Mission2Market

What Mission2Market does

Mission2Market is a Denver, Colorado-based consulting firm founded in 2009 that provides strategy, research, branding, and marketing services to destination marketing organizations (DMOs), tourism boards, and local government entities. The firm operates as a small professional services practice with approximately eight team members and has partnered with more than 40 destinations across the United States, ranging from rural mountain towns to large multicultural cities. Named engagements span the Colorado Tourism Office, Visit Aurora, Visit Glenwood Springs, Visit Leadville-Twin Lakes, Morgan County, Huerfano County, Lake County, Logan County, Lake City/Hinsdale County, and the Denver and Northern Colorado region.

The service portfolio consists of 12 integrated offerings: Full Agency Services, Strategic Marketing Plans, Tourism Research, Community Branding, Cultural Tourism Strategy, Content Development, Public Relations & Advocacy, Destination Training, Economic Development, Design Services, Influencer Marketing, and Google Ad Words & Grant Management. The underlying methodology combines stakeholder engagement, data analytics, and creative marketing rather than any proprietary technology platform; there is no software product, no public API, and no app.

The business model is professional services revenue from project-based strategic planning and ongoing retainer or agency-of-record relationships, sold through a consultative, relationship-driven sales motion targeting DMOs and government entities. Pricing is not publicly disclosed and is tailored to engagement scope. The company is founder-led by Dave Santucci, who previously served as CMO of Visit Chattanooga for a decade and began his career at CNN covering travel, science, technology, and space. Mission2Market is privately held with no disclosed institutional investment, M&A activity, or parent company.

Name

Mission2Market

Legal name

Mission2Market

Website

https://mission2market.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission2Market is a Denver-based tourism and economic development consultancy founded in 2009 that provides strategy, research, branding, and marketing services to 40+ destination marketing organizations, tourism boards, and local government entities across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Planning & Consulting Services: Mission2Market generates revenue through professional services engagements including strategic planning, research, marketing strategy development, and destination management consulting. These are typically project-based or retainer arrangements with destination marketing organizations, tourism boards, and local government entities.
2. Marketing & Content Services: Ongoing marketing services including digital advertising management (Google Ad Grants), social media content creation, public relations, media buying, and content production. Revenue derived from retainer agreements and project fees for campaign development and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mission2Market is a destination marketing and tourism consultancy that provides strategy, research, branding, and full-service marketing for destination marketing organizations (DMOs), tourism boards, and local government entities. They deliver multi-year strategic planning, community branding, content creation, public relations, digital marketing, and economic development services through project-based and retainer engagements.

Product overview

Mission2Market is a destination marketing and tourism consultancy that operates as a unified service offering rather than a software platform. The company provides a comprehensive suite of services organized around core capabilities: Full Agency Services (an all-in-one partnership model), Strategic Marketing Plans, Tourism Research, Community Branding, Cultural Tourism Strategy, Content Development, Public Relations & Advocacy, Destination Training, Economic Development, Design Services, Influencer Marketing, and Google Ad Words & Grant Management. These services work together as an integrated marketing consultancy, where strategic planning informs research, which feeds into branding, content creation, and campaign execution, with training and PR support reinforcing implementation across destination clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Agency Services Comprehensive all-in-one marketing agency services encompassing strategy, research, marketing, public relations, content creation, and community engagement for destinations, provided as an integrated partnership model.
• Strategic Marketing Plans Step-by-step marketing strategy roadmaps tailored to each destination's unique goals, challenges, and opportunities, combining deep research, stakeholder input, and creative insight to develop actionable marketing plans.
• Tourism Research Research services providing the foundation for effective decision-making, including visitor profiles, community sentiment analysis, economic impact analysis, benchmarking, survey design, and performance metrics.
• Community Branding Authentic branding services that help destinations define and share what makes them special through brand discovery, positioning, visual identity development, messaging guidelines, and stakeholder engagement.
• Cultural Tourism Strategy Strategic planning services connecting visitors to arts, culture, and heritage experiences through dedicated ACH Tourism Strategic plans, storytelling, partnership development, event support, and preservation messaging.
• Content Development Content creation services including messaging and copywriting, blog and editorial content, photography and videography, social media content, and newsletter development to tell destination stories across channels.
• Public Relations & Advocacy PR and advocacy services including media strategy and relations, press trips and influencer campaigns, messaging frameworks, tourism advocacy, and crisis communication support for destination clients.
• Destination Training Training programs turning local pride into visitor-ready knowledge, including tourism ambassador programs, stakeholder engagement, board and staff orientation, and custom workshops and materials.
• Economic Development Economic development services partnering with local governments, EDCs, chambers of commerce, and tourism organizations to align economic development efforts with marketing strategies, including business recruitment campaigns and website/SEO support.
• Design Services Creative design services spanning logos and brand elements, website and digital branding, email and newsletter templates, reports and strategic plans, outdoor signage and billboards, and print collateral.
• Influencer Marketing Influencer marketing services including influencer discovery and vetting, custom itinerary development, contracting and campaign coordination, content review and approvals, and engagement tracking and reporting.
• Google Ad Words & Grant Management Google Ad Grant management services helping nonprofit tourism organizations access up to $10,000 per month in free Google Search advertising, including campaign setup, keyword strategy, ad management, and performance reporting.

Quantifiable outcome

• Double-digit growth in visitor spending for Logan County tourism
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Peers

• Longwoods International:

Direct peers

• Miles Partnership: Largest US destination marketing agency, providing strategy, media planning/buying, content, and digital services to DMOs and tourism boards. Direct competitor to M2M in serving state tourism offices and large destination organizations with integrated marketing mandates.
• Development Counsellors International (DCI): Specialized economic development and tourism marketing firm focused on place branding, talent attraction, and destination promotion for states, cities, and DMOs. Comparable service mix to M2M's strategic planning and community branding offerings.
• Resonance Consultancy: Place branding and destination strategy consultancy producing the well-known World's Best Cities and Best Small Towns rankings. Directly comparable in destination branding, research, and competitive positioning for cities and tourism regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mission2market

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission2Market