KW Urbain

What KW Urbain does

KW Urbain is a privately held real estate brokerage operating as a locally owned franchise of Keller Williams, headquartered in Montreal, Quebec at 2160 de la Montagne, with a secondary office in Brossard serving the Rive-Sud (South Shore) market. The company brokers residential, commercial, luxury, and rental property transactions through a network of over 100 broker associates, with service coverage spanning more than a dozen Quebec regions including Montreal, Montérégie, Laval, Laurentides, Lanaudière, Chaudière-Appalaches, Capitale-Nationale, Outaouais, Estrie, and Bas-Saint-Laurent. Customers are primarily individual consumers (buyers and sellers) and small-business clients seeking transaction intermediation rather than enterprise accounts.

The firm operates on the Keller Williams proprietary technology ecosystem, which includes the Kelle AI-powered real estate application (recognized by the Inman Innovator Award in 2018), as well as proprietary search tools such as an advanced property search portal and an interactive map-based listing discovery platform. Broker productivity is supported by dedicated coaching (Productivity Coach), chartered broker training, and a Bold Coach function, reflecting an emphasis on agent development and standardized processes. The WI4C2TES belief system (Win-Win, Integrity, Customers, Commitment, Communication, Creativity, Teamwork, Equity, Success) is embedded as a cultural-operational framework.

KW Urbain generates revenue through transaction-based real estate brokerage commissions, with fees varying by transaction and split between individual agents and the brokerage under the Keller Williams franchise model. The go-to-market is sales-led and agent-driven, with brokers acting as individual consultants facilitating transactions; marketing is conducted via the company's own website (kwurbain.ca), MLS listings, and internal referral networks within the Keller Williams franchise system. No public revenue, funding, or headcount figures are disclosed.

Name

KW Urbain

Legal name

KW Urbain | Agence Immobilière

Website

https://kwurbain.ca

Company type

Private

Founded year

2013

Operating status

Operating

Short description

KW Urbain is a privately held Keller Williams franchise brokerage in Montreal that facilitates residential, commercial, luxury, and rental property transactions across Quebec through a network of 100+ broker associates, earning revenue via transaction-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Luxury property services
• Rental property listings
• Quebec real estate services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: KW Urbain generates revenue through real estate transaction commissions. As a Keller Williams franchise, brokers facilitate property sales and purchases, earning commissions split between the agent and the brokerage.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KW Urbain is a Keller Williams franchise real estate brokerage that facilitates the buying, selling, and rental of residential, commercial, and luxury properties across the Greater Montreal area and surrounding Quebec regions. The firm serves clients through a network of broker associates supported by the Keller Williams proprietary technology platform, including the Kelle AI-powered application, advanced property search tools, map-based listing discovery, and MLS integration.

Product overview

KW Urbain is a Keller Williams franchise real estate agency operating as a full-service brokerage firm in Montreal and surrounding Quebec regions. The agency offers a unified platform combining residential and commercial property brokerage services through a network of over 100 broker associates. The core product is the residential real estate brokerage service, supplemented by specialized modules for luxury properties, commercial transactions, and rental management. The agency provides proprietary search tools including an advanced property search platform and interactive map-based listing discovery, all powered by the broader Keller Williams technology ecosystem including the Kelle application.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage facilitating property sales, purchases, and rentals across the Greater Montreal area including Montreal Island, South Shore, Laval, Laurentides, Lanaudière, and surrounding Quebec regions.
• Luxury Properties Specialized luxury property listings and brokerage services targeting high-value real estate transactions in the Greater Montreal area.
• Commercial Properties Commercial real estate services including sales and leasing of office, retail, industrial, and investment properties, and businesses for sale, across the Greater Montreal area.
• Rental Properties Residential and commercial property rental management and tenant placement services supported by dedicated rental listings on the KW Urbain website.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keller WilliamscoreChannel Partner/ Reseller/ Distributor · 1 January 1983KW Urbain operates as a Keller Williams franchise market center. As part of this franchise, they have access to Keller Williams' proprietary technology platform including the Kelle application, training programs, marketing tools, and the global brand network of 186,000+ associates across 975+ offices worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Compass: Tech-driven real estate brokerage with a strong brand and proprietary platform. While more US-centric, Compass represents the kind of tech-enabled model that could pressure traditional franchises like KW Urbain over time.
• eXp Realty: Cloud-based, tech-enabled real estate brokerage operating a virtual agent model across Canada. Represents a structurally different competitor to KW Urbain, attracting agents with lower overhead and tech-forward tools.

Direct peers

• Engel & Völkers: International real estate franchise with a Montreal presence focused on premium and luxury residential. Competes directly with KW Urbain's luxury property service line in the same metro.
• Royal LePage: One of Canada's largest real estate brokerage franchises with strong Quebec and Montreal presence. Competes head-to-head with KW Urbain for residential and luxury listings, using a similar commission-based franchise model.
• Coldwell Banker: Global real estate franchise with Canadian operations including Quebec. Competes with KW Urbain for residential and commercial listings using a similar franchise-driven brokerage model.
• Sotheby's International Realty: Premium/luxury real estate brokerage with active Montreal operations. Overlaps with KW Urbain's luxury property service line and competes for high-end residential listings in Greater Montreal.
• Century 21: Long-established global real estate franchise operating in the Montreal and Quebec market. Competes with KW Urbain on residential brokerage services using a comparable franchise agent-network model.
• RE/MAX: Global real estate franchise with deep Quebec roots and one of the most recognized brokerage brands in Montreal. Directly competes with KW Urbain across residential, commercial, and luxury segments in the same geography.

Others

• Proprio Direct: Quebec-focused real estate platform enabling direct buyer-seller transactions with limited broker involvement. Adjacent competitor that pressures the traditional full-service brokerage model KW Urbain operates under.

Regional players

• Via Capitale: Major Quebec-based real estate brokerage network with strong Montreal and provincial presence. A direct competitor to KW Urbain within Quebec's residential brokerage market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kw-urbain

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KW Urbain