What Laser & Survey Supplies does

Laser & Survey Supplies Pty Ltd is an Australian-owned distributor and service provider based in Cairns, Queensland, operating across the construction and surveying industries. The company sells and rents precision measurement hardware — rotary and grade laser levels (Proshot, Topcon, Spectra Precision, Omni, Theis), GNSS/GPS surveying receivers and base+rover kits (OMNI, Stonex, Hemisphere, FOIF, Harxon), machine-control systems including its proprietary Guidemate X-Track 3D excavator control, iDig 2D, and GradeMetrix, laser distance meters (Leica DISTO), and rugged tablets and data collectors (OMNI Q5, Stonex). The catalogue is augmented with third-party field software (XSurvey, Carlson SurvCE, Field Genius, Fulcrum GIS, Stonex Cube-A) and complementary consumables, accessories, and forestry and pipe-laser equipment.

The business operates a four-stream revenue model: (1) new equipment sales through an online catalogue with phone-based quoting, (2) short- and long-term hire of lasers, levels, theodolites, GPS kits and total stations, (3) calibration, repair, and servicing for all brands, and (4) sale of second-hand equipment. Services are bundled with hardware to create switching friction, including on-site GPS/GNSS setup, machine-control installation, customised training (on-site or remote via TeamViewer QuickSupport), and professional data collection for set-out, as-constructed, and contour mapping projects. Pricing is quote-based with no public list pricing.

The company serves construction contractors, civil engineers, professional surveyors, and machinery operators across Australia via a direct website storefront, phone sales, and on-site delivery. It is privately held, founded in 2016, and operates with a small team of roughly four named individuals (James, Zane, Bryan, Karen). Distribution is single-country domestic; no subsidiaries, acquisitions, funding rounds, or parent-company relationships are disclosed.

Name

Laser & Survey Supplies

Legal name

Laser & Survey Supplies Pty Ltd

Website

https://lasersurvey.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Laser & Survey Supplies is an Australian-owned distributor based in Cairns that sells, hires, calibrates, and services construction and surveying precision-measurement equipment (laser levels, GNSS/GPS, machine control, and total stations) for contractors and surveyors across Australia.

Ownership category

akta.pro rank

Product category

Surveying and Construction Precision Measurement Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surveying and Mapping (except Geophysical) Services (54137)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Surveying equipment distribution
• Construction laser levels
• GPS GNSS receivers
• Machine control systems
• Precision measurement instruments

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new laser levels, GPS/GNSS equipment, total stations, machine control systems, receivers, and accessories to construction and surveying professionals.
2. Equipment Hire: Short-term rental of lasers, levels, theodolites, GPS base and rover kits, and total stations for projects requiring temporary equipment access.
3. Service, Repairs and Calibrations: Servicing, repairs, and calibration services for all brands of construction and surveying equipment.
4. Second-hand Equipment Sales: Sale of pre-owned surveying and construction equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Laser & Survey Supplies is an Australian-owned distributor that sells, hires, calibrates, and repairs construction and surveying precision measurement equipment including laser levels, GPS/GNSS receivers, total stations, machine control systems, laser distance meters, range finders, rugged tablets, and surveying software. The company bundles products with calibration, repair, hire, on-site training, and data collection services for construction and surveying professionals across Australia.

