Parque Del Café
Parque del Café is a Colombian non-profit theme park in Quindío, founded in 1995 by the National Federation of Coffee Growers, combining 35+ mechanical rides and cultural coffee experiences across 58 hectares within the UNESCO Coffee Cultural Landscape and serving families, tourists, and institutional groups.
- Company typePrivate
- Founded1995
- HeadquartersMontenegro, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Parque Del Café does
Parque del Café is a Colombian theme park dedicated to coffee culture, operated by the non-profit FUNDACIÓN PARQUE DE LA CULTURA CAFETERA and located in Montenegro, Quindío, within the UNESCO-declared Coffee Cultural Landscape. Founded on February 24, 1995, by the National Federation of Coffee Growers of Colombia and the Departmental Committee of Coffee Growers of Quindío, the park spans 125 hectares (58 developed) and combines 35+ mechanical and cultural attractions — including four roller coasters, observation towers, gondola rides, water rides, a coffee-themed train, museums, theatrical shows, and walking trails through live coffee plantations. Its core product is a tiered "Pasaporte" day-ticket (Múltiple for visitors 125cm+, Junior 90–124cm, Senior 70+) sold exclusively direct-to-consumer through ventas.parquedelcafe.co with QR-code digital delivery and a 10% online discount; on-site monetization extends to 20+ F&B outlets, souvenir shops, parking, horseback riding, and stroller and equipment rentals. GTM is fully direct: a single online ticketing site plus a dedicated institutional and group sales channel, supported by organic social (Instagram, Facebook, YouTube), a content blog, an email newsletter, and strong third-party review presence (Google 4.8/5 across 48,000+ reviews, TripAdvisor 4.5/5, Facebook 4.7/5). The technology stack is a PCI-DSS-compliant Placetopay checkout with PSE, Visa, Mastercard, Amex, and Bancolombia integrations, plus contactless payments on-site; no AI/ML capabilities are disclosed. The company employs 101–250 people and operates as a non-commercial cultural foundation rather than a profit-maximizing enterprise.
Parque Del Café firmographics
Firmographics- Name
- Parque Del Café
- Legal name
- FUNDACIÓN PARQUE DE LA CULTURA CAFETERA
- Website
- https://parquedelcafe.co
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parque del Café is a Colombian non-profit theme park in Quindío, founded in 1995 by the National Federation of Coffee Growers, combining 35+ mechanical rides and cultural coffee experiences across 58 hectares within the UNESCO Coffee Cultural Landscape and serving families, tourists, and institutional groups.
- Ownership category
- akta.pro rank
Parque Del Café industry classification
Industry- Product category
- Theme Park / Cultural Heritage Tourism
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)
- akta.pro secondary industries
- Amusement Parks & Theme Parks (THAAAAAA), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)
Keywords
Where Parque Del Café is headquartered
LocationHeadquarters
- HQ city
- Montenegro
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Parque Del Café business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Day-Ticket Sales (Pasaportes): The park's primary revenue stream is the sale of day-passport tickets (pasaportes) which grant unlimited access to mechanical rides and cultural attractions. Three tiers exist: Pasaporte Múltiple (adults, 125cm+), Pasaporte Junior (90–124cm), and Pasaporte Senior (70+). Tickets are date-specific and non-transferable. Free admission is offered on birthdays and for visitors under 90cm. Online purchases carry a 10% discount.
- Gastronomic Services: Over 20 food and beverage points throughout the park offer traditional Colombian dishes, fast food, and snacks. Food entry by visitors is not permitted. Pricing starts from approximately COP $22,000 per item.
- Souvenir and Retail Stores: Multiple on-site shops sell coffee-themed souvenirs, crafts, photo memorabilia, and coffee products. Cashless and contactless payment options are available.
- Parking: Official parking for cars, buses, and motorcycles is available on-site. Parking tickets can be pre-purchased online for COP $8,000 per vehicle.
- Horseback Riding (Paseo a Caballo): A separate paid add-on experience not included in the standard passport. Horseback riding tickets are sold directly at the attraction upon entry, priced separately.
