Tasku keskus

What Tasku keskus does

Tasku keskus (legal entity OÜ Tasku Keskus) is a 14,000 m² multifunctional shopping centre in central Tartu, Estonia, opened in 2008 as the first centre of its kind in the country. It is privately held by Estonian conglomerate Estiko Group and operates ~50 retail, dining, entertainment, and service tenants spread across multiple floors, alongside Class A office space integrated from the 2012 merger with Emajõe Business Centre (Plasku). The centre's footprint combines fashion brands (Mango, Gant, Mohito, House, Lindex, Nike Outlet, CCC, Change Lingerie, The Body Shop), services (Eagle Vision, Norman-Optika, Apotheka pharmacy, REA dry cleaning), grocery (Rimi), food and beverage (KFC, BabyBack Ribs & BBQ, Yakuza, Monk, Da Vinci), entertainment (Apollo Kino, 4 halls, 430 seats including paired sofas), fitness (Gym! 24/7 self-service gym, ~1,600 m²), and four parcel-locker carriers (SmartPosti, DPD, Omniva, Venipak).

The business is structurally anchored by a transit-adjacent location: the building is directly connected via gallery to the Tartu Bus Station and to Hotel Dorpat (Tartu's largest hotel), with Emajõgi River views and a ~500-space parking facility. Technology deployed on-site is conventional retail-real-estate infrastructure rather than an AI stack: a barrier-free parking system (launched July 2026) with automatic number plate recognition cameras, an indoor and outdoor digital advertising network (LED facade at Riia-Turu intersection, Emajõe LED near Rahu Bridge, elevator and passage screens) operated via partners Megameedia Grupp and Artist Media, in-store radio, QR-code cinema ordering, QR-code gym access, smart parcel lockers, a 560-panel rooftop solar park (Estiko's first, 2018), and an EV fast charger (Terminal Energia).

The revenue model is multi-stream: (i) recurring retail and office leasing across ~50 tenants, (ii) usage-based parking revenue (€1.50/hour after a free first hour, €10/24h cap, €122/month permits, operated by EuroPark Estonia), (iii) advertising on the digital screen network, (iv) the 10 euro Tasku Gift Card that is interoperable across Tasku, Hotel Dorpat, Hotel Lydia, Herb Spa and Restaurant Hõlm, and (v) incremental services like gym subscriptions (€19/month), cinema ticket sales, catering from Da Vinci Bakery, and lottery/Piletilevi tickets at the information desk. Go-to-market is physical-retail storefront only, with brand awareness supported by Facebook, Instagram and TikTok accounts, an email newsletter, in-centre radio, the annual community Teerajajate allee (Pioneers' Alley), and an official-partner role with Tartu 2024 European Capital of Culture. The customer base is geographically concentrated: general consumers and tourists in Tartu and Southern Estonia, drawn by 4.6M+ annual visitors.

Name

Tasku keskus

Legal name

OÜ Tasku Keskus

Website

https://tasku.ee

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Tasku keskus is a 14,000 m² multifunctional shopping centre in central Tartu, Estonia, operating ~50 retail, dining, cinema, fitness and service tenants across connected bus-station and hotel premises, serving 4.6M+ annual visitors and owned by Estiko Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Leasing: Rental income from approximately 50 shops and service points occupying 14,000 m2 of commercial space. Tenants include fashion retailers (Mango, Gant, Mohito, House, Lindex, Nike Outlet, CCC, Change Lingerie, The Body Shop), services (optical stores, pharmacy, dry cleaning), and restaurants.
2. Parking Operations: Hourly parking fees (€1.50/hour after first free hour), 24-hour parking at €10, monthly permits at €122. Operated by EuroPark Estonia.
3. Advertising: Digital screen advertising sales including indoor screens, outdoor LED screens, elevator screens, and guide maps. Operated through partners including Megameedia Grupp and Artist Media/Digiposter OÜ.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

Tasku keskus is a multifunctional shopping centre in central Tartu, Estonia, operating approximately 50 retail shops, restaurants, entertainment venues, and service outlets across 14,000 m² of commercial space. The centre generates revenue through retail and office leasing, paid parking operations (~500 spots with a barrier-free automatic number plate recognition system), digital advertising screen networks, and ancillary services including gift cards, a re-use locker, parcel terminals, and an information desk. It is owned by Estiko Group and serves as a one-stop shopping, dining, entertainment, fitness, and office destination in Southern Estonia with 4.6M+ annual visitors.

