PEERS Alliance

What PEERS Alliance does

PEERS Alliance is a registered Canadian non-profit charitable organization (Charitable BN 890302896RR0001) founded in 1995 and headquartered in Charlottetown, Prince Edward Island. Operating under the name P.E.E.R.S. Alliance ("Prevent. Educate. Empower. Respect. Support."), the organization delivers community-based health, harm reduction, and 2SLGBTQ+ programming on Epekwitk (Prince Edward Island) through three physical sites: a main Charlottetown office at 250 B Queen Street, an Urgent Public Health Needs Site at 24C Garfield Street, and a Summerside satellite office at 57 Central Street, Unit 204 (opened August 2022). Service delivery is conducted primarily in person, including outreach across Charlottetown, Cornwall, Sherwood, Stratford, Summerside, and western and eastern PEI.

The organization's core offerings are organized into five lines: (1) Community Programming Services for 2SLGBTQ+ youth, adults, trans adults, Rainbow Elders, and families (e.g., PEI Rainbow Youth Club, Roots & Shoots & Saplings, Camp Aspen, InclusiCON, Adult Trans Programming, Nutrition Program); (2) Harm Reduction Services including the Safer Substance Use Project (PEEP), Take-Home Naloxone training and distribution, the Needle Exchange Expansion Program, and Found Needles & Consumption Waste recovery; (3) STBBI Testing Services, notably Dried Blood Spot Testing for HIV, Hepatitis B & C, and Syphilis delivered in partnership with provincial sexual health services; (4) Educational Workshops & Presentations (e.g., Brave Spaces 101, Gay Men's Health & HIV Prevention, Hepatitis C education) offered to schools and community organizations on a sliding-scale basis with a roughly 90-minute standard format; and (5) Resource Libraries and documentary archives documenting 2SLGBTQ+ and HIV/AIDS history on PEI. There is no proprietary software, AI, or platform technology disclosed; the underlying infrastructure is community-based service delivery supported by a Squarespace website and Keela donation tooling.

PEERS Alliance generates revenue through three streams: (i) donations and charitable contributions including individual giving, vehicle donations through Donate A Car Canada, securities donations, and In Memoriam gifts; (ii) fees from workshops, presentations, and training delivered to schools and community organizations at affordable sliding-scale rates, booked at least a month in advance; and (iii) grants and emergency funding such as the United Way of PEI Hurricane Fiona Community Mobilization Fund. GTM is community-led, relying on healthcare provider referrals, community outreach, events, workshops, a Curated.co newsletter, social media, and word-of-mouth within 2SLGBTQ+ and vulnerable populations on PEI. The organization has been operating for over 30 years and is governed independently with no parent company or private equity ownership.

Name

PEERS Alliance

Legal name

PEERS Alliance

Website

https://peersalliance.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

PEERS Alliance is a registered Canadian non-profit founded in 1995 that delivers community-based harm reduction, STBBI testing, educational workshops, and 2SLGBTQ+ programming to vulnerable populations across Prince Edward Island through three physical sites and outreach teams.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Child and Youth Services (624110), Human Rights Organizations (813311), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Community health services
• Harm reduction programming
• STBBI testing services
• 2SLGBTQ+ community support
• Sexual health education

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: PEERS Alliance relies on donations from individuals, including personal giving, vehicle donations through Donate A Car Canada, and securities donations. The organization is a registered non-profit with Charitable Business Number 890302896RR0001 and provides tax receipts for all donations.
2. Workshop and Training Fees: The organization offers workshops, presentations, and training at affordable rates with sliding scale options available for eligible organizations. All training must be booked at least a month in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PEERS Alliance is a registered non-profit charitable organization that delivers community-based health and social services on Prince Edward Island. Its core offerings include 2SLGBTQ+ community programming (youth, adult, trans, and Rainbow Elders groups), harm reduction services (Take-Home Naloxone training and distribution, Needle Exchange, Found Needles & Consumption Waste recovery), and sexually transmitted and blood-borne infection (STBBI) testing including Dried Blood Spot Testing for HIV, Hepatitis B & C, and Syphilis, complemented by educational workshops and a digital resource library.