- Baby Stroller and Equipment Rental: Stroller rental for COP $20,000 with ID deposit; these services are available post-ticket gates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pasaporte Múltiple — Full-day passport for visitors 125 cm and taller, unlimited attractions |
| One time/ perpetual license | Pay-as-you-go | Pasaporte Junior — Passport for children 90–124 cm in height |
| One time/ perpetual license | Pay-as-you-go | Pasaporte Senior — Passport for visitors aged 70 and older |
| Unit Pricing | Pay-as-you-go | Parking Ticket — Vehicle parking during park stay |
| Unit Pricing | Pay-as-you-go | Stroller Rental |
| Unit Pricing | Pay-as-you-go | Wheelchair Loan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Parque Del Café product offering
Product offeringCore offering
Parque Del Café operates a 58-hectare built theme park in Montenegro, Quindío, Colombia, selling date-specific day-passport tickets (Pasaporte Múltiple, Pasaporte Junior, Pasaporte Senior) that grant unlimited access to over 35 mechanical rides and cultural attractions celebrating Colombian coffee heritage. The park combines thrill rides — including Colombia's most extreme roller coaster (Krater), its first inverted coaster (Avix), and the longest roller coaster in the country — with immersive cultural experiences such as the Coffee Museum, Coffee Show, El Arte del Café theatrical barista performance, sensory tasting room, and coffee plantation trails.
Product overview
Parque Del Café is a 58-hectare theme park located in Montenegro, Quindío, Colombia, operated by the Fundación Parque de la Cultura Cafetera. The park combines mechanical rides with cultural experiences celebrating Colombian coffee heritage. The core product is the Pasaporte (passport) system offering unlimited access to attractions: Pasaporte Múltiple for adults (125cm+), Pasaporte Junior for children (90-124cm), and Pasaporte Senior for visitors 70+. The attraction portfolio includes 4 roller coasters (Krater, Yippe, Avix), observation towers (Torre Mirador, Torre Cumbre), aerial transports (Teleférico Plaza, Teleférico Bambusario), water rides (Rápidos, Montaña Acuática), and cultural experiences (Tren del Café, Museo del Café, Show del Café, El Arte del Café, Sala de Experiencia Sensorial). The Ruta Enamórate del Café provides a curated coffee culture experience combining the museum, sensory room, shows, and trails. Additional offerings include retail stores (Enamórate del Café, Tienda de Artesanías, Foto Recuerdos), multiple food service locations, and add-on services like parking and wheelchair rental. The park does not include horseback riding in passport packages; this is sold separately.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasaporte Múltiple Standard full-day admission passport for visitors 125 cm in height and taller (up to age 69), providing unlimited access to all mechanical rides and cultural attractions. Priced at COP $90,000 online (discounted) and COP $99,000 regular. Excludes horseback riding.
- Pasaporte Junior Discounted admission passport for children between 90 cm and 124 cm in height, including unlimited access to cultural attractions and age-appropriate mechanical rides. Priced at COP $63,000 online (discounted) and COP $69,000 regular.
- Pasaporte Senior Discounted admission passport for visitors aged 70 and older, offering unlimited access to mechanical rides (with health and physical restrictions) and cultural attractions. Priced at COP $63,000 online and COP $69,000 regular. Excludes horseback riding.
- Ruta Enamórate del Café Curated coffee experience route bundling the Coffee Museum, Sensory Experience Room, Coffee Show, El Arte del Café, Coffee Trail, and the Enamórate del Café specialty store, designed for coffee lovers and curious visitors.
- Monta単a Rusa Krater The most extreme roller coaster in Colombia and one of the most extreme in Latin America, included in the Pasaporte M煤ltiple, Junior, and Senior tiers.
- Monta単a Rusa Avix Colombia's first inverted roller coaster, included with park admission.
- Monta単a Rusa Yippe Roller coaster paying homage to Colombian coffee culture, with trains themed as the iconic Jeep Willys, featuring water effects, transverse loops, and multiple drops over 515 meters. Included with park admission.
