Muse/ique

What Muse/ique does

MUSE/IQUE is a member-supported nonprofit performing arts organization headquartered in Pasadena, California, founded by Artistic & Music Director Rachael Worby and operating under the legal entity name "Fund for Music." The organization produces innovative, thematically curated live orchestral and contemporary music performances designed to "expand imagination, build empathy, and create new connections to music, art, and the world." Its 2026 season features original productions including "Defiantly Joni" (a Joni Mitchell tribute at Mark Taper Forum), "American Sound Takes Flight" (an American classical music survey at The Wallis and Ambassador Auditorium), and "Looking West" (a frontier-themed program at The Huntington and Skirball Cultural Center). The organization serves individual audiences, corporate sponsors, and a network of 30+ community partner nonprofits in the greater Los Angeles area.

The business model is a four-stream nonprofit revenue architecture. Annual memberships provide subscribers with 12 months of free admission to all programs from signup date, with additional guest privileges. Single-ticket sales are processed through the GetCueBox platform. Individual donations flow through an online donation portal to the "Fund for Music," and corporate sponsorships are sold at six tiers ranging from $10,000 (Orchestra Circle) to $500,000 (Above the Marquee) on multi-year contracts, with tax-deductible portions and tiered benefits including naming recognition, reserved seating, and VIP parking. Education and community programming — Student Matinees, "On the Road" abridged performances, and "Pathways" workshops — deliver free access to 10,000+ people annually through the 30+ nonprofit partner network, with 20% of every show's audience reserved for community partners at no cost.

The technology infrastructure is entirely outsourced and lightweight: a Wix-hosted website, GetCueBox for ticketing and donations, Mailchimp for email newsletter distribution, VolunteerMatch for volunteer recruitment, and an SMS messaging service for inbound customer inquiries. No proprietary platform, no public API, no AI/ML capabilities, and no disclosed data assets exist. The organization operates with a small staff of approximately 30 named team members spanning artistic direction, production, communications, development, education/community programming, membership management, and operations.

Name

Muse/ique

Legal name

Fund for Music

Website

https://muse-ique.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MUSE/IQUE is a member-supported nonprofit performing arts organization in Pasadena, California, producing innovative themed live orchestral performances at premier Los Angeles venues for individual audiences, corporate sponsors, and 30+ community partner nonprofits through membership, ticket, donation, and sponsorship revenue streams.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113), Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Live orchestral performances
• Performing arts organization
• Music education programs
• Community arts outreach
• Orchestral concert series

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership providing free admission to 12 months of MUSE/IQUE programs starting from the day of signup. Members receive priority access and exclusive benefits.
2. Single Ticket Sales: Individual performance tickets sold to non-members for specific events and showtimes.
3. Donations: Tax-deductible donations to Fund for Music supporting MUSE/IQUE and its community programs.
4. Corporate Sponsorships: Corporate sponsorship tiers ranging from $10,000 to $500,000, with tax-deductible portions and various recognition benefits including name recognition, reserved seating, VIP parking, and stage announcements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MUSE/IQUE produces innovative, immersive live orchestral and contemporary music performances presented at venues across the Los Angeles area, paired with a recurring subscription membership program and community-based music education initiatives. The nonprofit organization curates themed mainstage seasons (e.g., 2026 season) that blend orchestral music with researched storytelling, and operates Student Matinees, Free Admission, On the Road, and Pathways programs in partnership with 30+ nonprofit organizations reaching 10,000+ people annually.

Product overview

MUSE/IQUE is a member-supported, nonprofit performing arts organization producing radically engaging live music experiences. The organization operates a unified offering centered on innovative, immersive live music performances designed to expand imagination, build empathy, and create community connections. The core portfolio includes Mainstage Performances (annual season of themed productions like Defiantly Joni, American Sound Takes Flight, and Looking West), a Membership Program (12-month subscription with free admission to all shows), Education Programs (Student Matinees, On the Road, Pathways workshops), and Community Partner Program (free access for 30+ nonprofit partners serving 10,000+ people annually). Additional services include Corporate Sponsorship tiers, SMS Messaging Service, Donation Portal, and Newsletter Subscription. The organization also hosts an annual Open House event free to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Performances Innovative and immersive live music performances featuring orchestral and contemporary music programming, presented at venues including The Wallis, Ambassador Auditorium, Mark Taper Forum, The Huntington, and Skirball Cultural Center. The 2026 season includes productions such as Defiantly Joni, American Sound Takes Flight, and Looking West.
• Membership Program Subscription-based membership offering free admission to 12 months of MUSE/IQUE programs starting the day of sign-up, with member discounts and guest privileges available. Designed for individual arts patrons and dedicated concertgoers.
• Education Programs Community-based music education initiatives including Student Matinees for middle/high school students, the On the Road program for limited-accessibility communities, and multidisciplinary Pathways workshops, delivered in partnership with schools and social service organizations.
• Community Partner Program Partnership program providing 30+ nonprofit organizations access to all MUSE/IQUE programming free of charge, serving over 10,000 people annually across Pasadena and Greater Los Angeles.
• Corporate Sponsorship Tiers Tiered corporate sponsorship program with six levels ranging from $10,000 to $500,000, offering tax-deductible contributions with brand recognition, reserved premium seating, VIP parking, stage announcements, and event sponsorship benefits to companies seeking community engagement and brand visibility.

