Poultry Industry Council
The Poultry Industry Council is a registered Canadian charity that delivers education, training, events, and applied industry support to Ontario's poultry producers, veterinarians, and industry partners through knowledge translation programs.
- Company typePrivate
- Founded1997
- HeadquartersPuslinch, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Poultry Industry Council does
Poultry Industry Council (PIC) is a registered Canadian charity headquartered at 483 Arkell Road in Puslinch, Ontario that supports Ontario's poultry sector through education, extension services, industry events, and applied industry support. The organization targets broiler, turkey, and egg producers across Ontario, and extends programming to veterinarians, researchers, industry partners, and small-flock or backyard chicken owners. PIC positions itself as a knowledge translation and transfer (KTT) bridge between national research bodies and on-farm application.
PIC's offering combines training courses (Poultry Pro, the PAACO Poultry Welfare Auditor Course, Raising Backyard Chickens), a recurring event calendar (Research Impacts Day, Science in the Pub, National Poultry Show, Poultry Health Day, Producer Updates, Innovations Conference, Agriculture Advisors Day, Golf Tournament, AGM), resource libraries (Vet Compendium, OAHN Reports, Loading & Transport, Euthanasia Resources, PIC Photo Library), the monthly "In the Coop" podcast, and the Poultry Farm Emergency Planning Resource portal with the My Farm App sub-component. The technology stack relies on commodity SaaS — Mailchimp for email marketing, Zoom for webinars, Libsyn for podcast distribution, Formstack for award nominations and emergency response forms, and Flickr for the photo library — rather than proprietary platforms.
PIC is funded through a mix of corporate premium sponsorships at $4,000+ annually, membership fees, event registrations (e.g., $35 student / $55 non-member / $35 member tiers for Science in the Pub; $35–$80 for Research Impacts Day), paid online training, fee-for-service project support for industry partners, and grants from the Ontario Ministry of Agriculture, Food and Rural Affairs under the Canadian Agricultural Partnership. The organization performs a designated KTT role for the Canadian Poultry Research Council's Poultry Science Cluster and collaborates with US academic institutions (University of Kentucky, Utah State University, Michigan State University) on veterinary training content.
Poultry Industry Council firmographics
Firmographics- Name
- Poultry Industry Council
- Legal name
- Poultry Industry Council
- Website
- https://poultryindustrycouncil.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Poultry Industry Council is a registered Canadian charity that delivers education, training, events, and applied industry support to Ontario's poultry producers, veterinarians, and industry partners through knowledge translation programs.
- Ownership category
- akta.pro rank
Poultry Industry Council industry classification
Industry- Product category
- Agricultural Industry Association Services
- akta.pro primary industry
- Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)
Keywords
Where Poultry Industry Council is headquartered
LocationHeadquarters
- HQ city
- Puslinch
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Poultry Industry Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership and Sponsorship: PIC operates as a registered Canadian charity supported by corporate premium sponsors ($4,000+ annually) and membership fees. The organization provides education, extension, events, and applied industry support to Ontario's poultry sector.
- Event Registration Fees: Revenue generated from event registrations including Research Impacts Day, Science in the Pub, Golf Tournament, and various producer updates. Pricing varies by membership status.
- Training Programs: Online courses such as Poultry Pro and the Poultry Welfare Auditor Course (PAACO) offered for a fee. The Raising Backyard Chickens webinar is offered at $35.
- Fee-for-Service Support: PIC offers fee-for-service support to help organizations and industry partners plan and deliver projects, events, and learning initiatives, providing coordination, facilitation, and knowledge translation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Science in the Pub event |
| Unit Pricing | Pay-as-you-go | Research Impacts Day event |
| One time/ perpetual license | Pay-as-you-go | Raising Backyard Chickens Webinar |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Poultry Industry Council product offering
Product offeringCore offering
Poultry Industry Council (PIC) is a registered Canadian charity that supports Ontario's poultry sector through education, extension, events, and applied industry support. It delivers paid training courses, conferences, workshops, and a podcast, and offers fee-for-service project coordination and knowledge translation to producers, veterinarians, and industry partners.
Product overview
The Poultry Industry Council (PIC) is a registered Canadian charity offering a platform of education, training, and industry support services for Ontario's poultry sector. The portfolio includes online training courses (Poultry Pro, Poultry Welfare Auditor Course, Raising Backyard Chickens), a monthly podcast (In the Coop), resource libraries (Vet Compendium, OAHN Reports, Photo Library), the Poultry Farm Emergency Planning Resource with its My Farm App component, industry events (Research Impacts Day, Science in the Pub, National Poultry Show, Poultry Health Day, Producer Updates), and the Ed McKinley Poultry Worker of the Year Award program. These offerings work together to deliver practical knowledge translation, applied research dissemination, and professional development across Ontario's poultry industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Poultry Pro An introductory online course for the poultry sector, developed to provide comprehensive training applicable to the entire industry.
- Poultry Welfare Auditor Course (PAACO)
Quantifiable outcome
- Events approved for PAACO Poultry Welfare Auditor certification continuing education credits
- +1 more outcomes
Companies that use Poultry Industry Council
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Poultry Industry Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Poultry Industry Council partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Canadian Poultry Research Council (CPRC)coreCPRC was formed in 2001 to address national poultry research needs of the four national feather boards and the Canadian Poultry and Egg Processors Council. PIC is responsible for KTT (Knowledge Translation and Transfer) and communications of research results through the Poultry Science Cluster initiative.
