Piedmont CASA, Inc.

What Piedmont CASA, Inc. does

Piedmont CASA, Inc. (legal name: Piedmont Court Appointed Special Advocates, Inc.) is a Virginia-based 501(c)(3) nonprofit founded in 1995 that recruits, trains, and supervises court-appointed volunteer advocates for children involved in foster care due to abuse and neglect. The organization operates two core programs: the CASA Advocate Program, in which trained volunteers (94 active in FY24) are appointed by Juvenile and Domestic Relations District Courts to represent children's interests in abuse and neglect proceedings, and the Bridges to Success Program (launched 2017), which provides mentorship and transition support for older youth ages 13-21 aging out of foster care. In FY24, Piedmont CASA served 191 children and youth across Albemarle County, Charlottesville, and the surrounding counties of Fluvanna, Greene, Louisa, and Madison, with Orange County identified as the next expansion target.

The organization's underlying operational technology is a nonprofit casework management and volunteer coordination system rather than a technology product. Its distinguishing analytic asset is a longitudinal anonymized dataset covering 2,598 children across 2,882 cases from January 1996 to February 2024, developed in partnership with the UVA School of Data Science and used to demonstrate outcome metrics such as an 89% court recommendation acceptance rate and equitable outcomes across racial groups. The organization maintains a headcount of 11-50 staff including a President/CEO, Program Director, Advancement Director, Finance Manager, Office Manager, five CASA Advocate Supervisors, three Bridges to Success Coaches, an Event Coordinator, and a Recruitment and Training Coordinator.

Piedmont CASA's revenue model is entirely donation-based and diversified across individual donors (via the Kindful platform), major fundraising events (Bracket Breakfast raised over $100,000 in 2024, plus Mustaches 4 Kids and Playhouse Raffle), corporate sponsorships at six tier levels up to $50,000+, foundation grants (Conrad N. Hilton Foundation, area community foundations), state and federal grants (Department of Criminal Justice Services, Victims of Crime Act), and Neighborhood Assistance Program tax credits. The organization charges no fees to children, families, or the courts. Services are accessed exclusively via court appointment rather than through commercial channels, making its go-to-market motion fundamentally community-led and government-referred.

Name

Piedmont CASA, Inc.

Legal name

Piedmont Court Appointed Special Advocates, Inc.

Website

https://pcasa.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Piedmont CASA, Inc. is a Virginia 501(c)(3) nonprofit founded in 1995 that recruits, trains, and supervises volunteer court-appointed advocates for children in foster care due to abuse and neglect, serving 191 children in FY24 across six counties; it also runs the Bridges to Success program for aging-out youth ages 13-21.

Ownership category

akta.pro rank

Product category

Child Welfare Advocacy Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Child Welfare, Foster Care & Adoption Services (BPAGAEAE), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Foster care advocacy
• Court appointed advocates
• Child welfare services
• Volunteer advocate program
• Youth mentorship services

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations: Direct donations from individuals via the Kindful donation platform. Donors receive communications including The Advocate newsletter and information about volunteer opportunities.
2. Fundraising Events: Major annual events include Jimmy Magic Man Miller's Bracket Breakfast (raised over $100,000 in 2024, $70,000 in 2023, $66,000 in 2022), Playhouse Raffle, and Mustaches 4 Kids. Events feature celebrity panelists, auctions, and corporate sponsorships.
3. Corporate Sponsorships and Grants: Corporate sponsors at multiple tiers ($50,000+, $25,000-$49,999, $15,000-$24,999, $10,000-$14,999, $5,000-$9,999, $2,500-$4,999). Major funders include Department of Criminal Justice Services, Victims of Crime Act, Conrad N. Hilton Foundation, and local foundations.
4. Neighborhood Assistance Program (NAP) Tax Credits: Virginia NAP tax credit program supporting donations to qualified nonprofits.
5. Planned Giving and Legacy Donations: Legacy giving program allowing donors to include Piedmont CASA in estate planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Piedmont CASA recruits, screens, and trains community volunteers to serve as Court Appointed Special Advocates (CASAs) who represent the best interests of children and youth in foster care due to abuse and neglect within Juvenile and Domestic Relations District Court proceedings. The organization also runs the Bridges to Success program providing mentorship and transition support for older youth (ages 13-21) aging out of foster care. Services are delivered free of charge to children and families, funded through donations, grants, and fundraising events.

