What Frame London Ltd does

Frame London Ltd is a London-based bespoke picture framing company founded in 2014, operating from a single Hackney workshop at 59-61 Downham Road and serving museums, galleries, contemporary artists, and private collectors across the UK and internationally. The company specializes in true conservation framing using archival-grade, acid-free, lignin-free, pH-neutral materials, Japanese wheat starch paste (made in-house weekly using techniques replicated from Northern Japan), reversible mounting methods, and UV99 Artglass glazing as standard, producing frames designed to preserve artworks for decades. Its core product is custom-made picture framing — wood frames (oak, ash, maple, walnut, sapele, tulip), welded metal frames, acrylic box frames, and hand-gilded frames using 23.5 carat loose gold leaf — with supporting services including canvas stretching, delivery, and installation through trusted art handlers.

Frame London operates a dual go-to-market: enterprise field sales securing major institutional framing contracts through long-term partnerships, supplemented by direct-to-consumer sales of merchandise, gift vouchers, and the FRAME Editions limited-edition artist collaboration programme launched in 2019. Pricing on bespoke framing is quote-based and not publicly disclosed, while editions are sold at £180-£2,500 and merchandise at £15-£25. The company has cultivated a prestigious institutional portfolio including the V&A, Tate, Hayward Gallery, Design Museum, Whitechapel Gallery, South London Gallery, Nottingham Contemporary, ICA, GRIMM Gallery, Sadie Coles HQ, Soho House, and Liberty London, with recurring participation in Frieze London and a ten-year partnership with Art Basel. The business employs 1-10 staff, is privately held with no funding rounds disclosed, and earns revenue from one-time custom projects, edition sales, and merchandise.

Name

Frame London Ltd

Legal name

FRAME London Limited

Website

https://framelondon.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Frame London is a London-based bespoke picture framer specializing in museum-standard conservation framing for museums, galleries, contemporary artists, and private collectors, using archival materials and Japanese preservation techniques.

Ownership category

akta.pro rank

Product category

Conservation Picture Framing Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG)

akta.pro secondary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Conservation picture framing
• Bespoke frame making
• Museum framing services
• Art preservation framing
• Custom frame workshop

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Bespoke Framing: One-time custom framing services for artwork, produced to client specifications. Pricing based on materials, complexity, and size. Includes conservation framing, box frames, welded metal frames, and bespoke wooden frames.
2. FRAME Editions: Limited edition artworks created in collaboration with artists. Sold as collectible pieces at premium price points (£900-£2,500), with the frame becoming part of the artwork itself.
3. Merchandise: Branded merchandise including organic cotton tote bags (£15) and t-shirts (£25). FSC approved, sustainable products.
4. Gift Vouchers: Email gift vouchers available in denominations from £50 to £500.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Frame London designs and produces bespoke conservation picture framing for museums, galleries, artists, and home collectors from its London Hackney workshop. The studio crafts custom wood, metal, acrylic box, and gilded frames to museum and conservation standards using archival-grade materials, Japanese wheat starch paste mounting, and UV-protective glazing, and sells limited edition artist collaborations under the FRAME Editions sub-brand alongside merchandise and gift vouchers.

Product overview

Frame London Ltd is a London-based bespoke picture framing company offering custom framing services for museums, galleries, artists, and private clients. The core product is custom/bespoke picture framing, which encompasses various frame types (wood, metal, acrylic boxes) and conservation framing services. A notable sub-brand is FRAME Editions, a series of limited edition artist collaborations where the frame becomes integral to the artwork. Additional offerings include glazing options (UV protection, anti-reflective), canvas stretching, and installation services. The company also sells branded merchandise through its online shop including organic cotton tote bags and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• FRAME Editions: A series of limited edition artworks created in collaboration with artists, where the frame becomes part of the artwork.

