What Parque Jaime Duque does

Fundación Parque Jaime Duque is a Colombian non-profit foundation (entidad sin ánimo de lucro) established in 1983 and headquartered at Autopista Norte Km 34, Tocancipá, Cundinamarca. The organization operates a theme park and integrated conservation complex organized around three mission pillars: family welfare, nature conservation, and cultural preservation. Its physical asset base includes the Bioparque Wakatá (zoological reserve), the Reserva Natural Ecoparque Sabana, the Santuario del Oso de Anteojos (Andean bear sanctuary), the Programa de Conservación del Cóndor de los Andes (including an artificial-incubation program that has produced three chicks: Rafiki, Wayra, and Ámbar), and a Casa de las Abejas pollinator sanctuary. In May 2026 the foundation launched the Centro de Supervivencia de Especies Colombia in partnership with IUCN SSC, embedding two Species Survival Officer roles within the organization.

The park's core commercial offering is the "Experiencia Legado" (Legacy Experience) all-zone admission bracelet, supplemented by Experiencias Educativas for schools, Experiencias Empresariales for corporate groups, and Celebraciones Sociales (children's parties, quinceañeras). Venue rental is offered at the Taj Mahal salon and the newly inaugurated Auditorio Amparo Quin. Pricing was last updated January 12, 2026, with free admission for children under 85 cm and free parking included with all tickets. Online purchase requires a 12-hour advance notice, while group bookings of 30+ require 15-day advance notice through a dedicated commercial WhatsApp line (+57 314 695 9022) and segment-specific email addresses.

The foundation generates revenue through direct-to-consumer ticket sales (online and on-site counters), group and corporate packages, venue rental, and souvenir/educational material sales. All channels are operated internally with no third-party resellers. The multilingual website (Spanish, English, Portuguese) targets both domestic Colombian visitors and regional/international tourists, with intermunicipal bus integration from Bogotá, Zipaquirá, Chía, and Cajicá. The foundation holds EFR (Empresa Familiarmente Responsable) certification from Fundación Másfamilia, is the only theme park in Colombia with this distinction, and has accumulated international recognition including IAAPA Honors 2025, the Caracol Conservation Award 2025, and multiple Bibo Awards. The park closes Mondays and Tuesdays, with reduced Wednesday hours from January 29 to March 26.

Name

Parque Jaime Duque

Legal name

Fundación Parque Jaime Duque

Website

https://parquejaimeduque.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Fundación Parque Jaime Duque is a Colombian non-profit foundation operating a 42-year-old theme park and conservation reserve in Tocancipá, serving families, schools, and corporate groups with integrated family welfare, nature conservation, and cultural preservation programs.

Ownership category

akta.pro rank

Product category

Theme Park & Conservation Reserve

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

akta.pro secondary industries

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Theme park attractions
• Wildlife conservation programs
• Educational school visits
• Corporate event venues
• Nature reserve tours

Headquarters

HQ city

Tocancipá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Theme park admission and experience tickets: Visitors purchase the 'Experiencia Legado' (Legacy Experience) bracelet for park entry, which grants access to all zones and attractions except Tren de los Andes and Ecoparque Sabana Ecobicicletas. Tickets are sold online (minimum 12 hours advance) and at on-site counters. Children under 85 cm enter free. Ticket prices were last updated January 12, 2026.
2. Venue and space rental: The park offers rental of spaces including the Taj Mahal salon and the newly inaugurated Auditorio Amparo Quin for social events, corporate gatherings, children's parties, and conferences. The commercial sales team handles these bookings via WhatsApp and email.
3. Group and corporate experience packages: Specialized packages for school groups, corporate events, and social celebrations (birthday parties) are sold with preferential rates and custom catering and decoration options. Reservations for groups of 30+ require 15 days advance notice and are managed through the commercial WhatsApp line.
4. Souvenir and educational material sales: The park operates souvenir shops selling items such as the 'Guía de Aves Acuáticas de la Sabana Centro' (Central Sabana Waterfowl Guide), developed by park staff and available for purchase at the park's souvenir stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fundación Parque Jaime Duque operates a theme park and conservation center in Tocancipá, Cundinamarca (Colombia), selling the 'Experiencia Legado' (Legacy Experience) admission ticket that grants access to rides, attractions, biopark, ecological reserves, and on-site dining. Beyond admission, the foundation offers specialized packages for school groups (Experiencias Educativas), corporate clients (Experiencias Empresariales), and social celebrations, alongside active wildlife conservation programs such as the Andean Condor breeding initiative, Spectacled Bear Sanctuary, and the IUCN SSC Species Survival Center (CSS).