Product overview

Piedmont CASA operates as a nonprofit advocacy organization offering two core programs: the CASA Advocate Program and the Bridges to Success Program. The CASA Advocate Program recruits and trains community volunteers to provide court-appointed advocacy for children in foster care, while the Bridges to Success Program specifically supports older youth ages 13-21 with mentorship and transition services. The organization also conducts community education and awareness initiatives through events like the Mustaches 4 Kids fundraiser and Bracket Breakfast.

Differentiator

Problem solved

Functional benefit

Brands

• Bridges to Success: A program to strengthen support for older youth in foster care, providing mentorship and guidance to youth ages 13-20.
• CASA Advocates

Products and services

• CASA Advocate Program
• Bridges to Success Program
• We Give Hope Initiative

Quantifiable outcome

• 89% of 866 recommendations in court reports were accepted by judges in FY24
• +8 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, strategic, major and minor.

• Charlottesville Area Community FoundationcoreStrategic or Co-development Partner · 1 January 1995Provided startup funds along with Junior League of Charlottesville when Piedmont CASA was founded in 1995. Continues to host multiple donor funds including Batten Family Fund, Mildred K. and Henry J. Abraham Fund, Sarah and Grey McLean Fund, and others supporting the organization.
• Junior League of CharlottesvillecoreStrategic or Co-development Partner · 1 January 1995Provided startup funds alongside Charlottesville Area Community Foundation when Piedmont CASA was founded in 1995.
• UVA School of Data SciencestrategicStrategic or Co-development PartnerTwo graduate students analyzed Piedmont CASA's complete anonymized dataset (2,598 children, 2,882 cases from 1996-2024) to explore impact on children in the child welfare system.
• ReadyKidscoreStrategic or Co-development PartnerVOCA Treatment Counselors at ReadyKids collaborate with Piedmont CASA for referrals, addressing children's therapeutic needs, and cross-training about children's mental health, the legal system, and child welfare processes.
• Sexual Assault Resource Agency (SARA)coreStrategic or Co-development PartnerConsults and cross-trains with SARA around child sexual abuse issues as part of Multidisciplinary Team collaboration.
• Greater Charlottesville Trauma-Informed Community NetworkcoreStrategic or Co-development PartnerPiedmont CASA is a founding partner of this network whose mission is to improve trauma-informed care by educating professionals and the community on trauma prevalence and impact and advocating for trauma-informed systems.
• Emerson (GE Aerospace)coreStrategic or Co-development PartnerFor nearly 20 years, Emerson has coordinated a backpack drive providing school supplies for up to 60 CASA children annually, with customized backpacks based on each child's preferences. Over 700 children served since 2005. Also provides holiday gifts for CASA kids.
• ACAC CvillemajorGTM or Marketing PartnerACAC runs annual 30 for $30 campaign in September, donating full $30 membership fees to Piedmont CASA. Also hosted yoga nidra class specifically for PCASA Advocates and staff.
• Sun Tribe SolarminorStrategic or Co-development PartnerParticipated in Day of Caring, cleaning carpets, painting exterior doors, and beautifying the PCASA office.
• Donaldson ConstructionminorStrategic or Co-development PartnerDesigned and donated renovation of Piedmont CASA's hallway into a functional work area with storage and desks. Cavanaugh Cabinets donated materials.
• Charlottesville Catholic SchoolminorStrategic or Co-development PartnerDonated classroom space for Piedmont CASA training classes when sessions were too large for the office.
• Kiwanis ClubmajorStrategic or Co-development PartnerDonates housewarming gifts for older youth in Bridges to Success program and Kiwanis Comfort Packs (starter kits for young people aging out of foster care).
• UVA School of MedicineminorStrategic or Co-development PartnerUVA SOM volunteers have painted the CASA logo and participated in office beautification projects.
• Girl Scout Troop 623minorStrategic or Co-development PartnerMade presents for CASA kids in the foster care system.
• Albemarle ElectricminorStrategic or Co-development PartnerReplaced ancient outdoor lights on Piedmont CASA building with new fixtures, providing working outdoor safety lights.
• HouriganminorStrategic or Co-development PartnerDesigned and built a custom frame for Piedmont CASA's banners during Day of Caring.
• Lilly Striping & ServicesminorStrategic or Co-development PartnerDonated time and skill to repaint Piedmont CASA's parking lot.
• Edgewood Gardens and DesignminorStrategic or Co-development PartnerMaintains gardens in front yard of Piedmont CASA office.
• People PlacesmajorStrategic or Co-development PartnerLocal nonprofit providing foster care, adoption, and community-based services. Partnered with Piedmont CASA on playhouse raffle; foster families can receive donated playhouses through the partnership.
• Virginia Cooperative ExtensionminorStrategic or Co-development PartnerPiedmont CASA partnered with Virginia Cooperative Extension serving Madison, Orange, and Culpeper counties to host poverty simulation training.
• Foothills Child Advocacy CentermajorStrategic or Co-development PartnerPartner in Mustaches 4 Kids fundraiser; both organizations support and advocate for children living in and around Charlottesville. M4K proceeds are split between the two organizations.
• National CASA/GAL AssociationcoreStrategic or Co-development PartnerNational organization providing funding and support to local CASA programs. Listed as funding provider on Piedmont CASA website.
• Multidisciplinary Teams (MDT)coreStrategic or Co-development PartnerPiedmont CASA is one of three agencies (with SARA and ReadyKids) in Charlottesville and Albemarle MDTs that staff cases involving child sexual abuse and/or serious physical injury.
• Family Recovery CourtcoreStrategic or Co-development PartnerCASA Supervisor is a member of the Family Recovery Court Team, a collaborative project between social services, Piedmont CASA, Region Ten Community Services Board, and the Court for families affected by substance abuse.

