Trajectoire Québec
Trajectoire Québec is a non-profit association founded in 1977 that advocates for public transit users and sustainable mobility across Quebec, serving citizens, member organizations, and mobility stakeholders through policy representation, member mobilization, and annual events.
- Company typePrivate
- Founded1977
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Trajectoire Québec does
Trajectoire Québec is a non-profit association founded in 1977 (originally as Transport 2000 Québec, rebranded in 2017) that advocates for public transit users and sustainable mobility across the province of Quebec. Headquartered in downtown Montreal with a small team of 1–10 staff, the organization represents citizens and promotes their interests in collective transportation through policy representations, public consultations, media interventions, and citizen mobilization campaigns. Its network comprises 40+ associative and corporate members spanning nonprofit advocacy groups (RUTA, Accès transports viables, Vivre en ville, Piétons Québec, Propulsion Québec), student federations (FAECUM), transit operator associations (ATUQ), and corporate mobility providers (VIA Rail Canada, Communauto, Aéroports de Montréal).
The association's core offerings are community-led advocacy services rather than technology products. Programmatic activities include annual activity reports and policy briefs, the signature Déjeuner-bénéfice fundraising breakfast (400+ attendees, ~$80K raised per event), the Prix Guy-Chartrand awards gala with multiple categories (Citoyen.ne Mobile de l'année, Action et mobilisation, Développement et amélioration des services), press releases, and participation in coalitions such as Alliance TRANSIT, Coalition En mouvement pour le transport collectif, and Coalition S'allier pour le tramway. Revenue is generated through three streams: membership fees (individual and corporate, with a 20% event discount), individual donations (tax receipts issued for gifts over $20), and event ticket sales plus corporate sponsorships (Transdev platinum, ARTM gold, CDPQ Infra, VIA Rail, Communauto, Aéroports de Montréal bronze). Customer acquisition is community-driven via social media (X, Facebook, Instagram, LinkedIn, Bluesky, Reddit), email newsletter, earned media, and a partner-driven referral model through the member network.
Trajectoire Québec firmographics
Firmographics- Name
- Trajectoire Québec
- Legal name
- Trajectoire Québec
- Website
- https://trajectoire.quebec
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trajectoire Québec is a non-profit association founded in 1977 that advocates for public transit users and sustainable mobility across Quebec, serving citizens, member organizations, and mobility stakeholders through policy representation, member mobilization, and annual events.
- Ownership category
- akta.pro rank
Trajectoire Québec industry classification
Industry- Product category
- Public Transit Advocacy and Sustainable Mobility
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Local Transportation, Parking & Mobility Administration (BPAIACAM)
Keywords
Where Trajectoire Québec is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trajectoire Québec business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Revenue (Déjeuner-bénéfice): Annual fundraising breakfast event that brings together mobility sector professionals. Revenue generated through ticket sales. The event regularly attracts 400 attendees and raises approximately $80,000 annually.
- Membership Fees: Individual and corporate membership dues support the association's operations and advocacy work. Members receive benefits including 20% discount on event tickets.
- Donations: Individual donations fund mobilization, awareness, and promotion of sustainable mobility projects across Quebec. Tax receipts issued for donations over $20.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership with event discount |
| Other | Pay-as-you-go | Seasonal employee wage |
| Other | Pay-as-you-go | Donation-based support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Trajectoire Québec product offering
Product offeringCore offering
Trajectoire Québec is a nonprofit association that advocates for public transit users and promotes sustainable mobility across Quebec. Its core offering is citizen advocacy and representation services, including policy interventions, media campaigns, coalition mobilization, and public consultations on transit funding and infrastructure issues. The organization also operates annual signature events, an awards program, and produces policy publications to advance its mission.
Product overview
Trajectoire Québec is a non-profit advocacy association (founded 1977) that does not offer a technology product in the traditional sense. Its core offering consists of citizen advocacy and representation services for public transit users across Quebec. The organization operates through several programmatic activities: publishing research reports and policy briefs (Publications), hosting the annual Déjeuner-bénéfice fundraising event, administering the Prix Guy-Chartrand awards program with multiple categories recognizing excellence in sustainable mobility, and conducting citizen mobilization and policy advocacy campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Déjeuner-bénéfice Annual ticketed fundraising breakfast in Quebec's mobility sector; regularly attracts ~400 attendees from transportation, public affairs, energy, and environmental sectors, and includes tiered Platinum, Gold, and Bronze corporate sponsorships. Members receive 20% discount on tickets.