Product overview

Fundación Parque Jaime Duque is a 100% Colombian non-profit theme park and conservation foundation offering the Experiencia Legado (Legacy Experience) as its core admission product, providing access to park zones, attractions, and nature reserves. The park operates several specialized conservation areas including Bioparque Wakatá (zoological facility), Reserva Natural Ecoparque Sabana, and the Santuario del Oso de Anteojos. In May 2026, the foundation launched the Centro de Supervivencia de Especies (Species Survival Center) in partnership with IUCN SSC. Additional offerings include Experiencias Educativas for schools, Experiencias Empresariales for corporate events, Celebraciones Sociales for birthday parties, and specialized event venues like the Taj Mahal ballroom and the newly inaugurated Auditorio Amparo Quin. The foundation also operates the Programa de Conservación del Cóndor de los Andes and maintains a digital library and science research center.

Differentiator

Problem solved

Functional benefit

Brands

• Bioparque Wakatá: Nature reserve and biopark featuring wildlife and animal conservation exhibits
• Ecoparque Sabana
• Centro de Supervivencia de Especies – CSS
• Santuario del Oso de Anteojos
• Auditorio Amparo Quin
• EFR (Empresa Familiarmente Responsable)

Products and services

• Experiencia Legado (Legacy Experience) General admission ticket providing access to all park zones and attractions, except the Tren de los Andes and Ecobicicletas in the Sabana Ecopark. Designed for individual visitors and families seeking a full-day recreational and educational experience. Free admission for children under 85 cm in height.
• Experiencias Educativas (Educational Experiences) School group programs and educational visits designed for students of all levels, integrating conservation education with hands-on learning experiences in nature. Preferential rates for groups of 30 or more, managed through the commercial WhatsApp line with 15-day advance booking.
• Experiencias Empresariales (Corporate Experiences)
• Celebraciones Sociales (Social Celebrations)
• Bioparque Wakatá (Wakatá Biopark)
• Reserva Natural Ecoparque Sabana
• Santuario del Oso de Anteojos (Spectacled Bear Sanctuary)
• Centro de Supervivencia de Especies (CSS) Colombia Species Survival Center established in partnership with IUCN SSC, dedicated to species risk assessments, conservation planning, and coordinated conservation actions for threatened species in Colombia.
• Programa de Conservación del Cóndor de los Andes
• Event Venue Rental (Taj Mahal Salon and Auditorio Amparo Quin) Rental of dedicated event spaces including the Taj Mahal salon and the newly inaugurated Auditorio Amparo Quin for social events, corporate gatherings, children's parties, and conferences. Managed by the commercial sales team via WhatsApp and email.
• Casa de las Abejas (Bee Sanctuary) Educational module within the Sabana Ecopark focused on pollinator conservation, featuring a research apiary and bee hotels for native bee research and visitor sensitization programs.
• On-site Gastronomy (Park Restaurants)