Scale indicators20 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• National CASA/GAL Association: National umbrella organization that funds and supports local CASA programs including Piedmont CASA. Operates the same volunteer-advocate model for children in foster care nationwide and is the most directly comparable peer in mission and operating model.
• CASA of Los Angeles: A larger CASA affiliate in Los Angeles that serves a high-volume foster population through volunteer advocates and supervised mentorship. Closely parallel operating model, differentiated primarily by urban scale.
• CASA of Travis County (Texas): A regional CASA affiliate that recruits, trains, and supervises volunteer advocates for children in the foster care system in a defined judicial district. Closely analogous to Piedmont CASA in scope, revenue model (donations, grants, events), and volunteer-led service delivery.
• CASA for Children of New Jersey: New Jersey CASA state affiliate providing volunteer advocacy for children in foster care with similar court-appointment, training, and outcome-tracking operations. Direct functional peer to Piedmont CASA at a state-association level.
• Voices for Children San Diego: Court Appointed Special Advocate program serving foster children in San Diego County with a similar volunteer recruitment, training, and court-report submission model. Comparable in mission, funding structure (donations and grants), and impact metrics to Piedmont CASA.

Emerging players

• Children's Home Society of California: A regional child-welfare nonprofit providing foster-family services, adoption, and family strengthening in California. Comparable to Piedmont CASA in child-welfare focus, regional nonprofit model, donor and grant funding mix, and serving foster-care populations but via direct service rather than volunteer court-appointment.
• Together We Rise: A nonprofit focused on supporting children and youth in the U.S. foster care system through direct services (welcome boxes, scholarships, advocacy). Comparable mission alignment with Piedmont CASA's foster-care focus and donation-driven delivery, but operates at a broader national scale and does not run the court-appointment CASA model.

Broad incumbents

• MENTOR (National Mentoring Partnership): National organization that builds and supports the youth mentoring field, including youth aging out of foster care; awarded Piedmont CASA its Champion of Mentoring designation. Operates a comparable youth-mentoring volunteer model with affiliate-network funding and outcome-tracking similar to Piedmont CASA.
• Big Brothers Big Sisters of America: The largest youth-mentoring nonprofit in the U.S., operating as a broad national brand with affiliate chapters that recruit and train adult volunteers to mentor youth, including those in foster care. Comparable to Piedmont CASA in volunteer recruitment, mentor training, and donation-based funding, but with a much broader mission scope.
• Boys & Girls Clubs of America: National network of youth-development clubs serving at-risk youth, including those in or aging out of foster care. Comparable in mission (youth development, advocacy for vulnerable children), nonprofit operating model, and reliance on community donations and grants, though not a court-appointment-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piedmont-casa-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Piedmont CASA, Inc.