- Individual and Corporate Memberships Annual membership program for individuals, associations, and corporations aligned with public transit advocacy in Quebec. Members benefit from 20% discount on event tickets, sector networking, access to publications, and inclusion in the coalition network.
- Prix Guy-Chartrand Awards Gala Annual recognition event honoring individuals and organizations for excellence in sustainable mobility and citizen transportation, including categories Action et mobilisation, Développement et amélioration des services, and Citoyen.ne mobile de l'année.
- Publications and Policy Research Policy briefs, position papers, memoires, and annual activity reports on public transit infrastructure, governance, financing, and service improvement produced for members, policymakers, and the public.
- Transit User Advocacy and Representation Services Core nonprofit service through which Trajectoire Québec represents public transit users and citizens before government, media, and transit operators; includes policy representations, public consultations submissions, press releases, and coalition mobilization (e.g., Coalition En mouvement pour le transport collectif, Alliance TRANSIT, Coalition S'allier pour le tramway).
Quantifiable outcome
- 78% of respondents want improved public transit service and frequency
- +2 more outcomes
Companies that use Trajectoire Québec
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Trajectoire Québec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trajectoire Québec partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Coalition En mouvement pour le transport collectifcorePan-Canadian coalition of public transit user advocacy groups, community organizations, and unions calling for permanent federal transit funding. Trajectoire Québec is a founding member.
- Coalition S'allier pour le tramwaycoreCoalition formed to advocate for funding of the Gatineau-Ottawa tramway project. Trajectoire Québec participates in joint press conferences and advocacy efforts with this coalition.
- Accès transports viablescoreLong-standing member and strategic partner advocating for viable transportation in Quebec.
- Association pour le transport collectif de Laval (ATCL)coreMember organization advocating for transit development in Laval region.
- Association pour le transport collectif de la Rive-Sud (ATCRS)corePartner organization for joint advocacy on transit issues affecting the South Shore of Montreal, including Tunnel Louis-Hippolyte-La Fontaine mitigation measures.
- Alliance TRANSITcoreAlliance for public transit funding in Quebec. Trajectoire Québec actively participates in TRANSIT's advocacy for sustainable transportation financing models.
- TransdevminorPlatinum sponsor of the annual Déjeuner-bénéfice event; international passenger transport operator.
- Autorité régionale de transport métropolitain (ARTM)minorGold sponsor of the annual Déjeuner-bénéfice; metropolitan transit authority for Greater Montreal.
- CommunautominorBronze sponsor of the annual Déjeuner-bénéfice and corporate member; car-sharing service provider.
- CDPQ InframinorBronze sponsor of the annual Déjeuner-bénéfice; infrastructure investment subsidiary of CDPQ.
- Aéroports de MontréalminorBronze sponsor of the annual Déjeuner-bénéfice and corporate member.
- VIA Rail CanadaminorEvent sponsor and corporate member; national intercity passenger rail service.
- Piétons QuébecminorMember organization promoting pedestrian mobility and walkable cities.
- Vivre en villeminorMember organization focused on sustainable urban planning and living.
- Propulsion QuébecminorMember organization promoting Quebec's electric and intelligent transportation industry.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Trajectoire Québec competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trajectoire Québec social profiles
Digital presenceTrajectoire Québec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trajectoire Québec leadership team
Management profileNumber of profiles
Profiles5 records
Trajectoire Québec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trajectoire Québec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trajectoire Québec
What does Trajectoire Québec do?
Trajectoire Québec is a nonprofit association that advocates for public transit users and promotes sustainable mobility across Quebec. Its core offering is citizen advocacy and representation services, including policy interventions, media campaigns, coalition mobilization, and public consultations on transit funding and infrastructure issues. The organization also operates annual signature events, an awards program, and produces policy publications to advance its mission.
Is Trajectoire Québec a public or private company?
Trajectoire Québec is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trajectoire Québec founded?
Trajectoire Québec was founded in 1977. It employs 1 to 10 people.
Where is Trajectoire Québec based?
Trajectoire Québec is headquartered in Montréal, Canada, in the North America region.
How does Trajectoire Québec make money?
Three revenue lines are on record. Event Revenue (Déjeuner-bénéfice) is the primary driver. The others are membership Fees and donations.
Does Trajectoire Québec have an API?
No public API is recorded for Trajectoire Québec.
What industry is Trajectoire Québec in?
Trajectoire Québec's product category is Public Transit Advocacy and Sustainable Mobility. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAIACAM, Local Transportation, Parking & Mobility Administration. Its NAICS code is 8133 and its SIC code is 8600.