Mad Mushroom
Mad Mushroom is a privately held indie game publisher and subsidiary of OTK Media that signs, markets, and distributes independent titles across PC, console, and mobile storefronts, leveraging the OTK Network's 150M-plus creator audience for influencer-driven discovery under developer-first publishing agreements.
- Company typePrivate
- Founded2023
- HeadquartersRound Rock, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Mad Mushroom firmographics
Firmographics- Name
- Mad Mushroom
- Legal name
- Mad Mushroom Media, Inc.
- Website
- https://madmushroom.gg
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mad Mushroom is a privately held indie game publisher and subsidiary of OTK Media that signs, markets, and distributes independent titles across PC, console, and mobile storefronts, leveraging the OTK Network's 150M-plus creator audience for influencer-driven discovery under developer-first publishing agreements.
- Ownership category
- akta.pro rank
Mad Mushroom industry classification
Industry- Product category
- Game Publishing
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
- akta.pro secondary industries
- Mobile Game Publishing & App Game Stores (BPAMAKAB), Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)
Keywords
Where Mad Mushroom is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mad Mushroom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Game Publishing: Mad Mushroom publishes indie games, providing developer-first publishing services including influencer marketing, community building, QA and feedback, brand marketing, performance marketing, and go-to-market strategy support.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Mad Mushroom product offering
Product offeringCore offering
Mad Mushroom is an indie game publisher that signs independent game developers and provides end-to-end publishing services — including development feedback, influencer marketing through the OTK Network, brand and performance marketing, community building, QA, localization, and platform distribution across Steam, Epic, PlayStation, Xbox, Nintendo Switch, and mobile app stores. In return, the company acquires publishing rights to the titles and monetizes through one-time licensing arrangements on the published games.
Product overview
Mad Mushroom is a game publishing company that publishes interactive entertainment titles. Their portfolio includes 11 published games across multiple genres: bullet hell shooters (VOIDFACE), co-op shooters (Atomic Picnic), action roguelites (Cursemark, Hell Clock), hor survivors (Night Swarm, Conquest Dark), auto battlers (Claws & Chaos), platformers (Splodey), brawlers (Rumble Club), horror comedy (We Gotta Go!), and action roguelikes (To Kill a God). In addition to publishing games, Mad Mushroom offers publisher services including influencer marketing leveraging their OTK Network connections, financing, QA and feedback, brand marketing, performance marketing, community building, and platform relationships. The company focuses on developer-friendly publishing with fair and transparent deals, prioritizing long-term collaboration with developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Atomic Picnic Co-op roguelike shooter with bullet heaven elements set in a post-apocalyptic wasteland, published by Mad Mushroom for PC players.
- Claws & Chaos Auto-chess-style battler featuring charming creatures, story mode, and competitive PvP modes; published by Mad Mushroom for PC, consoles, and mobile.
- Splodey Platformer without a jump button that uses potion propulsion mechanics, emphasizing strategy, precision, and explosive gameplay; published by Mad Mushroom.
- Rumble Club Physics-based PvP brawler for multiplayer arena combat; published by Mad Mushroom.
- Hell Clock Exile-like roguelike action RPG combining roguelike and ARPG mechanics with endless loot and powerful build combinations; published by Mad Mushroom.
- Conquest Dark ARPG with rapid ascension to power, combining survivors-like action with sword & sorcery combat; published by Mad Mushroom.
- Night Swarm Survivorslike RPG where players claim their throne as Vampire Lord with companions, quests, and skills to unlock each run; published by Mad Mushroom.
- To Kill a God Action roguelike where the skill tree is the map, featuring devastating builds and skill-based gameplay; published by Mad Mushroom.
- Cursemark Action roguelite featuring hack, slash, and cast gameplay through a haunted kingdom with unlockable spells and customizable runes; published by Mad Mushroom.
- We Gotta Go! Co-op horror comedy game where players team up to reach a bathroom in a haunted mansion before time runs out; published by Mad Mushroom.
- VOIDFACE Bullet hell arena shooter featuring bite-sized boss rush challenges where players learn to dodge attacks, cast spells, and defeat enemies; published by Mad Mushroom.
Companies that use Mad Mushroom
Customer profileSegments2 records
Ideal customer profiles1 record
Mad Mushroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Mad Mushroom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CohhCarnage (Content Creator)coreCohhCarnage, a prominent gaming content creator, joined Mad Mushroom as a co-owner. He helps find and source great indie titles, review them for market and publishing fit, and promote them to his passionate audience.
- BitCake StudiocoreMad Mushroom's first published title is Atomic Picnic, a co-op roguelike shooter from BitCake Studio. This represents their inaugural development partnership for publishing services.
