What Peace Generation Indonesia does

Peace Generation Indonesia (PeaceGen, legally Yayasan PeaceGeneration Indonesia) is an Indonesian nonprofit foundation established in 2009 and headquartered in Bandung, West Java. It operates a portfolio of peace-education programs, curricula, and creative learning media targeting educators, students, schools, and communities across at least 12 Indonesian cities including Java, Sulawesi, Sumatra, Kalimantan, Aceh, Nusa Tenggara, and Maluku. Its core pedagogical approach combines Contact Theory with the proprietary ARKA method (Activity, Reflection, Concept, Application) and is packaged into branded curriculum series (Seri Guru Abad 21, 12 Core Peace Values, Skillset Perdamaian), training programs (Happy Tanpa Bully, Konflik Bikin Epik), and a catalog of purpose-built board games (Galaxy Obscurio, The Rampung, Peace Baker, Bencana, Semester Baru). Flagship initiatives include Breaking Down The Wall (BDW) cross-community dialogue, PCVE for Peace, Peacebuilding, Tech for Peace, Board Game for Peace (2,000+ youth reached across 12 cities), Rumah Kita (Poso and Jember), and Frosh Project ID (431 students at ITB and UPI).

Commercially, PeaceGen runs a hybrid revenue model: professional services (curriculum licensing, Training of Facilitator, school training) sold via WhatsApp consultation and direct institutional programs, consumer merchandise and learning media sold through its own PeaceShop e-commerce storefront at price points ranging from IDR 15,000 (~USD 1) accessories to IDR 250,000 (~USD 16) board games, and digital creative/IT services (visual branding, event gamification) sold via its own services.peacegen.id portal. A free curriculum series (Seri Guru Abad 21) anchors a freemium top-of-funnel into paid training. Go-to-market is community-led and event-driven through the PEACETIVAL festival, webinars, and Agent of Peace (AoP) alumni networks, supplemented by institutional partnerships with Google.org, UNICEF, UNDP, UNODC, Save the Children, USAID, and Australian DFAT among roughly 27 listed partners that jointly drive program funding, credibility, and distribution.

Name

Peace Generation Indonesia

Legal name

Yayasan PeaceGeneration Indonesia

Website

https://peacegen.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Peace Generation Indonesia is a Bandung-based nonprofit foundation delivering peace-education curricula, teacher training, and creative learning media (board games, digital platforms) to schools, educators, students, and communities across 12+ Indonesian cities, funded largely by grants from multinational and bilateral donors.

Ownership category

akta.pro rank

Product category

Peace Education Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social Studies & Civics Instruction (School-Delivered) (EDAJAFAI)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Peace education curricula
• Experiential learning programs
• Conflict resolution training
• Anti-bullying education
• Creative learning media

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Curriculum and Training Services: PeaceGen generates revenue through providing peace education curriculum, training programs, and capacity building services to schools, educators, and organizations.
2. Merchandise and Learning Products Sales: Sale of branded merchandise including apparel, accessories, and gift items through PeaceShop e-commerce platform. Products range from Rp15,000 to Rp250,000.
3. Learning Media Products: Sale of educational board games and learning materials such as Galaxy Obscurio, The Rampung, and Poster Petualangan Salam for peace education.
4. Digital Creative and IT Services: Visual branding, gamification, and communication strategy services provided through services.peacegen.id for organizations and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peace Generation Indonesia delivers peace education through structured curricula and training programs (such as Seri Guru Abad 21, Seri 12 Nilai Dasar Perdamaian, and Seri Skillset Perdamaian), experiential learning media including educational board games (Galaxy Obscurio, The Rampung, Peace Baker), and flagship programs (Breaking Down The Wall, PCVE for Peace, Peacebuilding, Tech for Peace, Frosh Project ID, Board Game for Peace, Rumah Kita) targeting schools, educators, youth, and communities across Indonesia.

