Piétons Québec

What Piétons Québec does

Piétons Québec is a Quebec-based non-profit organization of public interest founded in 2015 that serves as the province's national collective advocacy body for pedestrian rights and safe walking. The organization operates from its headquarters in Montreal and was co-founded by Jeanne Robin, Véronique Fournier, and Louis Bernier-Héroux; it transitioned from a volunteer-led model to having professional staff around 2019-2020. Its core 'products' are educational guides and tools — most notably the flagship 'Aménager des rues conviviales et sécuritaires pour les personnes aînées' guide (2nd edition, 2026), winter walking infrastructure guides, Vision Zero implementation resources, and post-collision communication guides — distributed for free to municipalities and the public via its website.

The organization does not develop proprietary software; its technology stack is limited to operational third-party platforms: Yapla powers the membership portal and email newsletter, Zeffy and PayPal process donations, SurveyMonkey supports surveys, Google Analytics tracks web traffic, and Zoom hosts webinars. Piétons Québec monetizes through individual lifetime memberships (CA$20), organizational memberships (CA$50 for 3 years), an annual fundraising campaign (CA$50,000 goal), branded merchandise (tuques, stickers via an online boutique), and government grant funding from Quebec's Fonds de la sécurité routière. The go-to-market motion is community-led, relying on membership drives, newsletter subscriptions, public awareness campaigns, webinars for municipal officials, and coalition-building with peer organizations such as Vélo Québec and Vivre en Ville to influence provincial policy and road safety regulations.

The organization serves multiple customer segments including the general public, Quebec municipalities, elected officials, seniors aged 65+, and schools. Its strategic positioning emphasizes the Vision Zero approach, reduced default urban speeds (30 km/h), increased penalties for pedestrian priority violations, and senior-friendly street design — leveraging recent regulatory successes including updates to Section 2.28 of Tome V – Signalisation routière adopted in March 2026.

Name

Piétons Québec

Legal name

Piétons Québec

Website

https://pietons.quebec

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Piétons Québec is a Montreal-based non-profit advocacy organization founded in 2015 that promotes pedestrian safety and walking as a primary mode of transportation in Quebec, serving citizens, municipalities, elected officials, and seniors through educational guides, policy advocacy, and coalition partnerships.

Ownership category

akta.pro rank

Product category

Pedestrian Safety and Active Mobility Advocacy

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industries

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Pedestrian Safety Infrastructure (Crosswalks, Refuge Islands, Ped Signals, Sidewalk Safety Treatments) (TLAJAGAE)

Keywords

• Pedestrian safety advocacy
• Active mobility promotion
• Road safety education
• Urban planning guidance
• Vision Zero implementation

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Individual lifetime membership at $20 and organizational membership at $50 for 3 years. Members receive updates, can participate in annual general assemblies, and vote for board elections.
2. Donations: Annual fundraising campaign targeting $50,000 to support the organization's mission of promoting pedestrian mobility in Quebec.
3. Merchandise Sales: Sale of branded merchandise including tuques (hats) and stickers through an online boutique. Members receive a discount on tuque purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Piétons Québec is a non-profit pedestrian advocacy organization that defends the rights of people walking in Quebec. It publishes technical guides and tools for municipalities on age-friendly street design, winter pedestrian infrastructure, Vision Zero road safety, and road-sharing communication; offers membership, donations, and branded merchandise; and delivers training webinars for elected officials and a 'Ça marche!' school program, all while lobbying for regulatory and policy change at the provincial level.

Product overview

Piétons Québec is a non-profit pedestrian advocacy organization that does not offer a traditional SaaS product. Its 'products' are advocacy programs, educational publications, and community tools. The core portfolio centers on its flagship pedestrian mobility guide with six thematic fiches (Fiche 1-6) covering senior-friendly street design, winter infrastructure resilience, Vision Zero road safety approach, and road sharing campaign guidelines. Additional offerings include seasonal walking resources, communication guides, annual fundraising campaigns, an online merchandise store, and membership/donation programs. The organization operates its website (pietons.quebec) and a member portal (portail.pietons.quebec) built on the Yapla platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide: Aménager des rues conviviales et sécuritaires pour les personnes aînées A flagship six-fiche technical guide (2026 updated 2nd edition) that helps Quebec municipalities improve pedestrian comfort and safety for seniors. It covers corridor design, street crossings, seasonal infrastructure, user cohabitation, and municipal integration through the MADA approach.
• Marcher en toute saison: aménager pour l'hiver A technical guide on winter resilience for pedestrian infrastructure, covering four-season design principles, snow-removal policies, and winter mobility best practices for Quebec municipalities.
• Découvrir l'approche vision zéro décès et blessés graves An educational resource explaining the Vision Zero approach to road safety, its key principles, implementation strategies, and Quebec and Canadian municipal case studies.
• Intégrer le principe de prudence dans les campagnes de partage de la route A campaign-design resource for equitable road sharing, outlining the prudence principle and five recommendations for municipal and organizational safety campaigns targeting vulnerable users.
• Le discours post-collision: un guide de communication A communication guide for commenting on road collisions involving vulnerable users, promoting active language and the 'safe system' approach over passive terminology.
• Adhésion et membership Piétons Québec Individual lifetime membership at CA$20 and organizational three-year membership at CA$50, granting updates on Piétons Québec activities, participation rights in annual general assemblies, voting rights in board elections, and a member discount on merchandise.
• Boutique en ligne (branded merchandise) Online store selling branded 'Tous piétons' tuques in orange and black (CA$25, discounted to CA$20 for members) and 10-sticker packs depicting 'This vehicle stops at pedestrian crossings' (CA$25).
• Webinaire Mobilité active 101 pour élu·es au municipal A training webinar series on active mobility for municipal elected officials, co-organized with Vivre en Ville, Vélo Québec and M361, providing action tracks and case studies such as Ville de Chambly and Ville d'Eastman.
• Formation en milieu scolaire Ça marche! School-based pedestrian safety formation program delivered through Quebec primary and secondary schools to educate children on safe walking behaviour and school-route safety.

