systems Sprinkler systems and fire protection equipment, including authorized distribution of Viking (US) and Profit (Belgium) sprinkler products for fire protection contractors.
• Veituefni (Water Supply Materials) Water supply materials including valves, fire hydrants (brunahanar), Ultragrip connectors, PEX pipes, borehole pumps, flanges, repair pumps, filters, mixing valves, and accessories for water utility and distribution use.
• Verkfæri (Professional Tools) Professional tools including Asada Beaver saws, Hurner tools, REMS tools, Uniburr, Novopress press tools, Sinkfix hand tools, and related installation equipment for tradespeople.
• UV Water Purification Systems (SITA) UV light systems from SITA for water purification, designed for homeowners with private water supplies, water supply companies, and the fish processing industry.
• Skolphreinsistöð (Wastewater Treatment Stations) Organic wastewater treatment stations (NV models in various sizes for different capacities) from Traidenis (Lithuania), distributed in Iceland by Vatnsvirkinn.
• Hreinsistöðvar (Water Treatment Plants) Water treatment systems including Andersson Water pretreatment screens (progressive stair screens, press screens, filter screens) and complete treatment station solutions, with equipment in use at Iceland's largest treatment station at Klettagarðar in Reykjavík.
• Vinnuföt (Workwear and Safety Clothing)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• VIKINGcoreChannel Partner/ Reseller/ DistributorVatnsvirkinn is the authorized distributor for the American company VIKING, which is one of the largest sprinkler system manufacturers in the world. Vatnsvirkinn distributes VIKING sprinkler products in Iceland.
• ProfitcoreChannel Partner/ Reseller/ DistributorVatnsvirkinn is also an authorized distributor for Profit, a Belgian company specializing in sprinkler fittings. Products include fire hoses and fire cabinets from Venti.
• SITAminorChannel Partner/ Reseller/ DistributorVatnsvirkinn distributes SITA UV light systems for water purification, serving individual properties with private water supplies, larger water companies, and the fish processing industry.
• TraidenisminorChannel Partner/ Reseller/ DistributorLithuanian manufacturer of organic wastewater treatment stations. Vatnsvirkinn is the Icelandic distributor for Traidenis wastewater treatment products.
• Andersson WatercoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of pretreatment screens. Vatnsvirkinn is the authorized distributor for Andersson Water pretreatment screens and offers complete solutions for treatment stations related to water intake. Equipment is used by water utilities including the largest treatment station in Iceland at Klettagarðar in Reykjavík.
• HerockminorChannel Partner/ Reseller/ DistributorBelgian manufacturer of high-quality workwear and safety equipment. Partnership started in 2022.
• WexmanminorChannel Partner/ Reseller/ DistributorSwedish workwear manufacturer. Partnership started in 2022 along with the expansion into workwear sales.
• PinewoodminorChannel Partner/ Reseller/ DistributorOutdoor and hunting clothing brand. Partnership started in 2022 as part of the workwear product line expansion.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Winsupply: Winsupply is a US-based wholesale distributor of plumbing, HVAC, and waterworks products serving professional contractors. Its B2B wholesale distribution model targeting professional installers and utilities aligns directly with Vatnsvirkinn's go-to-market.
• Ferguson Enterprises: Ferguson (formerly Wolseley) is the largest North American distributor of plumbing, heating, ventilation, and waterworks supplies serving professional contractors and utilities. Despite operating at vastly larger scale, the wholesale distribution model and professional-trades customer base are directly comparable to Vatnsvirkinn.
• Grafton Group: Grafton Group operates building materials distributors in the UK and Ireland, including plumbing products. Like Vatnsvirkinn, it serves professional trades with a multi-brand, multi-category distribution model.
• Saint-Gobain Distribution: Saint-Gobain's distribution division is a major European distributor of plumbing, heating, and water supply products serving professional installers. It shares Vatnsvirkinn's B2B wholesale model across a broader geographic footprint.
• Travis Perkins: Travis Perkins is a leading UK distributor of building materials including plumbing and heating products (it also owns Plumb Center). Comparable to Vatnsvirkinn in serving professional tradespeople with a mix of plumbing, heating, and related infrastructure products.
• Reece Limited: Reece is the dominant Australian distributor of plumbing, bathroom, and water infrastructure products. Like Vatnsvirkinn, it is a multi-generational professional-trades supplier built on long-term customer relationships and exclusive supplier agreements.
• Reliance Worldwide Corporation: Reliance Worldwide manufactures and distributes plumbing and water supply products (push-to-connect fittings, PEX pipe, valves) globally. It is comparable to Vatnsvirkinn in the plumbing and water products category, though at the manufacturer level rather than as a local distributor.

Regional players

• Solar A/S: Solar is a Danish technical wholesaler serving professional installers across plumbing, heating, ventilation, and electrical categories. Its Nordic B2B professional-trades model and product portfolio are closely comparable to Vatnsvirkinn.
• Ahlsell: Ahlsell is a leading Nordic technical wholesaler of plumbing, heating, ventilation, and water supply products. While not active in Iceland, it operates in comparable Nordic markets with a similar B2B professional-trades customer base and product portfolio.
• Brødrene Dahl: Brødrene Dahl is the leading Norwegian technical wholesaler of plumbing, heating, and water supply products. Operating in the Nordic region with a similar B2B professional-trades customer base, it is a strong regional comparable to Vatnsvirkinn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vatnsvirkinn
• Instagraminstagram.com/vatnsvirkinn
• LinkedInlinkedin.com/company/vatnsvirkinn-ehf

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vatnsvirkinn Ehf.