The TRACK at new balance
The TRACK at new balance operates a single Boston-based multi-sport athletic and event facility, anchored by a 200-meter hydraulically banked indoor track, serving athletes, sports organizations, corporate event planners, and fitness program participants under the New Balance brand.
- Company typePrivate
- Founded-
- HeadquartersBoston, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What The TRACK at new balance does
The TRACK at new balance is a privately operated, single-site multi-sport athletic and event venue located at 91 Guest Street within the Boston Landing campus in Boston, Massachusetts, branded and operated as part of the New Balance athletic portfolio. The facility is anchored by a 200-meter hydraulically banked indoor track engineered to produce world-record pace times, complemented by a 24,000 sq ft athlete warm-up area and seating capacity of up to 5,000 spectators. Beyond elite track meets, the venue is configured to host basketball, soccer, lacrosse, volleyball, cheerleading, and field hockey on its multi-sport court surfaces, and is also marketed for corporate events, galas, tradeshows, expos, awards dinners, and rentable private suites. Programs include a 12-week Couch to 5K Running Program and a TRACK Speed & Strength Series, with registrations processed through the FinnlyConnect self-serve platform; a separate on-site parking garage at 71 Guest Street (with EV chargers) provides an ancillary transaction-based revenue stream with publicly disclosed rates. The company does not disclose revenue, headcount, leadership, funding, or AI/ML capabilities, and operates exclusively in the Boston regional market with a digitally-enabled direct booking and event-inquiry workflow (Asana/Monday forms, Constant Contact email, captur3d.io virtual tour).
The TRACK at new balance firmographics
Firmographics- Name
- The TRACK at new balance
- Legal name
- The TRACK at new balance
- Website
- https://thetrackatnewbalance.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The TRACK at new balance operates a single Boston-based multi-sport athletic and event facility, anchored by a 200-meter hydraulically banked indoor track, serving athletes, sports organizations, corporate event planners, and fitness program participants under the New Balance brand.
- Ownership category
- akta.pro rank
The TRACK at new balance industry classification
Industry- Product category
- Sports and Event Venue
- NAICS
- Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)
Keywords
Where The TRACK at new balance is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The TRACK at new balance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Event Space Rentals: Venue rental revenue from hosting sporting events, track meets, special events, corporate events, galas, showcases, tradeshows, expo events, and awards dinners. Private suite rentals also available.
- Program Registration Fees: Revenue from structured fitness programs including Couch to 5K Running Program and TRACK Speed & Strength Series with coach support and community elements
- Parking Services: On-site parking garage with day rates and weekend flat rates; electric car charging stations available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Weekday Day Parking (8am-4pm) |
| Transaction based/ take rate | Pay-as-you-go | Weekend Flat Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The TRACK at new balance product offering
Product offeringCore offering
The TRACK at New Balance operates a multi-sport athletic facility and event venue at Boston Landing featuring a 200-meter hydraulically banked indoor track. The venue hosts track meets, multi-sport competitions (basketball, soccer, volleyball), and corporate or special events while offering fitness programming including Couch to 5K and the TRACK Speed & Strength Series.
Product overview
The TRACK at new balance is a multi-purpose athletic facility at Boston Landing offering a unified portfolio of sports and event services centered around its 200-meter hydraulically banked indoor track. The core offering combines track and sporting events (hosting basketball, soccer, lacrosse, volleyball, cheerleading, and field hockey) with programming like the Couch to 5K Running Program and TRACK Speed & Strength Series for training. The facility also serves as a venue for special events including corporate events, galas, tradeshows, and awards dinners, with Private Suites available for rent. A Virtual Tour is offered for remote facility exploration.
Differentiator
Problem solved
Functional benefit
Products and services
- Track and Field Event Hosting
- Multi-Sport Event Hosting
- Corporate and Special Event Hosting
- Couch to 5K Running Program
- TRACK Speed & Strength Series
- Private Suite Rentals
- Event Parking Services
Companies that use The TRACK at new balance
Customer profileSegments4 records
Ideal customer profiles3 records
The TRACK at new balance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The TRACK at new balance partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
The TRACK at new balance competitors and assessment
Company assessmentDirect peers
- National Sports Center (Blaine, MN): Multi-sport training and event campus that hosts soccer, cycling, ice, and large-scale amateur tournaments across multiple indoor and outdoor fields. Comparable in combining high-volume event hosting with year-round training programming in a single destination campus.