- University of Kentucky, Utah State University, and Michigan State UniversitycoreCollaborative development of the Poultry Medicine Course for Veterinarians, a self-paced online course designed to support general practice veterinarians in diagnosing, treating, and managing health issues affecting small and backyard poultry flocks. The course includes 22 modules.
- Chicken Farmers of CanadaminorChicken Farmers of Canada provided French translations of humane handling materials including humane broiler catching course and humane turkey loading course resources.
- Turkey Farmers of CanadaminorTurkey Farmers of Canada provided French translations of humane handling materials including humane broiler catching course and humane turkey loading course resources.
- Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)coreProject funder and partner for the Poultry Farm Emergency Planning Resource. OMAFRA supports PIC's emergency preparedness initiatives and the Canadian Agricultural Partnership provides funding. OMAFRA is also referenced for various technical resources including House Fly Control in Poultry Barns publication.
- Maple Lodge FarmsminorMaple Lodge Farms conducted research comparing dolly and crate systems for transporting end of lay leghorns in cold weather, with findings shared through PIC's loading and transport resources.
- Ontario Animal Health Network (OAHN)minorCollaborative animal health network providing reports and fact sheets for Ontario poultry producers. PIC hosts OAHN Reports and Fact Sheets on their resources page, supporting disease surveillance and reporting across Ontario.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Poultry Industry Council competitors and assessment
Company assessmentBroad incumbents
- Egg Farmers of Canada: National egg producer organization representing Canadian egg farmers. Comparable national-scope poultry industry association with parallel programming, advocacy, and research translation activities that could compete for PIC's KTT role.
- Turkey Farmers of Canada: National turkey producer organization. Provided French translations of humane handling materials that PIC distributes, making it a national-level peer in training and welfare content with overlapping subject matter.
- Chicken Farmers of Canada: National industry organization for chicken farmers across Canada. Operates at a broader scope than PIC and collaborates on content (e.g., French humane handling translations), making it a national-scale incumbent in the same training and welfare translation space.
Direct peers
- Egg Farmers of Ontario: Provincial egg producer organization that is a documented enterprise user of PIC's job board. Operates a near-identical Ontario-only nonprofit model serving poultry producers and represents a parallel industry association structure.
- Turkey Farmers of Ontario: Provincial turkey producer organization serving Ontario's turkey farmers with industry programs and representation. Comparable to PIC in its Ontario-only poultry scope and supply-management-aligned nonprofit structure.
- Ontario Broiler Hatching Egg and Chick Commission: Ontario-specific poultry industry body featured on PIC's homepage. Operates within the same Ontario poultry ecosystem with parallel industry-support functions and a shared producer audience.
- Chicken Farmers of Ontario: Provincial marketing board representing Ontario broiler chicken farmers. Like PIC, it operates exclusively in Ontario's poultry sector and serves the same producer audience through industry support, programming, and advocacy under the supply-management system.
- Ontario Animal Health Network (OAHN): Collaborative animal health network whose reports and fact sheets PIC hosts on its resources page. Operates as a parallel Ontario-focused knowledge translation network with disease surveillance content targeting overlapping producer audiences.
- Canadian Poultry Research Council (CPRC): National poultry research council formed in 2001 with which PIC has a longstanding KTT partnership for the Poultry Science Cluster. CPRC and PIC jointly deliver research translation to the Canadian poultry industry and are the most closely aligned peers on mission.
Regional players
- Canadian Agricultural Human Resource Council: National nonprofit addressing workforce issues across Canadian agriculture. Comparable nonprofit industry-support model with educational and extension mandate, though focused on HR rather than poultry specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Poultry Industry Council social profiles
Digital presencePoultry Industry Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poultry Industry Council leadership team
Management profileNumber of profiles
Poultry Industry Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poultry Industry Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poultry Industry Council
What does Poultry Industry Council do?
Poultry Industry Council (PIC) is a registered Canadian charity that supports Ontario's poultry sector through education, extension, events, and applied industry support. It delivers paid training courses, conferences, workshops, and a podcast, and offers fee-for-service project coordination and knowledge translation to producers, veterinarians, and industry partners.
Is Poultry Industry Council a public or private company?
Poultry Industry Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Poultry Industry Council founded?
Poultry Industry Council was founded in 1997. It employs 1 to 10 people.
Where is Poultry Industry Council based?
Poultry Industry Council is headquartered in Puslinch, Canada, in the North America region.
How does Poultry Industry Council make money?
Four revenue lines are on record. Membership and Sponsorship is the primary driver. The others are event Registration Fees, training Programs and fee-for-Service Support.
Who are Poultry Industry Council's main competitors?
Broad incumbents on record are Egg Farmers of Canada, Turkey Farmers of Canada and Chicken Farmers of Canada. Direct peers are Egg Farmers of Ontario, Turkey Farmers of Ontario, Ontario Broiler Hatching Egg and Chick Commission, Chicken Farmers of Ontario, Ontario Animal Health Network (OAHN) and Canadian Poultry Research Council (CPRC). Canadian Agricultural Human Resource Council is listed as a regional player.
Does Poultry Industry Council have an API?
No public API is recorded for Poultry Industry Council.
What industry is Poultry Industry Council in?
Poultry Industry Council's product category is Agricultural Industry Association Services. Its primary akta.pro industry code is AFAEALAM, Livestock Showing, Training & Performance Support Services (Non-veterinary).