Owl's Head Sur Le Lac

What Owl's Head Sur Le Lac does

Owl's Head (Destination Owl's Head Inc.) is a privately-held, four-season mountain resort located on over 1,300 acres in Mansonville, Quebec, approximately 1.5 hours from Montreal and overlooking Lake Memphrémagog. Founded in 1964 and acquired by private investors in 2018, the company operates an integrated destination combining downhill skiing (50 trails across 4 sectors served by 6 chairlifts, including a $3.5M Doppelmayr Lake Chair), snowboarding, alpine touring, an 18-hole golf course, hiking, and beach activities. Supporting infrastructure includes a $14M+ TechnoAlpin snowmaking system covering 110 acres (90% of skiable terrain), GPS-enabled Prinoth groomers, automated golf irrigation, a 64-cart ClubCar electric fleet, RFID ticketing, and 10-room on-site lodging.

Revenue is generated across nine streams: ski lift tickets and Ninoxe season passes (the primary driver), golf green fees and memberships, food and beverage across the Club Haus restaurant and ski chalet, lodging (Hôtel du Hibou and MTN Haus Hotel), ski school, equipment rental, an on-site and online WAX workshop-boutique, corporate/group events, weddings, and real estate through the Owl's Head HABITAT residential project. Pricing is structured around annual season passes with up to 40% pre-sale discounts, family packages at roughly 35% off daily rates, Stay & Play bundles, and tournament/transaction-based corporate pricing; transactions flow through boutique.owlshead.com and Chronogolf, with on-site RFID-enabled customer service. Customer mix spans individual consumers and families (primary), corporate groups, school programs, wedding/private-event clients, outdoor enthusiasts, adapted-sport visitors, and season-pass holders.

The go-to-motion is hybrid direct-to-consumer via owned digital and on-site channels, supplemented by a dedicated corporate group sales function, a year-round event calendar (Owl's Head en couleurs, musical après-ski, golf tournaments), and a 2025-launched ambassador program. Sustainability and accessibility are central to positioning: the company holds GREENSTEP Gold (first ski resort in Quebec, May 2025), ECORESPONSABLE Level 1, Kéroul accessibility certification, the Prix Omer 2024, and a 2021 ASSQ community-involvement award.

Name

Owl's Head Sur Le Lac

Legal name

Destination Owl's Head Inc.

Website

https://owlshead.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Owl's Head (Destination Owl's Head Inc.) is a privately-held, four-season mountain resort in Mansonville, Quebec, offering skiing, snowboarding, golf, lodging, F&B, events, and real estate within a 1.5-hour drive of Montreal. It serves individual consumers and families, corporate groups, schools, weddings, and outdoor enthusiasts across 1,300 acres on Lake Memphrémagog.

Ownership category

akta.pro rank

Product category

Mountain Resort and Recreation Services

NAICS

Skiing Facilities (713920), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Ski resort operations
• Golf course management
• Mountain hospitality services
• Outdoor recreation services
• Alpine ski operations

Headquarters

HQ city

Mansonville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ski Lift Tickets and Season Passes: Primary revenue driver. Revenue from daily lift tickets, Ninoxe season passes (Unlimited, Weekday, Ninoxe4), alpine touring passes, and Indy Pass participation. Season pass pre-sales are a key revenue timing mechanism with discounts offered before opening.
2. Golf Green Fees and Memberships: Revenue from 18-hole golf course green fees, golf memberships, 6-round booklets, and golf equipment rental. Course is described as the most beautiful in the Eastern Townships.
3. Food and Beverage: Revenue from Club Haus restaurant, ski chalet cafeteria, bistro menu, terrace dining, and events including brunches, BBQ evenings, and thematic dinners.
4. Lodging and Accommodation: Revenue from Hôtel du Hibou (10 hotel rooms), MTN Haus Hotel, and nearby accommodations. Stay & Play packages combine lodging with golf.
5. Ski School and Lessons: Revenue from ski and snowboard instruction, lessons, and ski club programs.
6. Equipment Rental: Revenue from ski equipment rental, golf equipment rental, and related retail.
7. Retail and Boutique: Revenue from on-site retail boutique (WAX workshop-boutique) and online store.
8. Events and Group Bookings: Revenue from corporate groups, weddings, private events, golf tournaments, and sporting events. Family packages for ski holidays and spring break.
9. Real Estate - Owl's Head HABITAT: Residential real estate development project Owl's Head HABITAT on the property, in expansion phase. Contributes to resort revenue through property development.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Owl's Head Sur Le Lac (Destination Owl's Head Inc.) operates a four-season mountain resort on more than 1,300 acres in Mansonville, Quebec, offering alpine skiing (50 trails across four sectors with six chairlifts), snowboarding, alpine touring, an 18-hole golf course, on-site lodging, dining at Club Haus, ski school, equipment rental, and event hosting for individual, family, corporate, school, and adapted-sports visitors. Complementary revenue lines include seasonal passes (Ninoxe), golf memberships, golf 6-round booklets, family and Stay & Play packages, the WAX workshop-boutique, and the Owl's Head HABITAT residential real-estate development.

