Integrated Connections, Inc.

What Integrated Connections, Inc. does

Integrated Connections, Inc. is a Newport Beach, California-based professional services firm that operates as a virtual operations team for the beauty and personal care industry. Co-founded by Dana McElroy and Jimmy Song, the company delivers end-to-end product development support across six integrated service modules: formulation, quality control, packaging, manufacturing coordination, regulatory compliance, and fulfillment/warehousing. Its model centers on curating vetted manufacturers, packaging specialists, formulation partners, and U.S. warehousing providers rather than owning production assets, with talent distributed globally beyond the Southern California headquarters and the team claiming 100+ years of combined industry experience.

The company serves both early-stage startups and established international brands across hair, body, skin care, and color cosmetics, with named clients including Jouer Cosmetics, Kevin Murphy/K. Murphy, SeneGence, Dr. Squatch, Ren Pure, Olive and June, Port Products, Savvy Minerals, Joanna Vargas, and Art Naturals. It also lists healthcare-adjacent clients such as QuaranClean Healthcare, indicating some vertical extension. Go-to-market is sales-led and consultative, with a 'Let's Talk' call-to-action, direct phone outreach, and presence on LinkedIn and Instagram. Revenue is generated via custom project-based quotes for B2B product development and operations management; no pricing or revenue figures are publicly disclosed.

Integrated Connections is privately held, founder-owned, and bootstrapped, with no disclosed external funding or institutional investment. Marketing channels are organic and direct (website, LinkedIn, Instagram), and there is no software platform, mobile app, API, or proprietary technology stack disclosed in the source material. Notable risk to the customer profile: the website displays logos from large non-beauty organizations (Mayo Clinic, Trinity Health, Advent Health, Houston Health, Sysco, TD Bank, AT&T, Xfinity, Comcast) that appear unrelated to beauty/personal care product development and may function as stock/placeholder imagery rather than verified customers.

Name

Integrated Connections, Inc.

Legal name

Integrated Connections Inc.

Website

https://integratedconnections.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrated Connections is a Newport Beach, California-based professional services firm acting as a virtual operations team for beauty and personal care brands, providing formulation, manufacturing coordination, packaging, regulatory compliance, and fulfillment services to startups and established brands globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Operations and Product Development Services: The company generates revenue by providing virtual operations team services to beauty and personal care brands. Services include formulation coordination, quality control, packaging development, manufacturing coordination, regulatory compliance, and fulfillment/warehousing. Revenue appears to come from service fees for managing the product development and supply chain process for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Integrated Connections operates as a virtual operations team that manages end-to-end product development for hair, body, skin care, and color cosmetic brands. The company coordinates formulation, quality control, packaging sourcing, manufacturing, regulatory compliance, and fulfillment/warehousing through a network of vetted partners. It sells these integrated services on a quote-based, project-by-project basis to both startup and enterprise beauty brands.

Product overview

Integrated Connections, Inc. operates as a virtual operations team providing end-to-end product development services for the hair, body, skin care, and color cosmetics industries. Rather than a single software product or platform, the company offers an integrated suite of six core service modules: Formulation Services (turning ideas into products with partnered development talent), Quality Control Services (ensuring brand standards), Packaging Services (glass, plastic, airless solutions), Manufacturing Services (connecting with vetted manufacturers), Regulatory Compliance Services (handling formulation rules and regulations), and Fulfillment & Warehousing Services (storage and efficient shipping). These modular services work together to guide brands from concept through production to final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Formulation Services
• Quality Control Services
• Packaging Services
• Manufacturing Services
• Regulatory Compliance Services
• Fulfillment & Warehousing Services

Named customers22 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Vetted ManufacturerscoreStrategic or Co-development PartnerIntegrated Connections works with vetted manufacturers to ensure quality control and a tailored experience fitting client needs and budget. Manufacturers are selected and managed as part of the virtual operations team approach.
• Packaging SpecialistscoreStrategic or Co-development PartnerPartnership with packaging specialists to create perfect matches for client products - from glass to plastic, airless to classic packaging options. Works hand-in-hand with clients on packaging development.
• Warehousing PartnerscoreStrategic or Co-development PartnerPartnerships with warehouses across the U.S. allow storage of products based on incoming and outgoing needs. Enables efficient shipping that saves clients time and cost.
• Top Development TalentcoreStrategic or Co-development PartnerStrategically aligned with world's top development talent for product formulation. Partners to turn client ideas into living products tailored to specific needs and preferences.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• AptarGroup: Global supplier of dispensing systems, packaging components, and active material science solutions for beauty, personal care, and other industries. Comparable to IC as a packaging specialist partner that brands engage for packaging development, though at much larger scale and as a product manufacturer rather than coordinator.
• Intercos: Italian-headquartered global leader in beauty product development and contract manufacturing (color cosmetics, skin care, hair care). Comparable to IC as a beauty operations services provider, but operates owned manufacturing and serves the largest multinational beauty brands globally.
• Cosmax: Global beauty and personal care contract manufacturer with operations across North America, Asia, and Europe. Comparable to IC's formulation and manufacturing coordination role but at much larger scale and as an owned-facility manufacturer rather than a coordinator of a partner network.
• TricorBraun: One of the largest packaging distributors in North America, offering rigid packaging design, sourcing, and supply chain services. Comparable to IC's packaging development and supplier-coordination role but with broader packaging categories beyond beauty.

Direct peers

• Cosmetic Solutions Innovation: Boca Raton-based beauty product development and contract manufacturing company offering formulation, manufacturing, and packaging services. Directly comparable to IC as a full-service outsourced operations provider for emerging and established beauty brands.
• Cosmetic Development Labs: Full-service beauty and personal care contract manufacturer providing formulation, manufacturing, filling, and packaging services. Comparable to IC's end-to-end service model for beauty brands, with a similar target customer base of emerging and mid-market brands.
• Mana Products: One of the largest independent beauty contract manufacturers in the U.S., offering formulation, manufacturing, and packaging services to beauty brands. Directly comparable as a U.S.-based outsourced operations provider for beauty/personal care brands, though Mana owns its manufacturing facilities rather than coordinating a partner network.
• CoValence Laboratories: Specialty contract manufacturer focused on skin care, hair care, and personal care product development and manufacturing. Comparable to IC as a beauty/personal care product development services provider, though CoValence owns its manufacturing operations.
• Topix Pharmaceuticals: U.S.-based skin care and personal care manufacturer offering formulation, manufacturing, and packaging services. Comparable to IC as a beauty/personal care product development partner with similar brand customers.

Emerging players

• Aireal Beauty: Smaller beauty product development and contract manufacturing services provider for emerging brands. Comparable to IC's core offering of outsourced formulation and manufacturing coordination for indie and mid-market beauty brands, with overlapping target customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/integratedconnectionsllc
• Instagraminstagram.com/integrated___connections

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Connections, Inc.