Quantifiable outcome

• Pedestrian fatality risk at 30 km/h impact: 10% vs. 75% at 50 km/h
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coalition pour la mobilité durablecoreStrategic or Co-development Partner · 22 June 2026Piétons Québec is a founding member of the Coalition pour la mobilité durable, which includes Alliance TRANSIT, Trajectoire Québec, Vélo Québec, Vivre en Ville, and the Réseau des centres d'expertise en mobilité. The coalition advocates for sustainable mobility policy at the provincial level and has published joint position papers and recommendations for political parties ahead of elections.
• ÉquiterreminorStrategic or Co-development Partner · 24 April 2026Co-author of a joint submission to Alto regarding high-speed rail consultations, advocating for integrated sustainable transportation networks.
• Vivre en VilleminorStrategic or Co-development Partner · 24 April 2026Jointly authored a submission with Équiterre and Piétons Québec to Alto on high-speed rail, emphasizing the need for integrated sustainable transportation.
• Vivre en VillecoreStrategic or Co-development Partner · 22 April 2026Collaborative partner in active mobility initiatives, co-organizing webinars such as 'Mobilité active 101' for elected officials. Vivre en Ville contributes technical drawings to Piétons Québec's senior-friendly street design guides.
• Vélo QuébeccoreStrategic or Co-development Partner · 22 April 2026Long-standing partner in active mobility advocacy, co-organizing webinars and sharing expertise on road sharing and safety campaigns.
• M361, Moteur de stratégies socialesminorStrategic or Co-development Partner · 22 April 2026Partner in webinar production for the 'Mobilité active 101' series, providing social strategy expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vision Zero Network: U.S.-based nonprofit advancing Vision Zero principles. Comparable as a road safety advocacy organization promoting pedestrian fatality elimination, though operating in a different (U.S.) policy and geographic context than Piéton Québec.

Regional players

• Walk Toronto: Toronto-based pedestrian advocacy nonprofit with a municipal/provincial mandate analogous to Piéton Québec's. Comparable as an English-Canadian regional counterpart pursuing the same kinds of municipal pedestrian-priority campaigns and Vision Zero adoption.

Others

• Canadian Automobile Association (CAA-Québec): Major Quebec road safety stakeholder that conducts parallel road safety education and advocacy campaigns. Adjacent rather than directly competing because it represents motorists, but it engages the same Quebec policy and public-awareness environment on pedestrian priorities.

Direct peers

• Alliance TRANSIT: Coalition of Quebec transit and mobility advocacy groups. Shares the coalition platform with Piéton Québec, pursues overlapping road safety and Vision Zero policy goals, and targets the same municipal and provincial decision-makers.
• Vivre en Ville: Quebec nonprofit focused on urban planning, densification, and active mobility advocacy. Co-hosts webinars and co-authors guides with Piéton Québec and competes for similar municipal training engagements and government funding.
• Vélo Québec: Quebec's national cycling advocacy organization and coalition partner of Piéton Québec. It runs an analogous membership-based advocacy model with similar programs, webinars, and policy engagement on active mobility, making it the closest functional peer.
• Trajectoire Québec: Quebec public transit advocacy organization and fellow coalition member. It operates on the same membership-and-policy-advocacy model targeting elected officials and provincial transport authorities in overlapping active mobility issues.

Broad incumbents

• America Walks: Long-established U.S. national pedestrian advocacy nonprofit with a comparable mission of advancing walkable communities. Functions as a structural peer in pedestrian advocacy positioning, though it operates at a U.S. national scale versus Piéton Québec's Quebec provincial scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PietonsQuebec
• Facebookfacebook.com/PietonsQuebec
• LinkedInlinkedin.com/company/pietonsquebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piétons Québec