Product overview

Laser & Survey Supplies is an Australian-owned distributor of construction and surveying precision measurement equipment. The company offers a comprehensive portfolio of laser levels (rotary, grade, and line lasers from brands including Proshot, Topcon, Spectra Precision, Omni, and Theis), GPS/GNSS surveying equipment (OMNI, Stonex, Hemisphere, Harxon), machine control systems (Guidemate 3D excavator control, iDig 2D, GradeMetrix, and laser-guided systems), laser distance meters and rangefinders (Leica DISTO, Nikon, Vortex, TruPulse), rugged tablets and data collectors (Getac, Field Pro, OMNI Q5), and specialised GNSS software (XSurvey, Carlson SurvCE, Field Genius, Fulcrum). The product portfolio is complemented by professional services including calibration and repair, equipment hire, on-site training, and data collection services. The company supports the construction, civil engineering, mining, and surveying industries across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Guidemate X-Track 3D Excavator Control System 3D GPS excavator control system that displays real-time bucket position with centimetre-level accuracy, supports DXF file import, and runs on an Android-based touchscreen for standard, two-piece boom, swing boom, tilt bucket, and tilt rotator models. Sold to construction contractors and earthmoving operators.
• OMNI A90 GPS Base and Rover Kit GNSS/GPS surveying kit including two OMNI A90 receivers, OMNI T7 PRO 8-inch Android tablet with ExSurvey software, GPS poles, tripod, pole-mount cradle kit, hot-swappable batteries, and 10Ah external battery in a rugged carry case. Sold to surveying and construction professionals.
• Proshot Alpha Rotary Laser Self-levelling rotary laser level with 1.5mm at 30m accuracy, electronic single slope up to 8%, 600m working radius, 200-hour battery life on alkaline cells, and an 8-year warranty. Sold to construction and surveying users.
• Topcon RL-H4C Laser Level Automatic self-levelling rotary laser with 1.5mm at 30m accuracy, manual slope match, IP66 water-resistant housing, and up to 100 hours battery life. Sold to construction contractors.
• Spectra Precision GL722 Dual Grade Laser Self-levelling dual grade laser with slope range up to 25%, 900m working range, waterproof aluminium housing, and rechargeable battery pack. Sold to construction and civil engineering users.
• MR825WD Wireless Machine Mounted Receiver 360-degree wireless machine mounted receiver with 260mm reception window, IP66 rating, and two-way RF transmission for earthmovers and civil construction.
• iDig 2D Excavator Grade Control System Radio-controlled 2D excavator grade control system providing real-time depth, distance, and slope information without cables, swappable between machines. Sold to construction and earthmoving contractors.
• Stonex S80G RTK GNSS GPS Tablet Multi-constellation RTK GNSS tablet with 1408 channels, triple-frequency capability (L1/L2/L3/L5), 2cm RTK precision, IP67 rating, and external antenna support for sub-1cm accuracy. Sold to surveying professionals.
• Q5 Rugged Android 11 Data Collector Rugged handheld data collector with octa-core 2.0GHz CPU, 5.5-inch HD display, 7700mAh battery (15+ hours), IP67 rating, MIL-STD-810G durability, 4G LTE, and NFC/RFID support. Sold to surveying and field data collection users.
• Leica D2 Laser Distance Measuring Device Compact laser distance meter with 100m range, 1.5mm accuracy, Bluetooth Smart 4.0 connectivity, and area/volume calculation functions, integrating with Leica DISTO Plan and Sketch apps. Sold to construction and surveying professionals.
• Leica DISTO D810 Touch Distance Meter Touch screen laser distance meter with 250m range, photo-based measurement capability, Bluetooth SMART, and USB interface for documentation, integrating with Leica DISTO Sketch. Sold to construction and interior surveying users.
• TruPulse 200L Range Finder Laser rangefinder measuring distances and heights with 4x power optics and LTI TruVector compass technology for accurate azimuth results. Sold to surveying, forestry, and construction users.
• XSurvey Software Professional Android-based field surveying application for point surveys, stakeout, road design, CAD tools, and GNSS/Total Station integration with configurable workflows. Sold to surveying professionals.
• Carlson SurvCE Software Data collection software available in over two dozen languages for GNSS and total station field operations with one-touch points feature. Sold to surveying professionals.
• Construction and Surveying Equipment Hire Short-term and long-term rental of lasers, levels, theodolites, GPS base and rover kits, and total stations for construction and surveying projects across Australia.
• Service, Repairs, and Calibration Calibration, repair, and servicing for all brands of construction and surveying equipment including lasers, levels, total stations, and GPS systems. Sold as a paid service to equipment owners.
• Support and Training Services Customised on-site and online training for GPS/GNSS, lasers, and machine control systems, including troubleshooting and technical support for construction and surveying customers.
• GPS/GIS/GNSS Data Collection Services Professional data collection using survey-grade GPS/GNSS base and rover or Network RTK for preliminary design, set-out, as-constructed, and contour mapping applications. Sold to construction and surveying clients.
• Site Set Up Service Expert on-site GPS and GNSS setup services for precision surveying, construction, and mapping projects. Sold to construction and surveying clients across Australia.

Quantifiable outcome

• Centimetre-level accuracy with GPS/GNSS systems
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hemisphere GNSS: Manufacturer of GNSS receiver boards and positioning technology used in equipment sold by Laser & Survey Supplies (OMNI A90, GradeMetrix) — comparable as a positioning technology incumbent whose products sit inside the same machine control and surveying workflows.
• Hexagon / Leica Geosystems: Global manufacturer of surveying instruments, laser distance meters, GNSS and machine control systems — supplies DISTO and other products carried by Laser & Survey Supplies and competes for direct enterprise accounts in the same end markets.
• Trimble Inc. Global manufacturer of GNSS, total stations, machine control and construction technology software — the upstream OEM for many of the products Laser & Survey Supplies distributes and a broader incumbent whose direct sales channel competes with distributors.
• Spectra Precision (Trimble brand): Trimble-owned brand of construction lasers, optical levels and machine control products distributed via dealer channels — directly comparable product family (e.g., GL722 dual grade laser) and a broad incumbent in the same equipment categories.
• Topcon Positioning Systems: Manufacturer of GNSS rovers, machine control and laser positioning products sold through Laser & Survey Supplies — a broad incumbent whose OEM and direct enterprise sales compete with independent distributors in the same categories.

Regional players

• Frontier Precision: US-based surveying, construction, GIS and mapping equipment distributor offering sales, rental, training and technical services — closely analogous business model and product mix, but operating in a different (North American) geography.

Direct peers

• C.R. Kennedy & Co: Long-standing Australian distributor of surveying, mapping and construction measurement equipment (Leica, Topcon and other brands) with hire, service and calibration capability — a directly comparable multi-brand channel partner for construction and surveying professionals.
• Global Survey: Australia and New Zealand distributor of surveying instruments, GNSS and laser equipment with hire and support services — directly comparable regional multi-brand reseller targeting construction and surveying customers.
• SITECH (Trimble dealer network): Global Trimble-authorised dealer network distributing machine control, GNSS and construction technology with service and support — directly comparable channel-partner model selling the same categories of equipment to the same end users.
• Position Partners: Australian geospatial solutions provider distributing GPS/GNSS, total stations, machine control and survey software across Australia with calibration, training and hire services — directly comparable multi-brand distributor serving the same construction and surveying verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser & Survey Supplies