Healthfix

What Healthfix does

Healthfix is a privately held, integrated allied health practice operating from a single clinic at 53 Walker Street in North Sydney, NSW, Australia. Founded in 2011 by physiotherapist Sean Cooney, the practice combines physiotherapy, exercise physiology, personal training, dietetics, health and wellness coaching, and massage therapy under one roof, supplemented by a rehabilitation gym and a broad group class program spanning rehab, strength, performance, Pilates, Yoga, bone health (ONERO), and senior fitness (Vitality Classes). The clinical model follows a strength-based, bio-psychosocial philosophy and is delivered by a multidisciplinary team including APA Titled Sports and Exercise Physiotherapists.

The business operates a hybrid revenue model: fee-for-service clinical consultations (with HICAPS health fund rebates and Medicare Chronic Disease Management acceptance), fixed-price multi-week programs such as the 12-Week Injury Rehab ($2,990–$3,460) and 10-Week Body Composition Program ($2,152.50–$2,810), recurring Health Club Membership bundling all services, class passes ($200–$360 for 10–20 classes), and seasonal challenges. Distribution is direct-to-consumer via walk-in visits, online booking through Cliniko, and phone; Zoom extends select classes beyond the local catchment. Marketing is anchored on content marketing (educational blog), Google reviews (4.9 across 275 reviews), community events, and a referral program, with no external funding, no parent company, and no disclosed franchise or reseller model.

The company is founder-controlled, with Sean Cooney also serving as Head of Performance Health at the NSW Institute of Sport, and was recognized with the 2025 North Shore Small Business Award for Health Improvement Services. Operations are managed by a small leadership team (Director of Operations, Professional Services Manager, Club Manager) and supported by integrations with Cliniko (booking), HICAPS (claims), and Zoom (virtual classes). The business remains single-site and self-funded, with no acquisitions, subsidiaries, or institutional investment disclosed.

Name

Healthfix

Legal name

Healthfix

Website

https://healthfix.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthfix is a privately held, integrated allied health clinic in North Sydney offering physiotherapy, exercise physiology, personal training, dietetics, and group fitness programs to individual consumers across rehabilitation, performance, and general wellness segments.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Physiotherapy services
• Exercise physiology
• Rehabilitation programs
• Personal training
• Dietitian nutrition

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from physiotherapy consultations, exercise physiology sessions, personal training, and dietetics consultations. Services are provided on a fee-for-service basis with health fund rebates available through HICAPS. Medicare Chronic Disease Management (CDM) and Team Care Arrangement sessions are also accepted.
2. Membership Program: Health Club Membership offering seamless integration of physiotherapy, dietetics, exercise physiology, personal training services, and exclusive access to gym and group classes. Includes discounted sessions with health professionals.
3. Group Classes: Revenue from small group classes including Rehab Restore, Strength Base, PT Perform, Pilates Mat, Yoga, Vitality Classes, and Athletic Performance. Classes available as part of membership or via class passes.
4. Structured Programs: Fixed-price rehabilitation programs (12-week injury rehab, 10-week body composition/weight loss transformation), nutrition courses, and challenge programs offered at set prices with bundled services.
5. Education Courses: Nutrition courses (Revitalise your Nutrition, Gut Health Diet Course) and educational programs for client health literacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Healthfix is an integrated physiotherapy, sports, and exercise clinic in North Sydney offering physiotherapy, exercise physiology, personal training, dietitian nutrition, massage, and health coaching, supplemented by group classes (Rehab Restore, Strength Base, PT Perform, Pilates, Yoga, ONERO™, Vitality, Athletic Performance) and structured programs (12-week physio rehab, 10-week body composition, nutrition courses). Services are sold directly to individual consumers on a fee-for-service, fixed-price program, or subscription membership basis, with optional Medicare CDM and private health fund rebates processed via HICAPS.

