The Star Entertainment Group

What The Star Entertainment Group does

The Star Entertainment Group Limited (ASX: SGR) is an Australian integrated resort operator that runs three casino properties — The Star Sydney (Pyrmont foreshore, 30+ years), The Star Gold Coast (Broadbeach Island, 40+ years), and The Star Brisbane (Queen's Wharf Brisbane precinct, opened August 2024) — together with the Gold Coast Convention & Exhibition Centre. The company was demerged from Tabcorp Holdings in 2011 as Echo Entertainment Group and rebranded in 2015. It employs approximately 8,000 team members and operates 1,958+ hotel rooms, 32+ restaurants, 10 bars, and three 24/7 casino floors, plus Brisbane's largest hotel ballroom and a 250-metre Sky Deck.

The underlying operating platform spans hotel property management systems, point-of-sale across food and beverage and retail, gaming systems for 24/7 casino floors, and a substantial AML/CTF compliance stack including customer due diligence, identity verification, source-of-wealth checks, transaction monitoring, mandatory carded play, and time-play management with predictive harm-identification models. Revenue is generated across five primary streams — gaming operations, hotel and accommodation, food and beverage, events and entertainment, and large-scale property development (Queen's Wharf Brisbane and the Gold Coast Masterplan). Distribution is direct-to-consumer through physical properties plus digital booking on star.com.au and destination-marketing partnerships with Chow Tai Fook Enterprises and Far East Consortium International for international (notably Asian) inbound tourism.

Since 2022 the company has been operating under heightened regulatory scrutiny following the Bell (NSW) and Gotterson (Queensland) reviews, ongoing AUSTRAC Federal Court proceedings, ASIC civil penalty proceedings against current and former directors, and a continuing NSW casino licence suspension with appointed Managers. Strategic actions in 2025-2026 include over AUD $500 million of new equity and refinancing capital, a leadership transition with Soo Kim as Chairman and Bruce Mathieson Jnr as Group CEO, divestiture of the 50% Destination Brisbane Consortium interest to CTFE and FEC, and a remediation plan approved by the Queensland Attorney-General.

Name

The Star Entertainment Group

Legal name

The Star Entertainment Group Limited

Website

https://starentertainmentgroup.com.au

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Star Entertainment Group is an ASX-listed Australian integrated resort operator running The Star Sydney, Gold Coast, and Brisbane properties plus a convention centre, serving tourism, hospitality, and gaming customers across 1,958+ hotel rooms and three 24/7 casinos with approximately 8,000 employees.

Ownership category

akta.pro rank

Product category

Integrated Resorts & Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Integrated resort operations
• Casino gaming services
• Luxury hotel accommodation
• Convention exhibition venues
• Hospitality dining entertainment

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gaming Operations: Casino operations including table games, gaming machines operating 24/7, and related gaming services across all three properties
2. Hotel and Accommodation: Luxury hotel rooms, suites, and apartments across The Star Gold Coast (1,000+ rooms), The Star Brisbane (The Star Grand Brisbane five-star hotel), and The Star Sydney (The Star Grand Hotel and Residences, The Darling boutique hotel)
3. Food and Beverage: Restaurant and bar operations including award-winning dining venues such as Kiyomi, Nineteen at The Star, BLACK Bar & Grill, Sokyo, Cucina Porto, and Fat Noodle across all properties
4. Events and Entertainment: Live entertainment, event spaces, and convention facilities including Brisbane's largest hotel ballroom at The Star Brisbane, and management of Gold Coast Convention & Exhibition Centre
5. Property Development: Major development projects including the $3.6 billion Queen's Wharf Brisbane and $2 billion+ Gold Coast Masterplan generating tourism and economic value

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Star Entertainment Group owns and operates three integrated resort properties in Australia—The Star Sydney, The Star Gold Coast, and The Star Brisbane—delivering 24/7 casino gaming, luxury hotel accommodation, restaurants and bars, live entertainment, and event/convention facilities. The company also manages the Gold Coast Convention & Exhibition Centre on behalf of the Queensland Government. It supports approximately 8,000 team members and welcomes millions of guests annually across its portfolio of over 1,958 hotel rooms.

Product overview

The Star Entertainment Group is an ASX-listed hospitality and entertainment company operating integrated resort properties across Australia. The portfolio consists of three core properties—The Star Sydney, The Star Gold Coast, and The Star Brisbane—plus the Gold Coast Convention & Exhibition Centre managed on behalf of the Queensland Government. Each property offers a combination of luxury accommodation (hotels, suites, apartments), gaming (24/7 casino), dining (restaurants and bars), live entertainment, and event/mice facilities. The company employs approximately 8,000 team members across properties offering over 1,958 hotel rooms, 32+ bars and restaurants, 10 live event spaces, and the convention centre with Brisbane's largest hotel ballroom. Major development projects include the $3.6 billion Queen's Wharf Brisbane precinct and a $2 billion-plus Gold Coast Masterplan with multiple towers including the upcoming Andaz Gold Coast and Star Residences.