Product overview

Tasku keskus is a physical multifunctional shopping center (opened 2008) in Tartu's city center, operating as a platform combining ~50 retail shops, dining establishments, entertainment venues, and services under one roof. The center's portfolio includes the core shopping center managed by Estiko Group, parking facilities (~500 spots, barrier-free system), the Apollo Kino 4-hall cinema, the Gym! 24/7 self-service gym, information desk, re-use locker for sustainability, digital advertising network, and the Tasku Gift Card. Tenant shops include fashion brands (Mango, Gant, Mohito, House, Lindex, Nike Outlet), services (optical, pharmacy, beauty salons, dry cleaning), food & beverage (Da Vinci Pasta & Pizza, KFC, BabyBack Ribs & BBQ, Monk, Yakuza Sushi Bar), entertainment (Brain Games), and a Rimi grocery store. The center also rents commercial and office space (14,000 m2).

Differentiator

Problem solved

Functional benefit

Products and services

• Tasku keskus (Tasku Shopping Centre) A multifunctional shopping centre in the heart of Tartu, Estonia, combining retail, dining, entertainment, services, and Class A office spaces. Commercial space spans 14,000 m² with approximately 50 shops and service points across multiple floors.
• Tasku Parking System Barrier-free parking service for approximately 500 parking spots across multi-storey and basement car parks. First hour free, then €1.50/hour; 24-hour maximum €10; monthly permit €122. Operated by EuroPark Estonia with payment via kiosks, web, or mobile apps (EuroPark, Pargi.ee).
• Tasku Gift Card Paper-based gift card with a €10 value, valid indefinitely. Accepted at all Tasku shops and service points, Hotel Dorpat, Herb Spa, Hotel Lydia, and Restaurant Hõlm.
• Tasku Tote Bag Canvas tote bag with Tartu-themed messaging, available for €10 at the information desk.
• Information Desk (Infolett) Centre information desk offering lottery tickets, Piletilevi tickets, gift cards, dry cleaning services via REA laundry, and general visitor information.
• Retail and Office Rental Spaces 14,000 m² of commercial and office space for rent in central Tartu, including the Plasku (Emajõe Ärikeskus) office floors. Inquiries directed to [email protected].
• Digital Advertising Network Indoor and outdoor digital advertising screens including LED facade screen at Riia-Turu intersection, LED screen by Rahu Bridge, vertical indoor screens, elevator screens, and electronic guide maps. Operated by Megameedia Grupp and Artist Media/Digiposter OÜ.
• Parcel Locker Services Multiple parcel terminals operated by SmartPosti, DPD, Omniva, and Venipak located near the bus station entrance and main entrance for domestic and international parcel sending and receiving.
• Uuskasutuskapp (Re-use Locker) Sustainability initiative allowing visitors to donate clean, undamaged items such as clothing, footwear, books, toys, home textiles, and sports equipment. Donated items are redistributed via Uuskasutuskeskus shops.
• Märka & Hinda (Service Rating Campaign) Customer service feedback campaign allowing visitors to rate their shopping experience at participating stores. Includes prize drawings for Lydia Hotel packages and Tasku gift cards.

