What Premier Productions does

TPR. (formerly Premier Productions) is a U.S.-based Christian and Gospel music concert and event promotion company formed in 2024 from the merger of three legacy faith-based promoters: Transparent Productions, Premier Productions, and Rush Concerts. The combined entity describes itself as the largest promoter in the Christian and Gospel genre, promoting concerts, tours, and festivals for artists including MercyMe, CeCe Winans, Chris Tomlin, Brandon Lake, Elevation Worship, Charity Gayle, Steven Curtis Chapman, Forrest Frank, and Dude Perfect across venues ranging from churches and theaters to arenas, amphitheaters, and stadiums. The company's flagship tour, Winter Jam, visits 40 cities annually under a $15 donation-at-door model, and Dude Perfect's 2025 tour drew more than 200,000 fans, with a 2026 Squad Games Tour following.

The company's core technology is a Shopify-based e-commerce platform (tprlive.co) that handles ticket sales, event discovery, and merchandise, supplemented by a Ticketweb integration for ticketing operations and a Teamtailor-powered career site. Additional platform components include group sales lead capture, SMS marketing with keyword opt-in, a volunteer coordination program via Loop Volunteers, and The Backstage Beat content blog launched in 2026. The technology stack is commodity rather than proprietary, and the IP is concentrated in the artist roster, venue relationships, and brand equity inherited from the three predecessor firms.

TPR. is a privately held company headquartered in Nashville, Tennessee, with additional operations in Costa Mesa, California, and a contact address in Houston, Texas. Its revenue model is primarily transaction-based: ticket sales through its e-commerce platform with variable pricing tiers (general admission, VIP, early entry, group packages), supplemented by artist partnerships and brand sponsorship income (e.g., BODYARMOR, Samsung, Disney tie-ins through Dude Perfect). The go-to-market is dual-motion: event-driven promotion via artist management and venue relationships, and direct-to-consumer ticketing through tprlive.co, with group sales and volunteer programs targeting churches and faith-based organizations. The company is in active growth mode, with multiple 2026 tours announced, ongoing hiring across marketing, touring, operations, and ticketing, and an initial international expansion into Australia.

Name

Premier Productions

Legal name

TPR.

Website

https://premierproductions.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

TPR. (formerly Premier Productions) is the largest U.S. promoter of Christian and Gospel music concerts, tours, and festivals, formed in 2024 from the merger of three legacy faith-based promoters. It books and markets tours for major Christian and family-friendly artists across churches, theaters, arenas, and stadiums nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, tours, and festivals. Tickets are sold through their website platform with various pricing tiers including general admission, VIP, early entry, and group packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Premier Productions (TPR.) is the largest promoter in the Christian and Gospel music genre, producing and promoting world-class concerts, tours, and festivals for faith-based artists across U.S. venues including churches, theaters, arenas, amphitheaters, and stadiums. The company provides end-to-end tour promotion services including tour planning, artist booking, venue coordination, ticketing operations, marketing, and event logistics. Tickets are sold directly to consumers through the TPR Live e-commerce platform, with additional offerings including group sales, volunteer programs, VIP packages, and event hosting.

Product overview

TPR is a live event promotion company formed in 2024 through the merger of Transparent Productions, Premier Productions, and Rush Concerts. The company operates as a unified platform offering tour promotion, ticketing, and event production services for Christian music concerts and faith-based events. The core TPR Live Events Platform enables ticket sales and event discovery, supported by Tour Promotion Services, Group Sales coordination, Artist Gifting & Event Services, SMS Marketing, The Backstage Beat Blog content hub, Volunteer Coordination, and a Careers & Recruitment Portal. The company promotes a roster of major Christian artists including MercyMe, CeCe Winans, Chris Tomlin, Dude Perfect, Brandon Lake, Elevation Worship, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Promotion Services End-to-end concert and tour promotion services for Christian music artists, including marketing strategy, ticketing operations, venue booking, fan engagement, and event logistics. For artists, artist management teams, and booking agents.
• TPR Live Events Platform Live event promotion and ticketing platform that produces and promotes Christian concerts, tours, and festivals across U.S. venues. Offers ticket purchasing, event discovery, and artist information for Christian music fans and families.
• Group Sales Program Dedicated group ticket sales coordination service for churches, faith-based organizations, and large gatherings attending TPR. events. Includes group pricing and booking assistance.
• The Backstage Beat Blog Content platform featuring artist spotlights, behind-the-scenes content, community stories, faith reflections, and event recaps, extending the concert experience beyond venues for fans of Christian music artists.
• SMS Marketing & Text Alerts Mobile text message marketing service allowing customers to opt-in for SMS/MMS updates about upcoming tours, events, and announcements.
• Volunteer Coordination Program Volunteer management and community engagement program connecting community volunteers with TPR. events through the Loop Volunteers platform.
• Winter Jam Tour Christian music's largest annual tour, founded by Newsong over 30 years ago and promoted in partnership with TPR. Features a 'no ticket required' $15 donation at door model and visits 40 cities across the U.S. annually. Ranked among Pollstar's Top 100 Tours.
• Charity Gayle REJOICE Tour 2026 National worship tour featuring Charity Gayle with special guest Ryan Kennedy. Offers VIP packages with premium seating, pre-show Q&A, autographed pass and lanyard, and group 4-packs.
• MercyMe Wonder + Awe Tour 24-city spring tour featuring MercyMe, Big Daddy Weave, Tim Timmons, and Sam Wesley. Named after MercyMe's latest album, with performances across multiple U.S. states.
• CeCe Winans More Than This Tour 2026 Tour featuring 17-time GRAMMY Award winner CeCe Winans performing across new U.S. cities with worship, testimony, and timeless hits, following sold-out 2025 dates.
• Dude Perfect Squad Games Tour 2026 Live tour featuring Dude Perfect with an all-new 360-degree arena format, expanded Fan Zone, larger-than-life challenges, and surprise guests. The 2025 tour drew over 200,000 fans.
• Steven Curtis Chapman Speechless The Tour 2026 Tour celebrating 25th anniversary of Steven Curtis Chapman's iconic Speechless album, performed front to back. Extended into spring 2026 following five sold-out fall 2025 shows.

