What hourigan & does

Hourigan & Co. is a private Melbourne-based editorial and creative agency founded in 2010 by editorial director Ben Hourigan, operating under the legal entity Hourigan SA registered in Seychelles. The company provides four integrated service lines: professional editing (thesis, academic, business, and government documents), assisted self-publishing (e-book production across ePub, Kindle Mobi/AZW, and KF8 formats, cover design, print-on-demand, and typesetting), website design and development built on WordPress CMS, and copywriting for sales, marketing, and long-form content. Its underlying technology stack is conventional digital publishing and web tooling (WordPress, Markdown, LaTeX, HTML, CSS, ePub, Kindle formats), with no proprietary platform or automation layer.

The business model is pure professional services, priced transparently in AUD and USD per unit (e.g., AUD 600 per 10,000 words for thesis editing, AUD 1,200-1,500 for 3-5-page WordPress websites, ~AUD 2,500 for a bundled self-publishing project, AUD 699 per cover). The go-to-market motion is sales-led and direct-to-consumer: clients are acquired through the company website, content marketing on Ben Hourigan's personal blog and the corporate blog, social channels (Facebook, X), and referrals, with no paid acquisition or formal sales team. Service delivery relies on Ben Hourigan as the principal, supplemented by an on-call network of associates during peak periods. The company serves three primary segments: academics and graduate students requiring thesis editing, self-published authors needing bundled production support, and business/government clients requiring polished communications; marquee logos include The Economist Group, Huawei, Singapore Tourism Board, Austrian Airlines, Sensis, Australian Unity, and Architecture Media, alongside close to 100 individual authors, academics, and small businesspeople across its history. The legal entity is an offshore Seychelles holding (Hourigan SA, Company no. 084313), while operations, client interaction, and the editorial director's location are in Melbourne, Australia.

Name

hourigan &

Legal name

Hourigan SA

Website

https://hourigan.co

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Hourigan & Co. is a Melbourne-based, founder-led editorial and creative agency offering editing, self-publishing production, copywriting, and WordPress website services to academics, self-published authors, businesses, and government clients.

Ownership category

akta.pro rank

Product category

Editorial and Publishing Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Graphic Design Services (54143)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG)

akta.pro secondary industry

Cover Design, Illustration & Book Interior Design Services (MPAJAJAH)

Keywords

• Professional editing services
• Self-publishing services
• Copywriting services
• Thesis editing services
• Website development services

Headquarters

HQ city

Victoria

HQ country

Seychelles

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Editing Services: Professional editing and proofreading services for books, theses, papers, reports, websites, and business documents. Rates are charged per word or per project with fixed or hourly pricing.
2. Self-Publishing Services: Assisted self-publishing services including cover design, e-book production, print typesetting, and print-on-demand. Typical project costs around $2,500 including editing, production, and design.
3. Website Services: Website design and development using WordPress CMS, including copywriting and content strategies. Packages range from $1,200 for 3 pages to $1,500 for 5 pages.
4. Copywriting Services: Sales, marketing, and long-form copy written with literary values for advertising, reports, stories, articles and essays.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hourigan & Co. is a creative agency providing professional editing, copywriting, self-publishing, and website development services. Its offerings include thesis and dissertation editing for academics, business and government document editing, assisted self-publishing for individual authors (e-book production, cover design, print typesetting), WordPress website design and development, and long-form copywriting executed to high literary standards.

Product overview

Hourigan & Co. is a creative agency offering a unified suite of editorial and publishing services. The core offerings include Editing Services (thesis/dissertation editing, academic paper editing, business document editing, and government editing), Self-Publishing Services (encompassing e-book publishing, cover design, and print on demand), Website Development built on WordPress, and Copywriting. These services work together to take clients from raw content through to professionally published material across print, digital, and web formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Editing Services Professional editing services including thesis and dissertation editing, academic essay and paper editing, business document editing, and government document editing, delivered by IPEd-accredited editors.
• Self-Publishing Services Assisted self-publishing services including e-book creation (ePub, Kindle Mobi/AZW), cover design, print-on-demand, and print typesetting, helping authors publish across multiple retailers globally.
• Cover Design Professional book cover design services for self-published authors, with single covers priced at AUD 699 and volume discounts available for series covers.
• E-Book Publishing E-book creation and distribution services for Kindle, iBooks, Kobo, and other platforms, including interior layout, design commissioning, and electronic publishing.
• Website Development Website design and development services built on WordPress CMS, including small business websites, e-commerce solutions, and large-scale content websites, with packages starting at AUD 1,200 for 3 pages.
• Copywriting Services

Quantifiable outcome

• Dr. Vesna Grubacevic's book was the only title included in the 2015 Golden Globe Awards gift bag
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Draft2Digital: E-book aggregation and distribution service that converts and distributes manuscripts to major retailers. Comparable to a portion of Hourigan & Co.'s e-book publishing and distribution workflow but offered as a low-cost self-serve tool.
• Grammarly: AI-powered writing assistance platform providing automated proofreading and editing. Not a direct service competitor but a downstream substitute for lower-tier proofreading work that Hourigan & Co. prices at AUD 300 per 10,000 words.
• Lulu: Self-publishing platform offering print-on-demand, e-book distribution, and editing/design services. Comparable to Hourigan & Co.'s self-publishing bundle and operates as both a platform and service provider.

Direct peers

• BookBaby: Provides assisted self-publishing services including editing, cover design, e-book production, print-on-demand, and global distribution. Operates in the same assisted self-publishing space as Hourigan & Co. with overlapping service categories.
• Reedsy: Online marketplace connecting authors with vetted freelance editors, designers, and marketers for self-publishing. Provides the same assisted self-publishing service model as Hourigan & Co. but on a much larger marketplace scale.
• Polished Paper: Online editing and proofreading services firm offering academic, business, and author editing with per-word pricing. Directly competes with Hourigan & Co.'s thesis, academic, and document editing services.
• Scribendi: Established online editing and proofreading company serving academics, authors, and businesses. Offers a comparable per-word pricing model and similar service categories to Hourigan & Co.'s editing business.

Regional players

• Editage: Editing and publication support services firm primarily serving academic and research clients globally. Comparable to Hourigan & Co.'s thesis and academic editing services but with stronger focus on Asia-Pacific research markets.

Broad incumbents

• Smashwords: E-book distribution platform distributing author titles to major retailers. Listed as a distribution channel for Hourigan & Co.'s self-publishing clients and an alternative DIY path authors could take instead.
• Kindle Direct Publishing: Amazon's self-publishing platform offering free e-book and print-on-demand publishing and global distribution. Serves as the underlying platform Hourigan & Co. publishes onto and competes against as a free DIY alternative to its assisted service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/houriganco
• Facebookfacebook.com/122670627800677

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hourigan &