Product overview

Peace Generation Indonesia is a social enterprise focused on peace education through a multi-product portfolio. The core offerings consist of Curriculum and Training programs (Seri Guru Abad 21, Seri 12 Nilai Dasar Perdamaian, Seri Skillset Perdamaian) and Learning Media products (board games including Peace Baker, Bencana, The Rampung, Galaxy Obscurio, Semester Baru, and Poster Petualangan Salam). These are delivered through flagship programs like Breaking Down The Wall (BDW), PCVE for Peace, Peacebuilding, and Tech for Peace. Additional services include Digital Creative & IT services (Visual Branding, Project & Event Gamification) and the PeaceShop e-commerce platform. Programs such as Board Game for Peace, Frosh Project ID, and Rumah Kita demonstrate the application of these products in youth engagement across 12+ cities in Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• PeaceGen Academy: PeaceGen's training and capacity-building arm focused on educator professional development and school culture programs.
• PeaceShop
• PeaceGen Community Hub
• PeaceGen Comms Services

Products and services

• Seri Guru Abad 21 (21st Century Teacher Series) Free peace-education curriculum series for educators focused on inclusive school cultures, anti-bullying, anti-sexual-violence, and anti-intolerance learning. Designed for K-12 teachers and counselors across Indonesia.
• Seri 12 Nilai Dasar Perdamaian (12 Core Peace Values) 12-module curriculum series teaching peace values effectively in schools through engaging and practical learning experiences. Used by teachers to deliver structured peace education.
• Seri Skillset Perdamaian Practical curriculum series equipping teachers and students with skills to address bullying, cultivate self-love, and increase tolerance.
• Training Happy Tanpa Bully 5-step practical training program addressing bullying that can be applied in both school and home settings.
• Training Konflik Bikin Epik 7-module training that teaches participants how to transform conflict into positive energy.
• Training 12 Nilai Dasar Perdamaian Training designed to cultivate a peaceful culture by honing critical thinking skills, built around the 12 Core Peace Values curriculum.
• Boardgame Peace Baker Educational board game focused on peace values targeting children aged 3-8 years, sold via PeaceShop.
• Boardgame Bencana Educational board game designed to teach children about disaster awareness and response through interactive gameplay.
• Boardgame The Rampung (Selamatkan Desamu) Community-focused board game that teaches village cooperation and collective action. Used in the Board Game for Peace program across 12 Indonesian cities.
• Boardgame Galaxy Obscurio Board game for peace campaigns and violence prevention targeting youth across 12 cities in Indonesia.
• Board Game Semester Baru (Perdamaian dan Anti Bully) Board game designed to promote peace and anti-bullying messages in school settings.
• Poster Petualangan Salam Educational poster featuring the Salam adventure character for peace-education use in schools and homes.
• Breaking Down The Wall (BDW) Program Flagship cross-community dialogue program for young people from diverse religious and cultural backgrounds using experience-based approaches to overcome stereotypes and build inclusive relationships.
• PCVE for Peace Program Program that focuses on preventing radicalization and violence through creative-media approaches, including the use of board games for PCVE.
• Peacebuilding Program Program teaching the importance of dialogue and understanding through direct experience to reduce prejudice and create peaceful environments.
• Tech for Peace Program Program that leverages technology to build peace by creating platforms and applications supporting dialogue, education, and cross-cultural collaboration.
• Frosh Project ID Program accompanying new university students to learn socio-emotional skills using creative technology-based learning media, implemented at Institut Teknologi Bandung (ITB) and Universitas Pendidikan Indonesia (UPI).
• Rumah Kita Program Violence-prevention and countering-violent-extremism initiative in Poso and Jember involving parents and local leaders, using creative media to spread peace values in conflict-affected communities.
• Visual Branding Service Visual branding service for organizations and projects including logo creation, visual identity design, visual assets, and merchandising design.
• Project & Event Gamification Service Gamification strategy service for projects and events designed to enhance participant engagement through interactive experiences.

