Northern Berkshire United Way

Name

Northern Berkshire United Way

Legal name

Northern Berkshire United Way

Website

https://nbunitedway.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

North Adams

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Fundraising Campaign: Primary revenue stream through annual fundraising campaigns. The 2025/2026 Campaign aims to raise $480,000 by June 30, 2026 to close the gap caused by shrinking federal and state funding to local nonprofits. Supports 20 member agencies providing essential services.
2. Special Grants Program: One-time special grants up to $1,500 for one-time, short-term projects addressing current community issues. Available to IRS-designated charitable organizations, including non-member agencies. Projects must provide safety net services for low to moderate-income populations.
3. Workplace Giving: Payroll deduction workplace giving campaigns allowing employees to make recurring donations that can add up to significant annual amounts. Many employers offer easy payroll deduction options.
4. Red Feather Society Membership: Donors/households contributing $500 or more annually are automatically members of the Red Feather Society, a legacy giving recognition program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Northern Berkshire United Way (NBUW) is a licensed United Way affiliate that raises funds through annual community campaigns, workplace giving, and signature events, then distributes those funds to a network of 20 local member agencies delivering health, education, and financial stability programs. The organization also operates direct community programs such as Project Warm (winter clothing for children), Born Learning Trail (early childhood engagement), Community Needs and Special Grants, and the statewide MASS 2-1-1 referral hotline.

Product overview

Northern Berkshire United Way operates as a nonprofit fundraising and community support organization, not a technology product company. The organization functions as a licensed United Way affiliate coordinating a network of 20 member agencies. Its service portfolio centers on three core offerings: (1) annual fundraising campaigns distributing over $450,000 annually to member agencies; (2) grant programs including Community Needs and Special Grants for short-term community projects; and (3) direct community programs such as Project Warm (winter clothing distribution) and Born Learning Trail (early childhood engagement). The organization also operates MASS 2-1-1 as part of the statewide United Way referral network. No software products, platforms, or APIs are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Project Warm: Community program providing warm winter coats, snow pants, hats, gloves, and scarves to children in need each October.
• MASS 2-1-1
• Red Feather Society
• Born Learning Trail
• Community Needs and Special Grants

Products and services

• Annual Fundraising Campaign Annual fundraising campaign raising money from individual donors, workplace giving participants, and event attendees to distribute to 20 member agencies providing health, education, and financial stability programs.
• Community Needs and Special Grants Grant program offering up to $1,500 to IRS-designated charitable organizations for one-time, short-term projects addressing current community issues, with priority for projects serving low-to-moderate-income populations.
• Project Warm Annual community initiative providing winter coats, snow pants, hats, gloves, and scarves to children in need in Northern Berkshire County, distributing over 500 winter clothing sets annually through community partnerships.
• Born Learning Trail Early childhood learning and parental engagement initiative featuring interactive learning stations installed in community spaces to support school readiness.
• MASS 2-1-1 Statewide 24/7 information and referral hotline connecting Massachusetts residents to essential social service programs including emergency information, childcare resources, and family support services, accessible via dial 2-1-1.
• Workplace Giving Campaign Corporate workplace giving program enabling employees to make recurring donations through payroll deductions, with NBUW providing coordination tools and support for workplace fundraising campaigns.
• Red Feather Society Donor recognition program for individuals contributing $500 or more annually, acknowledging high-level donors who join a legacy of giving supporting essential community programs.

Quantifiable outcome

• Over $450,000 distributed annually to North County programs
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, key and supporting.

• Massachusetts Emergency Management Agency (MEMA)coreStrategic or Co-development Partner · 1 January 2006Mass 2-1-1 partnership providing emergency information as the official statewide hotline for essential emergency programs.
• Williamstown Community ChestcoreStrategic or Co-development PartnerAnnual partnership with Williamstown Community Chest and community volunteers to ensure contributors' dollars are distributed in an accountable, responsible and representative manner through a comprehensive Allocations Committee annual review of each agency.
• Berkshire Community Action CouncilcoreStrategic or Co-development PartnerProject Warm partner providing warm winter coats, snow pants, hats, gloves and scarves to children in need in Northern Berkshire.
• Rotary Clubs of North AdamskeyStrategic or Co-development PartnerProject Warm partner supporting the annual initiative to outfit local children with winter clothing.
• Berkshire BankkeyStrategic or Co-development PartnerProject Warm partner providing financial and community support for winter coat distribution to children.
• Greylock Federal Credit UnionkeyStrategic or Co-development PartnerProject Warm partner supporting the annual initiative providing winter clothing to children in need.
• City of North Adams MotoramasupportingStrategic or Co-development PartnerProject Warm partner contributing to the community initiative for winter coats for children.
• Night CruzerssupportingStrategic or Co-development PartnerProject Warm partner supporting the annual initiative through community engagement and volunteer efforts.
• MA Department of Early Education and CarecoreStrategic or Co-development PartnerMass 2-1-1 partnership providing child care resources as part of the statewide information and referral service.
• MA Executive Office of Health and Human ServicescoreStrategic or Co-development PartnerMass 2-1-1 partnership supporting children and families including Children Requiring Assistance and Runaway Assistance Program.
• United Way WorldwidecoreStrategic or Co-development PartnerLicensed affiliate with rights to logo use, access to certain software and promotional materials. Required to observe United Way Credo and strict non-discrimination code. Part of global network of community-based organizations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: Parent network of community-based United Way organizations; NBUW is a licensed affiliate. Not a direct competitor but defines the operating standards, brand, and shared resources that frame NBUW's model.
• The Boston Foundation: Massachusetts' largest community foundation, performing donor-advised funds, grantmaking, and civic leadership across Greater Boston. Comparable in mission to NBUW but operates at a fundamentally different scale and with endowment-driven funding.

Direct peers

• Greater Lowell Community Foundation: Massachusetts community foundation funding health, education, and human-services programs across a defined service region — comparable donor-aggregation and grant-distribution function to NBUW at slightly larger scale.
• United Way of Pioneer Valley: Western Massachusetts United Way affiliate running the same annual campaign and member-agency grantmaking model across Hampshire and Hampden counties; comparable geographic and economic context to NBUW.
• Greater Worcester Community Foundation: Regional community foundation that aggregates donations and distributes grants to local safety-net nonprofits in central Massachusetts, overlapping with NBUW's grantmaking and donor-coordination role but operating as a foundation rather than UW affiliate.
• United Way of Tri-County: Massachusetts United Way affiliate covering a multi-county service area with the same annual-campaign, workplace-giving, and member-agency grantmaking structure as NBUW.
• United Way of Massachusetts Bay and Merrimack Valley: Larger Massachusetts United Way affiliate with the same member-agency funding model, workplace giving campaigns, and UW Worldwide affiliation, but operating at much greater scale in eastern Massachusetts.
• Williamstown Community Chest: Local community-giving collaborative that co-runs NBUW's Allocations Committee with NBUW. Closely comparable in scope and structure as a small-town, volunteer-led fundraising umbrella for human-services grants.
• Hampshire County United Way: Another Western Massachusetts United Way affiliate with a similar small-staff, community-led fundraising model serving a rural New England county; operates under the same UW Worldwide affiliate framework.
• Berkshire United Way: Sibling United Way affiliate serving southern Berkshire County, MA. Operates the same affiliate model — annual fundraising campaigns, member agencies, and UW Worldwide branding — making it the closest functional peer to NBUW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthernBerkshireUnitedWay
• LinkedInlinkedin.com/company/northern-berkshire-united-way

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Berkshire United Way