Truck Masters Finland

What Truck Masters Finland does

Truck Masters Finland Oy is a privately held Finnish second-stage manufacturer (toisen vaiheen valmistaja) founded in 2015 and headquartered in Espoo. The company converts passenger pickup and utility vehicles into registered light commercial vehicles (kevytkuorma-autot), enabling Finnish buyers to avoid car tax (autovero) and reduce annual vehicle taxation to approximately €78.84 versus ~€960–€1,029 for a comparable diesel passenger car. Its portfolio includes the TruckMasters OX (built on the Toyota Hilux with 1,335 kg payload and 3,500 kg towing capacity), the TruckMasters LC250 (built on the Toyota Land Cruiser with a five- or seven-seat configuration), and a Volkswagen Amarok light commercial vehicle conversion developed jointly with K-Auto and Valmet Automotive. Engineering validation of the conversion process—including simulation-based and test-track work to achieve a 3,510 kg gross vehicle weight on the Hilux platform—is delivered through a core partnership with Valmet Automotive; Sturdy supplies VMS speed limiters for the LC250.\n\nThe business sells exclusively through authorized dealer networks: OX and LC250 through Toyota dealers nationwide in Finland, and the Amarok conversion through Volkswagen dealers. Pricing is quote-based at the dealer level, with conversions such as the LC250 starting from approximately €84,337 (excluding VAT) or €105,843 (including 25.5% VAT). Customers are Finnish consumers, tradespeople, and fleet operators seeking tax-efficient work-capable vehicles, with commercial-customer pain points around high passenger-car taxation, limited towing/payload in standard vehicles, and the value of full VAT deductibility on purchase.\n\nTruck Masters Finland operates with a team of 1–10 employees, has not raised institutional funding, and reports no acquisitions or restructuring activity. The company is founder-led by Sebastian Sundman (CEO/Sales) and Sami Peuranen (Technical Manager), and relies on Toyota and Valmet Automotive as the central relationship anchors of its operating model. Its sole geographic market is Finland; no international expansion is indicated in available sources.

Name

Truck Masters Finland

Legal name

Truck Masters Finland Oy

Website

https://truckmasters.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Truck Masters Finland Oy is a Finnish second-stage vehicle manufacturer founded in 2015 that converts Toyota and Volkswagen passenger vehicles into tax-exempt light commercial vehicles, selling them through authorized dealer networks to consumers and businesses in Finland.

Ownership category

akta.pro rank

Product category

Light Commercial Vehicles

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

Keywords

• Light commercial vehicles
• Vehicle conversion services
• Pickup truck conversions
• Second-stage manufacturing
• Tax-exempt commercial vehicles

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Vehicle Sales: One-time sale of converted light commercial vehicles. Customers purchase the completed TruckMasters OX or LC250 through Toyota dealer network. Pricing is quote-based through dealers.
2. Vehicle Conversion Services: Conversion of Toyota Hilux and Land Cruiser vehicles into light commercial vehicles (kevytkuorma-auto), including installation of air suspension, modification work, and regulatory compliance certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Truck Masters Finland converts Toyota Hilux, Toyota Land Cruiser, and Volkswagen Amarok passenger vehicles into five- to seven-seat light commercial vehicles (kevytkuorma-autot) registered in Finland. The conversions include adjustable rear air suspension, payload enhancements up to 1,335 kg, and towing capacity of 3,500 kg, granting buyers car tax exemption, full VAT deduction rights, and reduced annual vehicle tax.

Product overview

Truck Masters Finland Oy is a second-tier manufacturer (toisen vaiheen valmistaja) of light commercial vehicles (kevytkuorma-autot), founded in 2015 in Espoo, Finland. Its product portfolio consists of two primary vehicle models — the TruckMasters OX (based on the Toyota Hilux) and the TruckMasters LC250 (based on the Toyota Land Cruiser) — both converted from passenger vehicles into five- to seven-seat light commercial vehicles to benefit from Finnish vehicle tax exemptions and reduced annual taxation. The company also manufactures a Volkswagen Amarok light commercial vehicle conversion in partnership with K-Auto and Valmet Automotive. All models are ordered through Toyota and Volkswagen dealer networks.