Product overview

Owl's Head is a four-season resort located in the Eastern Townships of Quebec, Canada, operating as a unified destination offering both winter and summer recreational activities. The core winter product consists of alpine skiing (50 trails across 4 sectors with 6 chairlifts), snowboarding with Owl's.Parc snow park, and alpine touring. Summer offerings center on an 18-hole golf course, hiking trails, and beach activities at Club Lac on Lake Memphremagog. Supporting services include ski school, equipment rental, Club Haus restaurant, MTN Haus Hotel lodging, and event hosting capabilities. The resort has recently expanded into real estate development through Owl's Head Habitat. Season pass products (Ninoxe) and multi-visit cards provide subscription-based access, while partnerships like Indy Pass extend the resort's reach. The resort also offers adapted sports programs for visitors with disabilities in collaboration with the Fondation des Sports Adaptés.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Skiing Downhill skiing on 50 trails across 4 sectors with 6 chairlifts, featuring panoramic views of Lake Memphrémagog and an optimized lift system for minimal wait times. Target customers are individual skiers, families, corporate groups, and school groups in the Quebec and Greater Montreal region.
• Snowboarding and Owl's.Parc Snow Park Snowboarding on dedicated terrain parks including Owl's.Parc snow park and gladed areas for varied riding experiences, for freestyle skiers and snowboarders of all skill levels.
• Alpine Touring Backcountry-style hiking on specially designed trails allowing exploration of the mountain under a new perspective, with trails upgraded to reach the summit offering 360-degree panoramas, available to outdoor enthusiasts via daily tickets and season passes.
• Golf Course (Owl's Head Golf Club) 18-hole golf course in the Eastern Townships known for impeccable greens, wide fairways, and views of Lake Memphrémagog, featuring an automated irrigation system and 64 ClubCar electric golf carts. Available to individual golfers, members, families, and corporate tournament clients.
• Ninoxe Season Pass Program Annual season pass product line including Ninoxe Unlimited (ski anytime), Ninoxe Weekday (Monday-Friday), and Ninoxe4 (Monday-Thursday for groups of 4) tiers, with pre-sale discounts up to approximately 40% off regular rates.
• Spring Break and Family Ski Packages Bundled ski-ticket packages for families with combinations of adult and child lift tickets offered at approximately 35% savings versus regular daily rates, valid during holiday and spring break periods.
• Ski School (École de glisse) Professional ski and snowboard instruction programs for all skill levels delivered by certified instructors to individuals and groups seeking lessons at the resort.
• Adapted Snow Sports Program Adapted alpine skiing and snowboarding programs making winter sports accessible to people with disabilities, developed in collaboration with Fondation des Sports Adaptés, supported by Kéroul accessibility certification.
• Ski and Golf Equipment Rental Ski and golf equipment rental services allowing visitors to rent gear on-site rather than transport their own equipment.
• Club Haus Restaurant and Mountain Dining Mountain restaurant offering views, dining experiences, a terrace with pergola, and locally-sourced menu items including burgers from local butcher and herbs from terrace gardens, serving resort visitors and event guests.
• MTN Haus Hotel and Lodging On-site hotel accommodation at MTN Haus Hotel with 10 rooms featuring local artisanal amenities, mountain views, and direct ski-slope access for overnight guests.
• Golf Tournament Hosting Services Tournament hosting services including course setup, event coordination, and facilities for corporate and amateur golf events, booked via dedicated tournament inquiry forms.
• Corporate and Private Event Hosting Corporate group ski and golf outings, weddings, private events, and school ski programs coordinated through dedicated corporate group pages and tournament inquiry forms.
• WAX Workshop-Boutique (On-site and Online Retail) WAX workshop-boutique retail store (on-site and online at boutique.owlshead.com) selling ski apparel, accessories, and resort-branded merchandise to visitors.
• Winter Sports on Golf Course Lands (Cross-country skiing, fat biking, snowshoeing) Cross-country skiing, fat biking, and snowshoeing on marked and groomed trails located on the golf course property during winter months, providing additional winter recreation options for guests.

