Poultry Industry Council

What Poultry Industry Council does

Poultry Industry Council (PIC) is a registered Canadian charity headquartered at 483 Arkell Road in Puslinch, Ontario that supports Ontario's poultry sector through education, extension services, industry events, and applied industry support. The organization targets broiler, turkey, and egg producers across Ontario, and extends programming to veterinarians, researchers, industry partners, and small-flock or backyard chicken owners. PIC positions itself as a knowledge translation and transfer (KTT) bridge between national research bodies and on-farm application.

PIC's offering combines training courses (Poultry Pro, the PAACO Poultry Welfare Auditor Course, Raising Backyard Chickens), a recurring event calendar (Research Impacts Day, Science in the Pub, National Poultry Show, Poultry Health Day, Producer Updates, Innovations Conference, Agriculture Advisors Day, Golf Tournament, AGM), resource libraries (Vet Compendium, OAHN Reports, Loading & Transport, Euthanasia Resources, PIC Photo Library), the monthly "In the Coop" podcast, and the Poultry Farm Emergency Planning Resource portal with the My Farm App sub-component. The technology stack relies on commodity SaaS — Mailchimp for email marketing, Zoom for webinars, Libsyn for podcast distribution, Formstack for award nominations and emergency response forms, and Flickr for the photo library — rather than proprietary platforms.

PIC is funded through a mix of corporate premium sponsorships at $4,000+ annually, membership fees, event registrations (e.g., $35 student / $55 non-member / $35 member tiers for Science in the Pub; $35–$80 for Research Impacts Day), paid online training, fee-for-service project support for industry partners, and grants from the Ontario Ministry of Agriculture, Food and Rural Affairs under the Canadian Agricultural Partnership. The organization performs a designated KTT role for the Canadian Poultry Research Council's Poultry Science Cluster and collaborates with US academic institutions (University of Kentucky, Utah State University, Michigan State University) on veterinary training content.

Name

Poultry Industry Council

Legal name

Poultry Industry Council

Website

https://poultryindustrycouncil.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Poultry Industry Council is a registered Canadian charity that delivers education, training, events, and applied industry support to Ontario's poultry producers, veterinarians, and industry partners through knowledge translation programs.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association Services

akta.pro primary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Poultry industry education
• Agricultural training programs
• Livestock producer services
• Poultry welfare certification
• Industry association events

Headquarters

HQ city

Puslinch

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Sponsorship: PIC operates as a registered Canadian charity supported by corporate premium sponsors ($4,000+ annually) and membership fees. The organization provides education, extension, events, and applied industry support to Ontario's poultry sector.
2. Event Registration Fees: Revenue generated from event registrations including Research Impacts Day, Science in the Pub, Golf Tournament, and various producer updates. Pricing varies by membership status.
3. Training Programs: Online courses such as Poultry Pro and the Poultry Welfare Auditor Course (PAACO) offered for a fee. The Raising Backyard Chickens webinar is offered at $35.
4. Fee-for-Service Support: PIC offers fee-for-service support to help organizations and industry partners plan and deliver projects, events, and learning initiatives, providing coordination, facilitation, and knowledge translation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Poultry Industry Council (PIC) is a registered Canadian charity that supports Ontario's poultry sector through education, extension, events, and applied industry support. It delivers paid training courses, conferences, workshops, and a podcast, and offers fee-for-service project coordination and knowledge translation to producers, veterinarians, and industry partners.

Product overview

The Poultry Industry Council (PIC) is a registered Canadian charity offering a platform of education, training, and industry support services for Ontario's poultry sector. The portfolio includes online training courses (Poultry Pro, Poultry Welfare Auditor Course, Raising Backyard Chickens), a monthly podcast (In the Coop), resource libraries (Vet Compendium, OAHN Reports, Photo Library), the Poultry Farm Emergency Planning Resource with its My Farm App component, industry events (Research Impacts Day, Science in the Pub, National Poultry Show, Poultry Health Day, Producer Updates), and the Ed McKinley Poultry Worker of the Year Award program. These offerings work together to deliver practical knowledge translation, applied research dissemination, and professional development across Ontario's poultry industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Poultry Pro An introductory online course for the poultry sector, developed to provide comprehensive training applicable to the entire industry.
• Poultry Welfare Auditor Course (PAACO)