Products and services

• Custom/Bespoke Picture Framing Handmade bespoke picture framing service for artworks, photographs, and objects using wood profiles, welded metal frames, and acrylic boxes, crafted to museum/conservation standards. Target customers are museums, galleries, artists, and home collectors requiring frames tailored to specific works.
• Conservation Framing Gold-standard art preservation service using archival materials, UV-protective glazing, Japanese conservation techniques (wheat starch paste, washi paper), and reversible mounting methods to protect artwork for decades. Designed for museums, galleries, collectors, and artists needing museum-grade preservation of valuable works.
• FRAME Editions Limited edition artist collaborations in which the frame itself becomes part of the artwork, created in partnership with contemporary artists. Editions have included works by Donna Huddleston, Aaron Angell, Aimée Parrott, Jeremy Deller, and Enrico David, sold at price points from approximately £180 to £2,500.
• Canvas Stretching Professional canvas stretching service that mounts canvas fabric onto wooden stretcher frames for stability and display, supporting artists and collectors preparing works for framing or exhibition.
• Delivery and Installation Coordination of delivery and installation of framed artworks through trusted art handlers, including supply of split batten hanging systems for secure wall mounting in museums, galleries, and private homes.
• Gift Shop Products (Merchandise and Vouchers) Branded merchandise sold online including FSC-approved organic cotton tote bags (£15), Gluck Design t-shirts (£25), email gift vouchers (£50-£500), and selected framed artworks such as limited edition prints.

Quantifiable outcome

• Frames designed and handcrafted for over 100 photographs for Tim Walker exhibition at V&A
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Whitechapel GallerycoreStrategic or Co-development PartnerPartnership for limited edition artworks. Frame London frames Whitechapel Gallery editions and offers a 20% partnership discount on framing for editions purchased from the gallery. Featured artists include Donna Huddleston, Katy Moran, and Pello Irazu.
• South London GallerycoreStrategic or Co-development PartnerPartnership for limited edition artworks. Frame London provides framing services for South London Gallery editions with a 20% partnership discount for clients purchasing editions.
• ICA (Institute of Contemporary Arts)coreStrategic or Co-development PartnerPartnership for limited edition artworks, with 20% discount on framing for ICA editions.
• Woodwork for WellbeingminorOthersLocal charity in Bethnal Green that runs woodworking sessions for mental health support. Frame London donates excess wood offcuts to the charity for their members to create woodworking projects.
• Frieze Art FaircoreGTM or Marketing PartnerAnnual participation at Frieze London art fair, framing works for multiple galleries exhibiting at the fair. Key visibility and networking opportunity.
• Art BaselcoreGTM or Marketing Partner10-year partnership framing works for galleries at Art Basel. 2024 marked their tenth year working with artists and galleries for Art Basel.
• Soho HouseminorStrategic or Co-development PartnerFrame London has collaborated on art talks and provides framing services for Soho House's extensive art collection of over 8,000 works.
• V&A (Victoria and Albert Museum)coreStrategic or Co-development PartnerLong-term framing partner for major V&A exhibitions including Tim Walker: Wonderful Things and the Gilbert Gallery. Provides museum-standard conservation framing.
• TatecoreStrategic or Co-development PartnerFraming partner for Tate exhibitions including Kara Walker's Fons Americanus commission in the Turbine Hall.
• Hayward GallerycoreStrategic or Co-development PartnerFraming partner for Linder: Danger Came Smiling exhibition. Provided museum-standard framing with aluminium frames in black, gold and silver with 99% UV protective Artglass.
• Design MuseumcoreStrategic or Co-development PartnerOn-site framing for Splash! A Century of Swimming and Style exhibition. Classic natural oak frame for 3m x 2m poster.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John Jones: London's largest fine art framer, also serving major museums, galleries, and artists with conservation-grade bespoke framing. Closest direct peer in geography, clientele, and craft positioning.
• Lowy Frame & Restoring Co: Long-established New York picture framer specializing in conservation framing for museums, galleries, and collectors. Comparable in craft focus, conservation standards, and institutional clientele.
• Tandberg & Steen: Stockholm-based bespoke picture framer with a strong reputation for fine-art and museum-standard conservation framing. Comparable in craft specialization and premium positioning.

Broad incumbents

• Larson-Juhl: Global manufacturer and supplier of picture frame mouldings and components. Adjacent incumbent supplying materials across the framing industry rather than competing directly in bespoke conservation.
• Roma Moulding: Large North American frame moulding manufacturer serving custom framers and the broader picture framing trade. Indirect peer as a materials supplier rather than a bespoke framing service.

Others

• Tru Vue: Manufacturer of conservation glazing products (e.g., Museum Glass, Optium Museum Acrylic). Key ecosystem supplier for Frame London's UV-protection glazing offerings and comparable framers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/frame_london
• LinkedInlinkedin.com/company/frame-london-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame London Ltd