Amps

What Amps does

Amps is a privately held Estonian café chain (legal entity Adeloone OÜ, reg. code 10670411) founded around 2000 by owners Andrus Irdoja and Meelis and operating continuously in Tallinn for over 23 years. The business runs three physical locations in Tallinn — Pärnu mnt (bistroo and café), Järve (bistroo, restaurant, pizza club, pancake café, kebab, pub), and Arena inside the A. Le Coq Arena sports venue (café plus seminar room rental for up to 70–90 people) — with services spanning breakfast, lunch, and dinner.

The company's product portfolio spans café/restaurant service, a WooCommerce-based e-commerce webshop for pre-orders of cakes, kringel, struudel, and savory pastries (with Montonio payment processing including Estonian bank links, card payments, and Modena 3-installment plans), and the Amps Catering event business operating since 2005. Amps Catering serves weddings, corporate events, galas, birthdays, and company summer days, with notable engagements including the WTA 250 international tennis tournament (~20,000 attendees over 9 days), the European Athletics Golden Tracks gala, the Estonian Football Union season opening, and the International Dog Show 'Tallinna võitja'. Pricing is unit-based at 18–27 EUR/kg for sweet baked goods and 19–20 EUR/kg for savory items, with a 100 EUR minimum for catering snack orders and a 3-business-day advance notice requirement.

The revenue model combines in-person café sales (per-cover across multiple dayparts and formats), event catering under fixed menu and contract terms, e-commerce take-away pastry sales priced per kilogram, and room rental at the Arena venue. Customer segments are individual consumers (primary, served through café dining and pastry take-away) and corporate/event clients (secondary, served through Amps Catering and venue rental). The company is also a sponsor of the Eesti Jalgratturite Liit (Estonian Cycling Union) cycling team via owner Andrus Irdoja's personal cycling background. There is no disclosed external institutional funding, no parent company, and no subsidiary relationships; ownership remains with the two founders, supported by a long-tenured kitchen workforce, many of whom have been with the business for close to 20 years.

Name

Amps

Legal name

Adeloone OÜ

Website

https://amps.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Amps (Adeloone OÜ) is a privately held Tallinn-based café chain founded around 2000, operating three café/restaurant locations, an e-commerce pastry shop, and a dedicated event catering brand (Amps Catering) for individual consumers and corporate clients in Estonia.

Ownership category

akta.pro rank

Product category

Café & Restaurant Services

NAICS

Caterers (722320), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAIAB

Event Catering (Weddings, Social, Private Parties)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYHSACADAD

Corporate Catering & Refreshment Services

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYHSACAAAH

Catering Coordination & Bar Service Management (Non-restaurant)

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYHSACAGAJ

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFAGAK

Bubble Waffle, Crepe & Specialty Dessert Kiosks

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYTHAFAIAG

Concession & Stadium / Arena Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Café and restaurant services
• Event catering services
• Artisan bakery pastries
• Café chain operations
• Baked goods e-commerce

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Café and restaurant sales: In-store sales of food and beverages at multiple café locations in Tallinn, including breakfast, lunch, and dinner service. Offers bistro, café, restaurant, and pizza/pancake menus.
2. E-commerce pastry and baked goods sales: Online ordering of cakes, kringel, struudel, and savory pastries for customer pickup at Pärnu mnt location.
3. Catering services: Event catering under Amps Catering brand since 2005. Services for weddings, corporate events, galas, birthdays, company summer days, and other occasions. Includes food preparation, delivery, serving, and equipment rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amps runs a multi-format café chain in Tallinn offering breakfast, lunch, dinner, fresh handmade pastries and baked goods across three locations (Pärnu mnt, Järve, Arena). Beyond in-store dining and take-away, the company sells cakes, kringel and savory pastries through its own WooCommerce e-shop and operates Amps Catering, a 20-year-old event catering service for weddings, corporate events, galas and sporting occasions.

