Walk And Eat Spain
Walk and Eat Spain is a Madrid-based, founder-owned food tour company offering small-group, private, and family-focused neighborhood food tours in Malasaña and La Latina plus Sierra de Gredos winery day trips, serving tourists, families, and corporate groups.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Walk And Eat Spain does
Walk and Eat Spain is a privately-held, founder-owned food tour company headquartered in central Madrid at Calle de Apodaca 22, operating guided neighborhood food experiences for inbound tourists and corporate clients. Founded by American expatriates Margit Sperling and Amy Bingham over a decade ago, the company conducts small-group public tours capped at eight guests, fully customizable private tours, family-oriented tours, and corporate team-building events across Madrid's Malasaña and La Latina neighborhoods, with day-trip extensions to artisanal wineries in the Sierra de Gredos and Méntrida regions. The product surface is delivered by a small named team of local guides and supported by an ecosystem of partner establishments — family-run tapas bars, neighborhood markets (Mercado de los Mostenses, Mercado de la Paz), and artisanal wineries — which form the experiential backbone of every tour.
The company has no proprietary technology platform. Its commerce layer consists of a Squarespace-hosted website with an embedded FareHarbor booking calendar, supplemented by direct email inquiry for private and corporate bookings and a downloadable travel-agent catalog. Pricing is structured on a per-guest unit basis: corporate team-building events range from €39 (tapas tournaments) to €169 (artisanal winery visits) per guest, while public and private tour pricing varies by format. Revenue is generated entirely through transaction fees across four primary streams — public group tours, private tours, family tours, and corporate experiences — with a minor professional-services revenue stream from travel-agent bookings. Distribution is direct-to-consumer via website and email, with limited indirect motion through travel-agent partnerships and a cross-promotional relationship with boutique travel planner Spain Less Traveled.
The business is bootstrapped with no external funding rounds disclosed and is led jointly by co-founders Margit Sperling and Amy Bingham, who joined to relaunch operations after an approximately 18-month COVID-19 closure in May 2021. Marketing relies on an extensive content-marketing blog, organic search, an email newsletter, social media, and earned media coverage in Forbes, National Geographic Traveler, Fodor's Travel, The Washington Post, Rick Steves' travel guides, and The Guardian, reinforced by 5-star ratings on Google and TripAdvisor. The company's strategic posture emphasizes ethical, community-based tourism working exclusively with locally-owned businesses, with the underlying moat derived from local ecosystem relationships, founder and guide expertise, and brand authority rather than any technology or data asset.
Walk And Eat Spain firmographics
Firmographics- Name
- Walk And Eat Spain
- Legal name
- Walk and Eat Spain
- Website
- https://walkandeatspain.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walk and Eat Spain is a Madrid-based, founder-owned food tour company offering small-group, private, and family-focused neighborhood food tours in Malasaña and La Latina plus Sierra de Gredos winery day trips, serving tourists, families, and corporate groups.
- Ownership category
- akta.pro rank
Walk And Eat Spain industry classification
Industry- Product category
- Food Tour Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Market & Culinary Culture Tours (THAJAAAG)
- akta.pro secondary industries
- Culinary Walking & Market Tours (THAJAGAA), Street Food Tours (THAJAGAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Walk And Eat Spain is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Walk And Eat Spain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Guided Food Tours: Revenue from small group public tours (max 8 guests), private tours, and family tours across Madrid neighborhoods including Malasaña and La Latina. Includes market tours, tapas tours, flamenco evenings, historic walks, and winery day trips.
- Corporate Team Building: Revenue from corporate events including tapas tours, interactive history tours, winery visits, blind wine tastings, and tapas tournaments for groups of 10-100+ colleagues. Pricing from €39-€169 per guest.
- Travel Agent Services: Full-service customizable experiences for travel agents including couples, families, teams, small and large groups with hotel pickups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tapas Tours for Corporate Groups - Starting at €99 per guest |
| Unit Pricing | Pay-as-you-go | Interactive History Tours for Corporate Groups - Starting at €59 per guest |
| Unit Pricing | Pay-as-you-go | Artisanal Winery Visits for Corporate Groups - Starting at €169 per guest |
| Unit Pricing | Pay-as-you-go | Blind Wine Tasting for Corporate Groups - Starting at €49 per guest |
| Unit Pricing | Pay-as-you-go | Tapas Tournaments for Corporate Groups - Starting at €39 per guest |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Walk And Eat Spain product offering
Product offeringCore offering
Walk And Eat Spain provides small-group, English-language guided food and wine walking tours across Madrid's neighborhoods, with stops at hand-picked tapas bars, traditional markets, and partner restaurants for tastings paired with cultural commentary. The product range includes themed tapas-and-history tours, a full-day winery excursion, an evening flamenco experience, and tailored corporate team-building itineraries, all led by locally based expert guides.