Differentiator

Problem solved

Functional benefit

Brands

• TruckMasters OX: Five-seat light commercial vehicle based on Toyota Hilux, with 3,500 kg towing capacity, 1,335 kg payload capacity, adjustable rear air suspension, and tax benefits as a light commercial vehicle registration.
• TruckMasters LC250

Products and services

• TruckMasters OX A five-seat light commercial vehicle (kevytkuorma-auto) built on the Toyota Hilux platform and converted by Truck Masters Finland in cooperation with Valmet Automotive. Features a loading deck with lashing hooks, adjustable rear air suspension, 1,335 kg payload capacity, 3,500 kg towing capacity, and is registered as a light commercial vehicle offering car tax exemption, full VAT deduction rights, and annual diesel tax of €78.84. Ordered through the Toyota dealer network.
• TruckMasters LC250 A five- or seven-seat light commercial vehicle (kevytkuorma-auto) built on the Toyota Land Cruiser platform and converted by Truck Masters Finland. Registered as a light commercial vehicle offering car tax exemption and annual diesel tax of €78.84. Features a Sturdy VMS speed limiter (made in the USA) and reinforced rear air suspension. Priced from €84,337 (excl. VAT) to €105,843 (incl. VAT 25.5%).
• Volkswagen Amarok Light Commercial Vehicle Conversion A light commercial vehicle conversion of the Volkswagen Amarok, designed in cooperation with K-Auto and Valmet Automotive, with Truck Masters Finland serving as the second-tier manufacturer. Sales and marketing are handled through the Volkswagen dealer network in Finland.

Quantifiable outcome

• Annual vehicle tax reduced from ~960 euros to 78.84 euros (92% reduction)
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Valmet AutomotivecoreStrategic or Co-development Partner · 1 January 2015Valmet Automotive is a key strategic partner in vehicle development. The companies collaborated on developing the TruckMasters OX from Toyota Hilux, with Valmet Automotive defining modifications through simulations and test track measurements to achieve a gross vehicle weight of 3,510 kg. Valmet also partnered on the Volkswagen Amarok conversion project.
• ToyotacoreTechnology or Integration · 1 January 2015Toyota provides the base vehicle platforms (Hilux, Land Cruiser) that are converted by Truck Masters Finland into light commercial vehicles. The vehicles retain Toyota warranty (3 years/100,000 km). Conversion work is ordered through Toyota dealer network.
• K-AutominorStrategic or Co-development Partner · 1 January 2015K-Auto collaborated with Truck Masters Finland and Valmet Automotive to develop the Volkswagen Amarok light commercial vehicle conversion. K-Auto handles sales and marketing through Volkswagen dealer network.

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Sisu Auto: Finnish specialty vehicle and truck manufacturer producing heavy-duty and custom municipal/utility vehicles. Comparable as another Finnish specialty commercial vehicle builder, though focused on heavier trucks.

Direct peers

• System Edström: Swedish vehicle racking and storage system manufacturer for commercial vehicles. Comparable as a Northern European commercial vehicle upfitter with similar fleet/tradesperson customer focus.
• Valmet Automotive: Finnish contract manufacturer and engineering partner that co-developed the TruckMasters OX and Amarok conversions. Operates vehicle manufacturing and EV battery programs, making it both a strategic partner and a directly comparable second-stage vehicle producer.
• Sortimo International: German commercial vehicle upfitter providing modular racking, storage, and in-vehicle workspace solutions for light commercial vans. Comparable as a Europe-based light commercial vehicle outfitter operating through dealer and B2B channels.
• Modul-System: Swedish manufacturer of modular racking and interior solutions for commercial vehicles. Comparable as a Nordic-based commercial vehicle upfitter serving the same tradesperson and small-fleet customer base.
• Bott Group: European vehicle interior and racking solutions provider for commercial vehicles. Comparable as a vehicle upfitting specialist serving similar tradesperson and fleet customer segments across multiple European markets.

Broad incumbents

• Volkswagen Commercial Vehicles: Volkswagen's commercial vehicle division offering Amarok, Transporter, and Crafter. Comparable as the underlying OEM whose Amarok platform Truck Masters converts, and a potential direct competitor.
• Scania: Major Swedish commercial vehicle OEM producing trucks and buses with extensive customization programs. Comparable as a Nordic commercial vehicle specialist with custom build capability, though operating at much larger scale.
• Toyota Professional: Toyota's commercial vehicle sub-brand offering factory-built commercial variants of Hilux, Proace, and other platforms. Comparable as the underlying OEM whose platforms Truck Masters converts, and a potential direct competitor.

Others

• Krone: German commercial vehicle and trailer manufacturer producing commercial trailers and bodies. Comparable as a European specialty commercial vehicle body and trailer manufacturer with adjacent OEM relationships, though focused on trailers rather than conversions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truck-masters-finland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truck Masters Finland