Pneus A Rabais

What Pneus A Rabais does

Pneus A Rabais (legal entity 9215-0770 Québec inc.) is a privately held, Quebec-based direct-to-consumer online tire and wheel retailer serving the Canadian consumer automotive market. The company operates an e-commerce storefront that lets customers search tires either by vehicle (year, make, model, option) or by specification (width, aspect ratio, diameter, season), supplemented by rule-based fitment tools such as a tire equivalence calculator and a wheel offset calculator. The product catalog spans approximately 900 SKUs of summer, winter, and all-season tires from major manufacturers including Michelin, Goodyear, Hankook, Pirelli, Bridgestone, Firestone, Continental, BFGoodrich, Yokohama, Toyo, Kumho, Dunlop, and GT Radial, alongside a curated wheels/rims offering from brands such as DAI, Fast Wheels, KranK, Ruffino, RTX, and Replica.

The business runs a hybrid online/offline model. The DTC e-commerce site is the primary sales channel, with orders shipped across Canada within 3-7 business days via FedEx, Nationex, and OptimoRoute. A physical retail showroom in St-Jérôme, Quebec handles walk-in traffic, and an administrative office is based in Laval, Quebec. Installation is fulfilled not in-house but through a network of 1,200+ affiliated garages across Canada, which represents the company's core distribution moat. The tech stack is a conventional e-commerce platform hosted on AWS, with payments processed through PayPal and Affirm (for installment financing), email marketing on MailChimp, and digital acquisition via Google Ads and Meta Pixel.

The revenue model is transactional unit sales: tires priced roughly $80 to $500+ each depending on brand and size, pre-assembled tire-and-wheel packages with free mounting and balancing, and referral economics through the affiliated installation network. Pricing is supported by promotional discount codes (10-12% off), manufacturer mail-in rebates (up to $200 from Hankook), free road-hazard protection ($100 value) on eligible four-tire purchases, and a best-price guarantee. The company does not disclose revenue, headcount, ownership, or founding date; it operates as an active, privately held Quebec corporation with no parent company or institutional investor referenced in available materials.

Name

Pneus A Rabais

Legal name

9215-0770 Québec inc.

Website

https://www.pneusarabais.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Pneus A Rabais is a Quebec-based direct-to-consumer online tire and wheel retailer serving individual vehicle owners across Canada, selling 900+ tire SKUs from major manufacturers via an e-commerce site and a 1,200+ affiliated garage installation network.

Ownership category

akta.pro rank

Product category

Tire Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Online tire retail
• Tire ecommerce
• Auto parts sales
• Wheel rims
• Tire installation

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Tire Sales: Direct sale of new tires to consumers through e-commerce website, with prices ranging from approximately $80 to $500+ per tire depending on brand, model, and size
2. Tire and Wheel Package Sales: Sale of complete tire and wheel assemblies, with free mounting and balancing included
3. Afilliates Installation Network: Revenue generated through affiliated garage network for tire installation services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pneus A Rabais is an online tire retailer that sells discounted summer, winter, and all-season tires as well as wheels, rims, and pre-assembled tire-and-wheel packages direct to individual consumers across Canada. Customers search by vehicle make, model, and year, purchase online, and can have tires shipped directly or installed through the company's network of more than 1,200 affiliated garages nationwide.

Product overview

Pneus A Rabais is an online tire retailer operating in Quebec, Canada, offering a comprehensive e-commerce platform for tires (summer, winter, and all-season) and wheels/rims, with integrated services including pre-assembled tire-and-wheel packages, free road hazard protection, and mail-in rebates. The company sells tires from major brands including Michelin, Goodyear, Hankook, Dunlop, GT Radial, Pirelli, Bridgestone, Firestone, Yokohama, Toyo, Continental, BFGoodrich, and Kumho. Additional services include installation through a network of over 1,200 affiliated garages, tire search tools (equivalence calculator, dimension comparator), and an educational blog. The business operates as a single unified e-commerce platform rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer tires

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• 1,200+ Affiliated Garages (Installation Network)coreChannel Partner/ Reseller/ DistributorNetwork of independent automotive garages across Canada that perform tire installation services for customers who purchase tires online from Pneus A Rabais
• PayPalcoreTechnology or IntegrationPayment processing platform used for secure online transactions
• Tire Manufacturers (Michelin, Goodyear, Hankook, Pirelli, etc.)coreChannel Partner/ Reseller/ DistributorVarious tire manufacturers whose products are sold through the Pneus A Rabais platform, including promotional mail-in rebates programs

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Costco Wholesale: Sells major-brand tires at aggressive prices to its membership base, often bundled with installation. A scale-driven competitor that can subsidize tire pricing with broader grocery and merchandise revenue.
• Tire Rack: Largest US-based online tire retailer with deep fitment tools, test results, and installer partnerships. Comparable product-discovery experience and DTC delivery model, though at significantly greater scale and US-focused.
• Canadian Tire: Iconic Canadian omnichannel retailer carrying tires alongside broader automotive and household goods. Competes for the same consumer tire dollar with physical stores, install services, and loyalty program (Triangle Rewards).
• Discount Tire / Discount Tire Direct: Large US-based tire retailer with both brick-and-mortar stores and online ordering. Comparable DTC plus installation model with strong fitment tools; primarily serves US but ships into Canada.

Direct peers

• Simple Tire: US online tire retailer aggregating inventory from local installers and shipping to customer or installer. Closely analogous DTC aggregator model with mobile installation as an option.
• Tire Easy: Online tire retailer offering national shipping with installer network partnerships. Direct DTC competitor in the same product-discovery and home-delivery category.
• Blackcircles.ca: Canadian online tire retailer offering mail-order tires with a national installer network for fitting. Directly comparable DTC model and customer base to Pneus A Rabais in the Canadian market.
• PMT Tire: Quebec-based tire retailer operating multiple physical stores across the province. Direct regional competitor in Pneus A Rabais' core Quebec market with overlapping brand assortment and installation services.
• OK Tire: Canadian franchise network of independent tire and automotive service stores. Comparable in serving the same Canadian consumer with tires plus installation, though distributed through physical franchise locations rather than a DTC website.

Emerging players

• Goodyear.com: Major tire manufacturer building its own DTC e-commerce channel with installer mapping. Adjacent and partially overlapping, and represents the supplier-side disintermediation threat to independent retailers like Pneus A Rabais.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pneusarabais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pneus A Rabais