Joyvoy

What Joyvoy does

Joyvoy Studio is a Stockholm-based B2B PR and content agency founded in 2020, operating as a privately held, founder-owned company with 1–10 employees. The firm specializes in travel, hospitality, and lifestyle verticals, delivering an integrated service portfolio: PR & Communication (press processing, press trips, events), Content Production & Native Advertising, Strategy & Analysis, Travel & Trade (B2B sales and marketing), Copywriting & Art Direction, and Event Services. Its client base skews toward European government tourism boards — Spanish, Italian, German, Austrian, Polish, Czech, Turkish and several Baltic/Balkan national tourist offices — together with select travel-sector enterprises (Royal Caribbean, Val d'Isère, Les Etincelles, Marholmen). Primary operations are in the Nordic markets (Sweden, Norway, Denmark, Finland), with worldwide capability brokered through membership in the global Travel Lifestyle Network (TLN).

The business is service-based and has no proprietary technology stack, software product, API, or subscription offering. A core operational asset is the proprietary editorial platform joyvoy.se (sub-brand "Joyful Voyages"), an inspiration site that functions as the agency's first-party publishing environment for native articles and themed destination microsites. Pricing is not publicly disclosed and is project-/quote-based, consistent with a B2B professional-services model. Marketing and distribution mix includes own editorial content, native advertising distributed via riksmedia (national press), programmatic display, press trips/events, and an Instagram channel (@Joyful Voyages). Account management follows a direct enterprise field-sales motion — no self-serve, marketplace, or PLG channels are used.

The team is led by Janis Pavuls (communications and marketing director background at Tallink Silja, 11 years at Swedish Radio), Kajsa Beausang (Editor-in-Chief, 15+ years at Swedish travel magazines RES and Vagabond, frequent Swedish TV/radio travel commentator), and Tilda Berggren (journalist, Bachelor's from Lund University, with prior experience in London and San Diego). No external funding, M&A, restructuring, leadership transitions, regulatory actions, patent activity, or named AI initiatives have been disclosed in available sources.

Name

Joyvoy

Legal name

Joyvoy Studio

Website

https://joyvoystudio.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Joyvoy Studio is a Stockholm-based B2B PR and content agency providing public relations, content production, native advertising, and travel-trade marketing to government tourism boards and travel, hospitality, and lifestyle enterprises across the Nordics and Europe.

Ownership category

akta.pro rank

Product category

Travel and Hospitality Public Relations

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Technology & B2B PR (MPAAADAC)

Keywords

• Travel public relations
• Content marketing services
• Native advertising agency
• Destination marketing communications
• Hospitality content production

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communication Services: Ongoing PR services including press processing, press trips, events, and individual communications. Provides effective communication strategies and concrete communication plans for clients.
2. Content Production & Native Advertisement: Creating engaging content to strengthen client stories and businesses. Production of native articles and editorial content for travel and lifestyle inspiration site joyvoy.se.
3. Strategy & Analysis: Communication strategy development and analysis services for destination marketing and hospitality clients.
4. Travel & Trade B2B Services: Travel trade sales and marketing services within B2B segment for travel industry clients.
5. Copywriting & Art Direction: Creative copywriting and art direction services for marketing and storytelling purposes.
6. Event Management: Event organization and management services including press events and travel trade events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Joyvoy Studio is a Stockholm-based B2B PR and content agency that delivers communication strategy, ongoing PR (press processing, press trips, events), content production with native advertising, copywriting and art direction, B2B travel trade sales and marketing, and event management specialized for the travel, hospitality, and lifestyle industries. The agency supplements these services with its own editorial publishing platform joyvoy.se (Joyful Voyages) for native article distribution, and extends its reach beyond the Nordics through membership in the global Travel Lifestyle Network (TLN).

Product overview

Joyvoy Studio is a Swedish PR and content agency offering a comprehensive suite of communication services specialized for the travel, hospitality, and lifestyle industries. The agency's service portfolio includes PR & Communication, Content Production & Native Advertisement, Strategy & Analysis, Travel & Trade (B2B sales and marketing), Copywriting & Art Direction, and Event services. The agency operates its own publishing platform through joyvoy.se (Joyful Voyages), an editorial inspiration site for travel and lifestyle content. Through membership in the global Travel Lifestyle Network (TLN), services are offered worldwide. The company is not a software product company but rather a service-based agency focused on destination marketing and travel industry communications.