Quantifiable outcome

• Over 80% of Indonesian society lacks meaningful relationships with other groups (LSI 2022)
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• PEACETIVAL VOL.07coreStrategic or Co-development Partner · 1 January 2024Annual peace festival organized by PeaceGen showcasing impact, learnings, and meaningful interactions between diverse identity groups in Indonesia.
• Institut MosintuwucoreStrategic or Co-development Partner · 18 March 2018Initiator of Rumah Kita program, using cultural approach through collaboration with cultural figures and artists for advocacy in Poso and Jember regions.
• TanokercoreStrategic or Co-development Partner · 18 March 2018Partner focused on young village leader empowerment, co-organizing communities and connecting youth with peace values in Poso and Jember.
• Save the ChildrenmajorStrategic or Co-development PartnerCollaboration on child protection and peace education programs for children.
• UNODCmajorStrategic or Co-development PartnerPartnership on prevention of violent extremism and crime prevention through peace education.
• UNICEFmajorStrategic or Co-development PartnerCollaboration on child welfare, peace education, and youth empowerment programs.
• UNDPmajorStrategic or Co-development PartnerPartnership on peacebuilding and development programs in Indonesia.
• Deakin UniversitycoreStrategic or Co-development PartnerAcademic partnership for research and development of peace education methodologies.
• AshokacoreStrategic or Co-development PartnerGlobal fellowship network supporting social entrepreneurs in peace and civic innovation.
• Search for Common GroundcoreStrategic or Co-development PartnerPartnership on peacebuilding methodologies and conflict transformation in Indonesia.
• World ReliefcoreStrategic or Co-development PartnerCollaboration on humanitarian and peacebuilding initiatives.
• Oxford Policy ManagementminorStrategic or Co-development PartnerPolicy and management consulting for program implementation.
• Samaritan PursueminorStrategic or Co-development PartnerPartnership on peace and development programs.
• CONVEY IndonesiacoreStrategic or Co-development PartnerCountering violent extremism network collaboration in Indonesia.
• LazismuminorStrategic or Co-development PartnerIslamic philanthropy organization partnership for community peace programs.
• Australian Multicultural FoundationminorStrategic or Co-development PartnerPartnership on multicultural understanding and inclusion programs.
• Yayasan EmpatikucoreStrategic or Co-development PartnerIndonesian foundation partnership for visual branding and peace programs.
• AMAN IndonesiaminorStrategic or Co-development PartnerAlliance of Indigenous communities partnership for cultural peacebuilding.
• KasperskyminorStrategic or Co-development PartnerPartnership on digital safety and cyberbullying prevention.
• MensenminorStrategic or Co-development PartnerPartnership on peace and intercultural understanding programs.
• AIPJ2coreStrategic or Co-development PartnerAustralia-Indonesia Partnership for Justice program collaboration.
• SEAN-CSOminorImplementation/ SI/ Consulting PartnerVisual branding project client for Southeast Asian civil society organization network.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Search for Common Ground: A leading global peacebuilding NGO that works on conflict transformation through dialogue, media, and education. Directly comparable to PeaceGen's peacebuilding methodology, with whom PeaceGen already has an active partnership.
• Facing History and Ourselves: International educational organization providing curricula and teacher training on prejudice, identity, and civic responsibility. Closely aligned with PeaceGen's 12 Core Peace Values curriculum and teacher capacity-building model.
• International Alert: International peacebuilding NGO focused on security, conflict transformation, and inclusive peace. Comparable in PCVE methodology and multi-stakeholder partnership approach to PeaceGen.
• Global Peace Foundation: Global peace education and character development organization operating programs in multiple regions. Comparable in mission and curriculum-based approach to building inclusive school cultures.

Broad incumbents

• Save the Children Indonesia: Large international NGO with active Indonesia operations focused on child protection and education — an explicit PeaceGen partner. Comparable target population (children, schools) with much broader program scope.
• iEARN (International Education and Resource Network): Global teacher-and-student network running collaborative peace, intercultural, and sustainability projects across 140+ countries. Comparable teacher-training and cross-community dialogue approach to PeaceGen's Breaking Down The Wall.
• Character.org: U.S.-based organization promoting character education in schools through frameworks and school certification. Comparable as a peace/character education curriculum and school-culture standards body.
• UNESCO MGIEP: UNESCO's Mahatma Gandhi Institute of Education for Peace and Sustainable Development builds curricula on peace, sustainability, and global citizenship at a multilateral scale. Comparable in mission; far larger in institutional reach.

Emerging players

• Institut Mosintuwu: Indonesia-based cultural peacebuilding organization in Poso and Central Sulawesi; initiator of the Rumah Kita program with PeaceGen. Comparable niche cultural/peacebuilding methodology at smaller scale.
• Tanoker: Indonesian community empowerment NGO and explicit PeaceGen partner focused on youth village leadership in Poso and Jember. Closely aligned at the grassroots, community-based peacebuilding layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peacegenid
• LinkedInlinkedin.com/company/peace-generation-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Generation Indonesia