Oregon Blueberry, Jordan West LLC.

What Oregon Blueberry, Jordan West LLC. does

Oregon Blueberry, Jordan West LLC. is a privately held, vertically integrated wholesale blueberry nursery and genetics company founded in 1973 by Bob Gabriel in Silverton, Oregon. The company operates three integrated businesses: a wholesale nursery (River Road Nursery in Salem, OR) supplying tissue-culture-derived, hand-graded nursery stock to commercial growers under its Trusted Roots quality assurance program; a proprietary breeding program (OBG) developing blueberry varieties adapted to high-chill, mid-chill, and low-chill climates with multi-location global field trials; and a commercial farm operation in Silverton, Oregon that anchors its grower-led expertise. Its product portfolio includes granted and pending plant patents on varieties such as OBG-Raptor (rabbiteye, patent #37348), Colossus (#33802), and OBG-Sirocco (application 19/536,698), with new OBG varieties (Belair, Sirocco, Astoria, Raptor) launched in 2025. The company sells exclusively wholesale to commercial growers with minimum orders of 384-1000 plants; international markets outside North America are served through a partnership with UK-based Global Plant Genetics established in 2017. Leadership includes founder Bob Gabriel, Director of Breeding Adam Wagner (formerly Chief Breeder at Fall Creek Nursery with 20+ plant patents), Sales Director Doug McCann, Nursery Manager Bruce Gabriel, and Business Development lead Jon Horton. The company maintains Global G.A.P. certification and active membership in the International Blueberry Organization, US Highbush Blueberry Council, International Society for Horticultural Science, and International Plant Propagators Society.

Name

Oregon Blueberry, Jordan West LLC.

Legal name

Oregon Blueberry

Website

https://oblueberry.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Oregon Blueberry is a wholesale blueberry nursery and genetics company founded in 1973, supplying tissue-culture-derived plants and proprietary OBG varieties exclusively to commercial blueberry growers in North America and, via Global Plant Genetics, internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Silverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Blueberry Plants: Sale of nursery stock including proprietary OBG varieties and partner varieties to commercial blueberry growers. Minimum order requirements of 384-1000 plants per order. Product line includes high-chill, mid-chill, and low-chill varieties.
2. Genetics Licensing: Licensing of proprietary blueberry varieties (OBG series) to international markets through Global Plant Genetics partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Oregon Blueberry is a wholesale blueberry nursery and genetics company that propagates and sells tissue-cultured blueberry nursery stock to commercial growers in North America (minimum order 384-1000 plants) under its Trusted Roots assurance program. The proprietary OBG breeding program develops branded high-chill, mid-chill, and low-chill varieties (e.g., OBG-Raptor, OBG-Belair, OBG-Sirocco, OBG-Astoria), with international distribution licensed through a partnership with Global Plant Genetics.

Product overview

Oregon Blueberry is a wholesale blueberry nursery and genetics company offering a comprehensive portfolio of blueberry varieties and nursery stock to commercial growers. The company operates as a vertically integrated operation comprising three core offerings: wholesale nursery stock featuring hand-graded, tissue culture-derived plants under the Trusted Roots assurance program; the proprietary OBG Genetics Program developing varieties for high-chill, mid-chill, and low-chill climates; and farm operations in Silverton, Oregon established in 1973. The OBG variety portfolio includes proprietary branded varieties such as OBG-Raptor (late-season Rabbiteye), OBG-Belair (early-mid season), OBG-Sirocco (early season), and OBG-Astoria (mid-season), along with sourced varieties including Colossus and Albus. The company sells exclusively wholesale to commercial growers with a minimum order of 384-1000 plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Blueberry Nursery Stock Wholesale blueberry nursery plants for North American commercial growers, featuring the Trusted Roots assurance program that ensures plants are true to type, hand graded, tissue-culture-derived from foundation stock, and raised with advanced disease screening and prevention protocols. Minimum orders 384-1000 plants.
• OBG-Raptor™ (OBG-16252) Late-season Rabbiteye blueberry variety with exceptional yields (15.9 kg/plant in trials), near-imperceptible seeds, large uniform fruit (18.2 mm average), and firmness exceeding Northern and Southern Highbush standards. Suitable for mechanical harvest and fresh/processed markets; requires 500+ chill hours.
• OBG-Belair™ (OBG-20062) Early-to-mid season blueberry variety with exceptional size and firmness (327.8 g/mm³) exceeding current market standards. Features excellent crunch texture, favorable taste panel scores, and 19.8 lbs yield per plant.
• OBG-Sirocco™ (OBG-20010) Early-season blueberry variety with very large fruit (22 mm average) and high firmness (339 g/mm³). Compact plant with high consistent yield, excellent for high-density and substrate growing systems. Top performer in storage trials with 28+ days shelf life.
• OBG-Astoria (OBG-18064) Mid-season blueberry variety with uniform fruit size (20.8 mm average) and high yield (21.8 lbs/plant). More vigorous and easier to grow than Draper, with excellent color and good quality for high-chill regions.
• Colossus Mid-season Southern Highbush blueberry variety producing exceptionally large to jumbo fruit with very firm flesh. Suitable for both hand and mechanical harvest, developed in Florida (patent #33802).
• Albus (FL11-51) Next-generation premium Southern Highbush variety featuring 0+ chill requirement, semi-upright growth, vigorous and high-yielding, excellent disease resistance, medium berry size with light blue color and dense wax coating.
• Oregon Blueberry Farm Operations Commercial blueberry farming operation in Silverton, Oregon established in 1973; serves as the foundation for the company's industry expertise and variety development and handles all fruit shipments from 8474 Hazelgreen Road NE, Silverton, OR 97381.