Product overview

Amps is a Tallinn-based café chain offering a multi-format dining portfolio consisting of café-restaurant services at three locations (Pärnu mnt, Järve, Arena), an e-commerce platform for ordering baked goods and pastries, and a dedicated catering service called Amps Catering. The product ecosystem includes: Amps Cafés with bistro, café, restaurant, and pub services; Amps E-pood for online ordering of cakes (tordid), pastries (kringlid), and baked goods; Amps Catering for event catering; and room rental services at Amps Arena. The e-shop product categories include 'Tordid ja kringlid' (cakes and pastries) and 'Soolased küpsetised' (savory baked goods). The business is operated by Adeloone OÜ (registry code 10670411) and has been serving customers for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Amps Café Chain (Kohvikud) Multi-location café chain in Tallinn (Pärnu mnt, Järve, Arena) serving breakfast, lunch and dinner with daily-baked pastries, pizza, pancakes, bistro and restaurant menus for walk-in customers.
• Amps Catering (Event Catering Service) Full-service event catering for weddings, corporate events, galas, birthdays, company summer days and sports tournaments, including food preparation, on-site delivery, serving and equipment rental.
• Amps E-pood (Online Pastry & Cake Shop) E-commerce webshop selling handmade cakes, kringel (coils), struudel and savory pastries with customer pickup at the Pärnu mnt café in Tallinn.
• Room Rental at Amps Arena (Ruumide rent) Rental of a seminar/event room inside Amps Arena accommodating 70-90 people, with technical equipment included and optional integrated catering from the Amps kitchen.
• Tordid ja kringlid (Sweet Cakes and Pastries Range) Sweet baked goods range sold by weight through the online shop and café counters, including varieties such as Kohupiima-vaarika kringel, Brita tort and Pirni-pistaatsia kringel.
• Soolased küpsetised (Savory Pastries Range) Savory pastry range sold by weight through the online shop and café counters, including ham-cheese kringel with sun-dried tomatoes, anchovy-olive kringel and chicken-vegetable struudel.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Eesti Jalgratturite Liit (Estonian Cycling Union)coreStrategic or Co-development PartnerAmps sponsors the registered cycling club under Eesti Jalgratturite Liit. Owner Andrus Irdoja is a former cyclist who has supported Estonian athletes for years. The partnership includes sponsorship of team jerseys and cycling community activities.
• Montonio Finance OÜcoreTechnology or IntegrationMontonio Finance OÜ acts as the payment intermediary for Amps e-shop, enabling secure payment processing through Estonian bank links (Swedbank, SEB, LHV, Luminor, Coop Pank) and card payments. They also provide installment payment option 'Modena'.
• A. Le Coq ArenaminorStrategic or Co-development PartnerAmps Arena operates within the A. Le Coq Arena sports venue, providing café services and room rentals for events and seminars.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Wabadus: Independent Tallinn café offering casual all-day dining in a comparable format; competes with Amps for similar foot traffic in central Tallinn neighborhoods.
• Reval Cafe: Established Tallinn café chain operating multiple locations with a similar breakfast, lunch, and coffee offering targeting the same consumer demographic as Amps' café locations.
• Must Puudel: Popular independent Tallinn café offering brunch, lunch, and specialty coffee in a comparable casual dining atmosphere; competes directly with Amps for the same Tallinn consumer segment.
• Rataskaevu 16: Well-established Tallinn restaurant in the Old Town offering full-service dining and event hosting; comparable to Amps' Järve Resto format and Tallinn event food service position.
• Pierre Chocolaterie: Well-known Estonian café and chocolate brand combining in-store café service with retail pastry/chocolate sales across multiple locations; comparable multi-location café-plus-bakery model to Amps.
• Klaus Kohvik: Long-established Tallinn café with a casual all-day dining menu similar to Amps' bistro/café format, serving a comparable independent café customer base in Tallinn.
• Kehrwieder: Tallinn artisan bakery café with a strong focus on handcrafted baked goods and pastries; closely comparable to Amps' artisanal pastry production and café offering.
• Sõõrik: Estonian café chain specializing in baked goods and donuts across multiple locations; comparable multi-location café and pastry focus to Amps' e-commerce pastry and café operations.

Regional players

• Balti Jaama Turg: Tallinn food hall housing multiple food vendors and café operators that compete with Amps across casual dining, baked goods, and takeaway categories within the Tallinn market.

Broad incumbents

• Lido: Baltic cafeteria and café chain operating across Estonia, Latvia, and Lithuania; a larger-scale competitor to Amps with a broader self-service food portfolio but overlapping casual dining customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ampskohvik
• LinkedInlinkedin.com/company/amps---cafe-bistro-pancakes-kebab-pub-catering-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amps