Quantifiable outcome

• Over 100 shows across the globe over the last 2 years (CeCe Winans)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dude PerfectcoreStrategic or Co-development Partner · 1 January 2025TPR presents Dude Perfect's live tours including the Squad Games Tour 2026. Dude Perfect is one of the largest sports entertainment brands with 115+ million followers. The partnership brings family-friendly live entertainment to arenas across the U.S.
• Newsong (Winter Jam)coreStrategic or Co-development Partner · 1 January 2024Newsong founded Winter Jam over 30 years ago. TPR promotes Winter Jam in partnership with Newsong, representing one of Christian music's largest annual tours that visits 40 cities annually with a $15 donation admission model.
• CMAA (Country Music Academy of Australia)minorStrategic or Co-development PartnerTPR partnered with CMAA for We Are Messengers Australia tour, marking continued global expansion. Sold-out Sydney show highlighted international demand for Christian music events.
• LionsgateminorStrategic or Co-development PartnerMercyMe's I Can Only Imagine 2 film (releasing Feb 20, 2026) is distributed by Lionsgate. TPR promotes MercyMe tours featuring tie-ins to the film release.
• BODYARMORminorGTM or Marketing PartnerBODYARMOR is a sponsor/partner of Dude Perfect. TPR works with Dude Perfect on branded tours that include BODYARMOR partnerships.
• SamsungminorGTM or Marketing PartnerSamsung is a partner of Dude Perfect. TPR's promotion of Dude Perfect tours includes Samsung brand partnerships.
• DisneyminorGTM or Marketing PartnerDisney is a partner of Dude Perfect. TPR's live events incorporate Disney brand associations through the Dude Perfect partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Live Nation Entertainment: World's largest concert promoter and live entertainment company. Operates across all major music genres at global scale. Directly competes with TPR for top Christian/Gospel touring artists (e.g., MercyMe, Brandon Lake) and represents the principal competitive threat if marquee artists seek larger guarantees and broader routing.
• AEG Presents: Second-largest global concert promoter, with deep U.S. arena and amphitheater relationships. Comparable to TPR as a multi-vertical promoter that increasingly courts faith-based artists. TPR's arena and amphitheater access overlaps with AEG's venue network.

Direct peers

• Awakening Events: Faith-based concert promoter and event producer producing the Awakening Events tour and other Christian music tours across the U.S. The closest direct competitor to TPR in the Christian/Gospel promoter niche, targeting the same artist relationships and faith-based audience segments.
• Outback Concerts: Independent concert promoter producing faith-based and family-friendly tours across the U.S. Directly competes with TPR for Christian touring artists and operates with a similar asset-light model focused on tour promotion rather than venue ownership.
• Spirit of America Tour: Faith-based music tour promoter focused on Christian artists performing in churches, theaters, and arenas. Comparable to TPR's Winter Jam and MercyMe-style touring model with a similar donation or low-price admission structure.
• Newsong (Winter Jam): Founding partner of Winter Jam — the flagship annual tour TPR now promotes. Newsong combines artist and organizer roles; its touring and event production activities are deeply intertwined with TPR's Winter Jam tour economics.

Emerging players

• ICON Concerts: Independent concert promoter producing Christian, country, and family-oriented tours. Comparable to TPR as a smaller-scale promoter competing for similar artist rosters and family-friendly live entertainment positioning.

Regional players

• Premier Concerts (New England): New England-based concert promoter with a long operating history in live music promotion. Comparable in functional role (concert promotion, ticketing, tour support) but operates in a distinct geography and does not directly compete in TPR's Christian music niche.

Others

• Provident Entertainment: Christian music label (subsidiary of Sony Music) that signs and develops many of the same artists TPR promotes (Brandon Lake, Anne Wilson, others). Functions as a content supplier and partner rather than direct competitor, but their label relationships shape TPR's tour promotion pipeline.
• Gotee Records: Christian music label co-founded by TobyMac that signs artists overlapping with TPR's promotional roster. Adjacent to TPR as part of the Christian music ecosystem that supplies touring talent for the company's events.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tprlive
• Facebookfacebook.com/premierproductions
• Instagraminstagram.com/tprlive.co
• TikToktiktok.com/@tpr_live
• Xx.com/premproductions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Productions