Voegele Reisen

What Voegele Reisen does

Vögele Reisen AG is a Zürich-headquartered Swiss tour operator, founded in 1993, that designs and sells escorted group tours, city breaks, self-drive packages, and private journeys to over 100 destinations across Europe, Africa, Asia, Oceania, the Americas, and the Middle East. The company operates as one of five brands within the family-controlled Twerenbold Reisen Gruppe alongside Twerenbold, Excellence Cruises, Mittelthurgau, and Imbach. Vögele differentiates on small group sizes (typically 14-20 passengers, with many tours capped at 14), German-speaking local tour escorts, and curated "Insider Experiences" aimed at culturally curious Swiss travelers.

The underlying platform combines a 24/7 online booking system with real-time flight search across 880+ airlines, a digital travel advisor chatbot called Vögi that delivers personalized recommendations, and a scientifically-backed CO2 climate protection calculator that integrates climate contributions directly into the booking flow (80% to the myclimate ADES Madagascar project, 20% to Sustainable Aviation Fuel for SWISS and Lufthansa). The product portfolio is organized into Gruppenreisen (Rundreisen, Standortreisen, Städtereisen, Singlereisen) and Individualreisen (Mietwagenreisen, Privatreisen), supplemented by themed lines (Genussreisen, Zugreisen, Kultur und Geschichte, Natur erleben, Adventsreisen) and the SoloPlus add-on for single travelers.

Vögele Reisen generates revenue primarily through package tour sales priced between approximately CHF 2,890 and CHF 9,390+ per person, a recurring Excellence Reiseclub subscription (CHF 135/year first member, CHF 105/year second member) that drives repeat bookings, service and change fees, and extension programs. Distribution is hybrid: direct phone/email consultation, online self-service booking, print and digital catalogs, and the cross-brand Twerenbold Travel Lounge. Customer funds are protected via mandatory membership in the Garantiefonds der Schweizer Reisebranche, and the company holds TourCert certification for sustainable tourism. The target market is German-speaking Swiss leisure travelers, with no disclosed enterprise customer concentration.

Name

Voegele Reisen

Legal name

Vögele Reisen AG

Website

https://voegele-reisen.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Vögele Reisen AG is a Zürich-based Swiss tour operator offering escorted group tours, city trips, self-drive packages, and private journeys to 100+ destinations, primarily serving German-speaking Swiss travelers as part of the Twerenbold Reisen Gruppe.

Ownership category

akta.pro rank

Product category

Tour Operator / Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private Guided Tours & Personal Tour Guides (THAJALAA), Rail Journey Package Tour Operators (THAKADAN)

Keywords

• Guided group tours
• Package holidays
• Travel agency
• City breaks
• Escorted tours

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Package Tours: Sale of escorted group tours, private tours, self-drive tours, and city breaks with flights, accommodation, ground transportation, and activities bundled together. Prices range from CHF 2,890 to CHF 9,390+ depending on destination and duration.
2. Excellence Reiseclub Membership: Annual loyalty program membership generating recurring revenue. CHF 135/year for first member, CHF 105/year for second person under same customer number. Members receive exclusive discounts, priority access to limited offers, and free travel days.
3. Service Fees: Booking fees including Auftragspauschale (order fee) of CHF 25 per person for phone bookings (waived for Excellence Club members and online bookings), processing fees for changes/cancellations
4. Extension Programs: Revenue from pre- and post-trip extensions including city experiences, beach extensions, and additional short tours

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Vögele Reisen organizes and sells package holidays to Swiss travelers, with a core focus on guided group tours (Rundreisen), city breaks (Städtereisen), self-drive tours (Mietwagenrundreisen), and bespoke private journeys to 100+ destinations worldwide. Each package typically bundles flights, accommodation, ground transportation, and German-speaking tour guides for an escorted small-group experience.

Product overview

Voegele Reisen is a Swiss travel agency offering a comprehensive portfolio of travel products organized into two main categories: Group Travels (Gruppenreisen) including Rundreisen (guided tours), Standortreisen (stationary stays), Städtereisen (city trips), and Singlereisen (solo travel), and Individual Travels (Individualreisen) comprising Mietwagenreisen (self-drive) and Privatreisen (private tours). The company also provides themed travel experiences (Genussreisen, Zugreisen, Kultur und Geschichte, Natur erleben) and specialized offerings like SoloPlus (single supplements waived), Insider-Erlebnisse (exclusive experiences), and a digital travel advisor called Vögi. All services are part of the Twerenbold Reisen Gruppe, with travel guarantees backed by the Swiss travel fund (Garantiefonds).