- Torre Mirador 18-meter observation tower built with mangrove, abarco, and bamboo wood that serves as the cultural symbol of the park and offers panoramic views of the Quindío department. Included with park admission.
- Tren del Café Classic train ride covering 2,360 meters through bamboo groves and green coffee plantations, with two republican-style stations replicating Armenia and Montenegro. Included with park admission.
- Montaña Acuática Aquatic adventure attraction for the whole family, included with park admission.
- Rápidos Water ride navigating turbulent waters, unique in Colombia, paying homage to the country's torrential rivers. Included with park admission.
- Torre Cumbre Observation attraction where visitors ascend 38 meters to view the coffee landscape. Included with park admission.
- Teleférico Plaza Gondola ride for 4 passengers covering 614 meters at up to 30 meters in height, offering views of coffee plantations and the Quindío landscape. Included with park admission.
- Teleférico Bambusario Gondola ride for 6 passengers covering 391 meters through bamboo forests at up to 25 meters in height, offering tranquil views of the Quindío landscape. Included with park admission.
- Museo del Café Interactive coffee museum with four exhibition halls featuring holograms, animatronics, and interactive games that teach visitors about coffee cultivation and Colombian coffee culture. Included with park admission.
- Show del Café Vibrant performance featuring approximately 30 artists combining dance, song, and acrobatics to showcase the artistic richness of Colombian coffee culture. Included with park admission.
- El Arte del Café 25-minute theatrical show combining barista skill with theater magic, highlighting the artistry of Colombian coffee preparation. Included with park admission.
- Sala de Experiencia Sensorial Sensory experience room where visitors learn to taste, differentiate flavors, and recognize the aroma of Colombian coffee using all their senses. Included with park admission.
- Sendero del Café Self-guided 1,200-meter walking path through shaded coffee plantations surrounded by native vegetation, showing the complete coffee process from cherry to roasted bean. Included with park admission.
- Museo de Arqueología Archaeology museum on the second level of the Montenegro train station showcasing pre-Columbian figures from the Quimbaya culture. Included with park admission.
- Pueblito Quindiano Replica of Armenia's Bolívar Square from 1926, featuring colonial architecture, colorful houses, a fire station, and a replica of the 1946 Armenia Train Station. Included with park admission.
- Paseo a Caballo 1.6-kilometer horseback riding experience through trails surrounded by bamboo and coffee plantations, sold separately at the attraction and not included in any passport tier.
- Enamórate del Café Store Official park store selling coffee products, brewing accessories, and souvenirs representing Colombian coffee culture.
- Tienda de Artesanías Craft store offering artisanal products and souvenirs within the park.
- Foto Recuerdos Photo souvenir service capturing memories of the park visit.
- Food and Beverage Service (El Guadual Restaurant, Subway, Frisby and 20+ outlets) On-site restaurant and fast-food offerings including El Guadual (specializing in meats), Subway sandwiches, Frisby fried chicken, and traditional Colombian dishes. Items start from approximately COP $22,000. External food is not permitted in the park.
- Parqueadero (Parking) On-site parking for cars, buses, and motorcycles, available for online pre-purchase at COP $8,000 per vehicle.
- Stroller and Wheelchair Rental Stroller rental for COP $20,000 with ID deposit, and free wheelchair loan with COP $10,000 deposit at the first aid station.
Quantifiable outcome
- Google Maps rating of 4.8/5 based on 48,000+ reviews; TripAdvisor 4.5/5 (2,100+ reviews); Facebook 4.7/5 (2,200+ reviews)
- +1 more outcomes
Companies that use Parque Del Café
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Parque Del Café technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Parque Del Café partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Federación Nacional de Cafeteros de Colombia (National Federation of Coffee Growers of Colombia)coreThe park was established on February 24, 1995, by the National Federation of Coffee Growers of Colombia and the Departmental Committee of Coffee Growers of Quindío. The Federation is the founding non-profit sponsor behind the park, with the mission of showcasing the impact and development that coffee brings to the country and paying tribute to Colombian coffee growers. The park operates under the commercial brand PARQUE DEL CAFÉ as the operator of the FUNDACIÓN PARQUE DE LA CULTURA CAFETERA.
