Pretre AS
Pretre AS is a Norwegian private manufacturer (founded 1976, ~110 staff, ~250M NOK revenue) of prefabricated timber roof trusses, floor joists, and wall framing, serving builders, house manufacturers, and contractors across Norway from Stryn HQ and a Gausdal factory.
- Company typePrivate
- Founded1976
- HeadquartersStryn, Norway
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pretre AS does
Pretre AS is a Norwegian private industrial manufacturer founded in 1976, headquartered in Stryn with a second factory in Gausdal (opened 2010) and sales/regional offices in Bergen, Oslo, Trondheim, Volda, and Sykkylven. The company designs and produces prefabricated timber structural elements — primarily complete roof trusses, floor joist systems, wall framing, and pre-cut timber — using millimeter-precision automated cutting, and bundles these into a coordinated "construction package" shipped with crane/boat logistics to Norwegian building sites.
The core technology stack is industrial rather than software: CNC-driven cutting lines, standardized delivery packaging, QR-coded delivery traceability, and a recent API layer that accepts direct file imports from architects and contractors. Pretre holds a stack of third-party credentials — PEFC for sustainably sourced timber, Miljøfyrtårn for environmental management, CE marking, and Norwegian Sentral Godkjenning technical approval — which it markets as procurement-grade assurance. The company self-reports #1 Norwegian market position in complete roof trusses, 99.6% delivery precision, and a 0.4% complaint rate.
The business is project-based and quote-driven, with ~110 employees and ~250M NOK in disclosed annual revenue (~USD 23–24M at recent FX). Customers are split across four segments — individual builders/carpenters (SMB), house and cabin manufacturers (mid-market), generic manufacturers, and contractors/large customers (enterprise) — with framework agreements used at the enterprise tier and dedicated sales contacts servicing each segment. A 50th-anniversary jubilee promotion was launched in 2025. The company is privately held with no disclosed external funding and maintains a supply partnership with Masonite for beam/layer components.
Pretre AS firmographics
Firmographics- Name
- Pretre AS
- Legal name
- Pretre AS
- Website
- https://pretre.no
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pretre AS is a Norwegian private manufacturer (founded 1976, ~110 staff, ~250M NOK revenue) of prefabricated timber roof trusses, floor joists, and wall framing, serving builders, house manufacturers, and contractors across Norway from Stryn HQ and a Gausdal factory.
- Ownership category
- akta.pro rank
Pretre AS industry classification
Industry- Product category
- Prefabricated Timber Construction
- NAICS
- Prefabricated Wood Building Manufacturing (321992), Engineered Wood Member Manufacturing (321215)
- SIC
- Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Trusses, I-Joists & Framing Components (IMADADAD)
- akta.pro secondary industry
- Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ)
Keywords
Where Pretre AS is headquartered
LocationHeadquarters
- HQ city
- Stryn
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Pretre AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Prefabricated Timber Construction Products: Sale of prefabricated timber structural components including roof trusses, floor joists, pre-cut wall frames, glulam beams, and steel connectors. Products are custom-manufactured per project specifications. One-time transaction per project with pricing based on construction volume and complexity.
- Complete Construction Packages: Bundled offering combining multiple products (roof trusses, floor joists, pre-cut walls, bracing, connectors) as a single coordinated delivery. Premium pricing for complete solutions vs individual products. Revenue recognized per project delivery.
- Professional Engineering Services: Engineering services for structural design including dimensioning according to Norwegian Standards (NS 3470) and Eurocode 5, stability calculations, load planning, and technical documentation. Services included in package pricing or available as add-on.
- Jubilee Package Add-ons: Starter packages with lumber, brackets, and fasteners offered at promotional 25% pricing for construction package customers. Additional revenue stream during anniversary promotion period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard construction package - custom quote |
| Unit Pricing | Pay-as-you-go | Jubilee anniversary promotion |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Pretre AS product offering
Product offeringCore offering
Pretre AS designs, engineers and manufactures prefabricated timber structural components — primarily roof trusses, pre-cut wall framing and floor joist systems — and bundles them into the Pretre Konstruksjonspakke, a coordinated, single-supplier construction package delivered directly to construction sites across Norway. The offering combines millimeter-precision factory cutting, integrated structural engineering to Norwegian and European standards, and direct import of customer production files for exact-spec output.
