Paroles de Fromagers

What Paroles de Fromagers does

Paroles de Fromagers is a Paris-based fromagerie and affineur operating as 'L'école du fromage' (the cheese school), structured as a French SARL (RCS Paris 800 020 869) with two physical locations: a 300m² flagship at 39 rue Saint Louis en l'Ile in the 4th arrondissement, which houses a 160m² spruce-board aging cellar, a cheese-and-wine bar, a 17th-century vaulted workshop space, an Alpine-style chalet for privatizations, and Le Musée Vivant du Fromage — billed as France's first museum dedicated to cheese tradition — and La Ferme du Hameau at 223 Rue de la Croix Nivert in the 15th arrondissement, a 50-plus-year Parisian cheese institution operating as a wholly-owned subsidiary. The core offering combines traditional cheese retail with hands-on experiential education: consumer workshops (caseology initiation, cheese-and-wine tastings, cheesemaking classes), a professional training program ('fromagerie intégrale') teaching fabrication, caseology, cutting, history, packaging, and sales, and event services covering cheese-and-charcuterie platters, artistic buffets, catering, and full privatization for celebrations and corporate team-building. The business runs exclusively through on-site retail and direct website bookings, with no mail-order, e-commerce, or third-party distribution. Distribution is single-country (France), channels are direct-to-consumer and event-driven (including a B2B layer for corporate catering), and revenue is generated through one-time paid workshops, professional training fees, on-site retail, gift vouchers (valid 12 months French / 6 months English), and made-to-order catering. The team comprises roughly ten named cheesemakers and affineurs plus a communications specialist, with no disclosed venture capital or private equity backing.

Name

Paroles de Fromagers

Legal name

PAROLES DE FROMAGERS SARL

Website

https://parolesdefromagers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Paroles de Fromagers is a Paris-based fromagerie and affineur operating two retail locations, a cheese school (L'école du fromage), professional training, catering, and Le Musée Vivant du Fromage — serving individual cheese enthusiasts, celebration groups, and corporate clients exclusively on-site.

Ownership category

akta.pro rank

Product category

Specialty Cheese Retail & Culinary Education

NAICS

Specialty Food Retailers (4452), Cheese Manufacturing (311513), All Other Specialty Food Retailers (445298)

SIC

Dairy Products (2020)

akta.pro primary industry

Cheese Shops & Fromageries (CRAHAGAD)

akta.pro secondary industries

Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH), Private Label & Contract Cheese Manufacturing (AFAHABAJ), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Artisan cheese aging
• Cheese tasting workshops
• Professional cheesemaking training
• Cheese and wine pairing
• Cheese catering events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Workshops, Courses & Tastings: Revenue from cheese-and-wine tasting workshops, cheesemaking courses, and caseology initiation sessions, booked via the website or on-site. This is the primary consumer revenue stream.
2. Professional Cheesemaking Training: B2B/professional training programs teaching the complete cheesemaking trade, including fabrication, tasting, caseology, cutting, history, and sales.
3. Catering: Buffets, Platters & Events: Revenue from made-to-order cheese and charcuterie platters, artistic buffets, and event catering, including private cheese-and-wine bar privatization.
4. On-site Retail Sales: In-store sales of cheeses, charcuterie, and wines at both Parisian locations. Products are sold exclusively on-site; no mail-order or delivery service is offered.
5. Gift Vouchers: Gift vouchers sold online for workshops, tastings, and courses, valid for 12 months from purchase. Revenue is recognized at time of booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Paroles de Fromagers is a Paris-based fromagerie and affineur that sells artisanal French cheeses matured in its own spruce-board cave d'affinage, and offers cheese-and-wine tasting workshops, hands-on cheesemaking courses, professional cheesemaker training, custom cheese/charcuterie platters and buffets, event privatization, and gift vouchers. It also runs Le Musée Vivant du Fromage, France's first museum dedicated to cheese tradition. All products are sold exclusively on-site; no mail-order or delivery is offered.

Product overview

Paroles de Fromagers operates as a unified cheese shop and cheese school enterprise in Paris, comprising two retail locations (Paris Xe and Paris XVe), a living cheese museum, and a comprehensive educational arm. The core offering combines hands-on cheese making courses and tasting workshops (Cours et Ateliers), professional cheesemaking training (Formations Professionnelles), and event/privatization services (Événementiels) alongside traditional retail of artisanal cheeses, charcuteries, and wines. All offerings interconnect through the company's aging cellars, expert cheesemakers, and commitment to French cheese heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Cours et Ateliers (Courses and Workshops) Cheese-and-wine tasting workshops, hands-on cheesemaking classes, and caseology initiation courses led by expert cheesemakers in the authentic aging cellar of the Paris fromagerie, for individual enthusiasts and small groups.
• Formations Professionnelles (Professional Cheesemaking Training)
• Événementiels (Events and Privatization)
• Plateaux et Buffets (Platters and Buffets)
• Bons Cadeaux (Gift Vouchers)
• On-site Artisan Cheese Retail

Quantifiable outcome

• Le Musée Vivant du Fromage is the first French museum dedicated to cheese tradition.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Marie-Anne Cantin: Paris affineur and fromagerie offering aged cheeses, tastings, and cheese-related experiences. Closely comparable business model (affinage + education + retail) to Paroles de Fromagers.
• Androuet: Historic Parisian fromagerie since 1909 combining retail, aging, and cheese education experiences. Direct comparison point for Paroles de Fromagers — same category of product, customer, and Parisian location.
• La Fromagerie: London cheese shop and restaurant combining retail cheese counter with cheese-and-wine courses and events. Equivalent 'cheese school + shop' hybrid comparable to Paroles de Fromagers' positioning.
• Laurent Dubois: Affineur-based Paris fromagerie with multiple shop locations and a focus on aged French cheeses. Comparable retail + affineur model in the same Parisian market.

Broad incumbents

• Zingerman's: Established specialty food retailer and food education business (Zingerman's Food Tours, BAKE!, baking and culinary classes). Comparable food-retail-plus-education platform model across product categories.

Regional players

• Le Ferme du Hameau Barthou: Paris-region fromagerie focused on artisanal cheeses and charcuterie retail — comparable regional competitor serving similar Parisian consumer base.

Emerging players

• Cheese School of San Francisco: US-based cheese education business focused on courses, tastings, and certifications. Mirrors the educational arm (Cours et Ateliers, Formations Professionnelles) of Paroles de Fromagers.

Others

• Truffière de Paris / Maisons du Fromage: Cheese-themed retail and event concepts combining dairy retail with tasting experiences. Adjacent ecosystem player relevant to Paroles de Fromagers' museum + workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3xCbHqQXsSZx7fIgLFQ6yQ
• LinkedInlinkedin.com/company/parolesdefromagers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paroles de Fromagers