Product overview

Healthfix is a North Sydney-based integrated physiotherapy and health clinic offering a comprehensive suite of health and fitness services under one roof. The core offering is built around four main clinical services: Physiotherapy, Exercise Physiology, Personal Training, and Dietitian Nutrition, supplemented by Health and Wellness Coaching and Massage Therapy. These clinical services are integrated with a full group class program spanning rehabilitation (Rehab Restore Classes), general fitness (Strength Base, PT Perform, Athletic Performance), specialised populations (Vitality Classes for Over 60s, ONERO™ for bone health), and mind-body modalities (Mat Pilates and Yoga via Zoom and in-person). Facility access includes a rehabilitation and performance gym. Healthfix also offers structured programs including a 12-week Physiotherapy Injury Rehabilitation Program, a 10-Week Body Composition/Weight Loss Program, sports-specific training, and a Health Club Membership that bundles all services. Additional offerings include nutrition courses (Gut Health Diet Course, Revitalise your Nutrition), seasonal challenges, Yoga & Pilates Class Passes, and bundled service packages. The practice management and booking system is powered by Cliniko, and health claims are processed via HICAPS.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Expert physiotherapy for injury rehabilitation, pain management, and musculoskeletal health delivered by experienced physiotherapists at the North Sydney clinic. Covers sports injuries, post-surgical recovery, chronic pain, ACL injuries, osteoarthritis, back pain, shoulder and ankle injuries. Available via individual consultations and through Medicare Chronic Disease Management / Team Care Arrangements.
• Exercise Physiology Accredited exercise physiology using a bio-psychosocial approach to develop personalised exercise programs for chronic health conditions and fitness goals. Treats diabetes, multiple sclerosis, cardiovascular conditions, and supports long-term rehabilitation.
• Personal Training One-on-one and small group personal training focused on strength and conditioning, weight loss, and athletic performance, delivered by expert coaches including the Head Personal Training / Strength and Conditioning Coach. Direct-debit payment options available.
• Dietitian Nutrition Accredited Practising Dietitian consultations providing personalised nutrition guidance, dietary planning, and condition-specific nutrition management (e.g., weight loss, sports nutrition, gut health).
• Health Club Membership Recurring subscription membership offering seamless access to physiotherapy, dietetics, exercise physiology, personal training services, gym access, group classes, a dedicated mindset coach, and discounted sessions with health professionals. The core recurring-revenue product of Healthfix.
• 12-Week Physiotherapy Injury Rehabilitation Program Fixed-price 12-week injury rehabilitation program for individuals with musculoskeletal injuries who need structured, full-cycle rehab. Includes 20 physiotherapy sessions, 16 exercise physiology sessions, and full gym/class access. Standard price A$3,460; Members price A$2,990 (including gym membership). Valid 3 months from purchase.
• 10-Week Body Composition Program 10-week weight loss and body composition program for general fitness seekers. Includes initial assessments, 21 follow-up PT sessions, dietetics consultations, group fitness integration, and full gym access. Standard price A$2,810; Members price A$2,152.50.
• Sports Physiotherapy Titled sports physiotherapy covering post-surgical and return-to-sport rehabilitation for athletes and active individuals.
• Physiotherapy Injury Screening Evidence-based musculoskeletal screening to identify injury risks before they become problems. Included in Healthfix membership; A$25 for non-members.
• Sports Rehab Program Specialised sports injury rehabilitation program addressing acute and chronic sports injuries with a focus on return-to-sport protocols.
• Gait Scan and Orthotics Gait analysis and custom orthotic prescription service to address biomechanical issues affecting gait, posture, and lower-limb function.
• Health and Wellness Coaching Coaching services that empower clients to adopt healthy behaviours, set achievable goals, and make sustainable lifestyle changes; embedded in the Health Club Membership via a dedicated mindset coach and offered alongside clinical services.
• Massage Therapy Massage therapy integrated within the clinic to support soft tissue release, recovery, and pain management alongside physiotherapy, exercise physiology, and personal training services.
• Rehab Restore Classes Physiotherapy-led small group rehabilitation classes for clients in the restore phase of recovery, providing a supervised environment with equipment access.
• Strength Base Classes Exercise physiology-led group fitness classes focused on building foundational strength and conditioning for clients working on base fitness.
• PT Perform Classes Personal training-style group classes for clients in the perform phase, offering high-intensity workouts led by expert trainers for peak performance.
• Athletic Performance Classes High-intensity classes designed for athletes and active individuals seeking to enhance speed, power, agility, and sport-specific performance.
• ONERO™ (Evidence-Based Exercise for Bone Health) Evidence-based exercise program specifically designed for bone health, targeting osteoporosis prevention and management in older adults and at-risk populations.
• Vitality Classes (Over 60s) Group fitness classes tailored for adults over 60, focusing on maintaining strength, mobility, balance, and overall health in a supportive environment.
• Pilates – Mat Classes Mat-based Pilates classes available multiple times per week at the North Sydney clinic, online via Zoom, and outdoors at Clark Park in Lavender Bay.
• Yoga Classes Yoga classes integrated into the Pilates timetable, delivered in-clinic at North Sydney, online via Zoom, and available via the Yoga & Pilates Class Pass.
• The Gym (Healthfix Gym Access) Full gym access at the North Sydney rehabilitation and performance facility with state-of-the-art equipment. Included with Health Club Membership and structured programs.
• Yoga & Pilates Class Pass Flexible class pass for Yoga and Pilates. 10 classes for A$200 (A$20/class), 15 classes for A$285 (A$19/class), 20 classes for A$360 (A$18/class). Sessions valid within 3 months of purchase.
• Unlimited Class Pass Flexible class pass providing unlimited access to group fitness classes without the long-term commitment of Health Club Membership.
• Bundle & Save Packages Three bundled packages at A$299 each: Bundle 1 – Injured (2 physio + 1 EP + 1 dietetics), Bundle 2 – Getting Started (3 EP + 1 dietetics), Bundle 3 – Sports Nutrition (2 strength & conditioning + 2 sports nutrition consults). Valid 3 months from purchase.
• Revitalise your Nutrition Course 5-week nutrition education course covering the fundamentals of diet and nutrition, practical cooking sessions, and positive eating habits. A$275 for all 10 classes, or A$325 with Healthfix class access.
• Gut Health Diet Course 7-week course on gut microbiome health covering dietary fibre, prebiotics, probiotics, and resistant starch, with weekly Zoom cooking sessions on Wednesdays at 12:30PM and Sundays at 5:15PM. A$275 or included in Health Club Membership.
• Spring into Action 6-Week Fitness Challenge 6-week fitness and weight loss challenge including PT intro, follow-up PT sessions, diet seminar, 5 nutrition classes, unlimited group classes, and unlimited gym access for A$590 (valued at A$1,030). Optional DEXA scan at additional A$150.
• 8-Week Reboot Challenge (New Year Challenge) Annual 8-week comprehensive fitness reboot starting in February, catering to all fitness levels with Restore, Base, and Perform classes, expert therapists, and community support.