Differentiator

Problem solved

Functional benefit

Brands

• The Star Grand Brisbane: Five-star luxury hotel at The Star Brisbane
• The Star Grand Hotel and Residences Sydney
• The Darling at The Star

Products and services

• The Star Sydney

Quantifiable outcome

• Millions of guests welcomed annually across three properties
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Chow Tai Fook Enterprises (CTFE)coreStrategic or Co-development Partner · 21 July 2015Hong Kong-based partner integral to The Star's transformational projects including the $3.6 billion Queen's Wharf Brisbane development and $2 billion+ Gold Coast Masterplan. CTFE brings international tourism reach and capital partnership to drive networked tourism outcomes for South East Queensland.
• Far East Consortium International (FEC)coreStrategic or Co-development Partner · 21 July 2015Hong Kong-based partner working alongside The Star and Chow Tai Fook Enterprises on major integrated resort developments. FEC forms part of the Destination Brisbane Consortium and provides international development expertise and tourism connections.
• GIVITsupportingOthersDisaster relief and charity partner of choice for several State Governments across Australia. The Star has worked with GIVIT on bushfire and flood relief efforts and directly supporting their 5,000 partner organisations. Key initiatives include rehoming quality furniture from hotel refurbishments.
• Currumbin Wildlife Hospital FoundationsupportingOthersLong-term charity partner of The Star Gold Coast supporting wildlife hospital operations on the Gold Coast.
• Surf Life Saving QueenslandsupportingOthersLong-term community partner of The Star Gold Coast supporting beach safety and life saving services.
• Royal National Agricultural and Industrial Association of Queensland (RNA)supportingOthersPartnership through The Royal Queensland Beer and Wine Awards promoting Queensland's craft brewers and winemakers.
• Brisbane Portrait PrizesupportingOthersPresenting Partner of one of Queensland's newest and most prestigious art prizes, showcasing talented artists in Brisbane and beyond.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Crown Resorts: Crown Resorts is Australia's other major integrated casino resort operator (Crown Melbourne, Crown Perth, Crown Sydney) with comparable luxury hotel, gaming, dining, and convention offerings. It went through similar regulatory remediation under a special manager and was acquired by Blackstone, making it the closest direct peer to The Star.
• SkyCity Entertainment Group: SkyCity operates integrated casino resorts in Auckland, Hamilton, Queenstown (NZ) and Adelaide (Australia), with comparable hotel, gaming, F&B, and convention offerings. Direct overlap with The Star in Adelaide particularly and similar regulatory/licensing dynamics.
• Bally's Corporation: US-based integrated casino and sports betting operator that made a $100M strategic investment in The Star in 2025 and was a funding counterparty. Operates comparable integrated resort properties globally and is a direct strategic peer and capital partner.

Broad incumbents

• Las Vegas Sands: Global integrated resort operator (Las Vegas, Macao, Singapore) with luxury hotel, gaming, MICE, and entertainment offerings highly comparable to The Star's integrated resort model. A much larger incumbent reference point for the IR category globally.
• MGM Resorts International: Operates a global portfolio of integrated resort destinations with luxury hotels, casinos, dining, and convention facilities (Bellagio, MGM Grand, etc.). Comparable business model across gaming, hospitality, F&B, and MICE segments.
• Wynn Resorts: Luxury integrated casino resort operator (Las Vegas, Macao, Boston, UAE) with comparable premium hotel, gaming, F&B (often celebrity chef restaurants), and convention offerings — closely aligned with The Star's positioning as a luxury casino resort.
• Genting Group: Malaysian-based integrated resort group operating Resorts World properties across Asia, US, and UK with hotels, casinos, theme parks, and convention facilities. Comparable integrated resort model with strong Asian tourism distribution overlap given The Star's CTFE/FEC Asian partnerships.
• Galaxy Entertainment Group: Macau-based integrated resort operator (Galaxy Macau, StarWorld) with luxury hotel, gaming, dining, and entertainment complexes. Comparable in scale and integrated-resort model, particularly relevant given CTFE's involvement in both Macau and The Star.
• Melco Resorts & Entertainment: Operator of integrated casino resorts in Macao (City of Dreams, Studio City) and Cyprus with luxury hotel, gaming, dining, and entertainment offerings. Comparable integrated resort economics with relevant Asian tourism demand drivers.
• Caesars Entertainment: US-based integrated resort and casino operator with extensive hotel, gaming, F&B, and convention facilities across Las Vegas and regional markets. Comparable broad integrated-resort operating model, though more US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2270803
• Instagraminstagram.com/thestarsydney

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Star Entertainment Group