Artist

What Artist does

Artist Media OÜ (operating as Artist) is an Estonian B2B media and marketing services company founded in 2002 and headquartered in Tallinn that operates the country's largest in-store radio network. The company's core product, ARTIST Raadio, broadcasts advertising and curated content to an audience of approximately 1,000,000 daily listeners across 15 counties, 58 cities, and 34 shopping centers, covering an estimated 82% of Estonian retail purchases. Distribution is delivered through direct contractual relationships with major grocery chains (Selver, Maxima, Prisma, Coop, Rimi, Grossi), hardware retailers (K-Rauta, Ehituse ABC), department stores (Kaubamaja, Stockmann), shopping centers, and gas station networks.

The company's technology stack is centered on physical broadcasting infrastructure combined with location- and time-based campaign targeting, augmented by an expanding digital advertising screen network (70+ screens at Selver, 48 screens at Grossi, external screens at Alexela gas stations). The offering is built around five integrated service lines: radio advertising, subscription-based background music programs designed using music psychology principles, an in-house audio/video production studio for commercials and branded content, audio system design/installation/maintenance, and digital out-of-home advertising screens.

Revenue is generated primarily through B2B advertising sales (radio spots and digital screens) on a quote-based pricing model with multi-year contracts, complemented by recurring background music subscriptions, project-based audio/visual production fees, and audio technical installation services. Go-to-market is enterprise field sales with dedicated representatives per service line. The company has no disclosed parent, investors, or public listing and operates exclusively within Estonia.

Name

Artist

Legal name

Artist Media OÜ

Website

https://artist.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Artist Media OÜ operates Estonia's largest in-store radio network (~1 million daily listeners) and an integrated portfolio of retail audio-visual services (radio advertising, background music programs, digital screens, audio/video production, and audio technical installation) for Estonian retail chains, shopping centers, and commercial clients.

Ownership category

akta.pro rank

Product category

In-Store Retail Media Advertising

NAICS

Sound Recording Studios (512240)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• In-store radio advertising
• Background music programs
• Audio branding services
• Digital advertising screens
• Audio video production

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: In-store radio advertising broadcast across retail chains, shopping centers, and hardware stores. Advertisers can target by location (region, district, county) and time of day. The company claims approximately 60% of purchase decisions are made at point of sale, making in-store radio an effective last-message channel.
2. Digital Screen Advertising: Digital advertising screens installed in retail environments including gas stations and grocery stores. Screens include external displays and in-store displays at checkout areas.
3. Background Music Programs: Curated music programs for retail environments based on music psychology, creating unique brand audio identity
4. Audio Technical Solutions: Audio system design, installation, and maintenance services for retail and commercial environments
5. Audio/Video Production: Studio production of radio ads, TV clips, animated content, audio announcements, and audio guides

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Artist (Artist Media OÜ) operates an in-store radio network in Estonia reaching approximately 1,000,000 daily listeners across 15 counties and 58 cities, providing location- and time-targeted radio advertising at point of purchase. The company also delivers background music programs, audio/video production services, audio technical system design and installation, and digital advertising screens at retail and gas station locations.

Product overview

Artist is an Estonian in-store radio and audio-visual marketing company operating a multi-product portfolio for retail environments. The core offering consists of five integrated services: Raadioreklaam (radio advertising reaching ~1 million daily listeners across 15 counties), Taustamuusika programmid (background music curation based on music psychology), Stuudio (audio and video production for commercials and content), Helitehnilised lahendused (sound system installation and maintenance), and Reklaami ekraanid (digital advertising screens at retail and fuel station locations). These services work together to create comprehensive auditory and visual marketing solutions for retail chains, shopping centers, and commercial spaces throughout Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Raadioreklaam (Radio Advertising) In-store radio advertising service reaching approximately 1 million daily listeners across Estonia, covering 15 counties and 58 cities. Enables location-based (region, district, county) and time-scheduled campaign targeting across retail chains, shopping centers, and hardware stores.
• Taustamuusika programmid (Background Music Programs) Curated background music programs for retail and commercial environments, developed based on music psychology principles. Designed to create aurally pleasant, cohesive, and distinctive atmospheres that support brand identity and memorability of physical spaces.
• Stuudio (Audio and Video Studio) Audio and video production studio offering creation of radio commercials, informational audio announcements, animated TV clips, video editing and audio dubbing, film and TV show title graphics and sound design, and special audio solutions such as audio guides and audiobooks. Includes support with idea creation, copywriting, and voice casting.
• Helitehnilised lahendused (Audio Technical Solutions) Sound system design, installation, and maintenance services for retail and commercial environments ranging from small boutiques to large shopping centers. Creates atmospheric audio environments designed to influence customer mood and behavior (relaxation, energy, cheerfulness, etc.).
• Reklaami ekraanid (Advertising Screens) Digital advertising screen network installed at retail and gas station locations. Includes an external screen at Alexela/Imavere gas station, 70 in-store and 70 checkout screens at Selver stores, and 48 in-store screens at Grossi stores.

Quantifiable outcome

• Approximately 60% of purchase decisions are made at point of sale
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• PlayNetwork: US-based provider of branded music, in-store radio, and audio-visual experiences for retail, hospitality, and fitness brands. Direct competitor to Artist's background music programs and in-store radio offering, distinguished by larger international footprint.
• Sonic Media (Soundtrack Your Brand): Cloud-based background music and in-store audio platform serving retail and hospitality chains. Comparable to Artist's subscription background music programs, though focused on streaming/SaaS delivery rather than managed in-store radio.

Broad incumbents

• Lamar Advertising: Large outdoor advertising and digital signage operator with retail-facing digital screen networks. Comparable as a competitor to Artist's Reklaami ekraanid (advertising screens) products.
• Mood Media: Global leader in in-store media solutions, providing background music, in-store radio, digital signage, and audio-visual systems to retail and commercial brands. Most directly analogous scale competitor to Artist's five-product in-store audio-visual stack, though operating at global rather than single-country scale.
• Ströer (Ströer Media): European out-of-home and digital out-of-home advertising operator with strong presence in DACH region. Tangentially comparable to Artist's digital advertising screens in retail environments.
• Stingray Advertising: Canadian music, media, and tech company operating in-store music services and curated audio content for retail and commercial brands. Comparable to Artist's music curation and in-store broadcasting operations.

Others

• JCDecaux: Global leader in outdoor advertising including street furniture and digital displays in shopping environments. Broader out-of-home peer; comparable for the digital screen advertising component of Artist's business.

Emerging players

• Cloud Cover Music: Subscription-based background music service for businesses, with comparable subscription revenue model and target customer base to Artist's Taustamuusika programs.
• Qsic: Retail audio advertising network that pairs in-store music with targeted audio advertising for grocery and convenience retailers. Closest pure-play comparison to Artist Raadio's in-store radio advertising model.
• Rockbot: Background music, messaging, and engagement platform for retail, hospitality, and fitness venues. Overlaps with Artist's in-store audio offering, with emphasis on cloud delivery rather than in-store radio broadcasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/siseraadiod
• LinkedInlinkedin.com/company/artistsiseraadiod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artist