Product overview
Walk and Eat Spain is a Spanish food tour company based in Madrid offering neighborhood food tours that connect visitors with local culinary traditions. The company provides three main tour formats: Group Tours (small group public tours limited to 8 guests including De Mercados Market Tour and De Tapas Evening Wine & Tapas Tour), Private Tours (customizable experiences including Historic Madrid Paella Tour, Flamenco Experience, and Artisanal Winery Day Trip), and Private Family Tours (family-friendly experiences including Market Tour for Families and Tapas Tour for Families). All tours emphasize ethical, sustainable tourism working exclusively with locally-owned and family-run businesses in Madrid's neighborhoods of Malasaña and La Latina.
Differentiator
Problem solved
Functional benefit
Products and services
- Madrid Walking Food Tour A guided small-group walking tour through Madrid's neighborhoods with stops at hand-picked local bars and restaurants for traditional Spanish food and tapas tastings, led by an English-speaking local guide. Designed for international tourists seeking an authentic, curated introduction to Madrid's gastronomy.
- Tapas and History Tour A themed walking tour that combines tastings at traditional tapas venues with storytelling about Madrid's history, art, and architecture. Targeted at visitors who want cultural context alongside food experiences.
- Winery Day Trip A full-day excursion from Madrid to a Spanish winery, including tastings and guided commentary on local wine production. Aimed at visitors with extended time in Madrid who want a wine-country experience beyond the city.
- Flamenco Experience An evening flamenco experience combined with food and drink, showcasing traditional Spanish performance art. Designed for tourists seeking an evening cultural activity in Madrid.
- Corporate Team-Building Tours Private, customizable group itineraries in Madrid that incorporate competitive elements such as tapas tournaments and blind wine tastings for corporate teams, incentive groups, and associations. Built around flexible group formats and turnkey coordination for event organizers.
- Gift Cards Online gift cards and gift certificates that can be redeemed for any of the company's tours. Intended for gift-givers purchasing experiences for friends, family, or colleagues visiting Madrid.
- Solo Traveler Tours Tours designed for solo travelers, structured so individual guests can join a small-group itinerary without needing to assemble a private party. Aimed at independent visitors to Madrid.
Quantifiable outcome
- Maximum 8 guests per public tour ensures personalized attention and quality experience
- +2 more outcomes
Companies that use Walk And Eat Spain
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Walk And Eat Spain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walk And Eat Spain partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Local Tapas Bars and Restaurants (Malasaña and La Latina)coreFamily-run tapas bars, neighborhood restaurants, and specialty food shops that serve as tour stops. Partners include market vendors, charcuterie shops, and artisanal food producers. The company exclusively works with locally owned establishments, featuring their products and stories during tours. These partnerships are fundamental to the tour experience, showcasing authentic Madrid culinary traditions.
- Madrid Neighborhood Markets (Mercado de los Mostenses, Mercado de la Paz, and others)coreTraditional municipal markets including vendors selling produce, fish, meats, cheeses, and olives. Markets visited include Mercado de los Mostenses, Mercado de la Paz, and other neighborhood markets. Vendors interact directly with tour guests, sharing product stories and culinary traditions.
- Travel Agents and Tour OperatorsminorPartnership with travel agents offering full-service customizable experiences for couples, families, teams, and groups including hotel pickups. Travel agent catalog available via email request.
- Spain Less TraveledminorBoutique travel planning service run by Karen Rosenblum that provides hotel and neighborhood recommendations for Madrid visitors. Cross-promotional relationship where Walk and Eat tours are recommended alongside accommodation advice.
