Maleriforetagen I Sverige

What Maleriforetagen I Sverige does

Måleriföretagen i Sverige is a Swedish trade and employer organization (bransch- och arbetsgivarorganisation) for the painting industry, founded in 2015 and headquartered in Stockholm. It serves painting and decorating companies operating across Sweden — ranging from sole proprietors to larger firms — through a portfolio of services including collective bargaining agreements (notably the Måleriavtalet covering approximately 11,000 workers), legal and HR advisory via the Jouren hotline, training and certification programs, advocacy on labor and tax policy, and member communications including the Tidningen Målarmästaren magazine.

The organization operates through seven regional structures (Region Norr, Mitt, Öst, Stockholm, Väst, Sydost, and Skåne) and is a member of Svenskt Näringsliv (Confederation of Swedish Enterprise). Its core digital platform is the Medlemssidor (Member Pages) web portal, providing access to labor law resources, a document bank, industry statistics portals (Lösen, Lärlingsportalen, Måleriportalen, Målerifakta), discount agreements with suppliers (Preem, Telness, SATS, among others), insurance products, and a webshop. Sub-brands include Målerifakta (industry statistics), Lärlingsportalen (apprenticeship data), Måleriportalen (industry work statistics), the Måleri-SM national painting championship, and certification programs such as Nöjd-Kund-Garanti and wet room painter authorization.

Revenue is generated through recurring membership dues calculated via a size-based fee calculator, supplemented by training course fees and partner-supplied discount programs. The wholly-owned subsidiary Måleriföretagen i Sveriges Service AB handles service operations. There is no external investment, no public funding rounds, and no M&A activity disclosed; the organization is controlled by its member companies through a board structure. As of mid-2026, the CEO is Pontus Sjöstrand, the Head of Negotiations is Camilla Hedström, and Johan Trygg serves as Chairman following his 2020 election.

Name

Maleriforetagen I Sverige

Legal name

Måleriföretagen i Sverige

Website

https://maleriforetagen.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Måleriföretagen i Sverige is a Stockholm-based trade and employer organization founded in 2015 that supports Swedish painting and decorating companies through collective bargaining, legal advisory, training, certification, and industry advocacy. It operates across seven regions as a member of Svenskt Näringsliv, funded primarily through membership dues.

Ownership category

akta.pro rank

Product category

Trade and Employer Organization Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

akta.pro secondary industry

Social Compliance & Labor Standards Certification (SMETA/SA8000) (AFALAMAM)

Keywords

• Trade association services
• Collective bargaining agreements
• Industry advocacy
• Vocational training programs
• Member discount programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member dues and subscriptions: Måleriföretagen i Sverige operates as a trade association and employers' organization funded through membership fees from painting companies in Sweden. The association provides collective bargaining agreements, legal advice, training, and other member services.

Distribution channels3 records

Marketing channels7 records

Core offering

Måleriföretagen i Sverige is a trade and employer organization for Swedish painting contractors, delivering collective bargaining agreements (Måleriavtalet), labor law and HR advisory services, training and certification programs, industry advocacy, member discount agreements, and an industry magazine. Revenue is generated primarily through recurring membership fees calculated based on company size, with members receiving access to the Medlemssidor web portal, regional offices across Sweden, and the Jouren legal hotline.

Product overview

Maleriforetagen i Sverige is a trade and employer organization for Swedish painting contractors, operating as a membership-based association rather than a conventional product company. Its core offering is the Medlemssidor (Member Pages) platform — a comprehensive web-based portal providing members with resources across labor law, occupational health and safety, construction and contract law, a document bank, a legal hotline (Jouren), industry statistics portals (Lösen, Lärlingsportalen, Måleriportalen, and Målerifakta), logo access, insurance products, newsletters, and a webshop. The organization also publishes Tidningen Målarmästaren magazine, delivers a catalogue of professional training courses, negotiates Rabattavtal discount agreements for members, offers Nöjd-Kund-Garanti customer guarantee certification, runs inspection services (Besiktning av måleriarbeten), coordinates the Måleri-SM championship and Måleriföretagen Masters golf event, and manages authorization and certification programs for wet room painters. Supplementary networks include Framtidsgruppen (leadership) and Småföretagargruppen (small business).

Differentiator

Problem solved

Functional benefit

Brands

• Målerifakta: Industry statistics and data portal for the painting industry
• Måleriportalen
• Lärlingsportalen
• Tidningen Målarmästaren
• Måleri-SM