Product overview
Pretre AS offers a portfolio of prefabricated timber construction products centered on its core Komplett Bæresystem (complete load-bearing system). The main product lines are Takstoler (roof trusses), Precut (pre-cut framing), and Bjelkelag (floor beams), which can be purchased individually or bundled into the Pretre Konstruksjonspakke (construction package) — a unified, single-supplier delivery that coordinates all structural components as one engineered package. Supporting products include Limtre & Stål (glulam and steel), Beslag & Festemidler (brackets and fasteners), and Avstivning (bracing). The company also offers engineering services and a standard delivery specification defining default scope and optional add-ons across 23 included items and 16 alternatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Pretre Konstruksjonspakke (Construction Package) A complete, single-supplier construction package that bundles roof trusses, floor beams (bjelkelag), pre-cut wall framing (precut), glulam/steel elements, a bracing starter package, brackets/fasteners and engineering documentation. All components are designed together as one system and delivered together ready for assembly at the construction site; targeted at Norwegian builders, house/cabin manufacturers, own-product manufacturers, contractors and large developers.
- Takstoler (Roof Trusses) Prefabricated roof trusses designed, engineered and factory-cut to project specifications, delivered with 99.6% delivery precision for residential, commercial and agricultural buildings, including special truss configurations. Sold to Norwegian construction professionals as a standalone product or as part of the coordinated construction package.
- Precut (Pre-cut Wall Framing) Factory pre-cut and pre-marked timber framing (bindingsverk) for walls — including outer walls, inner walls and fill-in applications — with routed grooves indicating stud placement and labeled packages following wall layouts, so carpenters can assemble on site without measuring or cutting. Sold to builders and manufacturers as a standalone product or as part of the construction package.
- Bjelkelag (Floor Joist Systems) Load-bearing floor and ceiling beam systems — including I-beams, narrow glulam (limtre) and lattice girders (gitterbjelker) — engineered and factory-cut to project specification across multiple types to suit different span, strength and acoustic requirements. Sold to builders, house/cabin manufacturers and own-product manufacturers standalone or as part of the construction package.
- Standard Leveranse (Standard Delivery Specification) Defined standard delivery package specifying what is included by default and which add-ons are available across the roof truss, precut and bjelkelag product lines (23 included items and 16 optional add-ons), giving customers a clear contractual scope for each order.
- Limtre & Stål (Glulam and Steel Components) Glulam (engineered timber) and steel structural components that form load-bearing parts of the construction system, integrated into construction packages and supplied standalone for projects requiring higher-load structural members.
- Beslag & Festemidler (Brackets and Fasteners) Brackets, connectors and fasteners required for structural assembly, dimensioned and delivered to match the supplied timber components; available as part of construction packages or as add-ons.
- Avstivningspakke (Bracing Package) Structural bracing/stabilization package consisting of lumber, brackets and fasteners needed for wall and roof bracing; supplied as part of the construction package or as a discounted starter package (25% during the jubilee period).
- Professional Engineering Services (Structural Design and Documentation) Structural design and engineering services — including dimensioning to NS 3470 and Eurocode 5, stability calculations, load planning and technical documentation — sold as part of the Konstruksjonspakke or as an add-on service for customers requiring additional engineering scope.
Companies that use Pretre AS
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pretre AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Pretre AS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered moderate, core and minor.
- Norske Takstolprodusenters Forening (Norwegian Roof Truss Producers Association)moderateIndustry association membership providing industry standards, networking, and collective representation for roof truss producers in Norway
- Norsk Treteknisk institutt (Norwegian Institute of Wood Technology)moderateTechnical institute providing wood technology expertise and research collaboration for timber construction standards and practices
- Direktoratet for byggkvalitet (Directorate for Building Quality)moderateGovernment directorate providing regulatory guidance and standards for building quality in Norway
- SINTEF ByggforskmoderateResearch organization providing building research, technical expertise, and innovation collaboration for construction industry
- Standard Norge (Standards Norway)moderateNational standards body for developing and maintaining Norwegian standards including NS 3470 and Eurocode standards used in timber construction
- MasonitecoreSupplier of I-beams for floor joist systems. Masonite I-beams are included as standard component in floor joist deliveries
- Paris Agreement CommitmentminorCommitment to reduce CO2 emissions by at least 50% by 2030, aligned with Paris Agreement targets
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Pretre AS competitors and assessment
Company assessmentBroad incumbents
- Metsä Wood: Finnish manufacturer of engineered wood products (Kerto LVL, glulam, birch plywood). Overlaps with Pretre on engineered structural timber, with broader product lines and pan-European sales.