Quantifiable outcome

• 4.6 million+ annual visitors
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• Estiko GroupcoreStrategic or Co-development Partner · 1 January 2008Parent company of Tasku Keskus. Estiko is a group of Estonian enterprises based in Tartu with main activities in real estate development and management, manufacturing of packaging, accommodation services, and energy production. Tasku is proud to belong alongside sister enterprises: Lydia Hotel, Restaurant Hõlm, Hotel Dorpat, Herb Spa, Estiko-Plastar, Estiko Energia, Kesklinna Keskus, Novapolis, Sisustus E Kaubamaja and others.
• EuroPark EstoniacoreTechnology or IntegrationParking operator for Tasku car parks. Operates barrier-free parking system with automatic number plate recognition, payment kiosks, and mobile apps (EuroPark, Pargi.ee). Zone code EP503. Provides 24h information line and manages monthly parking permits.
• Tartu Bus StationcoreStrategic or Co-development PartnerTasku Centre is directly connected to Tartu Coach/Bus Station, providing integrated transportation access for visitors.
• Hotel DorpatcoreStrategic or Co-development PartnerLargest hotel in Tartu connected to Tasku via gallery. Tasku gift cards accepted at Hotel Dorpat. Synergy between accommodation and shopping/entertainment.
• Megameedia GruppminorChannel Partner/ Reseller/ DistributorDigital advertising operator for vertical indoor screens, LED screen by Rahu Bridge (Emajõe LED), and LED screen on Tasku facade at Riia-Turu intersection. Handles sales and technical operation of advertising screens.
• Artist Media OÜ / Digiposter OÜminorChannel Partner/ Reseller/ DistributorOperator of in-store centre radio. Provides audio advertising and entertainment content for the shopping centre.
• Uuskasutuskeskus (Re-use Centre)minorStrategic or Co-development PartnerPartnership for re-use locker initiative. Donated items from Tasku's re-use locker are re-used via Uuskasutuskeskus shops in Tartu. Part of Estiko Group's Year of Green Actions programme (2021).
• Tartu 2024 (European Capital of Culture)strategicGTM or Marketing PartnerOfficial partner of European Capital of Culture Tartu 2024 programme. Tasku serves as Tartu 2024 information point. Collaboration on cultural events and programmes.
• Hotel LydiaminorGTM or Marketing PartnerTasku gift cards accepted at Hotel Lydia, creating cross-promotional synergy between the shopping centre and hotel.
• Restaurant HõlmminorGTM or Marketing PartnerTasku gift cards accepted at Restaurant Hõlm, sister company under Estiko Group.
• Herb SpaminorGTM or Marketing PartnerTasku gift cards accepted at Herb Spa, sister company under Estiko Group.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Alfa (Riga): Prominent Riga shopping centre with a multi-tenant retail and entertainment format comparable to Tasku, providing additional Baltic regional benchmarking.
• Akropolis Group: Multi-property Baltic shopping-centre operator active in Lithuania and Latvia; relevant regional benchmark for tenant mix and operational scaling beyond Estonia.
• Riga Plaza: Large Latvian shopping centre in Riga operating a similar fashion, entertainment, and F&B destination format; useful regional benchmark for Baltic mall performance.

Broad incumbents

• Tallinna Kaubamaja Grupp: Estonia's largest retail conglomerate spanning department stores, fashion, supermarkets, and automotive; a broad incumbent with overlapping fashion and grocery exposure to Tasku's tenant base.

Direct peers

• Ülemiste Keskus: Estonia's largest shopping centre, located adjacent to Tallinn Airport, operating a similar multi-format retail, dining, and entertainment destination model at greater scale.
• Viru Keskus: Central Tallinn mall with a fashion-led tenant mix, dining, and entertainment similar to Tasku's positioning; a direct benchmark for Estonian shopping-centre operations.
• Kaubamajakas: Regional Estonian shopping centre in Pärnu operating a mid-size mall model with similar fashion, services, and F&B tenants.
• Lõunakeskus: Tartu's other major shopping centre with a comparable fashion, F&B, and services tenant mix; Tasku's primary direct competitor within the same Southern Estonian catchment.
• Kristiine Keskus: Mid-size Tallinn shopping centre combining fashion retailers, services, and F&B in a comparable destination format to Tasku.
• Novapolis: Sister shopping centre under Estiko Group operating in the Tartu catchment; offers the closest intra-group comparable for tenant mix and operational synergy effects on Tasku.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tasku.ee
• Instagraminstagram.com/taskukeskus
• TikToktiktok.com/@taskukeskus
• LinkedInlinkedin.com/company/as-tasku-keskus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasku keskus