Products and services

• Medlemssidor (Member Pages) Web-based member portal providing painting contractor members with labor-law resources, occupational health and safety, construction law, document bank with templates and checklists, a legal hotline (Jouren), statistics portals (Lösen, Lärlingsportalen, Måleriportalen, Målerifakta), logo downloads, insurance offerings, newsletters, a webshop, and collective agreements.
• Kurser (Training Courses) Catalogue of paid professional training courses for member companies and their staff, covering telephone sales training, occupational health and safety, leadership and procurement law, painting techniques, and quality and environmental management; in-company courses available.
• Auktorisering och Certifiering (Authorization and Certification) Certification programs for wet room painters and other quality standards within the painting trade, including inspection services for painting work; available to member painting contractors seeking recognized credentials.
• Målerifakta Business intelligence and statistics platform for the painting industry, providing market data, wage statistics, and performance benchmarking for member companies; a joint venture between employer and union organizations.
• Måleriportalen Joint industry portal for the collection of work statistics and a distribution channel for information to member companies and employees in the painting trade.
• Lärlingsportalen Joint industry forum for collecting apprenticeship statistics and distributing information to member companies and apprentices in the painting trade, accessible via login including Mobilt BankID.
• Rabattavtal för medlemmar (Member Discount Agreements) Discount agreements negotiated by the organization for its member companies, providing reduced pricing on tools, vehicle hire, fuel (Preem), telecommunications (Telness), fitness (SATS), safety equipment, and other business services.
• Tidningen Målarmästaren The organization's own magazine covering news, member stories, industry trends, and market commentary for the Swedish painting trade.
• Nöjd-Kund-Garanti (Satisfied Customer Guarantee) Customer satisfaction guarantee program for member painting companies, providing consumers with confidence in work quality.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Glasbranschföreningen (Glass Industry Association)majorStrategic or Co-development Partner · 1 July 2026Måleriföretagen i Sverige and Glasbranschföreningen co-authored a debate article in Dagens Industri calling for permanent 50% ROT tax deduction, demonstrating joint advocacy for similar industries.
• Svenskt NäringslivcoreStrategic or Co-development PartnerMåleriföretagen i Sverige is a member organization within Svenskt Näringsliv (Confederation of Swedish Enterprise), participating in shared systems, standards, and policy positions. The organization operates as part of the 'fast enhet' (close unit) structure within the confederation.
• Svenska Målareförbundet / ByggnadscoreStrategic or Co-development PartnerThe collective bargaining partner for the painting industry. Måleriföretagen negotiates and maintains the Måleriavtalet (Painters' Collective Agreement) covering wages, working conditions, and benefits for approximately 11,000 workers. The union voted to merge into Byggnads in 2023.
• Måleribranschens Yrkesnämnd (MYN)majorStrategic or Co-development PartnerJoint body for vocational training and certification in the painting industry. Administers apprenticeship programs, validates skills, and coordinates vocational education. Recently established a national scholarship for painting students.
• ID06 ABmajorStrategic or Co-development PartnerID06 is the industry's identification system for construction workers. Måleriföretagen participates as co-owner and stakeholder in the system that provides secure identification cards for workers.
• Målerifakta ABmajorStrategic or Co-development PartnerIndustry data and statistics platform for the painting sector. Joint venture between employer and union organizations to collect and distribute market data, wage statistics, and business intelligence for the industry.
• Sveriges Lim & Färgföretagare (SVEFF)minorStrategic or Co-development PartnerSwedish adhesives and paint manufacturers association. Collaborate on sustainability initiatives and environmental standards for the painting industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hantverksföretagarna: Swedish employers' and trade association for small craft businesses (including painters, glaziers, carpenters). Direct overlap in target membership segment and advocacy for SME-focused labor and regulatory issues.
• Sveriges Byggindustrier: The employers' association for Sweden's broader construction industry and a fellow Svenskt Näringsliv member. Comparable as a sectoral trade/employer organization providing collective bargaining, legal advice and member services to construction contractors in Sweden.
• VVS Företagen: Trade and employer association for HVAC contractors in Sweden, also part of the Svenskt Näringsliv federation. Comparable in scale, member base (SMEs) and service mix including collective agreements, training and member discounts.
• Maskinentreprenörerna: Swedish employers' association for construction-equipment contractors and part of the Svenskt Näringsliv system. Comparable as a sector-specific employer organization providing collective agreements and member services to construction-trade firms.
• Installatörsföretagen: Swedish employers' association for electrical and plumbing installation contractors within Svenskt Näringsliv. Closely mirrors Måleriföretagen in structure, funding model and member services for construction-trade SMEs.
• Glasbranschföreningen: Swedish glass industry association and an active co-advocacy partner of Måleriföretagen (joint Dagens Industri article). Comparable as a sector trade body focused on construction-finishing trades with overlapping member base and policy interests.

Regional players

• Painting and Decorating Contractors of America (PDCA): US trade association for painting and decorating contractors offering collective bargaining-like services, training and advocacy. Comparable as the closest international functional equivalent of Måleriföretagen, but operating in North America rather than competing in Sweden.

Broad incumbents

• Svenskt Näringsliv: Confederation of Swedish Enterprise, the parent organization of Måleriföretagen and similar sectoral employer associations. Comparable in policy/advocacy role and member services, but operating at a much broader cross-industry level.
• Byggnads: Sweden's main building-workers' union and the bargaining counterparty to Måleriföretagen under the Måleriavtalet (now incorporating the former Målarna). Comparable as a counterpart labor-market organization within the same sector, but on the employee rather than employer side.

Emerging players

• SVEFF (Sveriges Lim & Färgföretagare): Swedish association for adhesives and paint manufacturers. Comparable as an adjacent trade body within the Swedish painting value chain; collaborates with Måleriföretagen on sustainability and standards rather than competing for the same members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzellbP9mqHjlN4bQAeGFjw
• Facebookfacebook.com/maleriforetagen
• LinkedInlinkedin.com/company/maleriforetagen
• Instagraminstagram.com/maleriforetagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maleriforetagen I Sverige