Differentiator

Problem solved

Functional benefit

Brands

• Joyful Voyages: An editorial inspiration site for travel and lifestyle at joyvoy.se, part of the Joyvoy universe

Products and services

• PR & Communication Services Ongoing PR and communication services for travel, hospitality and lifestyle clients, including press processing, press trips, events, and individual communications tailored to each client's needs.
• Content Production & Native Advertisement Creation of engaging editorial content and native advertising to strengthen client stories and businesses, distributed through the agency's own platform joyvoy.se, national media, and social channels.
• Strategy & Analysis Development of effective communication strategies, concrete communication plans, and analysis services for tourism boards, destination marketing organizations, and hospitality clients.
• Travel & Trade (B2B Sales and Marketing) B2B travel trade sales and marketing services within the tourism and hospitality industry, helping clients reach professional travel trade audiences and partners.
• Copywriting & Art Direction Professional copywriting and creative art direction for marketing materials, editorial content, and campaign collateral aimed at travel, hospitality, and lifestyle audiences.
• Event Management Services Event organization and management services covering press events, travel trade events, and bespoke client events such as state-visit press functions and destination launches.
• Joyvoy.se Editorial Inspiration Site (Joyful Voyages) Owned editorial publishing platform hosting native articles, destination microsites, and travel and lifestyle guides; serves as the publishing environment for the agency's native content and as a destination-marketing surface for clients.

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Travel Lifestyle Network (TLN)coreStrategic or Co-development PartnerGlobal PR agency network that enables Joyvoy Studio to offer comprehensive PR and communication services worldwide. Through TLN membership, the agency can serve clients requiring international coverage beyond Nordic markets.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ketchum: Global communications consultancy with a long-standing travel and tourism practice serving destinations and hospitality clients; comparable as a much larger incumbent pitching many of the same tourism-board accounts Joyvoy targets.
• Havas PR: Global PR network under Havas with travel, tourism, and lifestyle clients; comparable as a broad incumbent that delivers destination-marketing campaigns across multiple markets, often competing for tourism board retainers.
• Weber Shandwick: Global public relations and communications agency with a consumer and travel practice serving tourism authorities and hospitality brands worldwide; comparable as a broad incumbent in the same destination-marketing RFP pool.
• Landor & Fitch: Global brand and experience consultancy with a dedicated travel, tourism, and hospitality practice; comparable as a broad incumbent that delivers destination branding and content campaigns to tourism boards, overlapping with Joyvoy's higher-end positioning.
• WE Communications: Global PR and communications agency with deep travel, hospitality, and consumer-tech expertise; comparable as a broad incumbent that runs destination and lifestyle PR campaigns across multiple geographies.
• FleishmanHillard: Global communications consultancy with a strong travel, tourism, and hospitality practice serving destinations and brands; comparable as a broad incumbent frequently bidding on Nordic and European tourism-board mandates.
• Edelman: Global communications firm with significant travel, tourism, and hospitality work; comparable as a broad incumbent frequently pitching national tourism organizations on multi-country campaigns.
• Finn Partners: Global integrated marketing and PR firm with a dedicated travel and lifestyle practice serving tourism boards, airlines, and hospitality clients—comparable as a larger incumbent competing for similar destination-marketing briefs.

Direct peers

• Hope & Glory PR: UK-based boutique PR agency specializing in travel, tourism, and hospitality clients, comparable to Joyvoy as a similarly sized specialist agency that runs press trips, destination campaigns, and content for tourism boards and travel brands.
• MMGY Global: US-headquartered marketing services firm dedicated to the travel, tourism, and hospitality industry, providing PR, content, and integrated campaigns to destinations and travel brands—directly comparable to Joyvoy's tourism-board-focused offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/joyfulvoyages
• LinkedInlinkedin.com/company/joyvoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyvoy