Nara Communications Ltd

What Nara Communications Ltd does

Nara Communications Ltd is a privately held, bootstrapped public relations and communications consultancy founded in 2021 by Nick Baines and Andrew "Drew" Skinner-Shah, headquartered in London with a second office in New York. The firm delivers eight core service lines on a retainer basis—Profile Raising, News Announcements, Thought Leadership, Creative Campaigns, Narrative Consultancy, Events & Public Speaking, Media Training, and 24/7 Crisis Communications—to startups, scale-ups, unicorns, venture capital firms, non-profits, and government agencies, primarily in the US and UK markets but with delivered client work spanning Australia, the Nordics, Central Europe, and Africa.

The firm differentiates on the depth of its journalist relationships at top-tier global outlets (NYT, WSJ, FT, BBC, CNN, TechCrunch, Fortune, Bloomberg, The Economist) and on a team composed largely of former journalists and award-winning practitioners (Cannes Lions Innovation Grand Prix, Clio Award, Fast Company World Changing Ideas, Adweek Project ISAAC, PR Week 30 Under 30). Delivery is structured as a pseudo in-house press office via shared Slack channels, and the firm packages recurring media relations alongside episodic support for funding rounds and announcements.

The business is sales-led and founder-led, retaining its bootstrapped status with no external institutional funding, and has scaled to approximately 20 people within two years of incorporation. Drew Skinner-Shah, co-founder and COO, passed away in February 2024, after which Nara established the Skinner-Shah Award for Journalism in partnership with Sifted (Financial Times-backed), with a Q2 2026 launch and up to £5,000 in funding per cycle. The firm earns the majority of its revenue through multi-year retainer relationships, supplemented by standalone projects tied to discrete news moments.

Name

Nara Communications Ltd

Legal name

Nara Communications Ltd

Website

https://naracommunications.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nara Communications is a bootstrapped, London and New York-based PR and communications consultancy that delivers retainer-based media relations, thought leadership, and crisis services to startups, scale-ups, unicorns, venture capital firms, non-profits, and government agencies globally.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Public relations services
• Media relations consultancy
• Crisis communications support
• Thought leadership communications
• Corporate communications consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Retainer Services: The majority of work is done on a retainer basis, with partnerships lasting years not just months. They also handle standalone projects if there is a clear scope of work and piece of news to announce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nara Communications is a PR and communications consultancy that sells retainer-based services to startups, scaleups, unicorns, VC firms, non-profits and government agencies. Its core work covers media positioning, news announcement amplification, executive thought leadership, creative campaigns, narrative development, event speaking placements, media training, and round-the-clock crisis communications. The firm also handles standalone projects when there is a discrete piece of news to announce.

Product overview

Nara Communications Ltd is a PR and communications consultancy (not a software product company) offering eight distinct professional services: Profile Raising, News Announcements, Thought Leadership, Creative Campaigns, Narrative Consultancy, Events & Public Speaking, Media Training, and Crisis Communications. These services are provided on a retainer basis to startups, scale-ups, unicorns, non-profits, investment firms, and government agencies. The company primarily serves US and UK markets, with partnerships typically lasting years rather than months. Work is delivered through a dedicated team approach, including shared Slack channels with clients to function as a pseudo in-house press office.

Differentiator

Problem solved

Functional benefit

Products and services

• Profile Raising Media positioning service that helps clients establish and grow their presence in top-tier media outlets.
• News Announcements Service for managing and amplifying news announcements to help clients gain media and audience attention.
• Thought Leadership Service that positions company executives and team members as industry experts through strategic media exposure.
• Creative Campaigns Strategic creative campaign development service designed to build viral stories and maximise media impact.
• Narrative Consultancy Strategic consultancy service that helps clients develop coherent messaging frameworks and narrative strategies.
• Events & Public Speaking Service that helps clients secure and prepare for speaking opportunities at major conferences including Slush, Web Summit, and London Tech Week.
• Media Training Training service that prepares executives and spokespersons for media interactions to ensure messages land effectively during interviews.
• Crisis Communications 24/7 hands-on crisis support service that helps organisations navigate reputational challenges with strategic communications planning and execution.

Quantifiable outcome

• Coverage in The New York Times, Bloomberg, Guardian, Financial Times and many more top-tier news outlets for clients
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sifted (Financial Times)coreStrategic or Co-development Partner · 1 January 2026The Skinner-Shah Award for Journalism is launched in partnership with Sifted, a media outlet backed by the Financial Times and the leading source for startup news in Europe. Sifted will publish the final articles from award winners. The award supports public interest reporting related to technology sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RH Strategic: Washington-based public affairs and B2B tech PR agency with strong policy and emerging-tech credentials. Comparable to Nara in serving technology clients that require media and policy communications.
• Walker Sands: US-based B2B tech PR and integrated marketing agency with strong VC/startup client base. Closely comparable to Nara in serving technology clients with media relations and thought leadership services.
• Hotwire: Global technology-focused PR and communications agency serving startups, scale-ups and enterprise tech clients. Direct peer to Nara in tech and B2B PR positioning, retainer-based delivery, and tier-one media access.
• Bospar: Tech-focused PR and marketing agency serving B2B technology, fintech and emerging-tech clients. Comparable to Nara in verticalised technology PR positioning and tier-one media outreach.
• SourceCode Communications: New York-based tech PR agency working with high-growth technology companies and VC-backed startups. Comparable to Nara's New York office focus and technology client base.
• BerlinRosen: Tech-forward PR agency (now part of Next 15) with strong credentials in VC, startups and technology categories. Comparable to Nara in positioning around venture and high-growth technology clients.
• Inkhouse: Technology and B2B PR agency serving venture-backed and enterprise technology clients. Direct peer to Nara in startup-to-scale-up communications and media relations.
• PAN Communications: Mid-sized integrated marketing and PR agency with deep B2B technology specialisation. Comparable to Nara in mid-market tech retainer work and sector-focused campaign delivery.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated technology practice and global network. Represents the incumbent tier that Nara competes against when clients scale to multinational mandates requiring broader geographic and service breadth.
• FleishmanHillard: Global communications agency with significant technology and corporate communications practices. Broad incumbent competing for the same enterprise-tier tech and crisis communications mandates as Nara.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nara-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nara Communications Ltd