- OTK NetworkcoreMad Mushroom is part of the OTK Network, leveraging reduced talent rates from Mythic Talent, co-marketing opportunities with Starforge Systems, and direct access to two Game Expo live broadcast events each year. The OTK Network provides the core influencer infrastructure and audience reach for game promotion.
- Mythic TalentminorPart of OTK Network benefits; provides reduced talent rates for influencer campaigns.
- Starforge SystemsminorCo-marketing partner within OTK Network; provides promotional item collaborations such as custom gaming PCs for game giveaways.
- Rogue SnailcoreDeveloper of Hell Clock, an Exile-like roguelike action RPG published by Mad Mushroom.
- Parhelion StudiocoreDeveloper of Claws & Chaos, a strategic auto-battler published by Mad Mushroom.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mad Mushroom competitors and assessment
Company assessmentBroad incumbents
- Coffee Stain Studios / Coffee Stain Publishing: Larger, established publisher (Satisfactory, Goat Simulator, Deep Rock Galactic) with a publishing arm signing external indie titles. Comparable in indie publishing ambitions but operates at significantly greater scale as part of Embracer Group.
Direct peers
- Kepler Interactive: Multi-studio indie collective and publisher releasing games across PC and console. Comparable as a recently-formed indie publisher building a portfolio across diverse indie titles with multi-platform distribution.
- tinyBuild: Public indie game publisher and developer focused on multi-platform indie releases with strong marketing investment. Comparable in portfolio strategy and developer-first positioning, though tinyBuild also develops games in-house.
- Raw Fury: Indie publisher focused on artistically distinctive PC and console games with a developer-friendly reputation. Closely comparable in indie-focused publishing, deal structure emphasis, and target market of mid-tier indie developers.
- Annapurna Interactive: Major indie game publisher known for artistically driven titles across console and PC. Direct peer in indie publishing with strong brand recognition and platform relationships, though focused more on premium narrative titles than Mad Mushroom's streamer-friendly action/roguelike catalog.
- Team17: Long-established indie publisher with deep multi-platform distribution (Steam, console) and a large catalog. Comparable in scale of indie portfolio and platform relationships, though with a more diverse IP mix including Worms and The Escapists.
- Devolver Digital: Public indie game publisher with a portfolio-first approach to marketing high-quality indie titles across PC and console. Directly comparable business model and target developer base as Mad Mushroom, but at much greater scale and with a track record of breakout hits.
- Armor Games Studios: Indie-focused publisher with web and PC roots expanding into broader multi-platform releases. Comparable as a smaller-scale indie publisher with a portfolio-driven approach to publishing games across genres.
- Wired Productions: Independent games publisher with a multi-platform indie catalog spanning console and PC. Comparable in indie publishing model and platform breadth, though with a longer operating history and established retail relationships.
- Fellow Traveller: Indie publisher specializing in narrative and curated indie titles with strong relationships across console storefronts. Comparable as a boutique indie publisher pursuing developer-friendly terms, though skewed toward narrative rather than action genres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mad Mushroom social profiles
Digital presenceMad Mushroom compliance and trust
Trust signalCompliance3 records
Mad Mushroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Mushroom leadership team
Management profileNumber of profiles
Profiles3 records
Mad Mushroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Mushroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Mushroom
What does Mad Mushroom do?
Mad Mushroom is an indie game publisher that signs independent game developers and provides end-to-end publishing services — including development feedback, influencer marketing through the OTK Network, brand and performance marketing, community building, QA, localization, and platform distribution across Steam, Epic, PlayStation, Xbox, Nintendo Switch, and mobile app stores. In return, the company acquires publishing rights to the titles and monetizes through one-time licensing arrangements on the published games.
Is Mad Mushroom a public or private company?
Mad Mushroom is a private company. It is classified as corporate owned and is currently operating.
When was Mad Mushroom founded?
Mad Mushroom was founded in 2023. It employs 1 to 10 people.
Where is Mad Mushroom based?
Mad Mushroom is headquartered in Round Rock, United States, in the North America region.
How does Mad Mushroom make money?
One revenue line is on record: game Publishing.
Who are Mad Mushroom's main competitors?
Coffee Stain Studios / Coffee Stain Publishing is listed as a broad incumbent. Direct peers are Kepler Interactive, tinyBuild, Raw Fury, Annapurna Interactive, Team17, Devolver Digital, Armor Games Studios, Wired Productions and Fellow Traveller.
Does Mad Mushroom have an API?
No public API is recorded for Mad Mushroom.
What industry is Mad Mushroom in?
Mad Mushroom's product category is Game Publishing. Its primary akta.pro industry code is MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210.