Quantifiable outcome

• Three Andean condor chicks born through artificial incubation program: Rafiki (after 12 years of efforts), Wayra (September 20, 2025), and Ámbar (October 31, 2025, 203g weight after 62 days incubation).
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• FONTUR (Fondo Nacional de Turismo de Colombia)coreStrategic or Co-development Partner · 3 June 2026Co-hosted the ALPZA 2026 Congress with FONTUR and Acolap, positioning Colombia as the epicenter of conservation in Latin America. FONTUR supports tourism development and the 'tourism with purpose' concept promoted by the park.
• Acolap (Asociación Colombiana de Parques y Atracciones)coreStrategic or Co-development Partner · 3 June 2026Co-hosted the ALPZA 2026 Congress alongside Acolap and FONTUR. Acolap represents Colombian amusement parks and attractions, providing industry networking and advocacy support.
• IUCN SSC (Unión Internacional para la Conservación de la Naturaleza — Species Survival Commission)flagshipStrategic or Co-development Partner · 25 May 2026Launched the Centro de Supervivencia de Especies Colombia in May 2026, a strategic alliance with IUCN SSC to connect local conservation with a global network of over 11,500 species experts. The partnership focuses on three pillars: assess, plan, and act. Two Species Survival Officer roles are being created within the foundation, working remotely with the Colombia Species Specialist Group (CSSG) to support extinction risk assessments and accelerate conservation planning across Colombia, contributing to the Kunming-Montreal Global Biodiversity Framework targets 4, 5, and 6.
• Corporación Autónoma Regional de Cundinamarca (CAR)coreStrategic or Co-development PartnerCAR partnered with the foundation on Andean condor egg incubation and spectacled bear conservation. CAR also organized the 2025 Environmental Awards (Premios Ambientales CAR 2025) where the foundation was a finalist. The foundation participated in COP16 under CAR's Green Business model scoring at booth 143 of the Green Zone in Cali.
• ACAMCO (Asociación Campesina Coexistiendo con el Cóndor)coreStrategic or Co-development PartnerThe foundation leads the Andean Condor Conservation Program in partnership with ACAMCO, an association of farmers committed to coexisting with the Andean condor. ACAMCO won the Bibo Award 2024 for 'Community Care for Biodiversity' for the project 'Cuido mis ovejas, protejo el páramo y el Cóndor.' The partnership involves reforestation, environmental education, and sustainable livelihoods for rural communities in the La Piedra del Cóndor Nature Reserve, San Andrés, Santander.
• Corporación Parque de la Conservación – MedellínminorStrategic or Co-development PartnerPartnered in the rescue and relocation of two Andean bears from Medellín to the foundation's Spectacled Bear Sanctuary, coordinated with the Colombian Air Force (Fuerza Aérea Colombiana) for transport.
• Corantioquia (Corporación Autónoma Regional del Centro de Antioquia)minorStrategic or Co-development PartnerParticipated in the rescue and relocation of two Andean bears to the foundation's Spectacled Bear Sanctuary, working alongside Parque de la Conservación – Medellín and the Colombian Air Force.
• Fundación MásfamiliacoreStrategic or Co-development PartnerAwarding body for the EFR (Empresa Familiarmente Responsable) certification. The foundation is the only theme park in Colombia and one of 100 pioneer companies in the country to hold this certification, awarded at Universidad de La Sabana. The EFR model is applied internationally in Spain, Mexico, Chile, and Colombia.
• El Dorado International Airport (Opain)minorStrategic or Co-development PartnerEl Dorado Airport sponsors Rafiki, the Andean condor chick born after 12 years of conservation efforts at the foundation, under the 'Flying Together for Conservation' initiative.
• Zoológico de CaliminorStrategic or Co-development PartnerCollaborated on a theoretical-practical workshop focused on animal welfare during the ALPZA 2026 Congress, exploring how human wellness, organizational culture, and leadership directly influence the quality of animal care.
• DENIPAMUNDminorStrategic or Co-development PartnerPartnered for a Mother's Day inspirational talk focused on the value of motherhood as a source of life, guidance, and strength in households, reinforcing the foundation's family welfare mission.
• Lizeth Reina (Gestora Social)minorOthersSocial manager who drove the 15-year celebration initiative for girls from Cundinamarca, partnering with allies and companies to provide a milestone celebration experience for young women who could not otherwise afford it.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mundo Aventura: Family amusement park in Bogotá offering mechanical attractions, animal exhibits, and educational zones. Competes for the same Bogotá-area family visitation base as Parque Jaime Duque and runs a comparable combination of rides + nature/animal experiences.
• Parque del Café: Colombia's largest theme park located in Quindío, combining mechanical rides with regional coffee-culture experiences and ecological trails. Closest direct competitor in Colombian family theme park and ecotourism space, sharing similar ticketing, group, and educational program models.
• Zoológico de Cali: Major Colombian zoological park with strong conservation programming, ALPZA member, and co-host partner with Parque Jaime Duque on ALPZA 2026 animal welfare workshops. Comparable on species conservation, education, and visitor operations.
• Aviario Nacional de Colombia: Colombia's national aviary and conservation center near Barranquilla, focused on bird species conservation and environmental education. Comparable in wildlife-exhibit-and-education mission, particularly relevant given the Andean Condor breeding program overlap.
• Hacienda Nápoles: Large theme park and wildlife reserve in Antioquia, Colombia, originally built on Pablo Escobar's estate and now operated as a tourist destination combining amusement attractions, a safari-style animal park, and conservation messaging. Closest analog combining rides, animal sanctuary, and conservation branding.
• Bioparque Amaru: Ecuadorian biopark and conservation center focused on Andean wildlife, integrating zoo, botanical garden, and environmental education. Directly comparable to Bioparque Wakatá and Ecoparque Sabana in its conservation-plus-visitor model.

Broad incumbents

• Smithsonian's National Zoo: Major U.S. zoological institution with deep conservation, research, and species survival programs (including IUCN SSC affiliations). Comparable in scientific rigor and conservation credibility, though operating at much larger scale and without the amusement-park layer.
• Disney's Animal Kingdom: Global benchmark for combining theme park entertainment with wildlife conservation and species survival programs (e.g., Disney Conservation Fund). Far larger scale but the reference point for combining rides, bioparks, and conservation storytelling.
• Xcaret Park: Large Mexican eco-archaeological park blending nature reserves, cultural performances, and adventure attractions. A more established, larger-scale regional operator with a comparable 'tourism with purpose' model that competes for international Latin American visitors.

Regional players

• Ocean Park Hong Kong: Hong Kong theme park combining amusement rides with animal exhibits and conservation education. Operates in a different geography but shares the hybrid rides + animals + conservation positioning, often benchmarked for integrated park-animal models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parque-jaime-duque

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Jaime Duque