Quantifiable outcome

• Snowmaking productivity increased by more than 30% following pumping station upgrade (2022)
• +6 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GreenStep SolutionscoreOthers · 1 January 2025GreenStep Solutions awarded Gold certification to Owl's Head (May 2025), the first ski resort in Quebec and third in Canada. GreenStep provides the sustainability measurement tool, best practices, free resources, and guidance for the 2030 Sustainable Tourism Pledge.
• KéroulminorOthers · 1 January 2024Kéroul conducted an accessibility diagnosis and issued certification for downhill skiing and snowboarding, approved April 10, 2024, recognizing Owl's Head as partially accessible to persons with restricted physical ability.
• Art&Nature Day Camp (Super Hiro)minorStrategic or Co-development Partner · 1 January 2024Since 2024, Owl's Head has hosted the Art&Nature Day Camp produced by local artist Super Hiro, providing the venue for this community program.
• Municipality of Potton TownshipcoreStrategic or Co-development Partner · 19 October 2023Owl's Head maintains ongoing collaboration with the Municipality of Potton Township including development master planning, winter sports expansion on golf lands (cross-country skiing, fat biking, snowshoeing), heritage preservation (Round Barn donation of $10,000), and Good Neighbor Committee. A detailed 60-page master plan was created with citizen participation.
• PrinothcoreTechnology or Integration · 17 April 2023Prinoth (Granby-based manufacturer) supplied a new Bison X groomer with Tier 4 engine, part of a $100,000 government grant awarded through the Tourism Assistance Fund managed by Canada Economic Development for Quebec Regions (CED) and the Quebec Ski Association (ASSQ). The groomer consumes less fuel and reduces GHG emissions by 50%.
• Fondation des Sports AdaptésminorStrategic or Co-development Partner · 1 January 2023Collaboration to make outdoor activities accessible to all. Owl's Head makes its premises available and participates in fundraising initiatives to support and expand adapted sports programs offered by the foundation.
• Bishop's University (Estrie-Preneur Desjardins Program)minorStrategic or Co-development Partner · 1 January 2023Partnership with Bishop's University in Lennoxville, Quebec. Two interns hired from May to June 2024 for 8 weeks to document sustainability actions, create a responsible practices guide, and develop recommendations for future sustainable development initiatives. Internships sponsored by Desjardins.
• ECOCERT CANADAcoreOthers · 1 January 2023ECOCERT CANADA issued the ECORESPONSABLE certification to Destination Owl's Head under the ECO RESPONSABLE program, level 1 Commitment. This positions the organization as a leading eco-responsible entity in sustainable tourism.
• ÉPIQ TriathlonminorStrategic or Co-development Partner · 1 January 2023Owl's Head has hosted the ÉPIQ Triathlon for two years, lending the mountain to local athletes to raise funds for the Missisquoi North Volunteer Centre.
• Foundation of Stars (Alpine Challenge)minorStrategic or Co-development Partner · 1 January 2023The Alpine Challenge hiking event is organized by the Foundation of Stars in collaboration with Owl's Head. Proceeds fund mental health research at CHU de Sherbrooke. Participants climb the mountain at 4:30 pm with skins and headlamps.
• TechnoAlpincoreTechnology or Integration · 5 November 2022TechnoAlpin team commissioned the new lake pumping station for the 2022/23 ski season, part of a $3.5M+ investment that increased snowmaking productivity by more than 30%. The pumping station draws water from Lake Memphrémagog for snow production.
• Christian Vachon FoundationminorStrategic or Co-development Partner · 1 January 2020Owl's Head joined the Christian Vachon Foundation to help young children from vulnerable backgrounds. A fundraising event offered ski tickets at discounted prices with 50% of proceeds donated to the foundation, which has supported over 20,000 children in the Eastern Townships and Montérégie regions.
• Groupe Bénévole Municipal de Potton (GBMP)minorStrategic or Co-development Partner · 1 January 2020Owl's Head collaborates with GBMP on the Round Barn restoration project. The association will use the barn as an exhibition venue once restored.