- Comité Departamental de Cafeteros del Quindío (Departmental Committee of Coffee Growers of Quindío)coreCo-founder of the park alongside the National Federation of Coffee Growers. Represents the regional coffee-growing community of Quindío department and contributed to establishing the park as a tribute to the strength and dedication of Colombian coffee growers.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Parque Del Café competitors and assessment
Company assessmentRegional players
- Hopi Hari: Large-scale themed amusement park in São Paulo, Brazil. Comparable as a Latin American destination park whose positioning and scale make it a relevant benchmark even though it does not directly compete in Colombian territory.
Broad incumbents
- Beto Carrero World: Largest theme park in Latin America, located in Santa Catarina, Brazil, integrating rides with themed areas and shows. Comparable as the regional incumbent destination theme park that defines the LATAM competitive benchmark.
- Puy du Fou: French heritage theme-park pioneer built around immersive historical and cultural shows rather than IP-licensed rides. Comparable as a global reference for a content-and-culture-led destination park model.
- Parque Xcaret: Mexican eco-archaeological park blending nature, cultural performances and adventure attractions on a large site. Comparable as a Latin American destination park where cultural/heritage storytelling coexists with thrill experiences.
- Six Flags México: Major regional amusement park in Mexico City operating high-intensity rides under a global brand. Comparable as a ride-heavy regional incumbent competing for the same thrill-seeking segment of the Latin American market.
Direct peers
- Mundo Avventura: Colombian amusement park operator offering mechanical rides and family attractions in the Bogotá metropolitan area. Comparable as a domestic theme park competing for the same Colombian family leisure market.
- Salitre Mágico: Largest urban amusement park in Bogotá, Colombia, operating mechanical rides, water attractions and family entertainment. Directly comparable to Parque del Café as a Colombian theme-park destination competing for the same domestic visitor wallet.
- Panaca: Agricultural/heritage theme park also located in Quindío, Colombia, blending animal experiences with educational and cultural content. Directly comparable as a regional Colombian theme park combining rides with cultural-agricultural storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Parque Del Café social profiles
Digital presenceParque Del Café financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parque Del Café leadership team
Management profileNumber of profiles
Profiles2 records
Parque Del Café funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parque Del Café M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parque Del Café
What does Parque Del Café do?
Parque Del Café operates a 58-hectare built theme park in Montenegro, Quindío, Colombia, selling date-specific day-passport tickets (Pasaporte Múltiple, Pasaporte Junior, Pasaporte Senior) that grant unlimited access to over 35 mechanical rides and cultural attractions celebrating Colombian coffee heritage. The park combines thrill rides — including Colombia's most extreme roller coaster (Krater), its first inverted coaster (Avix), and the longest roller coaster in the country — with immersive cultural experiences such as the Coffee Museum, Coffee Show, El Arte del Café theatrical barista performance, sensory tasting room, and coffee plantation trails.
Is Parque Del Café a public or private company?
Parque Del Café is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parque Del Café founded?
Parque Del Café was founded in 1995. It employs 101 to 250 people.
Where is Parque Del Café based?
Parque Del Café is headquartered in Montenegro, Colombia, in the Latin America region.
How does Parque Del Café make money?
Six revenue lines are on record. Day-Ticket Sales (Pasaportes) is the primary driver. The others are gastronomic Services, souvenir and Retail Stores, parking, horseback Riding (Paseo a Caballo) and baby Stroller and Equipment Rental.
Who are Parque Del Café's main competitors?
Hopi Hari is listed as a regional player. Broad incumbents are Beto Carrero World, Puy du Fou, Parque Xcaret and Six Flags México. Direct peers are Mundo Avventura, Salitre Mágico and Panaca.
Does Parque Del Café have an API?
No public API is recorded for Parque Del Café.
What industry is Parque Del Café in?
Parque Del Café's product category is Theme Park / Cultural Heritage Tourism. Its primary akta.pro industry code is THAJAEAA, Destination Theme Parks (Large-Scale, Multi-Attraction Parks), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.