One If By Land Productions

What One If By Land Productions does

One If By Land Productions (OIBL) is a privately held, Cambridge, Massachusetts-based talent buying and event production company founded in 2011 by James Anderson. The firm operates as a middle buyer and full-service event producer, booking concerts, stand-up comedy, professional speakers, formal events, showcases, and parties for universities, corporate clients, and festivals in the Northeast United States. Its all-inclusive event packages bundle talent, sound, stage, lighting, crew, hospitality, barricade, fencing, generator, Wi-Fi, and on-site production support into single project-based engagements priced between approximately $10,000 and $300,000+, with attendee capacity ranging from 100 to over 6,000 depending on event type. The company has executed events for named clients including the University of New Hampshire, Boston College, Middlebury College, Endicott College, and 44 Communications, and holds active memberships in NACA, ILEA, and ESA.

The product surface extends beyond live event execution into a parallel media services line led by Harrison Flagg, offering photography, videography, and graphic design packages (Top Listener, Show Go-er, Super Fan, Step & Repeat, Artistic, Organization Headshots, and Event Advertising Materials) on a pay-as-you-go basis as add-on revenue to event clients. Internal production capability is delivered by a three-person human team (Anderson as Owner/Talent Buyer/Event Producer, Flagg as Agent & Publicity Manager/Media Director, Sinha as Special Events Coordinator), supplemented by an extensive network of contracted production labor, vendors, and artist agent relationships rather than proprietary technology infrastructure.

Revenue mechanics are project-based and event-by-event: the firm prices each engagement as a fixed all-in package rather than on hourly or SaaS-style recurring terms, and there is no software product, API, app, or recurring subscription component. Go-to-market is sales-led and relationship-based, relying on direct outreach to university student activities boards, corporate event planners, and festival organizers, supplemented by NACA/ILEA/ESA network channels, the firm's website, and Instagram presence. Marketing consultation is included within the service fee rather than billed as a separate line.

Name

One If By Land Productions

Legal name

One If By Land Productions

Website

https://oneifbylandproductions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

One If By Land Productions is a privately held Cambridge, Massachusetts-based talent buying and event production firm founded in 2011. It books concerts, comedy, speakers, and formal events as all-inclusive packages for universities, corporate clients, and festivals in the Northeast, with an add-on media services line.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live event production
• Talent buying services
• Concert booking
• Campus event production
• Corporate event services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: Full-service event production and talent buying for concerts, stand-up comedy, professional speakers, formal events, showcases, and parties. Revenue is generated through project-based fees for all-inclusive event packages that include talent, sound, stage, lights, crew, photography, marketing consultation, hospitality, and on-site support.
2. Media Services: Photography, videography, and graphic design services offered as add-on packages to event production. Media packages include event photography, professional headshots, creative/artistic shoots, videography, modeling comp cards, and event advertising materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

One If By Land Productions is a full-service talent buying and event production company acting as a middle buyer between artists and clients. It sells all-in event packages (concerts, stand-up comedy, professional speakers, formal events, showcases, parties) that include talent booking, sound, stage, lighting, crew, hospitality, marketing consultation, and on-site support, priced from $10,000 to $300,000+ based on event type and attendance. It also offers add-on media packages including photography, videography, and graphic design services for events and creative clients.