Product overview

PEERS Alliance is a community-driven non-profit organization (not a technology company) that provides a unified set of community support services rather than a modular software product. Its service portfolio consists of community programming (youth groups, adult programming, Rainbow Elders, Trans programming), harm reduction services (naloxone training, needle exchange), STBBI testing services (including Dried Blood Spot Testing), educational workshops, documentary resources, and 2SLGBTQ+ resource libraries. These are in-person and community-based services delivered from offices in Charlottetown and Summerside, PE.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Programming Services

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Community Outreach CentercoreStrategic or Co-development Partner · 28 July 2025Partnership for World Hepatitis Day 2025 testing event. Community Outreach Center provided clinical support through Dr. Suzanne Girard who offered educational information about viral hepatitis. The collaboration delivered Dried Blood Spot Testing to approximately 80 community members.
• Donate A Car CanadaminorChannel Partner/ Reseller/ DistributorVehicle donation program partner. Donate A Car Canada accepts vehicle donations for PEERS Alliance, providing free towing across Canada. Vehicles are either recycled or sold at auction, with proceeds benefiting the organization.
• United Way of PEIcoreStrategic or Co-development PartnerReceived funding from United Way of PEI Hurricane Fiona Community Mobilization Fund to deliver urgent assistance to vulnerable community members following Hurricane Fiona.
• The Adventure GroupcoreStrategic or Co-development PartnerThe Adventure Group operates the Community Outreach Center (COC), which provides essential resources and support to individuals experiencing or at risk of homelessness. Key initiative partner for community health events.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CATIE: Canada's national source for HIV and Hepatitis C information, referenced directly on PEERS Alliance's website under 'CATIE - HIV and Hep C Info.' Both operate at the intersection of community education, harm reduction information, and STBBI resources for affected populations.
• MAX Ottawa: Ottawa-based organization focused on 2SLGBTQ+ men's health, HIV prevention, and harm reduction. Directly comparable in scope (gay men's health, HIV/STBBI prevention workshops) to PEERS Alliance's programming line.
• PFLAG Canada: Peer-support organization for 2SLGBTQ+ people and their families. Shares PEERS Alliance's peer-led community support orientation and serves overlapping constituencies across Canada.
• Egale Canada: Canada's national 2SLGBTQ+ human rights organization. Operates in advocacy, education, and community support, overlapping with PEERS Alliance's 2SLGBTQ+ inclusion mandate at a national scale.
• Rainbow Health Ontario: Provincial program supporting 2SLGBTQ+ health through education, training, and resources — closely aligned with PEERS Alliance's educational workshop portfolio and LGBTQ+-inclusive health training offerings.
• The 519: Toronto's leading 2SLGBTQ+ community center offering youth, adult, and elder programming plus health and wellness resources. Directly comparable to PEERS Alliance's Rainbow Youth, Trans Adult, and Rainbow Elders programming model.
• Canadian Aboriginal AIDS Network (CAAN): National Indigenous-led organization addressing HIV/AIDS, hepatitis C, and related harm reduction. Comparable to PEERS Alliance's community-based, harm-reduction-focused, marginalized-population serving model, with PEERS additionally acknowledging Mi'kmaq territory.
• YouthCO HIV & Hep C Society: BC-based youth-led organization working at the intersection of HIV, hepatitis C, and 2SLGBTQ+ youth empowerment. Closely analogous to PEERS Alliance's youth programming and peer-led service model.
• AIDS Committee of Toronto (ACT): Toronto-based AIDS service organization delivering HIV/STBBI support, harm reduction, and 2SLGBTQ+ community programming. Closely aligned in mission and integrated service model with PEERS Alliance, though operating at urban scale.

Regional players

• AIDS Coalition of Nova Scotia: Atlantic Canadian (Nova Scotia) AIDS service organization delivering HIV/STBBI prevention, harm reduction, and 2SLGBTQ+ support programs. Comparable mission and service mix to PEERS Alliance but operating in a neighboring Atlantic province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@peersalliance
• Facebookfacebook.com/peersalliance
• LinkedInlinkedin.com/company/peers-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEERS Alliance