Quantifiable outcome

• 94% return to elite level sport after ACL surgery with daily therapy (Ekstrand 2011)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• NSW Institute of SportflagshipStrategic or Co-development PartnerSean Cooney, Healthfix Founder, serves as Head of Performance Health at NSW Institute of Sport, working with sports physios, sports doctors, and soft tissue therapists. The partnership enables knowledge transfer between elite sports performance and community healthcare delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kieser Australia: Australian integrated strength-training and physiotherapy clinics offering physio-led rehab combined with equipment-based strength programs — closely aligned with Healthfix's rehab-plus-strength positioning.
• Movement 101: Sydney-based physiotherapy and exercise clinic delivering hands-on treatment combined with exercise-based rehab — competes in the same North Sydney-adjacent catchment as Healthfix.
• Bounce Health Group: Sydney-based multidisciplinary physiotherapy, exercise physiology, and allied-health practice offering integrated rehabilitation and fitness services similar to Healthfix.
• Back In Motion Health Group: Australian physiotherapy franchise network combining physio, exercise physiology, and allied health under one brand — directly comparable to Healthfix's integrated multidisciplinary model.

Emerging players

• Studio Pilates International: Australian boutique Pilates chain — overlaps with Healthfix's Pilates, group classes, and membership-style fitness revenue streams.

Broad incumbents

• Fitness First Australia: Major Australian fitness club operator providing gyms, group classes, and personal training — competes for the same affluent urban members as Healthfix's membership program.
• Lifecare Physiotherapy: Established Australian physiotherapy network offering clinical physiotherapy, sports physio, and allied health across multiple locations — broader scale but overlapping service lines with Healthfix.
• Goodlife Health Clubs: Large Australian gym chain offering memberships, group fitness, and personal training — broader scale fitness offering that overlaps with Healthfix's gym and PT revenue streams.
• F45 Training: Global Australian-origin functional training franchise — competes for the same group-training, athletic-performance customer segment in the Sydney market.

Regional players

• City Physiotherapy & Sports Injury Clinic: Australian sports physiotherapy clinic offering sports injury rehab, post-surgical recovery, and exercise programming — comparable services to Healthfix but operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthfixclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthfix