Treasury Casino & Hotel

What Treasury Casino & Hotel does

Treasury Casino & Hotel, trading as Treasury Brisbane, is a heritage hospitality property located at 130 William Street in the Brisbane CBD, Queensland, Australia. The company is operated by The Star Entertainment QLD Limited (ABN 78 010 741 045), a wholly-owned subsidiary of ASX-listed The Star Entertainment Group (ASX: SGR). The business comprises a five-star heritage hotel housed in the restored state-owned Treasury and Land Administration Buildings, together with two on-site dining venues — The Lab (a seven-day breakfast restaurant) and Ryan's On The Park (a lounge bar offering all-day dining, cocktails, and weekend High Tea at A$65 per person). The property opened in 1995 and has received cumulative investment of A$57 million in restoration and maintenance, including A$5.6 million on stonework preservation that earned the Queensland Heritage Council Gold Award in both 2008 and 2014.

Treasury Brisbane Casino ceased operations in 2024 as part of the parent group's relocation of gaming activity to The Star Brisbane at the Queens Wharf integrated resort development; the hotel and F&B venues continue to operate. Distribution is direct-to-consumer: accommodation is booked through the Star Entertainment central booking platform (bookings.star.com.au), restaurant reservations are processed via ResDiary, and enquiries are handled by phone and dedicated email addresses. The property participates in The Star Club loyalty program and the Star Gift Card program, leveraging cross-promotion with sister properties The Star Sydney and The Star Gold Coast. The property holds Responsible Service of Alcohol certification under the Queensland Liquor Act and markets through its branded website (treasurybrisbane.com.au).

Revenue is generated from three streams, only two of which remain active post-2024: hotel accommodation (transactional room revenue), food and beverage (covers, bar sales, catering and high tea), and — prior to closure — casino gaming (transactional gaming revenue, now redirected to The Star Brisbane). Customer segments are leisure and business travellers seeking premium CBD accommodation and patrons of sophisticated heritage-venue dining experiences. Pricing is pay-as-you-go across both hotel and F&B; no subscription, licensing, or contracted-revenue model is disclosed.

Name

Treasury Casino & Hotel

Legal name

The Star Entertainment QLD Limited

Website

https://treasurybrisbane.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Heritage Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating Places (5812)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Heritage hotel accommodation
• Luxury hospitality services
• Fine dining restaurant
• High tea service
• Heritage building hospitality

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Five-star heritage hotel offering luxury accommodation in the restored Treasury and Land Administration Buildings. Revenue generated from room bookings and hotel services.
2. Food & Beverage: On-site dining venues including The Lab (breakfast restaurant) and Ryan's On The Park (lounge bar). Revenue from restaurant covers, bar sales, and catering services including High Tea offerings.
3. Casino Operations (Closed): Treasury Brisbane Casino has closed operations. Guests are directed to The Star Brisbane for casino services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Treasury Brisbane operates a five-star heritage hotel in the restored state-owned Treasury and Land Administration Buildings on William Street, Brisbane CBD, offering luxury accommodation and on-site dining experiences. The property includes Treasury Hotel plus two food and beverage venues: The Lab (a breakfast restaurant open seven days) and Ryan's On The Park (a lounge bar serving all-day dining, cocktails, and weekend high tea). The on-site casino has closed, with gaming guests redirected to The Star Brisbane at Queens Wharf.

Product overview

Treasury Casino & Hotel operates as a hospitality and entertainment complex in Brisbane, Queensland, consisting of Treasury Hotel (a five-star heritage accommodation property) and multiple dining venues. The property portfolio includes The Lab (breakfast restaurant) and Ryan's On The Park (lounge bar with high tea service), supported by The Star Club loyalty program and Star Gift Cards. Treasury Brisbane Casino has closed, with operations redirected to The Star Brisbane. The hotel is housed within the historic Treasury and Land Administration Buildings, with $57 million invested in restoration and preservation, including $5.6 million in stonework that received Queensland Heritage Council Gold Awards in 2008 and 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Treasury Hotel A five-star heritage hotel located at 130 William Street, Brisbane QLD, offering luxury accommodation with contemporary service, refined style, and unique interiors within the restored historic state-owned Treasury and Land Administration Buildings.
• Ryan's On The Park

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• The Star Entertainment GroupcoreStrategic or Co-development PartnerTreasury Brisbane is operated by The Star Entertainment QLD Limited, trading as Treasury Brisbane (ABN 78 010 741 045). The property is part of The Star Entertainment Group's portfolio of integrated resorts, with cross-promotional relationships with The Star Sydney and The Star Gold Coast. The Star Club loyalty program connects guests across all Star properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Westin Brisbane: Five-star CBD Brisbane hotel within walking distance of Treasury. Directly competes for the same luxury leisure and corporate traveller segment in the Brisbane CBD.
• Hilton Brisbane: Major international-branded CBD Brisbane hotel. Comparable as a competing premium CBD accommodation and F&B venue targeting the same corporate and conference demand as Treasury Hotel.
• W Brisbane: Luxury boutique hotel located in the Brisbane CBD near Treasury. Competes directly for premium leisure and business travellers seeking upscale accommodation in the same precinct.
• The Star Brisbane: Sibling integrated resort within The Star Entertainment Group, located at the Queens Wharf Brisbane precinct adjacent to Treasury Brisbane. Directly comparable as a Star-group-operated luxury hospitality and entertainment property in Brisbane, and the destination that now absorbs Treasury's closed casino demand.
• The Star Sydney: The Star Entertainment Group's flagship Sydney integrated resort at Pyrmont. Directly comparable as a group-affiliated luxury hotel and entertainment venue plugged into The Star Club loyalty program that also drives Treasury Brisbane's guest acquisition.
• The Star Gold Coast: Sibling integrated resort under The Star Entertainment Group on the Gold Coast. Comparable as a Star-group luxury hotel, F&B, and entertainment property sharing The Star Club loyalty platform with Treasury Brisbane.
• Sofitel Brisbane Central: Upscale CBD Brisbane hotel with extensive F&B and event facilities. Directly comparable as a Brisbane CBD luxury hotel targeting both business and leisure travellers in the same competitive set as Treasury.
• Emporium Hotel South Bank: Luxury boutique hotel in Brisbane's South Bank precinct. Comparable as a design-led luxury Brisbane hotel competing for high-end leisure travellers who would otherwise consider Treasury's heritage-luxury proposition.

Broad incumbents

• The Langham, Gold Coast: Luxury beachfront resort on the Gold Coast within The Star Entertainment Group's broader destination catchment. Comparable as a Star-group-aligned luxury property sharing The Star Club loyalty base with Treasury Brisbane.

Emerging players

• Hotel Indigo Brisbane City Centre: Heritage-style CBD Brisbane hotel positioned in the upper-upscale tier. Comparable as a CBD Brisbane property leveraging historic architecture and design to attract travellers, overlapping with Treasury's heritage-luxury positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasury Casino & Hotel