• Potton Heritage AssociationminorStrategic or Co-development Partner · 1 January 2020Owl's Head works with the Potton Heritage Association on heritage preservation, including the Round Barn restoration project. The association will use the barn for exhibitions once restored.
• DoppelmayrcoreTechnology or Integration · 26 December 2019Doppelmayr designed, delivered, and installed the new Lake Chair lift, inaugurated December 26, 2019. Fixed quadruple chair with boarding mat, 900 meters long, capacity 2,200 skiers per hour. Investment of more than $3.5 million.
• ClubCarcoreTechnology or Integration · 1 January 2018Partnership with ClubCar to renew the golf cart fleet with Tempo electric carts featuring real-time fleet monitoring technology. The carts feature stainless steel frames, comfortable seats, and technological connectivity for fleet management. ClubCar won Golf Digest's top prize for three consecutive years.
• Chacha (Creative Agency)minorImplementation/ SI/ Consulting Partner · 1 January 2018Creative agency Chacha assisted with brand repositioning and visual identity redesign in 2018, creating the new logo, color palette, and messaging. Also designed the transactional website launched before the ski season.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mont-Tremblant Resort: Québec's flagship four-season ski resort with significantly larger trail count, village lodging, and event infrastructure. Sets the upper bound on Quebec ski competitive dynamics and benchmarks pricing for the Montreal catchment that Owl's Head also targets.
• Mont-Sainte-Anne: Major Quebec ski resort near Quebec City with alpine skiing, lodging, and a four-season activity profile. Direct comparable on resort model and Indy Pass network participation, although it serves a different metro catchment.
• Le Massif de Charlevoix: Boutique Quebec ski resort with premium positioning, on-site lodging, and a four-season experience model including golf. Closest analog to Owl's Head's premium-but-mid-size positioning within Quebec ski.
• Mont Orford: Direct competitor located in the same Eastern Townships region of Quebec. Operates as a four-season resort with alpine skiing, hiking, and accommodation, directly overlapping Owl's Head's core geographic catchment.
• Station touristique Stoneham: Quebec ski resort operating on a similar mid-size, four-season model with night skiing and snowmaking investment. Comparable on ticket pricing tiers, family packages, and the Montreal/Quebec corridor competition.
• Bromont, montagne d'expériences: One of Quebec's largest ski resorts, also serving the Greater Montreal market (similar 1-hour drive). Competes head-to-head on day tickets, season passes, and family ski packages in the same consumer segment as Owl's Head.

Regional players

• Jay Peak Resort: Vermont ski resort approximately 2 hours south of Owl's Head, competing for cross-border Montreal and Quebec leisure travelers. Comparable mid-size, snowmaking-heavy operation with on-site lodging and water park amenities.
• Blue Mountain Resort: Ontario's largest ski resort and four-season village destination, serving the Toronto market with comparable lodging, ski school, and event-driven monetization. Benchmarks operational scale and village economics relevant to Owl's Head's growth trajectory.
• Smugglers' Notch Resort: Family-oriented Vermont ski resort with lodging village and four-season programming. Comparable on family-package pricing strategy and small-to-mid-size resort positioning; serves the broader Quebec/New England leisure corridor.
• Le Relais (Station Mont-Sainte-Anne's neighbor): Quebec ski center focused on snowmaking reliability, family skiing, and night skiing. Comparable on snowmaking-investment thesis and entry-level Quebec ski pricing; serves a more local market than Owl's Head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/owlsheadresort
• LinkedInlinkedin.com/company/destination-owl-s-head
• Instagraminstagram.com/montowlshead
• TikToktiktok.com/@mont.owls.head

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owl's Head Sur Le Lac