- Sierra de Gredos Wineries (Bodegas in San Martín and Méntrida)coreArtisanal wineries in the Sierra de Gredos and Méntrida wine regions visited during day trips. Includes family-run wineries producing organic Grenache and Albillo Real wines. Winemakers personally host tastings and lunch for tour guests.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Walk And Eat Spain competitors and assessment
Company assessmentDirect peers
- Withlocals: Marketplace offering private and small-group tours led by local hosts across European cities, including Madrid food experiences. Comparable in customer segments and customizable private-tour format, though operates as a platform rather than a single-operator brand.
- Devour Tours: Headquartered in Madrid, Devour Tours is a direct competitor offering small-group food tours across Madrid and multiple other Spanish and European cities. Highly comparable product mix (market tours, tapas crawls, wine tastings) and similarly positioned around authentic, locally-owned establishments.
- Eating Europe: Specialist in small-group food tours across multiple European cities including strong Spain coverage. Closely matches Walk and Eat Spain's group-size discipline (typically 8-12 guests), locally-led format, and authentic neighborhood focus.
- Secret Food Tours: Global food tour operator with an active Madrid presence offering small-group culinary experiences. Comparable in product format, customer segments (tourists, private groups), and emphasis on local guides and hidden-gem venues.
- Take Walks (Walks): Operator of small-group guided tours in major European cities including Madrid, with strong food and tapas tour offerings. Comparable in tour format, English-speaking tourist focus, and small-group capacity.
- Context Travel: Scholar-led small-group walking tours including dedicated food and market tours in Madrid and other major cities. Comparable in tour format, premium positioning, expert-led narrative, and focus on local cultural immersion rather than mass tourism.
- Tapas Adventure Madrid: Madrid-focused tapas and food tour operator offering small-group experiences in central neighborhoods. Closely comparable on geography (Madrid), product type (tapas crawls, market tours), and target customer (English-speaking tourists).
Broad incumbents
- GetYourGuide: Large global online marketplace for tours, attractions, and experiences including extensive Madrid food tour inventory. Comparable from a customer-demand-aggregation perspective, even though business model (marketplace) differs from Walk and Eat's direct-operator model.
- Viator (TripAdvisor Experiences): Global online tour and experience marketplace that resells food tours in Madrid including those from smaller operators. Represents both an indirect distribution channel and a competitive threat given its scale in SEO and paid acquisition.
Emerging players
- GuruWalk: Free-tips-based walking tour marketplace with growing presence in Madrid and other Spanish cities. Partial overlap in customer segment (independent travelers, food/culture interests) and in tour format, though commercial model differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Walk And Eat Spain social profiles
Digital presenceWalk And Eat Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walk And Eat Spain leadership team
Management profileNumber of profiles
Profiles2 records
Walk And Eat Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walk And Eat Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walk And Eat Spain
What does Walk And Eat Spain do?
Walk And Eat Spain provides small-group, English-language guided food and wine walking tours across Madrid's neighborhoods, with stops at hand-picked tapas bars, traditional markets, and partner restaurants for tastings paired with cultural commentary. The product range includes themed tapas-and-history tours, a full-day winery excursion, an evening flamenco experience, and tailored corporate team-building itineraries, all led by locally based expert guides.
Is Walk And Eat Spain a public or private company?
Walk And Eat Spain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walk And Eat Spain founded?
Walk And Eat Spain was founded in 2019. It employs 1 to 10 people.
Where is Walk And Eat Spain based?
Walk And Eat Spain is headquartered in Madrid, Spain, in the Europe region.
How does Walk And Eat Spain make money?
Three revenue lines are on record. Guided Food Tours are the primary driver. The others are corporate Team Building and travel Agent Services.
Who are Walk And Eat Spain's main competitors?
Direct peers on record are Withlocals, Devour Tours, Eating Europe, Secret Food Tours, Take Walks (Walks), Context Travel and Tapas Adventure Madrid. Broad incumbents are GetYourGuide and Viator (TripAdvisor Experiences). GuruWalk is listed as an emerging player.
Does Walk And Eat Spain have an API?
No public API is recorded for Walk And Eat Spain.
What industry is Walk And Eat Spain in?
Walk And Eat Spain's product category is Food Tour Services. Its primary akta.pro industry code is THAJAAAG, Food, Market & Culinary Culture Tours, with a secondary code of THAJAGAA, Culinary Walking & Market Tours. Its NAICS code is 561520 and its SIC code is 7900.