Product overview

One If By Land Productions operates as a full-service talent buying and event production company rather than a traditional software product platform. Their core offerings center on event packages (Concert, Stand-Up Comedy, Professional Speaker, Formal, Showcase, and Party packages) with all-in pricing ranging from $10k to $300k+ depending on attendance and scope. They function as a middle buyer between talent and clients (universities, corporate events, festivals). Production services include sound, stage, lighting, crew, and hospitality coordination. Add-on media services include photography and videography packages (Top Listener, Show Go-er, Super Fan, Event Advertising Materials, Step & Repeat, Artistic, and Organization Headshots) that capture events professionally. Harrison Flagg serves as their in-house media director.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Package Full-service concert event package for 1,000-6,000+ attendees, including talent, sound, stage, lights/visual, crew, professional photography, marketing consultation, hospitality, artist relations, and on-site support. All-in pricing ranges from $30,000 to $300,000+ depending on artist.
• Stand-Up Comedy Package Event package for stand-up comedy shows with 500-1,500+ attendees. All-in pricing ranges from $10,000 to $200,000+.
• Professional Speaker Package Event package for professional speaking engagements with 250-1,000 attendees. All-in pricing ranges from $20,000 to $100,000+.
• Formal Package Formal event package for 100-2,000 attendees including sound, stage, lights/visual, DJ, SFX, crew, and professional photography. All-in pricing ranges from $10,000 to $20,000.
• Showcase Package Event package for showcases with all-in pricing ranging from $10,000 to $15,000.
• Party Package Party event package offering live entertainment booking and production services.
• Top Listener Media Package Photo-only media package best suited for concerts, parties, and showcases. Includes 15-30 deliverable photos of attendees and/or performers, public share page, on-site shooting during event, and license to print and share. Pricing by inquiry.
• Show Go-er Media Package Photo and video media package including 15-30 deliverable photos of performers and crowd, 30-60 second reel-style recap video (vertical and/or horizontal), one round of revisions, and public share page.
• Super Fan Media Package Premium photo and video package including 30-40 deliverable photos of behind the scenes, performers, and crowd; 1-2 minute custom mini documentary style presentation; crew interviews with professional audio; and two rounds of revisions.
• Event Advertising Materials Graphic design service including event poster digital design and 30 second artist/event drop video.
• Step & Repeat Package Graphic design and photo package including custom step and repeat design, print, delivery, and setup; OIBL photographer on-site; reusable fabric for unlimited future use; and cloud folder for distribution.
• Artistic Media Package Photo package best suited for models, artists, and creative organizations. Includes 15 custom deliverable shots.
• Organization Headshots Professional headshot service providing one headshot per member of an organization for professional organizations and young professionals.
• Talent Buying Services Middle buyer and talent buying services for universities, corporate events, and festivals. Books concerts, stand-up comedy, and professional speakers.
• Event Production Services Full-service event production including sound, stage, lights/visuals, backline, labor, media, SFX, barricade, bike rack, fencing, generator, Wi-Fi, hospitality, and on-site support.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NACA (National Association for Campus Activities)coreChannel Partner/ Reseller/ DistributorActive organizational membership. NACA is the leading trade association for campus activities, providing networking, professional development, and procurement access for campus event planners. OIBL's membership signals industry credibility and provides direct channels to college decision-makers.
• ILEA (International Live Events Association)coreChannel Partner/ Reseller/ DistributorActive organizational membership. ILEA is a global trade association for live events professionals. Membership provides industry networking, education, and credibility within the event production industry.
• ESAminorChannel Partner/ Reseller/ DistributorActive organizational membership. ESA (Entertainment Services Association) membership provides industry networking and professional development resources for live entertainment professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: One of the largest live entertainment and concert promotion companies globally. Has dedicated college programming and competes for the same festival, corporate, and university event dollars as OIBL, but operates at vastly greater scale with venues, festivals, and broad artist rosters.
• Live Nation Entertainment: Global live entertainment conglomerate that produces, promotes, and produces concerts and events. Competes with OIBL in the broader live events space and through its college/university programming competes for the same campus buyer, though at a vastly larger scale and with a much broader portfolio.
• WME (William Morris Endeavor): Major global talent agency representing artists, comedians, and speakers across entertainment categories. Sits on the supply side of the talent chain that OIBL buys from, but increasingly competes for live event production and corporate speaking engagements that overlap with OIBL's offerings.

Emerging players

• Collegiate Concert Network: College-focused concert booking and event production network serving campus activities boards. Comparable to OIBL in customer base and core offering (campus concerts) but operates as a network model rather than a single producing entity.

Direct peers

• Contemporary Productions: Full-service talent buying and event production agency serving colleges, universities, and corporate clients. Books concerts, comedy, and speakers with an integrated production offering similar to OIBL's model.
• Media Combine: Talent buying agency that books musicians, comedians, and speakers for colleges, universities, and corporate events. Operates as a middle buyer in the same campus entertainment procurement ecosystem, making it a direct competitive peer.
• Premier Productions: Talent buying and concert promotion firm specializing in university and college markets across the U.S. Books and produces concert tours targeting the same NACA-affiliated campus buyer as OIBL, with a comparable full-service production offering.
• Atmosphere Productions: Talent buying and event production company focused on the college and university market. Books concerts, comedians, and speakers for campus activities boards using the same middle-buyer model and NACA distribution channel as OIBL.
• Kaleidoscope Productions: Mid-size talent buying and event production agency specializing in university and college concerts. Operates the same middle-buyer model as OIBL, booking artists for campus events and providing production coordination, making it a directly comparable peer in the campus talent buying vertical.

Others

• Campus Activities Magazine / NACA Marketplace: National Association for Campus Activities, the trade association connecting campus activities boards with talent buyers and entertainment providers. OIBL is an active member; the NACA marketplace and regional conferences function as the primary distribution channel and competitive venue for talent buying agencies targeting colleges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oneifbyland
• LinkedInlinkedin.com/company/one-if-by-land-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One If By Land Productions