- Stora Enso Building Solutions: Large Finnish-Swedish forest products incumbent offering CLT, LVL, and engineered wood components. Competes with Pretre on glulam/structural timber but operates across a far broader portfolio and pan-European footprint.
- Setra Group: Swedish wood products company producing sawn timber, glulam, and building components. Comparable product family but significantly larger and more diversified than Pretre.
- Binderholz: Austrian mass timber and engineered wood incumbent producing CLT, glulam, and sawn timber. Overlaps with Pretre on structural components for buildings but serves a much wider European market.
Direct peers
- Martinsons Byggsystem: Swedish family-owned producer of engineered wood, prefabricated trusses and framing systems for Nordic construction. Closely comparable in product portfolio, though with cross-border reach Pretre lacks.
- Moelven Industrier: Norwegian wood products group with divisions producing glulam beams, I-joists, and roof trusses. Most direct comparable in scale, geography, and product mix for Pretre's Konstruksjonspakke offering.
- Hunton ASA: Norwegian manufacturer of I-joists (Hunton I-bjelken) and engineered wood structural components. Directly competes with Pretre's bjelkelag and precut offerings in the Norwegian market.
Others
- Byggsystemer / Randek: Swedish supplier of automated prefabrication lines and systems for timber frame and truss manufacturers. Adjacent enabling supplier whose technology underpins modern truss factories like Pretre's Gausdal site.
Emerging players
- Nordic Structures: Canadian prefabricated timber building manufacturer focused on mass timber structures (CLT, glulam). Comparable in prefabrication philosophy and engineered-wood framing but at a different scale and geography.
Regional players
- Norsk Limtre: Norwegian glulam (limtre) beam manufacturer serving the domestic market. Direct overlap with Pretre's glulam/structural timber line within Norway.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pretre AS social profiles
Digital presencePretre AS compliance and trust
Trust signalCompliance6 records
Pretre AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretre AS leadership team
Management profileNumber of profiles
Pretre AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretre AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretre AS
What does Pretre AS do?
Pretre AS designs, engineers and manufactures prefabricated timber structural components — primarily roof trusses, pre-cut wall framing and floor joist systems — and bundles them into the Pretre Konstruksjonspakke, a coordinated, single-supplier construction package delivered directly to construction sites across Norway. The offering combines millimeter-precision factory cutting, integrated structural engineering to Norwegian and European standards, and direct import of customer production files for exact-spec output.
Is Pretre AS a public or private company?
Pretre AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pretre AS founded?
Pretre AS was founded in 1976. It employs 101 to 250 people.
Where is Pretre AS based?
Pretre AS is headquartered in Stryn, Norway, in the Europe region.
How does Pretre AS make money?
Four revenue lines are on record. Prefabricated Timber Construction Products are the primary driver. The others are complete Construction Packages, professional Engineering Services and jubilee Package Add-ons.
Who are Pretre AS's main competitors?
Broad incumbents on record are Metsä Wood, Stora Enso Building Solutions, Setra Group and Binderholz. Direct peers are Martinsons Byggsystem, Moelven Industrier and Hunton ASA. Byggsystemer / Randek is listed as an others. Nordic Structures is listed as an emerging player. Norsk Limtre is listed as a regional player.
Does Pretre AS have an API?
No public API is recorded for Pretre AS.
What industry is Pretre AS in?
Pretre AS's product category is Prefabricated Timber Construction. Its primary akta.pro industry code is IMADADAD, Wood Trusses, I-Joists & Framing Components, with a secondary code of IMAMACAJ, Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits). Its NAICS code is 321992 and its SIC code is 2452.