- Spooky Nook Sports: Largest indoor sports complex in North America, hosting tournaments, leagues, and corporate events across multiple sports in a single converted warehouse-scale venue. Directly comparable to the TRACK's model of monetizing a single multi-sport, high-capacity indoor facility through event rentals and on-site programming.
- Chelsea Piers: Large multi-sport and entertainment complex in NYC offering ice rinks, gyms, fields, and event spaces for athletic, youth, and corporate programming. Comparable as a multi-sport, single-site venue that monetizes through both sport programming and corporate/private events.
- The Armory (New York Road Runners): Premier indoor track and field facility in NYC that hosts major meets, collegiate events, and youth competitions on a banked 200-meter track. Closest direct comparable for the TRACK's track-meet hosting, performance positioning, and 200m indoor track infrastructure.
- Lake Placid Olympic Sports Complex: Olympic-legacy multi-sport training and competition venue in upstate New York that hosts elite training camps, competitions, and community events. Comparable as a high-performance multi-sport facility that blends elite training, competition, and event hosting.
Regional players
- Dedham Health & Athletic Complex: Greater Boston multi-sport athletic club offering fitness, racquet sports, aquatics, and event space. Comparable as a Boston-area multi-sport facility combining fitness programming and event hosting, though at a smaller venue scale and broader fitness-club focus.
- New England Sports Center: Large multi-rink and multi-field sports complex in Marlborough, MA hosting youth tournaments, leagues, and events across multiple sports. Comparable as a New England multi-sport event venue that monetizes a single large asset through tournament rentals.
- House of Sports: Multi-sport indoor complex in Ardsley, NY offering courts, turf, training, and event space for basketball, volleyball, soccer, and corporate events. Comparable as a multi-sport Northeast indoor venue combining sport programming and corporate/private event rentals.
- Reggie Lewis Track and Athletic Center: Boston-based indoor track and athletic facility operated by a state university and used for community, collegiate, and high school meets. Most direct local competitor in the Boston market for indoor track programming, meet hosting, and athletic-event rentals.
Broad incumbents
- TD Garden: Boston's primary large-capacity arena hosting Celtics and Bruins games, concerts, and major corporate events. Relevant as a Boston-market incumbent for large-scale event hosting and corporate galas, but operates at materially larger scale and broader scope than the TRACK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The TRACK at new balance social profiles
Digital presenceThe TRACK at new balance financial estimates
Financial estimateRevenue estimate
Valuation estimate
The TRACK at new balance leadership team
Management profileNumber of profiles
The TRACK at new balance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The TRACK at new balance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The TRACK at new balance
What does The TRACK at new balance do?
The TRACK at New Balance operates a multi-sport athletic facility and event venue at Boston Landing featuring a 200-meter hydraulically banked indoor track. The venue hosts track meets, multi-sport competitions (basketball, soccer, volleyball), and corporate or special events while offering fitness programming including Couch to 5K and the TRACK Speed & Strength Series.
Is The TRACK at new balance a public or private company?
The TRACK at new balance is a private company. It is classified as corporate owned and is currently operating.
When was The TRACK at new balance founded?
The TRACK at new balance was founded in -1.
Where is The TRACK at new balance based?
The TRACK at new balance is headquartered in Boston, United States, in the North America region.
How does The TRACK at new balance make money?
Three revenue lines are on record. Event Space Rentals are the primary driver. The others are program Registration Fees and parking Services.
Who are The TRACK at new balance's main competitors?
Direct peers on record are National Sports Center (Blaine, MN), Spooky Nook Sports, Chelsea Piers, The Armory (New York Road Runners) and Lake Placid Olympic Sports Complex. Regional players are Dedham Health & Athletic Complex, New England Sports Center, House of Sports and Reggie Lewis Track and Athletic Center. TD Garden is listed as a broad incumbent.
Does The TRACK at new balance have an API?
No public API is recorded for The TRACK at new balance.
What industry is The TRACK at new balance in?
The TRACK at new balance's product category is Sports and Event Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAI, Training & Practice Facilities (Team Performance Centers). Its NAICS code is 71394 and its SIC code is 7990.