Quantifiable outcome

• Events approved for PAACO Poultry Welfare Auditor certification continuing education credits
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canadian Poultry Research Council (CPRC)coreStrategic or Co-development Partner · 1 January 2001CPRC was formed in 2001 to address national poultry research needs of the four national feather boards and the Canadian Poultry and Egg Processors Council. PIC is responsible for KTT (Knowledge Translation and Transfer) and communications of research results through the Poultry Science Cluster initiative.
• University of Kentucky, Utah State University, and Michigan State UniversitycoreStrategic or Co-development PartnerCollaborative development of the Poultry Medicine Course for Veterinarians, a self-paced online course designed to support general practice veterinarians in diagnosing, treating, and managing health issues affecting small and backyard poultry flocks. The course includes 22 modules.
• Chicken Farmers of CanadaminorStrategic or Co-development PartnerChicken Farmers of Canada provided French translations of humane handling materials including humane broiler catching course and humane turkey loading course resources.
• Turkey Farmers of CanadaminorStrategic or Co-development PartnerTurkey Farmers of Canada provided French translations of humane handling materials including humane broiler catching course and humane turkey loading course resources.
• Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)coreStrategic or Co-development PartnerProject funder and partner for the Poultry Farm Emergency Planning Resource. OMAFRA supports PIC's emergency preparedness initiatives and the Canadian Agricultural Partnership provides funding. OMAFRA is also referenced for various technical resources including House Fly Control in Poultry Barns publication.
• Maple Lodge FarmsminorStrategic or Co-development PartnerMaple Lodge Farms conducted research comparing dolly and crate systems for transporting end of lay leghorns in cold weather, with findings shared through PIC's loading and transport resources.
• Ontario Animal Health Network (OAHN)minorStrategic or Co-development PartnerCollaborative animal health network providing reports and fact sheets for Ontario poultry producers. PIC hosts OAHN Reports and Fact Sheets on their resources page, supporting disease surveillance and reporting across Ontario.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egg Farmers of Canada: National egg producer organization representing Canadian egg farmers. Comparable national-scope poultry industry association with parallel programming, advocacy, and research translation activities that could compete for PIC's KTT role.
• Turkey Farmers of Canada: National turkey producer organization. Provided French translations of humane handling materials that PIC distributes, making it a national-level peer in training and welfare content with overlapping subject matter.
• Chicken Farmers of Canada: National industry organization for chicken farmers across Canada. Operates at a broader scope than PIC and collaborates on content (e.g., French humane handling translations), making it a national-scale incumbent in the same training and welfare translation space.

Direct peers

• Egg Farmers of Ontario: Provincial egg producer organization that is a documented enterprise user of PIC's job board. Operates a near-identical Ontario-only nonprofit model serving poultry producers and represents a parallel industry association structure.
• Turkey Farmers of Ontario: Provincial turkey producer organization serving Ontario's turkey farmers with industry programs and representation. Comparable to PIC in its Ontario-only poultry scope and supply-management-aligned nonprofit structure.
• Ontario Broiler Hatching Egg and Chick Commission: Ontario-specific poultry industry body featured on PIC's homepage. Operates within the same Ontario poultry ecosystem with parallel industry-support functions and a shared producer audience.
• Chicken Farmers of Ontario: Provincial marketing board representing Ontario broiler chicken farmers. Like PIC, it operates exclusively in Ontario's poultry sector and serves the same producer audience through industry support, programming, and advocacy under the supply-management system.
• Ontario Animal Health Network (OAHN): Collaborative animal health network whose reports and fact sheets PIC hosts on its resources page. Operates as a parallel Ontario-focused knowledge translation network with disease surveillance content targeting overlapping producer audiences.
• Canadian Poultry Research Council (CPRC): National poultry research council formed in 2001 with which PIC has a longstanding KTT partnership for the Poultry Science Cluster. CPRC and PIC jointly deliver research translation to the Canadian poultry industry and are the most closely aligned peers on mission.

Regional players

• Canadian Agricultural Human Resource Council: National nonprofit addressing workforce issues across Canadian agriculture. Comparable nonprofit industry-support model with educational and extension mandate, though focused on HR rather than poultry specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poultryindustrycouncil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Industry Council