Quantifiable outcome

• OBG-Raptor yield of 15.9 kg per plant in 2025 field trials
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Global Plant Genetics (GPG)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Partnership established in 2017 where Global Plant Genetics represents Oregon Blueberry's varieties and selections in most world markets outside North America. GPG, based in the UK with founders having 50+ years of plant genetics marketing experience worldwide.
• International Blueberry OrganizationminorOthersIndustry trade organization for the global blueberry industry
• United States Highbush Blueberry CouncilminorOthersNational industry organization representing US highbush blueberry producers
• International Society for Horticultural ScienceminorOthersInternational scientific organization for horticultural science
• International Plant Propagators SocietyminorOthersProfessional organization for plant propagators
• Jamie Petchell (GPG)minorOthersCo-owner and director of Global Plant Genetics, providing perspectives on global blueberry production and industry trends

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Planasa: Spain-based horticultural genetics and nursery company specializing in berries (raspberry, blueberry, blackberry), asparagus, and stone fruit, with a strong European berry genetics program. Comparable to Oregon Blueberry in the blueberry genetics-and-nursery category, though smaller in blueberry-specific breeding.

Broad incumbents

• Driscoll's: Global berry genetics, breeding, and marketing company (strawberries, blueberries, raspberries, blackberries) operating proprietary variety licensing programs across 30+ countries. Overlaps with Oregon Blueberry in blueberry genetics IP and global grower licensing, but with much wider portfolio scope and scale.
• Costa Group: Australia's largest horticultural producer with vertical integration across berries (including blueberries), mushrooms, citrus, and glasshouse tomatoes, plus proprietary genetics. Comparable to Oregon Blueberry through its blueberry breeding and licensing program (Arana, Eridu varieties) and vertically integrated nursery-to-grower model.
• Naturipe Farms: Major North American berry grower-marketer (blueberries, strawberries, raspberries, blackberries) sourcing from a network of partner growers and developing its own proprietary genetics. Comparable to Oregon Blueberry as a customer/partner in the North American blueberry supply chain and through its grower-licensing model.

Regional players

• MBG Marketing: Michigan-based grower-owned cooperative marketing fresh and processed highbush blueberries from the Great Lakes region, the largest blueberry-producing region by acreage in North America. Comparable to Oregon Blueberry as a customer base in the North American commercial wholesale segment, albeit with regional concentration.

Direct peers

• Mountain Blue Orchard: Australia-based breeder and propagator of proprietary blueberry varieties including the Eureka and Maru lines, with breeding programs targeting low/mid-chill and evergreen production systems. Comparable to Oregon Blueberry as a vertically integrated breeder-nursery exporting genetics internationally.
• Fall Creek Farm & Nursery: Headquartered in Lowell, Oregon, Fall Creek is the world's largest wholesale blueberry nursery and breeding program, founded in 1978. Oregon Blueberry's Adam Wagner previously served as Fall Creek's Managing Director of Blueberry Variety Development before joining Oregon Blueberry in 2018 - making Fall Creek the closest comparable in product, geography, and customer base.

Others

• Wish Farms: US-based (Florida) year-round berry grower, packer, and shipper operating the Wish Farms and SunnyRidge brands across strawberries, blueberries, raspberries, and blackberries. Comparable to Oregon Blueberry as a customer/purchaser of nursery stock and grower in the North American blueberry value chain.
• Haygrove: UK-based berry substrate and protected-cropping systems provider plus berry farm operator, supplying blueberry growers globally. Comparable to Oregon Blueberry in serving commercial blueberry growers and as a complementary ecosystem partner for substrate-grown blueberry systems.
• California Giant Berry Farms: California-based year-round berry grower, packer, and shipper (strawberries, blueberries, raspberries, blackberries) sourcing from partner-grower networks across the Americas. Comparable to Oregon Blueberry as a buyer of wholesale blueberry nursery stock and a downstream channel for proprietary OBG varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oregon_blueberry
• Facebookfacebook.com/oregonblueberry
• LinkedInlinkedin.com/company/oregon-blueberry
• Instagraminstagram.com/oregonblueberry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Blueberry, Jordan West LLC.