Differentiator

Problem solved

Functional benefit

Brands

• Vögi: Digital travel advisor chatbot providing 24/7 personalized travel recommendations and booking assistance.
• Excellence Reiseclub
• Twerenbold Travel Lounge

Products and services

• Guided group tours (Rundreisen) Escorted, small-group multi-destination tours led by German-speaking guides, bundling flights, accommodation, transfers, and sightseeing for Swiss leisure travelers visiting 100+ destinations worldwide.
• City breaks (Städtereisen) Short-duration packaged city trips to European and global urban destinations, including flights and hotel accommodation, aimed at Swiss travelers seeking a short leisure getaway.
• Self-drive tours (Mietwagenrundreisen) Independent, self-paced road-trip itineraries bundled with rental car, accommodation, and pre-planned route, allowing travelers to explore a destination at their own pace.
• Private journeys (Privatreisen) Custom, individually arranged travel itineraries for travelers who want a tailored private holiday instead of joining a group tour.
• Excellence Reiseclub A membership-based travel club providing repeat customers with benefits, exclusive offers, and access to curated travel deals across the group's tour portfolio.
• Twerenbold Travel Lounge A travel lounge concept where customers can consult advisors, browse holiday options, and book tours from the group's portfolio, including Vögele Reisen packages.
• Vögi digital travel advisor An online travel advisor that helps prospective travelers narrow down destinations and tour types from the Vögele Reisen catalogue based on their preferences.

Quantifiable outcome

• Small group sizes of max 14-20 people ensure personal attention and authentic experiences
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Twerenbold Reisen GruppecoreStrategic or Co-development PartnerVögele Reisen is one of five strong brands within the Twerenbold Reisen Gruppe, a Swiss travel company group. The group includes Twerenbold (bus and river cruises), Excellence Cruises, Mittelthurgau, Imbach, and Vögele Reisen. The group shares resources, expertise, and cross-promotes products through the Twerenbold Travel Lounge.
• myclimatecoreStrategic or Co-development PartnerOfficial climate protection partner providing scientifically-backed CO2 calculation for all trips. 80% of climate contributions fund the ADES project in Madagascar (energy-saving and solar cookers), 20% used for sustainable aviation fuel (SAF) for SWISS and Lufthansa flights.
• ADES (Madagascar)minorStrategic or Co-development PartnerClimate protection project partner receiving 80% of Vögele's climate contributions. Project focuses on energy-saving and solar cookers to help restore Madagascar as a green island.
• SWISS International Air LinesminorChannel Partner/ Reseller/ DistributorPrimary airline partner for flights, with 20% of climate contributions used to purchase sustainable aviation fuel (SAF) for SWISS flights as part of sustainability commitment.
• Lufthansa GroupminorChannel Partner/ Reseller/ DistributorAirline partner with 20% of climate contributions used to purchase sustainable aviation fuel (SAF) for Lufthansa Group flights.
• Garantiefonds der Schweizer ReisebranchecoreOthersSwiss travel industry guarantee fund ensuring customer funds are secured. Mandatory membership for Swiss travel operators.
• Excellence ReiseclubcoreGTM or Marketing PartnerInternal loyalty and bonus program for 'traveling in good company' within Twerenbold Reisen Gruppe. Membership costs CHF 135/year (first person) and CHF 105/year (second person). Royal status after 60 travel days over 5 years. Generates referrals and repeat bookings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studiosus Reisen: German/DACH escorted-tour specialist known for small-group guided tours with cultural focus. Highly comparable in small-group escorted format, cultural immersion positioning, and European/DACH target audience.
• Gebeco (Lernidee Erlebnisreisen): German-DACH escorted-tour operator offering guided group travel and cultural experiences worldwide. Comparable group-tour product, similar target traveler profile, and overlapping destination coverage.
• Mittelthurgau Reisen: Sister brand in the Twerenbold group specializing in river cruises and escorted tours. Same parent, similar Swiss target market and bundled escorted-tour product.
• Hotelplan Group (Hotelplan Tour Operator): Major Swiss tour operator and travel agency group offering package holidays, escorted tours and city trips to Swiss travelers. Directly competes for the same German-speaking Swiss outbound customer with overlapping escorted tour products.
• Imbach Reisen: Sister brand within the Twerenbold Reisen Gruppe offering escorted and individual travel worldwide. Comparable Swiss-German audience, small-group escorted tours, and shared group infrastructure.
• Excellence Cruisen: Sister brand within Twerenbold Reisen Gruppe focused on premium cruises. Comparable Swiss premium-leisure audience and shared Excellence Reiseclub loyalty program.
• Twerenbold Reisen Gruppe (parent): Parent group of Vögele Reisen, also a Swiss tour operator focused on escorted bus, river-cruise and experience travel. Direct overlap in Swiss escorted-tour product, target market, and distribution model.

Broad incumbents

• FTI Touristik: Large European tour operator with packaged and escorted tours across many destinations. Competes for DACH leisure travelers with similar escorted-tour products but at much larger scale and broader portfolio.
• DER Touristik (Kuoni / Helvetic Tours): Large European tour operator group active in Switzerland with packaged holidays, escorted tours and city trips. Overlaps in Swiss outbound escorted tours but operates a much broader portfolio across multiple source markets.

Others

• Booking.com (Booking Holdings): Dominant OTA providing self-serve booking for flights, hotels and packages globally. Indirect competitor/complement that drives much of the digital demand environment and price transparency for Swiss outbound travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://viamonda.de/merkzettel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voegele Reisen