Quantifiable outcome

• 10,000+ people reached annually through community programs
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The WalliscoreStrategic or Co-development PartnerPartnership for American Sound Takes Flight performance. The Wallis, located at 9390 N Santa Monica Blvd, Beverly Hills, CA 90210, hosts MUSE/IQUE performances as a premier Los Angeles performing arts venue.
• Classical CaliforniacoreGTM or Marketing PartnerClassical California (formerly KUSC and KDFC) is a proud sponsor of MUSE/IQUE performances. Unified website and app bringing classical music services into one statewide home.
• Center Theatre GroupcoreStrategic or Co-development PartnerPartnership for Defiantly Joni performance at Mark Taper Forum. Center Theatre Group is Los Angeles' leading not-for-profit theatre company, programming Mark Taper Forum, Ahmanson Theatre, and Kirk Douglas Theatre.
• The HuntingtoncoreStrategic or Co-development PartnerPartnership for Looking West performance. The Huntington, located at 1151 Oxford Rd, San Marino, CA 91108, serves as a venue for MUSE/IQUE's exploration of American frontier music.
• Skirball Cultural CentercoreStrategic or Co-development PartnerPartnership for Looking West performance. The Skirball Cultural Center, located at 2701 N Sepulveda Blvd, Los Angeles, CA 90049, hosts MUSE/IQUE performances as a cultural partner.
• East West BankminorGTM or Marketing PartnerEast West Bank presented the Looking West performance as a sponsor, supporting the exploration of American frontier music themes.
• Ambassador AuditoriumcoreStrategic or Co-development PartnerVenue partner for American Sound Takes Flight Open House on October 28. Located at 131 S St John Ave, Pasadena, CA 91105.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carnegie Hall: Iconic New York-based performing arts presenter producing classical and contemporary music programming. Comparable as a nonprofit presenter of curated live music with subscription and sponsorship revenue models, though at much greater scale.
• Hollywood Bowl: Iconic LA outdoor concert venue and presenting organization for live music performances. Comparable as a large-scale LA-based live music presenter competing for the same sponsorship dollars and audience attention.
• LA Philharmonic: The leading orchestral presenter in Los Angeles, operating Disney Hall and the Hollywood Bowl. Overlaps directly with MUSE/IQUE in producing live orchestral performances for LA audiences but at vastly larger scale and with owned venues.
• Center Theatre Group: LA's leading not-for-profit theater company and an active MUSE/IQUE partner, programming Mark Taper Forum, Ahmanson Theatre, and Kirk Douglas Theatre. Comparable as a presenting/performing arts organization operating in the same LA cultural ecosystem.
• The Music Center (Los Angeles): Performing arts presenter in downtown LA operating multiple venues including the Dorothy Chandler Pavilion. Comparable as a large presenting organization serving the same LA performing arts market.

Regional players

• Cal Performances (UC Berkeley): University-based performing arts presenter in Northern California producing a curated season of music, dance, and theater. Comparable as a themed, presenter-led arts programming model, though in a different geography.

Direct peers

• Skirball Cultural Center: LA cultural institution hosting MUSE/IQUE performances as a venue partner. Comparable as a presenter of arts programming with a community/education mission serving the LA Jewish and broader community.
• Pasadena Symphony and Pops: A regional symphony orchestra based in Pasadena — the same city as MUSE/IQUE. Most directly comparable as a presenter of orchestral programming serving the same local audience with subscription-based ticketing.
• Long Beach Symphony: Regional symphony orchestra serving the broader Los Angeles region with subscription-based classical programming. Closely comparable in scale, format, and market to MUSE/IQUE.
• LA Master Chorale: A resident company of Disney Hall producing classical choral and orchestral performances in LA. Highly comparable as a classical-music presenting ensemble operating in the same metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMw5viqijozUJDvefPSFpBA
• Facebookfacebook.com/museique.experience
• Instagraminstagram.com/muse.ique
• LinkedInlinkedin.com/company/muse-ique

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse/ique